A Comparative Study On Viewers Satisfaction Towards Leading Television Hindi News Channels (In Gondia Region)

“A COMPARATIVE STUDY ON VIEWERS SATISFACTION TOWARDS LEADING TELEVISION HINDI NEWS CHANNELS (IN
GONDIA REGION)”
CHAPTER 1 INTRODUCTION
“Seek knowledge from the cradle to the grave.”
-Prophet
Muhammad
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INTRODUCTION:
NEWS:
The proverb goes “no news is good news” which signifies that a situation wherein one has
received no news itself is a sign of good news.
News: the plural of the adjective ‘new’ - a translation of the French novellas, is derived from the
Old French novels, or Medieval Latin nova, plural of novel- a new thing. The original sense of
News was 'new things'; this is long obsolete. Since the 15th century it has been used to mean
'tidings, the report of recent events, new occurrences as a subject or report or talk.'
On the term “news” per se:
“News” is something that people want to know, and they have a right to know. It is something
that empowers the common man, educates and informs him, and helps him in his own life.
The word NEWS can be understood in three different senses-
1. It means newly received or noteworthy information about recent events.
2. When it is used as “the news” it means broadcast or published news report.
3. When used as ‘news to’ it holds informal information not previously known to.
Popularly the origin of the term news has been explained as an acronym whose letters stand for
the four points of the compass - North, East, West and South.
EMERGENCE OF NEWS CHANNELS:

“The Evolution of Broadcasting”
It was Guglielmo Marconi who first invented wireless telegraphy and important discoveries
which led to the emergence of radio broadcasts almost 100 years ago. Since that time, there have
been major advances in broadcasting including; radio, television, cable networks, the Internet, to
recent innovations now launching.
It was commonplace in the first half of the Twentieth century that, in the evening at almost any
household, one would see the entire family gathered around the radio getting their entertainment,
news, and information. This was the pre-eminent broadcasting medium of that time. Companies
like NBC then made the jump to network television in the early 1950s with the advent of
television.
Television really changed the broadcasting landscape. Not only was news and information
transmitted to people by sound, but also by moving pictures. At first it was just black and white,
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but soon color sets were available. Live shows began to be commonplace, and advertisements,
news, and information was received in a more convenient manner.
In India:
Broadcasting began in India with the formation of a private radio service in Madras in 1924. In
the same year, the British colonial government granted a license to a private company, the Indian
Broadcasting Company, to open Radio stations in Bombay and Calcutta. The company went
bankrupt in 1930 but the colonial government took over the two transmitters and the Department
of Labour and Industries started operating them as the Indian State Broadcasting Corporation. In
1936, the Corporation was renamed All India Radio (AIR) and placed under the Department of
Communications. When India became independent in 1947, broadcasting was also charged with
the task of aiding in the process of economic development. Thus, AIR was made a separate
Department under the Ministry of Information and Broadcasting. The early history of radio
broadcasting in independent India became important because it set the parameters for the
subsequent role of television in the country.
A Snapshot of Indian Television History:
In India, Television was introduced in 1959. The government had been reluctant to invest in
television until then because it was felt that a poor country like India could not afford the
medium. Television had to prove its role in the development process before it could gain a
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foothold in the country. The government constituted Doordarshan on 15 August 1959. Programs
were broadcasted twice a week for an hour a day on topics such as community health, citizens’
duties and rights, and traffic and road sense. In 1961, the broadcasts were expanded to include a
school educational television project. The first major expansion of television in India began in
1972, when a second television station was opened in Bombay. Stations in Srinagar and
Amritsar (1973), and Calcutta, Madras and Lucknow followed this in 1975. Relay stations were
also set up in a number of cities to extend the coverage of the regional stations. By 1976, the
government found it running a television network of eight television stations covering a
population of 45 million spread over 75,000 square kilometers. In 1982, television began to
attain national coverage and develop as the government's pre-eminent media organization. 1991
saw the beginnings of international satellite broadcasting in India and the government launched a
major economic liberalization program.
A spark came in the early nineties with the broadcast of satellite TV by foreign programmers like
CNN followed by Star TV. Taking advantage of the growth of the satellite television audience, a
number of Indian satellite based television services were also launched between 1991 and 1994,
prominent among them was Zee TV, the first Hindi satellite channel. By the end of 1994 there
were 12 satellite-based channels available in India, all of them using a handful of different
satellites?
Zee Telefilms Ltd. marked its presence with the inception of the first 24-hour news channel- ZEE
NEWS in 1998.
CHAPTER 2 HISTORY OF NEWS CHANNELS
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“The winds and the waves are always on the side of the
ablest navigator.”
-Edward Gibbon
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HISTORY OF NEWS CHANNELS:

