Professional Documents
Culture Documents
SUBMITTED BY:
GROUP NO. 2
KAPIL SARIN (08/06)
SAURABH KAPOOR (10/06)
MANISH TEKRIWAL (20/06)
VINISH JOHN JOSEPH (54/06)
AMAN SHARMA (164/06)
CERTIFICATE
( )
Prof. Sangeeta Chhabra
LBSIM, Delhi.
CONTENTS
Acknowledgement
1. Objective
2. Introduction of paints
3. What is paint?
4. Paint industry in India
5. Sensitivity Factors
6. Overseas Expansion
7. Major market players
8. Research methodology
9. Analysis of questions
10. Demand analysis
11. Findings & Limitations
12. Bibliography
13. Annexure
ACKNOWLEDGEMENT
We want to express our sincere thanks
and gratitude to our real life project guide
professor Mrs. Sangeeta Chhabra, who has
been of immense support and guidance in
enabling us to do this project. His deep
understanding and valuable insights have
been of great help in the successful
completion of our project.
Modern Perceptive
What is a Paint?
Paint can be defined as a fluid material which when spread
over a surface in the form of a thin layer, will form a solid
adherent and cohesive opaque film. Paints are used in
building industry for various purposes.
Purposes such as:-
As a preservative to steel, timber, and metal surface
To provide smooth finishes to surfaces and emanate
freshness in buildings
To provide aesthetic appeal and increase beauty of the
building
Nowadays, color combinations are used as tools of
architectural expression. It is possible to contrast and
hide objects by proper selection of paints.
Paints also have close psychological effects, selection of
colors in living rooms; study rooms, work areas etc, and
have imperative effects on minds of users
The fluid paint consists of four major ingredients:-
Paint
• Opacity
This is known as “hiding” or obliterating power and can
be defined as the ability of a pigment to hide or
obliterate a surface when dispersed in a medium and
spread in a uniform film over the surface. The hiding
power depends on the difference in refractive index of
pigments and mediums: wider the difference better is
the opacity.
• Fastness to light
The ability to retain its color when exposed to light is
referred as light fastness of the pigments. When
assessing light fastness properties of a pigment, it is
essential to ensure that the organic binder is
unaffected.
• Resistance to heat
Many paint films encounter heat either during stoving
process, which may be in the region of 120 -50 degree
C for periods of few minutes to an hour as they may be
applied to surfaces which remain at high temperatures
for long periods . So it is essential that the pigments
used in such paints should have resistance to these
temperatures.
The choice of binder for the paint depends on the end use of
the paint.
3) Thinner or solvent
This is used to render the pigment/ binder mixture
sufficiently fluid for the transfer from one tin/ vessel to
another and also or application to a surface in the form of a
uniform film. The shiner should then evaporate completely to
leave a film consisting of pigmented binder only .choice of
solvent influences viscosity, drying and flow and leveling
.when solvent evaporates into the air, it becomes loss. it is
not surprising , therefore that there is much interest in
coating that a re wither solvent free or contain a solvents
that reacts chemically o become part of the film .
An individual solvent or combinations of solvents are used in
making thinners for the paints.
Thinners should be colorless so as not to affect the
color of the paint to which it is added
They should be completely evaporate and form no part
of the dried paint film
They should act only upon the medium and not react
with the pigments to cause precipitation
They should not be powerful enough to disturb or
soften up previous coatings
They should be free from residues which may affect the
film
4) Additives
Additives constitute that group of products which is used in
relatively small amounts to give a coating one or more
desirable properties. They act essentially the same way as
other raw materials used in formulating surface coating. Just
as one introduces pigments to impart opacity or color and
vehicles to provide flexibility, gloss or durability, one
employs additives to provide mildew resistance, non setting
properties or other properties.
Properties that are controlled through the use of additives
Viscosity can be increased or decreased
Settling can be prevented
Skinning can be prevented
Drying can be accelerated
Loss of drying can be prevented
Foaming or bubbling can be eliminated
Decorative Paints
Decorative Paints:
Decorative paints form 75% of the Paint Industry in India.
Industrial Paints:
Industrial paints form 25% of the Paint Industry in India.
Organized sector :-
Unorganized sector:-
DM Plants
Office
Regional RDC
Office
Depot
Fig(a)
Continuous line shows flow of
instruction/authority
Research Methodology
Type of study: Qualitative
Sample Size: 30
Limitations:
• The company was not ready to provide all
the data and their sources as they are
considered to be confidential.
• The dealers were not cooperative in their
response.
