TABLE OF SPECIFICATION FOR 3RD QUARTER

APPLIED ECONOMICS

Time spent on Percent of

Number of Lower Higher
Content Competencies Days topic class time
test item level level
(minutes) on topic
a) define basic terms in applied
INTRODUCTION TO
economics
APPLIED 4 480 40% 18 pts 14 pts 4 pts
b) identify the basic economic
ECONOMICS
problems of the country
a) explain the law of supply and
demand, and how equilibrium price
and quantity are determined
b) enumerate factors affecting demand
and supply
c) compare the prices of commodities
and analyze the impact on
APPLICATION OF consumers
DEMAND AND d) define market structures (perfect 6 720 60% 32 pts 26 pts 6 pts
SUPPLY competition, monopoly, oligopoly,
and monopolistic competition)
e) analyze the effects of contemporary
issues such as migration, fluctuations
in the exchange rate, oil price
increases, unemployment, peace and
order, etc. on the purchasing power
of the people

TOTAL 10 1,200 100% 50 pts 40 pts 10 pts

 TABLE OF SPECIFICATION FOR 3RD QUARTER
PRINCIPLES OF MARKETING

Time spent on Percent of

Number of Lower Higher
Content Competencies Days topic class time
test item level level
(minutes) on topic
a) define and understand marketing
b) describe the traditional approaches to
MARKETING
marketing
PRINCIPLES AND 5 480 34.78 % 15 pts 15 pts 0 pts
c) discuss the goals of marketing
STRATEGIES
d) identify and explain contemporary
marketing approaches
a) define “relationship marketing”
CUSTOMER
b) explain the value of customers
RELATIONSHIP:
c) identify and describe “relationship 5 480 34.78 % 20 pts 15 pts 5 pts
CUSTOMER
development strategies”
SERVICE
a) distinguish between strategic and
marketing planning in terms of
objectives and processes
MARKET b) analyze the elements of macro-and
OPPORTUNITY micro-environment and their influence
ANALYSIS AND to marketing planning 4 420 30.44 % 25 pts 20 pts 5 pts
CONSUMER c) define marketing research, its
ANALYSIS importance to a business enterprise and
identify the steps in marketing research
d) describe the consumer and business
markets

TOTAL 14 1,380 100 % 60 pts 50 pts 10 pts