NDTV:
New Delhi Television Ltd. (NDTV Ltd.), founded on 8 September 1988, is India's first and
largest private producer of news, current affairs and entertainment television. Later on it was
converted to a public limited company on 31st August 1994. NDTV is home to the country's
best and brightest reporters, anchors and producers; 23 offices and studios across the country
host India's most modern and sophisticated production and newsgathering facilities. As an
organization, NDTV is totally committed to one cause: to use its extensive expertise, experience,
technology and reach to create unparalleled coverage of the latest in domestic and international
news and entertainment for viewers at home and around the world.
New Delhi Television (NDTV) president and broadcasting icon Dr Prannoy Roy officially
launched NDTV's two new 24-hour news channels, NDTV 24x7 in English, and NDTV India in
Hindi, on 14 April 2003, which targets the Indian Diasporas across the world.
Programs:
NDTV –India’s leading 24 hour news channel brings well balanced news, views and updates.
Doctor NDTV (NDTV India):
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A show that provides health news, advice, features on seasonal illnesses, and lists of medical care
providers. The show also offers answers to the queries of the viewers regarding any medical
problem with their highly experienced doctors.
Gustakhi Maaf (NDTV India):
Synchronized reproduction of both the features i.e. voice as well as gestures have the highest
entertainment value for the audience. In this show through mimicry, which comprises of
imitation of public figures like politicians, actors and singers the show, enlightens its viewers
about the current affairs.
Apart from these popular programmes, NDTV covers subjects as diverse as business, crime,
health, sports and glamour through its shows like Business Weekend, Investigation, Secret
Recipes, The Car and Bike Show, Night Out- NDTV 24x7 and Aaj Raat, Raftaar, Aapka India-
NDTV India with its typical high-energy verve and style.
Highlights:
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NDTV is the first broadcaster in the world to have successfully implemented DSNG systems
incorporating MPEG-4 over satellite for live links back to the studio.
At the time of its inception, NDTV adopted the promotion strategy of roping in A.R. Rehman
to score the background music for NDTV India – which was of great concern for the production-
house-turned-broadcaster. Even before its news channels have made their debut, NDTV has
supposedly signed up advertising worth over Rs.10-12 crore for both NDTV 24x7 (the English
channel) and the NDTV India (the Hindi channel).
The news channel showcases well-positioned news programmes between 6 pm and midnight,
a track record that dates back more than a decade, and the strength in current-affairs-based
feature programmes, especially on weekends, have helped it gain a dominant position.
NDTV India bagged the Indian Telly Award for the “Best News Channel of the Year” in 2004.
Chai Stop on NDTV 24x7 won the award for the “Best Current affairs Programme of the
Year” and the The Big Fight was awarded the “Best Talk Show of the Year” by the Indian Telly
Awards in 2004.
The Indian Telly Award 2004 for the “Best Editor of the Year” went to Jatin Gupta for the
programme Jhalak 03 and the “Best Comic Shots” was given to Gustakhi Maaf of NDTV India.
AAJ TAK:
Aaj Tak, India Today Group’s foray into the audiovisual media began in 1988 with News track, a
video news magazine that shook up the establishment. By 1995, TV Today Network had evolved
to produce one of the most influential current affairs programmes, Aaj Tak. Telecast on the
terrestrial network, it enjoyed a strong nationwide viewer ship. Because of its popularity, the
group launched a 24-hour Hindi news Channel, Aaj Tak, in December 2000, which covers India
with insight, courage and plenty of local flavour. Within six months of its launch, Aaj Tak
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emerged as India’s number one news channel. And within 11 months, it was awarded “Best
News Channel” by the industry. Aaj Tak was probably the most impressive media success story
in India, then.
Aaj Tak focuses on accuracy and timeliness of content and its innovative presentation style has
been well facilitated by its strong credo of "Ankhen Khol De" journalism.
Programs:
Besides the 24 –hour news bulletin, the programme line up of Aaj Tak includes shows like
Cinema Aaj Tak, Jurm Aaj Tak, and Duniya Ravivar.
Highlights:
Aaj Tak has a team of over 300 professionals, involved in newsgathering across India.
Aaj Tak was awarded as the ‘Best News Channel’ by Indian Television Academy Awards for
two consecutive years - 2001 and 2002.
The ‘Best CEO’ award and ‘Best Channel Promo’ awards from Indian Telly Awards were
bagged by Aaj Tak in 2002.
Aaj Tak received the award for ‘Best Distribution’ and was declared the only media brand in
the Brand Derby 2002 study.
Aaj Tak was rated as the top news channel in the country as per the ORG - survey ratings in
2003.
The ‘Best Promo for a News Programme’ by Indian Television Academy Awards in 2004 was
won by Aaj Tak.
As per the latest TAM (television audience measurement) ratings on television viewership, Aaj
Tak had a share of 57 per cent in full-day channel viewership in Hindi-speaking markets, with a
prime-time share of 61 per cent.
DOORDARSHAN NEWS:
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Indian small screen programming started off in the early 1980s. At that time there was only one
national channel Doordarshan, which was government owned. Though there was a single
channel, television programming had reached saturation. Hence the government opened up
another channel, one part of which was national programming and the other, regional. This
channel was known as DD 2. Later DD Metro, DD news, DD 1, etc were introduced. All these
channels were broadcasted terrestrially.
The Regional News emanating from the 18 State Capitals at present, contribute 71 news bulletins
every day. This is an enormous task by moderation in contrast to Private Channels, who often
sensationalize the issues. All these Bulletins are produced in-house. During the course of the
major Bulletins, news scrolling is available for a quick glance and recap of the major stories of
the day. During Cricket Matches, a running update window of the current score is also available.
Overall, there is as much as 3 hours and 25 minutes of live news every day on DD News. Apart
from this, there is invariably a live telecast of Breaking Stories and special events, such as the
Annual Budget, the Exit Poll of Elections, Exim Policy and several other live events.
Programs:
