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THE MAGAZINE
Australian Road Rider has, at its heart, the most important
element to motorcycling enthusiasts: getting out and using
their bike. In a world of white noise, ARR stands proud
and is a trusted voice that genuine enthusiasts rely on for
credible advice on the latest bikes, amazing rides, and the
type of escapism they seek between rides.
The magazine’s stock is beautiful, its size is perfect,
distribution is far-reaching, and engagement with its loyal
readers is intense and long-lasting. These are all qualities
that help make Australian Road Rider the first choice for
marketers looking to communicate and connect effectively
with a broad spectrum of road bike enthusiasts.
More than
Most ARR readers spend
84% 90% 87% $1,200
of readers say they own their own bike and of RoadRiders audience per year on parts
often inquire about 33% will be looking to go on multi-day bike & accessories.
products and services purchase a brand new trips. They are always
advertised in ARR bike in the next year. looking for new options!
WHAT IS ENHANCED MEDIA METRICS AUSTRALIA? • ARR Ultimate Gear Guide Issue #146
On-sale: September 2018
EMMA is a media and consumer survey conducted by global • Yearbook Issue # 147
insights company Ipsos. 40,000+ respondents make up the On-sale November 2018
EMMA sample, created through leading edge methodology
that is rigorously audited. EMMA is now the benchmark for Contact your representative for more information.
current, accurate consumer and media insights that the
biggest names in Australian publishing now use and media
planners trust. For more info go to: emma.com.au
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