Syllabus Global Strategic Management

Prof. Marcel Duhaneanu, Ph.D.

I. Course description

This course studies the formulation of corporate responses to the international

environment. Emphasis is on understanding international economic forces and national
and international policies affecting trade and investment. Executives operating in
economies in transition face challenges not only on their domestic market but also in an
increasingly global environment in which businesses must compete. In a global
economy, this means that managers need to know how to compete in most industries
that have become increasingly global and how to develop a global vision and an
organization that can operate efficiently.

To analyze the key elements in the current and future business environment we
will use the conceptual overview of the Environmental Analysis Framework (EAF).

II. Class preparation

Students are expected to read, understand and analyze the materials indicated for
each session. Students should be active in discussing the subjects and cases mentioned
in the course outline, being prepared to challenge each other’s opinions and
assumptions.

III. Determinants of course grades:

Class participation {60% of final grade}

After each class session, both the quality and quantity of individual student’s
contributions will be recorded. Obviously, attendance is a prerequisite for participation
points and some responsibility rests upon each student to demonstrate their familiarity
with the readings and preparation of the classes.

Quizzes {10% of final grade}

Quizzes may be given at the beginning of class solely for the purpose of
measuring student`s familiarity with the assigned readings. Such quizzes may not be
made up and imposes a burden on each student to be in class on time.

Exam {30% of final grade}

The exam will be written and the grade scale is between 1 and 10. For those who
are graded less than 6 can take the exam only once.

IV. General requirements

The students are not allowed to be absent more than 30% of class hours. Those
who are absent (motivated) can take the exam only once. The extra hours of consulting
are to be announced after the academic year starts.

1
 WEEK 1 – 13.01.2018

1. MANAGING THE MEGAFORCE: EMPHASIZING

INSTITUTIONS, CULTURES AND ETHICS

Readings: page 92-123 (Peng)

Cases

Gr1. Cut Salaries or Cut Jobs? page 93

Gr2. Managing Uncertainty in Pakistan page 96

Gr3. Binding International Commercial Arbitration page 97

Gr4. The Institution-Based Motivation Emerging Multinationals page 103-104
Gr5. Facebook Violates Privacy page 119-120

WEEK 2 -19.01.2018

2. PRODUCTION MANAGING TECHNOLOGY. LEVERAGING

RESOURCES AND CAPABILITIES

Readings: page 62-88 (Peng)

Cases
Gr1. A Nordic Investor in Eurasia page 124-128
Gr2. Gambling on the Edge of China page 129-134
Gr3. Microsoft in China page 135-136
Gr4. The Indian Business Process Offshoring Industry page137-139
Gr5. SolarWorld USA page 140-146

2
 WEEK 3 – 27.01.2018

3. GROWING AND INTERNATIONALIZING THE

ENTREPRENEURIAL FIRM

Readings: page 182-209 (Peng)

Cases

Gr1. Emerging Markets: Amazon.com of Russia page 183-184

Gr2. Profiting from the Dirtiest Job Online page 187-188
. Private Military Companies page 188
Gr3. Israel: The Start-Up Nation page 191
Gr4. Emerging Markets: Microfinance, Macro Success or Global Mess?
page 205-209
Gr5. 3i Group`s Investiment in Little Sheep (Peng) page 443-455

WEEK 4 – 02.02.2018

4. MARKETING IN THE GLOBAL FIRM

Readings: page 464-491(Cavusgil, Knight, Riesenberger)

Cases
Gr1. Uber Technologies Inc: Available locally, expanding globally ride service.
Page 464-466
Gr2. H&M: International Marketing Success Story Page 485-486
Gr3. Apply your understanding pct 16-17 Page 488
Gr4. Apply your understanding pct 16-18 Page 488
Gr5. Apply your understanding pct 16-19 Page 488

3
 WEEK 5 – 10.02.2018

5. CORPORATE GOVERNANCE

Readings: page 380-409 (Peng)

Cases

Gr1. High Drama at Hewlett-Packard (HP) page 381

The Murdochs versus Minority Shareholders page 385
Gr2. Welcoming versus Restricting Sovereign Wealth Fund Investments
page 403-404
Gr3. Emerging Markets: The Private Equity Challenge page 407-409
Gr4. Nomura’s Integration of Lehman Brothers’ Assets page 464-466
Gr5 Discuss Point 3 from the Critical Discussion Questions
page 407

WEEK 6 – 16.02.2018

6. ENTERING FOREIGN MARKETS

Readings: page 154-186 (Peng)

Cases
Gr1. Enter the United States by Bus (Peng) page 149-150
Russian Firms Spread Their Wings (Peng) page 151
Gr2. Dubai Airport Connects the World (Peng) page 158
Huawei`s Investments in Africa (Cavusgil, Knight, Riesenberger)
page 408-409
Gr3. Emerging Multinationals from South Africa (Peng) page 161

Gr4. Emerging Markets: Pearl River Goes Abroad (Peng) page 176-177
Gr5. Chinese OFDI: A General Outlook (Cavusgil, Knight, Riesenberger)
page 429-431