For every Public Service Broadcaster, News and Current Affairs Programmes has always been
the flagship of the network. Away from entertainment and general information, the programmes
on DD News focuses on the process of developing society and the programmes and policies of
the Government in achieving the objectives of governance and development. For the last several
decades, Doordarshan News and Current Affairs have provided to the viewers, a balanced and
objective presentation of day-to-day news and developments covering a wide canvas of issues
relating to Politics, Business and Economics, Sports, Health, Youth, International Affairs,
Science and Technology, etc.
Highlights:
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As part of the National Network, Doordarshan News and Current Affairs at present is catering
to alteast 30 per cent time-slot on the Channel. It is providing round-the-clock News Bulletins
with headlines on the Hour every hour.
DD News broadcasts two half an hour long bulletins every morning with Live inputs from
different regions of the country. The same is available at prime time every evening.
The anchoring and reporting capability has also increased substantially with the induction of
21 Anchors/Reporters, who form the core group in the Headquarters at CPC, Asiad Village and
some of whom are being posted to different State Capitals to strengthen the coverage span of the
network.
News segments like Newspaper Review, Business Capsule, Sports Capsule, Making a
Difference, Personality of the Week and others have been introduced recently on DD News.
Future Plans:
DD News is planning to reactivate the Regional News Units in the State capitals to be more
responsive to daily developments and contribute significantly to the overall coverage of news
events across the nation.
STAR NEWS:
Star News, launched on 31 March 2003 in Mumbai, made a successful transition to a 24-hour
Hindi News channel, reaching out to wider audiences across India. The channel, in its very first
day, broadcasted an exclusive interview with Mr. Yashwant Sinha, Cabinet Minister for External
Affairs.
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STAR NEWS with its unmatched flair for quality offers its viewers 24-hour Hindi news that is
relevant to today’s Indians.
The motto of Star News is to provide balanced and unbiased information in Hindi, thus making
Star News a 24-hr channel in the language of the people. Based on extensive research to
understand the information and television needs of viewers, it covers the full spectrum of news
ranging from politics to business, investigative reports to consumer issues, crime, environment,
etc. Reporting news as it happens in India and with links to international news agencies, STAR
NEWS keeps viewers across India fully informed and engaged. The famous reporters of Star
News are- Sandeep Chowdhary, Ajay Kumar, Aparna Kala, Gaurav Banerjee, Sidharth Sharma,
Radhika Chaturvedi, etc.
Programs:
Star Savera:
The Channel broadcasts its first news bulletin in the morning at 06.00 a.m. with Star Savera,
which carries special reports by the ‘Night Shift’ team, which bring audiences the news that
unfolded while they were asleep. It also includes updates on the domestic news from the night
before, covers international news and showcases a look at the day ahead.
National Reporter:
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National Reporter is a daily 8.00 pm ‘reporter's news bulletin’ where the senior-most Star News
journalists covers the day's domestic news of national importance. It focuses on the political,
financial and legal developments in Delhi and the state capitals.
City 60:
City 60 is all about the big cities, creating news on famous people, glamour, nightlife, crime and
passion. This city focused primetime news bulletin provides comprehensive coverage of the
day's news from Mumbai, Delhi, and other major cities in India, also dealing with issues like
civic amenities, public transportation, and the quality of life.
Star Report:
This fantastically produced primetime news bulletin is a roller-coaster look at the day's news
from India and around the world. Fashioned along the lines of America's most successful news
format on prime time, its unique, fast-paced presentation bring news to Indian audiences like
they have never seen before.
Other prominent programmes of Star News are Khabar Din Bhar, Aaj Ki Baat, Red Alert,
Sansani, City 60, Kal Ki Baat, etc. The channel also features Vir Ka Teer with TV Columnist Vir
Sanghvi, Akbar Ka Darbar with TV Columnist M.J. Akbar and Masand Ka Pasand, a special
show on entertainment hosted by Film Critic Rajeev Masand.
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Highlights:
An added unique feature is that the reporters can multitask in shooting, editing and reporting by
the use of laptop editing systems to stay connected while on location.
The Star News Hindi team comprises more than 300 dedicated staff in India, based across its
new headquarters in Mumbai, its super bureau in Delhi and 19 regional bureaus located through
out India.
A reliable global network of alliances with major international newscasters and news agencies
ensures that viewers of Star News Hindi are among the first to learn about the news, whenever
and wherever in the world it happens.
Star News correspondent, Rajdeep Sardesai was awarded the ‘TV News Anchor Of The Year’
in 2002. In the same year it was also awarded the ‘Best Current Affairs Programme’ for its
famous programme ‘Reality Bites’.
Star News also won the award for “Best Prime Time News Show”-Star Report in 2004.
Star News is available in six different markets of the world: Europe, India, Middle East,
Philippines and Thailand.
Recent Make Over:
Star News has recently donned a new 'avtaar' in February 2005. The channel has seen a complete
makeover in terms of look, feel and presentation, the idea being to evolve as a brand after one
and a half year of existence. Bright colours, sharper edges and a slightly modified signature tune
mark the new look of Star News. According to the CEO and editor of Star News, the idea to
undergo a makeover was not because there was something lacking in the old look, but it was
more of an evolution process.
Future plans:
The Media Content and Communications Services India, a joint venture between ABP TV and
Star Group plans to launch the country's first 24-hour news channel in Bengali and indicates that
it might launch similar channels in other regional languages in the coming days.
The channel has already applied for permission with the government of India to launch the
Bengali channel, the name of which would be decided based on feedback from viewers in the
state.
