BBM104 Principles of Marketing Tutor-marked Assignment 3 (TMA3 — 20%) Submission Date: 19 April 2009Tutor-marked Assignment 3 Instructions 1. TMA 3 covers all the units in the course ‘TMA 3 contains 5 application questions TMA 3 carties 20% of your final total marks ‘The assignment must not exceed 1,500 words (excluding references and appendices) and should be typed using Times New Roman, font size 12 and double spaced. The deadline for the submission of TMA is during Tutorial 4. A softcopy ‘should be submitted via Online Assignment Submission System Question: Choose a product of your choice and write comments according to the following guidelines: 1. Identify the environmental forces may that influence the product. (20 marks) Comment on the segmentation, targeting and positioning strategies used for the product (20 marks) 3. Appraise the packaging strategy(s) used on the product (20 marks) 4, Discuss the promotion strategy(s) used on product. (20 marks) 5. Analyse the pricing strategy(s) used on the product. (20 marks) This is an application assignment which requires you to critically analyse the product, Simply providing descriptions will not earn you any marks. Please ensure that you demonstrate you analytical skills when commenting on the product. References from external sources are expected. There are no maximum or minimum references. What is important is “relevance”.