Bibliography
1. http://www.asianpaints.com/
2. http://www.apaints.com/
3. http://www.domainb.com/
4. http://www.indiainfoline.com/
5. http://www.domain-b.com/
Annexure:
87749 257.5
G94722 877491 1 8 1507 AMRIT TRADERS F-49,Main Road Jagatpuri
87320 157.9
G94777 873208 8 3 1505 NATIONAL MARBLE & SANI. ST. T-1 Chirag Dlhi Chk
87411 148.9
G94786 874119 9 0 1505 M/S MOHAN LAL & COMPANY 5256,Shardanand Marg
87844 130.9
G94702 878449 9 7 1508 NOVELTY PAINT HOUSE. WP-483/3 Shiv Market
87836 125.2
G94708 878364 4 8 1508 Gupta Paint House 13,Harlal Mkt Nahapur village
87838 117.5
G98503 878388 8 7 1508 BHAI SAHAB & SONS Bhai Sahab Bhawan Clock Tower
87583 114.1
G94751 875839 9 7 1506 SATIJA PAINT & H/W STORE C-111, Fateh Nagar,
87407 113.4
G94731 874072 2 8 1505 HARSH PAINTS CORPORATION C-567 Wazir Nagar
87667 108.0
G98556 876672 2 6 1507 POONAM PAINTS A-5/23,Lal Quarter Market Krishna Nagar
87871 102.3
G94704 878715 5 5 1508 VARDHMAN TRADERS 134-135 Shiva Market
87886 102.1
G94703 878869 9 0 1508 MURLI DHAR BALDEV RAJ 62-63, Main Bzr Edward Lines
87564 100.0
G94711 875648 8 1 1506 GOLDEN PAINTS & H/W 35/3103, Saraswati Marg
87510
G94712 875105 5 96.05 1506 MADAN MARBLE & PAINT HOUSE B-13 Ganesh Nagar
24118
G94783 241188 8 95.91 1505 AMBEJI PAINT & H/W 105,Samman Bazar Jangpura,
24109
C07503 241093 3 95.55 1507 CITY PAINTS 1449/1-A, Main loni road durhapuri, Shahadra
87893
G94705 878937 7 95.08 1508 MAHAVIRA TRADING CO. 10, Shiva Market Pritam Pura
87585
G94713 875853 3 93.00 1506 SHRI RAM MAHAVIR PARSAD 4B/5B Jwala Heri
87408
G94781 874089 9 91.60 1505 DARBAR PAINT HOUSE Opp. Tanga stand Qutab Road
87902
G94767 879022 2 89.31 1508 M/S.PAWAN PAINT & H/W STORE 1985/1, Railway road, Narela
87415
G94728 874157 7 87.51 1505 J.P.JAIN & SONS 202-A Katra Baryan
87829 SAHIB PAINTS & SANITARY
G94709 878296 6 81.48 1508 WARES. GP-105,Maurya Enclave Pitampura
G94733 874171 87417 80.47 1505 SARVODYA TRADERS G-11
1
87515
G94720 875150 0 77.06 1506 SAPRA PAINTS PVT. LTD. B-116/1
24648
C00577 246483 3 75.12 1507 MITTAL TRADING CO. D-1/135, New Kondli
87370
G94782 873703 3 75.00 1505 TANEJA PT. &H/W 198/1 Ramesh Market
87623
G98355 876238 8 70.60 1506 JAGADAMBA TRADERS A-46 Dashrath Puri
87326
G94734 873260 0 68.74 1505 AGGARWAL SALES CORP. Shop No. 5, Ravidas Market Gurudwara Road,
87705
D00196 877057 7 66.00 1507 AMBA SANITORY STORE Thane Road Bhajanpura
87843
G98505 878432 2 64.63 1508 RASILA PAINT I-20, MAHENDRA PARK,
87702
G94795 877026 6 62.28 1507 AGARWAL H/W & PAINT STORE 114,Main Bazar Laxminagar
87481 HANSA SANITARY & HARDWARE
G94715 874812 2 61.49 1506 STORE RZ-240 Village Saidan
24100 SHYAM PAINTS H/W & SANITARY
G98357 241003 3 57.88 1506 STORE No. 5, Rishi Nagar Gali Krishna Mandir
24096
D00207 240961 1 54.42 1508 SUDARSHAN PAINTS PVT.LTD Shop. No. 99 Shiv Market
87587
G94714 875877 7 51.37 1506 UNIVERSAL SANITARY STORE 4-87/42 National Market
24739 AMBAY PAINTS & HARDWARE
C00640 247398 8 51.31 1507 STORE 254, karkardooma Main Market
87744
G98551 877446 6 50.20 1507 GULSHAN PAINTS & HARDWARE 67A, Vikas Marg
24117
G94779 241175 5 49.94 1505 DREAM HOME 192 M-Block Market
87562
C00540 875624 4 49.54 1506 ARBRO TRADERS PVT. LTD. WZ-309, Nangal Raya,
87558
G94717 875587 7 48.31 1506 GARG PAINTS B 1&2 Village Saidan
87611
G98365 876115 5 48.05 1506 DARBAR PAINT & H/W STORE Shop No. 2 Plot no. 19,Furniture B
87686
G94721 876863 3 46.94 1507 GOYAL BUILDERS 296, Vijay Path, Yamunavihar Road,
87719
G94791 877194 4 45.80 1507 SUPER PAINTS E/8, Opp. Govt School
87432
C00390 874324 4 43.53 1505 HARDWARI LAL J.PRASAD 111-113 Samman Bazar Bhogal
87324
D00255 873246 6 43.06 1505 SATIJA PAINTS &SANT STORE 23/2 MAIN BAZAR YUSUF SARAI.
24978
C00275 249788 8 42.75 1508 VIJAY TRADING COMPANY 102-103 Shiva Market Pitam Pura
87922
G94766 879220 0 42.23 1508 Sabharwal Paints & H/W Store C- 8/6 Sector - 7,
87820
G94707 878203 3 41.74 1508 SHREE MAHAVIR PAINTS No. 7684, Clock Tower
87555
G98353 875556 6 37.82 1506 C.B.AGGARWAL & COMPANY 17/9,Old Rajinder Nagar
24110 S.NO. 6,vashya Panchayati
C06197 241103 3 37.45 1507 S.K PAINTS & H/W STORE Dharamshala Main Road
87720 R. R. PAINT & HARDWARE
G94792 877200 0 30.19 1507 STORE C-35, Madhu Vihar,
25229
C01090 252291 1 28.79 1507 GANESH PAINTS & H/W B-4A Karawal Nagar Road,
87754
G98557 877545 5 27.36 1507 JAIN PAINTS & H/W STORE X/2572, Raghuhar Pura Near Gali No.8