The exclusive 24-hour news and information channel will be headquartered in Kolkata with an
extensive bureau network across the rest of West Bengal and India and will be launched as soon
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as government permission is received. Equipped with a strong technical and editorial team, the
channel will cover local, national and international news in Bengali.
Zee News:
Zee News, the news and current affairs channel of the Zee Network, has taken giant strides ever
since its inception in 1995. Reaching millions of viewers across five continents, the channel
revolutionized the way news was delivered to the viewers. Zee News pioneered the television
news segment as the first private news broadcaster in South Asia and created history in 1998 by
becoming the first 24-hour Hindi news channel.
Since its inception, Zee News has endeavoured to be the fastest to provide news, working
towards a single goal of Sabse Pehle(Always First). It serves millions of Indians with up-to-the-
minute information through the provision of hourly newscasts, instant coverage of breaking
stories, special reports, updates, features, customized reports and news feed material. Zee News
for the Asia region is uplinked from Noida in India and uses the satellite Asiasat-3S.
Programs:
Being the Pioneer in the field Zee News is the first one to give a right mix of news and
programming. The programmes like ‘Special Correspondent’ and ‘The Inside Story’ have
completed a successful run of 170 episodes, which is a record for any current affairs programme.
The Inside Story has recently got international recognition as one of the five best investigative
programmes. Another programme- ‘Pehal’, which brings out those people in the lime light who
may not be resourceful or page 3 socialites but infusing light into other people's life. Zee News
has recently launched a programme ‘Kuchh Kar Dikhana Hai’ which is about employment
related information given in an interesting manner. ‘Crime File, Encounter’ and ‘Cinema A to Z’
are giving very good content in the respective fields.
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Apart from all these programmes, Zee News also broadcasts tailored programming in specific
time slots catering to varied tastes of viewers, including News at 7, News at 8, Metro News,
News at 9, Prime time, Din Bhar, World View, and Beyond Headlines.
The channel broadcasts groundbreaking news and documentary programmes like-
Special correspondent:
A weekly programme based on field experiences of journalists, relating more than just the end
story.
Encounter:
Hard hitting one-on-one interviews in Encounter seeking to uncover the person behind the
personality.
Dream Destination:
A programme that seeks to bring alive travellers’ dreams to the small screen.
Manoranjan:
A film review programme for those who want to know more about the REEL life rather than the
REAL.
SAHARA SAMAY RASHTRIYA:
"Address the masses and offer class products. Media is more of a mission rather than a
business.” These are the broad tenets guiding Sahara group's foray into broadcasting.
The Sahara India Parivar on Thursday launched a 24-hour national Hindi news channel, Sahara
Samay, on 28 March 2003, along with 31 city-centric regional Hindi news channels in phases.
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Arup Ghosh heads the Sahara Samay national news channel. A team led by Vinod Dua, Arup
Ghosh, Prabhat Dabral, Rajiv Bajaj, Shireen and Sudhir Chaudhary supports over 1,000
journalists using 50 main news bureaus for all the news channels.
The channels aims at giving maximum possible coverage to the local news on a round the clock
basis.This News Channel not only reports and analyses news, views and issues as they happen
but follows them to their logical conclusion. Sahara Samay is not only a News Channel, but also
the voice of the people in every sense of the world.
Programs:
Sahara Samay Rashtriya has lined up some very interesting and enlightening programs for its
viewers, reporting and analysing the current affairs, in perspective.
Chunaav Express:
The programme is hosted on a specially fabricated open-air Double Decker bus. The programme
involves discussion with key leaders of various constituency, some local dignitaries & general
public moving together in the bus. A Sahara Samay Correspondent moderates the discussion.
Kuch Aur Khabre:
This programme is about people and issues, which are so small that they would get lost in
anonymity. It reflects sentiments and viewpoints of the people from deep corners of the country.
One-on-one:
This program is a well-researched interview based program with Chief Ministers and Senior
Leaders of the country either in the CM constituency or the state capital, near a popular
landmark. Arup Ghosh, Head of Sahara Samay Rashtriya, hosts the discussion with the leaders.
Catering to the little known facts & the work done during their tenure, the program attempts to
rate the various achievements of the leader in question. Mr. Ghosh interprets elections has one of
the most important phenomenon in a country like India.
Apart from the above programme line-ups, Sahara Samay has its regular news bulletin covering
the horizontal and vertical limits of the country and analyzing developments. The other general
programmes are- Teh Tak, Khel Samay and Cinema Samay.
Highlights:
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The channel uses the World's Most Advanced, Largest in Asia & India's First Fully-Automated
Electronic News Production and State-of-the-art Transmission Technology.
The channel concentrates on in-depth and exhaustive coverage of local news and presents it
with an international standard. It promises maximum coverage with minimum repetition of
news.
Over 1000 journalists are involved in the presentation of the news and the channel has 50 live
bureaus further linked to 1600 V-SAT centers.
Future Plans:
With the success of regional channels or city-specific channels in Uttar Pradesh and Madhya
Pradesh, Sahara Samay plans to come up with eight such City-Centric Regional Satellite News
Channels covering Bihar, Madhya Pradesh, Rajasthan, Delhi, Maharashtra and Gujarat.
The company is expected to launch channels for all major cities in India. It is looking at
investing over Rs 150-200 crore this year on its expansion. Sahara is planning to launch a
regional channel for the national capital region and after that, a Bengali channel.
The company is also looking at tapping the southern market as they see the south as a one unit
not as four different states. They are looking at launching an English channel for the entire south
and their plan is to cover entire India by this year.
CHAPTER 3 SCOPE OF THE STUDY

