Professional Documents
Culture Documents
Chapter # 04 “Planning”
(2) A _____ is something that a company does really well relative to its competitors
mission
vision
core competence
benchmark
(3) The formal planning process is comprised of several steps. Asad is busy with
establishing targets to be achieved by his organization. What step is he taking in his
company's formal planning process?
Budget allocation
Resource allocation
Implementing the plan
Setting objectives
NCORRECT
(4) Which one of the following items does not possess a relationship to the worthwhile
objective of marketing?
International sales
Market growth
Return on investment
Increase in domestic sales
(5) A specific planning technique that involves the mutual setting of objectives between
supervisors and employees is _______________.
formal planning
strategic planning
tactile planning
management by objectives
(6) An organizational plan based on overall organizational features, its resources, and the
environment is called a/an _______.
(7) _________ and employees directly responsible for individual tasks and activities are
the ones who create operational action plans.
(8) Implementation of an organizational plan requires thought to be given toward all but
which one of the following?
Strategic plan
Production plan
Long-range plan
Contingency plan
JIT
MBO
ROI
OPO
(12) The three primary levels of strategy are corporate, business, and __________.
functional
grand
growth
retrenchment
(13) __________ strategies are used when the organization tries to expand in
terms of sales, product lines, or number of employees.
Selective
Optimizing
Connective
Growth
(14) Which of the following is a major phase of the strategic management process?
Risk-averting phase
Conceptual phase
Collaborative phase
Evaluation phase
choosing goals
identifying actions
reviewing performance
all of the above
(16) Planning is a primary function of :
front-line staff
management
the marketing department
the accounting department
(17) The plan that human resource personnel might develop for hiring a sales force
to sell a new product the division has developed is called a(n):
operating plan.
unit plan.
operating strategy.
business-level plan.
(18) Plans that address unique events that do not reoccur are called:
single-use plans.
standing plans.
strategic plans.
operating plans.