NMIMS Global Access 
School for Continuing Education (NGA‐SCE) 
Course: Business Communication & Etiquette 
Internal Assignment applicable for December 2017 Examination 
 
Assignment Marks: 30          
                                      
Instructions:  

 All Questions carry equal marks. 
 All Questions are compulsory 
 All  answers  to  be  explained  in  not  more  than  1000  words  for  question  1  and  2  and  for 
question  3  in  not  more  than  500  words  for  each  subsection.  Use  relevant  examples, 
illustrations as far as possible. 
 All answers to be written individually. Discussion and group work is not advisable.  
 Students are free to refer to any books/reference material/website/internet for attempting 
their  assignments,  but  are  not  allowed  to  copy  the  matter  as  it  is  from  the  source  of 
reference.  

 Students  should  write  the  assignment  in  their  own  words.  Copying  of  assignments  from 
other students is not allowed.  

 Students should follow the following parameter for answering the assignment questions. 

For Theoretical Answer  For Numerical Answer 
Assessment Parameter  Weightage Assessment Parameter  Weightage
Introduction  20%  Understanding and usage  20% 
Concepts and Application  60%  of the formula 
related to the question  Procedure / Steps  50% 
Conclusion  20%  Correct Answer &  30% 
Interpretation 
                                     
 

1. How has communication transformed with the use of technology? Share any 2
technological tools you use for efficient communication and how they have helped
you contribute more effectively in your organization. (10 Marks)

 
 
  

NMIMS Global Access 
School for Continuing Education (NGA‐SCE) 
Course: Business Communication & Etiquette 
Internal Assignment applicable for December 2017 Examination 
2. Communications audit is a snapshot of an organization’s communication strategies,
activities and programs. Provide your opinion on the statement by elaborating on its
process and outcome. (10 Marks)

3. You have been invited as the Joint Secretary of the Parents Teachers Association to
celebrate Teachers Day at your child’s school. Since you are a counsellor, you also
have to give the key note address for the event. Your child studies at a reputed school
which has a legacy of 25 years. Most of the teachers are very senior with vast
experience. The school is modern in its outlook towards extra-curricular activities
but conventional as well when it concerns academics
At the lunch, you would have the chance to interact with the management, trustees
and teachers. You wish to make a great first impression that lasts and also seem
confident while addressing such an elite audience.

a. Apart from preparing the speech, you believe your appearance will make or
break the deal. What will you keep in mind while choosing your dress,
accessories and make up for the event? (5 Marks)

b. While meeting and greeting all the dignitaries, how will you conduct yourself
when you are introducing yourself with an objective to build rapport with them?
(5 Marks)

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