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“Scholars are pleased to meet people who are learned

because there is a scope for mutual benefit by exchange
of views.”
- Rig veda quotes
SCOPE OF THE STUDY:

The scope of the study is limited to the Gondia district.
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NOTE: About The Gondia District

Gondia district was carved out by division of Bhandara district. Gondia district is situated on
North-Eastern side of Maharashtra state having state borders of Madhya Pradesh and
Chattisgarh.
The total population of the District is 1200151. The male and female population is 598447 and
601704 respectively. The SC and ST population in the district is 355484 and 309822. The
literacy rate of district is 67.67%.
This is underdeveloped district and most of land is covered with forest. Paddy is main
agriculture produce. The other agriculture produce in the district are Jawar, Linseed, wheat, tur.
The main profession of people is farming.
There is no large scale industry in the entire district due to this district is economically
backward. There are many rice mills in the district as paddy is the main agriculture produce
here. Gondia city is popularly known as RICE CITY due to large number of rice mills.
The district is divided into two subdivisions namely Gondia and Deori. Each subdivision has 4
talukas, 556 Grampanchayat, 954 revenue villages exist in the district. The district area is
divided into six legislative assembly constituencies namely Gondia, Tiroda, Goregaon, Amgaon,
Lakhandur and Sakoli. Lakhandur and Sakoli constituencies has an area of Gondia and Bhadara
district.
Basically district is divided into 8 talukas and 8 Panchayat Samiti. Only two mucipal
corporation are existing at Gondia and Tiroda.
Wainganga river is the largest and most important river. Rivers like Bagh, Chulbandh, Gadhavi
and Bavanthadi are the tributaries of river Vainganga.
CHAPTER 4 OBJECTIVES OF THE STUDY
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“Failure comes only when we forget our ideals, objectives

and principles.”
- Jawaharlal
Nehru
OBJECTIVES OF THE STUDY:

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1. To study the market share of leading television Hindi news channels.
2. To evaluate the customer satisfaction towards news channels.
3. To study the functioning of Hindi news channels related to different parts of society.
CHAPTER 5 HYPOTHESIS OF THE STUDY
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“A fact is a simple statement that everyone believes. It is

innocent, unless found guilty. A hypothesis is a novel
suggestion that no one wants to believe. It is guilty, until
found effective.”
-Edward
teller
HYPOTHESIS OF THE STUDY:
1. Aaj tak is having the maximum market share [viewership].
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2. Some of Hindi news channel channels are irritating to the viewers.
3. All Hindi news channels are average in terms of customer satisfaction.
CHAPTER 6 RESEARCH METHODOLOGY
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“RESEARCH IS ALL ABOUT DOING SOMETHING, OTHERS

ALREADY DID, BUT THINKING THE WAY NO ONE ELSE
THOUGHT.”
- R. W.
EMERSON
RESEARCH METHODOLOGY:
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Manufacturers, retailers, suppliers of all kinds of services and many other organizations may
need certain kind of information in order to be able to satisfy their customers’ wants and needs
and to design effective marketing programs while still earning a profit.
Definition of Market Research:
Marketing research is the function that links the consumer, customer and the public to the
marketer through information i.e. used to identify and define marketing opportunities and
problems; generate, refine and evaluate marketing actions; monitor marketing performance, and
improve understanding of marketing as a process.
Research methodology is nothing but the various methods adopted to achieve the desired goals.
As research is systematic investigation where knowledge is gained by research methodology is
sound based, while also being exact and factual. The guiding principle, all through this process
have been our interpretation of result.
Every marketer need research. Marketing researcher engage in varieties of activities, ranging
from market potential and market studies, to assessment of customer satisfaction and perchase
behavior , to studies of pricing, producer distribution and promotion activities.
DATA COLLECTION:
We used both the primary and secondary method of data collection.
PRIMARY DATA:
Questionnaires prepared to collect primary data. We designed questionnaires with maximum

questions to collect the information related to their satisfaction about hindi news channels. Data
is collected through structured questionnaires from viewers, dealers (agents) by mail and
interview method.
SECONDARY DATA:
Secondary data is collected from books, journals, magazines, company profile, internet etc.
DATA COLLECTION INSTRUMENT:

 Questionnaires and
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 Interview method
A full structured questionnaire prepared for collecting data from the viewers of leading HINDI
TV news channels.
SAMPLING METHOD:
Convenient and systematic random sampling is used to collect the information from respondent.
SAMPLE SIZE:(20 Respondent)
ANALYSIS AND CONCLUSION:

