QUESTIONNAIRE

I am a student of the Lahore Business School and conducting a research for launching
new shoes in market. We have decided to question people like you to get basic
information the questionnaire is simple and will take a very short period of time to be
filled.

Do you buy branded footwear?

 Yes
 No

If yes, then please continue with the survey. If no, then please discontinue.

Who generally buys shoes for you? (Tick one)

 Yourself
 Parents
 Children
 Siblings
 Husband
 Others (please specify)...……………….. ……………….

Where do you buy shoes from? (Tick one)

 Liberty
 Anarkali
 Defence
 Link Road
 Abroad
 Others (please specify)...……………….. ……………….
What key attributes do you look for in a shoe? (Tick one)
 Comfort
 Style
 Durability
 Quality
 Economy
 Best Match
 Others (please specify)...……………….. ……………….

How often do you buy a new pair of shoes?

 Once in a month
 Once in every 2 months
 Once in every 4 months
 Once in every 6 months
 Others (please specify)...……………….. ……………….

What forces you to buy a new pair of shoes? (Tick one)

 Wedding
 Any Social Gathering
 Eid
 Whenever I find a good one
 Others (please specify)...……………….. ……………….

Which brand of shoes do you generally buy? (Tick One)

 Bata
 Marie Claire
 Stylo
 Servise
 Others (please specify)...……………….. ……………….
Please rate the brand you have ticked in the previous question.
 Very good
 Good
 Neutral
 Bad
 Very bad

Have you seen any shoe advertisement lately?

 Yes
 No

If yes, then please tell of which brand?

……………………………………………………………………………………………………
……………………………………………………………………………………………………
…………………………………………………………………………………..

What was the source of the advertisement?

 TV
 Radio
 Newspaper
 Billboard
 Others (please specify)...……………….. ……………….

Which television channel do you generally watch? (Tick one)

 Star Plus
 PTV
 Geo
 ARY Digital
 Others (Please Specify)…………………………
What is your formal education?
 Metric / O Levels
 Intermediate / A Levels
 Graduate
 Post Graduate

Where do you live?

 Goldberg
 Model town
 Defence
 Cantt
 Garden town
 Johar town
 Others (Please Specify) ……………………………….

What is your marital status?

 Single
 Married
 Divorced
 Widowed

What is your age?

 15-20
 21-30
 31-40
 41 & above
What is your monthly household income?
 Less than 10,000
 10,001 to 20,000
 20,001 to 30,000
 30,001 to 40,000
 40,001 to 50,000
 50,001 and above

A shoe that is very comfortable is:

Very Good [+3] [+2] [+1] [0] [-1] [-2] [-3] Very Bad

A shoe that is very elegant and classy is:

Very Good [+3] [+2] [+1] [0] [-1] [-2] [-3] Very Bad

A shoe that has a high heel is:

Very Good [+3] [+2] [+1] [0] [-1] [-2] [-3] Very Bad

A shoe that is expensive is:

Very Good [+3] [+2] [+1] [0] [-1] [-2] [-3] Very Bad

A shoe that has a variety of colors is:

Very Good [+3] [+2] [+1] [0] [-1] [-2] [-3] Very Bad

Have you ever heard or tried shoes that provides massage to your feet and cast a
soothing spell?
 Yes
 No
If new kind of shoes will be available in market that provides massage to your feet and
cast a soothing spell will you prefer to buy such kind of shoes?
 Yes
 No

What price do you suggest for such kind of shoes?

 1500 to 2000
 2000 to 2500
 2500 to 3000
 3000 to 4000
 Other (please specify)...……………….. ……………….
ANALYSIS OF QUESTIONAIRE

100 questionnaires were got filled up from the general public. They provided their
independent opinion about our new product (Cutie Beauty Massage Shoes) which we
are going to manufacture. Here we have evaluated the general public decision purely in
the light of independent opinion by the general public, as below:

Do you buy branded footwear?

Yes 47= 47%
No 53= 53%

Who generally buy shoes for you?

Yourself 57= 57%
Parents 19= 19%
Children 07= 07%
Siblings 13= 13%
Husband 04=04%
Others 00= 00%

Where do you buy shoes from?

Liberty 18= 18%
Anarkali 31= 31%
Defence 05= 05%
Link Road 09= 09%
Abroad 07= 07%
Others 30= 30%
What key attributes do you look for in a shoe?
Comfort 31= 31%
Style 13= 13%
Durability 15= 15%
Quality 22= 22%
Economy 12= 12%
Best Match 07=07%
Others 00=00%

How often do you buy a new pair of shoes?

Once in a month 02= 02%
Once in every 2 months 07= 07%
Once in every 4 months 16= 16%
Once in every 6 months 21= 21%
Others 54= 54%

What forces you to buy a new pair of shoes?

Wedding 37= 37%
Any Social Gathering 05= 05%
Eid 51= 51%
Whenever I find a good one 07= 07%

Which brand of shoes do you generally buy?

BATA 19= 19%
Marie Claire 05= 05%
Stylo 27= 27%
Service 11= 11%
Others 38= 38%
Have you seen any shoe advertisement lately?
Yes 29= 29%
No 71= 71%

What was the source of advertisement?

TV 30= 30%
Radio 00= 00%
Newspaper 02= 02%
Billboard 04= 04%
Others 64= 64%

Which TV channel do you generally watch?

Star Plus 32= 32%
PTV 11= 11%
Geo 23= 23%
ARY Digital 19= 19%
Others 15= 15%

What is your formal education?

Metric / O level 05= 05%
Intermediate / A level 11= 11%
Graduate 49= 49%
Post Graduate 35= 35%

What is your marital status?

Single 47= 47%
Married 43= 43%
What is your age?
15 – 20 = 35%
21 – 30 = 21%
31 – 40 = 26%
41 – above = 18%

Where do you live?

Gulberg 12= 12%
Model Town 15= 15%
Defence 14= 14%
Cantt 08= 08%
Garden Town 19= 19%
Johar Town 13= 13%
Others 19= 19%

Have you ever heard or tried shoes that provides massage to your feet and cast a
soothing spell?
Yes 09= 09%
No 91= 91%

If new kind of shoes will be available in market that provides massage to tour feet and
cast a soothing spell will you prefer to buy such kind of shoes?
Yes 82= 82%
No 18= 18%

What price do you suggest for such kind of shoes?

1500 to 2000 72= 72%
2000 to 2500 10= 10%
2500 to 3000 04= 04%
3000 to 4000 00= 00%
Others 14= 14%