Both the primary and secondary data collected from the respondent to analyze the level of
satisfaction about the leading TV HINDI news channels.
Tables, pie-charts and graphs are used for analysis of data which is collected from the set of
respondent.
CHAPTER 7
DATA ANALYSIS AND INTERPRETATION
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“Judge not the play, before the play is done.”
-John
Davis
DATA ANALYSIS AND INTERPRETATION:
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1. Which of the following indicates your type of employment?
Interpretation: According to the all responses given by respondent, public employment

contributes 15%, private employment contributes 20%, self employment contributes 25%,
student contributes 35%, unemployed contributes 5% in the type of employment.
2. Which of the following is your area of residence?
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Interpretation: Amongst the respondent, 20% were living in urban area, 70% were living in
semi-urban area, and 10% of respondent were living in rural area.
3. Which TV NEWS channel do you typically turn for NEWS?
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GONDIA REGION)”
Interpretation: Amongst the respondent, 50% were turn Aaj Tak news channel for news, 15%
were go for Star news, 15% go for Zee news, 10% go for Ndtv india, 10% go for DD news, and no one
turn sahara samay for news.
4. What NEWS channel do other members of your family watch?
Page 31
GONDIA REGION)”
Interpretation: From all the responses, 35% of respondent mentioned that there family
member use to watch Aaj Tak for news, 15% responded about Star news, 10% responded about
Zee news, 15% about Ndtv india, 10% for sahara samay, and 15% responded that there family
member turn DD news.
5. Time spent by viewer to watch HINDI NEWS in a day
Page 32
GONDIA REGION)”
Interpretation: Amongst the respondent, 50% were use to watch news below 1 hr., 20% were use
to watch for 1 hr. to 2 hr., and 30% respondent mentioned that they watch news more than 2 hr. in a day.
6. When you watch NEWS on television, what topics are you most interested in hearing about?
Page 33
GONDIA REGION)”
Interpretation: Above chart shows that 30% of respondent were interested in hearing about
Breaking news, 10% about Politics & Govt., 20% about Business & Finance, 5% about Publicity
of Events, 5% about local news, 20% about Sports news, 5% about Alternative lifestyle and 5%
respondent mentioned that they are interested in news about New technologies.
7. What is the target audience of your favorite television news hindi channel?
Page 34
GONDIA REGION)”
Interpretation: Amongst the respondent, 10% of respondent mentioned that there favorite
news channel is targeting on Teenager, 45% mentioned for Young Adult, 10% mentioned for
Adult, 5% were responded for Seniors and 30% of respondent mentioned that there favorite news
channel is targeting each and every individual of these country.
8. Is there a difference in approach of your favorite channel and that of your parents?
Page 35
GONDIA REGION)”
Interpretation: From the response of respondent , it is found that 45% of respondent having a
difference in approach of their favorite channel and that of their parents, 50% of respondent
were not having any differences and 5% of respondent mentioned about cant say anything.
9. Are you more likely to watch the news on the same television news channel as of your parents,
or do you watch the news on a different channel?
Page 36
GONDIA REGION)”
Interpretation: Amongst the respondent, 70% of respondent said that they use to watch the news
on the same television news channel as of their parents and 30% were mentioned that they watch
the news on a different channel.
10. In what order is the following information presented:
Page 37
GONDIA REGION)”
Responses
Interpretation: From the responses of respondent, it is found that majority of people gets
National news 1st in order, International news 2nd in order, Sports 3rd in order, and Weather at 4th in order.
11. At what time you prefer to watch television news: morning, afternoon, night?
Page 38
GONDIA REGION)”
Interpretation: From the responses of respondent , it is found that 30% of respondent prefer to
watch news at Morning, 10% at Afternoon, 10% at Evening, and 50% of respondent prefer to watch news
at Night.
12. How many times, NEWS should be repeated in a day
Page 39
GONDIA REGION)”
Interpretation: From the responses of respondent , it is found that 20% of respondent wants that
news should be repeated Once in a day, 30% wants Twice, 30% wants Thrice, and 20% of respondent
wants that news should be repeated more than Thrice a day.
13. What do you feel about the commercials presented in between HINDI NEWS programme?
Page 40
GONDIA REGION)”
Interpretation: From the responses of respondent , it is found that 15% of respondent feel that
commercials presented in between hindi news are Good,40% feel Reasonable, and 45% of
respondent feel that commercials presented in between hindi news are Irritating.
14. If, the commercials are irritating because of large duration suggest the time duration?
Page 41
GONDIA REGION)”
Interpretation: Those respondent who feel that the commercials presented in between news
are Irritating, amongst them 40% suggested that it should be the duration of 00-30 sec., 15% for
duration 30-60 sec., 5% for 60-90 sec., 10% for 90-120 sec., 5% for 120 sec. and more, and 25%
of respondent , responded as cant say anything about the duration of commercials.
CHAPTER 8 LIMITATIONS OF THE RESEARCH
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GONDIA REGION)”
“Art consists of limitation. The most beautiful part of

every picture is the frame.”
-Gilbert K.
Chesterton
LIMITATIONS OF THE RESEARCH:
“Error is not a fault of knowledge but a mistake of our judgments giving ascent to that
which is not true.” Our market research has some errors and so we felt it better to criticize and
disclose these limitations ourselves.
Page 43
GONDIA REGION)”
Our major limitation is that the total population of Gondia district is 1200151, whereas our
sample survey is limited only to 20 individual viewers. Thus, our sample size is very small as
compared to the population of Gondia city.
Though we tried to get the accurate and transparent opinion, we doubt that the information
which has been gathered from the respondent is limited in the sense that they might not have
disclosed everything that was needed for this survey.
The research enclosed in this project report is based on the survey conducted by us. It is
possible that we might have left out some important results.
“If error is corrected whenever it is recognized as such, the path of error is the path of
truth.”
CHAPTER 9 CONCLUSION
Page 44
GONDIA REGION)”
“Poor firms ignore their competitors; average firms copy

their competitors; winning firms lead their competitors.”
-Philip
Kotler
CONCLUSION:
Page 45
GONDIA REGION)”
Television is emerging as the most powerful media in India with capacity to influence nearly 80
million households i.e. about 40% of India's population. It accounts for approximately 60% of
the entertainment industry revenue. Channels in all genres have been increasing, each fighting
for its share of the advertising pie and for eyeballs. We have carried out a research work in mid
February 2010 to understand the awareness, mind share and preference of channels in different
categories amongst TV watching audience. The respondents were restricted only to the residents
of Gondia city. The study has thrown up some very thought provoking results. We are pleased to
share a brief analyses restricting only to Hindi News channels at the moment .Majority of the
males are interested in keeping themselves updated with the current affairs, because they are
directly or indirectly affected by the happenings in the political and business world. Although
females do watch news channels, they are comparatively less interested in knowing about the
outside world, resulting into lower viewer-ship frequency.
Majority of the people belonging to different occupations watch news at least once a day to keep
a track of the latest events. Further, it is inferred that most of the business and service class
people watch news more frequently according to the type of occupation and the degree of
interest. As far as housewives and people of other occupations are concerned, it is found that
they watch news occasionally, just to have know-how of some events like elections, natural
calamities, etc. Regarding students, it is found that they watch news once in a day in order to be
with the world. A major chunk of our sample consists of students because of which the ratio of
viewer ship frequency of students is more than those of others. During the survey, it was found
that out of all the channels people in Gondia preferred to watch Hindi Channels in comparison to
the English ones. As far as Hindi news channels are concerned, the highest preference was given
to Aaj Tak with a whooping (50.00%) market share followed by Star News and Zee News. Most
of the viewers watch general news, but their degree of interest in different section of news like-
political, business, international, etc. may vary from person to person. Breaking News are
leading with a share of (30%), each followed by the sections of Sports and Business & Finance.
Majority of respondent (45%) mentioned that the commercials presented in between the HINDI
NEWS programme are irritating, and they also suggested that it should be of duration between
00-30 seconds.
Students are more interested in knowing about the entertainment and the sports news. In today’s
age it is not possible for any news channel to show only news bulletins. To survive in this
competitive world it is necessary for each news channel to provide news in the form of
infotainment. So, many news channels telecast special shows like Big Fight, Poll Khol, etc.
CHAPTER 10 SUGGESTION
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GONDIA REGION)”
“Anyone can negatively criticize - it is the cheapest of all

comment because it requires not a modicum of the effort
that suggestion requires.”
-
Chuck Jones
SUGGESTION:
Page 47
GONDIA REGION)”
News channels should -
 Cover a wide range of news without any bias.
Not create panic among the people.
 Use better technology.
 Reduce advertisement.
 Introduce programs that create public awareness.
 Increase shows that provide entertainment.
 Not repeat news more than 3 times in a day.
 Increase the coverage to international standards.
Introduce programs for news related to kids.
 Emphasize on the matters of national importance.
 Try to make public aware of the malpractices going on in the country.
 Support news by factual photographs.
 Cover more educational news and health news.
 Improve coverage of International events.
 Move down to remote villages to bring out the actual minute details.
CHAPTER 11 ANNEXURE
Page 48
GONDIA REGION)”
“Annexure is a term substituted in some legal Documents

for Appendix.”
-
Anonymous
ANNEXURE:
Page 49
GONDIA REGION)”
Television News Questionnaire

Customer satisfaction survey
This research work is a study to measure how well the leading television Hindi news channels is
meeting your needs and know what needs to be improved to increase your satisfaction. Your cooperation
is well appreciated. Thank you.
1) Name of Subscriber : _____________________________________
2) Age : _____________________________________
3) Gender : _____________________________________
4) Qualification : _____________________________________
5. Which of the following indicates your type of employment?
 Public employment  Private employment  Self-employment  Student
 Unemployed
6. Which of the following is your area of residence?
 Urban  Semi-urban  Rural
7. Which HINDI TV news channel do you typically turn for NEWS?
AAJ TAK NEWS CHANNEL STAR NEWS ZEE NEWS NDTV INDIA
SAHARA SAMAY DD NEWS DON'T KNOW/NO ANSWER
8. What channels do other members of your family watch?
Page 50
GONDIA REGION)”
AAJ TAK NEWS STAR NEWS ZEE NEWS NDTV INDIA

SAHARA SAMAY DD NEWS DON'T KNOW/NO ANSWER
9. Time spent by viewer to watch HINDI NEWS in a day
below 1 hr. 1 hr. to 2 hr. 2 hr. and more
10. When you watch NEWS on television, what topics are you most interested in hearing about ?
ALTERNATIVE LIFESTYLES LOCAL NEWS (IN GENERAL)
BREAKING NEWS POLITICS/GOVERNMENT
BUSINESS/FINANCIAL SPORTS
COMPUTER/TECHNOLOGY STATEWIDE NEWS (IN GENERAL)
CONSUMER/MONEY/TAX TIPS WEATHER
ENTERTAINMENT/PERSONALITIES HEALTH/MEDICINE
DON'T KNOW/NO ANSWER
11. What is the target audience of your favorite television hindi news channel?
INFANT TEENAGER YOUNG ADULT
ADULT SENIOR ALL
12. Is there a difference in approach to the news between your favorite news channel and that of
your parents?
 YES  NO
13. Are you more likely to watch the news on the same television news channel as your parents,
or do you watch the news on a different channel?
Yes No
Page 51
GONDIA REGION)”
14. In what order is the following information presented: (sequence 1-4)
national news international news weather sports
15. At what time you prefer to watch television news: morning, afternoon, evening, night?
Morning Afternoon Evening Night
16. How many times, NEWS should be repeated in a day
Once a day Twice a day Thrice a day More than Thrice a day
17. What do you feel about the commercial presented in between HINDI NEWS
PROGRAMME?
Good Reasonable Irritating
18. If ,the commercials are irritating because of large duration suggest the time duration –
00-30 sec. 30-60 sec. 60-90 sec.
90-120 sec. 120 sec. and more Cant say
CHAPTER 12 BIBLIOGRAPHY
Page 52
GONDIA REGION)”
“Right Action cannot come out of nothing; it must be

preceded by thought.”
-Jawaharlal
Nehru
BIBLIOGRAPHY:
Search Engines:
www.google.com
Page 53
GONDIA REGION)”
News Channel Sites:
www.ndtv.com
www.aajtak.com
www.cnn.com
www.bbcworld.com
www.cnbc.com
www.ddinews.com
www.starindia.com
www.zeenews.com
www.saharasamay.com
Page 54

A Comparative Study On Viewers Satisfaction Towards Leading Television Hindi News Channels (In Gondia Region)

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“A COMPARATIVE STUDY ON VIEWERS SATISFACTION TOWARDS LEADING TELEVISION HINDI NEWS CHANNELS (IN

“Seek knowledge from the cradle to the grave.”

EMERGENCE OF NEWS CHANNELS:

A Snapshot of Indian Television History:

CHAPTER 2 HISTORY OF NEWS CHANNELS

HISTORY OF NEWS CHANNELS:

Doctor NDTV (NDTV India):

Gustakhi Maaf (NDTV India):

Recent Make Over:

The channel broadcasts groundbreaking news and documentary programmes like-

SAHARA SAMAY RASHTRIYA:

Kuch Aur Khabre:

CHAPTER 3 SCOPE OF THE STUDY

“Scholars are pleased to meet people who are learned

- Rig veda quotes

SCOPE OF THE STUDY:

NOTE: About The Gondia District

CHAPTER 4 OBJECTIVES OF THE STUDY

“Failure comes only when we forget our ideals, objectives

OBJECTIVES OF THE STUDY:

1. To study the market share of leading television Hindi news channels.

2. To evaluate the customer satisfaction towards news channels.

CHAPTER 5 HYPOTHESIS OF THE STUDY

“A fact is a simple statement that everyone believes. It is

HYPOTHESIS OF THE STUDY:

1. Aaj tak is having the maximum market share [viewership].

2. Some of Hindi news channel channels are irritating to the viewers.

3. All Hindi news channels are average in terms of customer satisfaction.

CHAPTER 6 RESEARCH METHODOLOGY

“RESEARCH IS ALL ABOUT DOING SOMETHING, OTHERS

Definition of Market Research:

Questionnaires prepared to collect primary data. We designed questionnaires with maximum

DATA COLLECTION INSTRUMENT:

SAMPLE SIZE:(20 Respondent)

ANALYSIS AND CONCLUSION:

“Judge not the play, before the play is done.”

DATA ANALYSIS AND INTERPRETATION:

1. Which of the following indicates your type of employment?

Interpretation: According to the all responses given by respondent, public employment

2. Which of the following is your area of residence?

3. Which TV NEWS channel do you typically turn for NEWS?

4. What NEWS channel do other members of your family watch?

5. Time spent by viewer to watch HINDI NEWS in a day

10. In what order is the following information presented:

12. How many times, NEWS should be repeated in a day

CHAPTER 8 LIMITATIONS OF THE RESEARCH

“Art consists of limitation. The most beautiful part of

“Poor firms ignore their competitors; average firms copy

“Anyone can negatively criticize - it is the cheapest of all

News channels should -

 Cover a wide range of news without any bias.

Not create panic among the people.

 Use better technology.

 Introduce programs that create public awareness.

 Increase shows that provide entertainment.

 Not repeat news more than 3 times in a day.

 Increase the coverage to international standards.

Introduce programs for news related to kids.

 Emphasize on the matters of national importance.

 Try to make public aware of the malpractices going on in the country.

 Support news by factual photographs.

 Cover more educational news and health news.

 Improve coverage of International events.