ODBI - Oracle

Oracle
Daily Business Intelligence
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User Reporting Requirements and
Business Analysts
(Warehouse，see trends, drill from detailed
Historical
information to summaries and back again)
Executives
Front Line Employees (DBI)
and Managers
(Transactional Reports)
Real-Time
Transactions Summarized
2
Intelligence Roles Daily Business
Intelligence
Users
Transaction Users Business Analysts Managers / Executives
Needs
Transaction Planning Management
Processing & Modeling Reporting
Unified
Data
Transactions Summaries Plans
3
What is Daily
Business
Intelligence?
4
Daily Business Intelligence is a
Comprehensive, Embedded Management
Reporting Application which Enables
Better and Faster Decision Making
Daily Business Intelligence provides

better management reporting
without requiring a separate data warehouse,
resulting in
very fast implementation and Lower Cost
5
Oracle Applications BI to Date
Ÿ State of the art Enterprise Data Warehouse

– Conventional data warehouse architecture
– Runs in a separate DB from transaction DB
– Very powerful, very flexible
Ÿ Implemented successfully by many of our
larger customers (Agilent, Ford, Ikon, Xerox)
Ÿ But, implementation too expensive for the
broad customer base
6
Conventional Wisdom Paradox
Ÿ Business Intelligence Systems MUST have a

separate database from transaction system
Ÿ You should move transactions to the data warehouse
where you summarize them
But
Ÿ Users want to drill from summary results all the way to
the source transaction
Ÿ So the warehouse is never complete because it’s not
practical to move everything
7
Daily Business Intelligence Relationship in
the E-Business Suite
DBI leverages the latest advances in Oracle technolog.

Instead of implementing a separate data warehouse and
moving a subset of data from the transaction system to a
separate data warehouse, DBI creates and updates
summaries in the same database where transactions are
stored.
While traditional business intelligence systems move a
subset of transactions to a separate database to support
offline analysis, they require additional software,
hardware, personnel, time, and money to develop,
implement, and maintain.
8
How can we
do this?
9
Daily Business Intelligence Architecture
The most prominent feature : resides in a single
instance, which is the same instance as the
Single Database transactional system. This single instance architecture
reduces the need for a separate maintenance
The materialized views and incremental refresh

capabilities: summarize a large amount of data
efficiently. Initial load is complete, only updates the
data that has changed since the last refresh. The
Drill to incremental request sets can be set to run daily,
Dashboard Reports
hourly, or at any required frequency. This allows you
to perform true day-to-day comparisons.
Metadata and Rendering Tech. DBI Whenever a transaction is entered in E-Business

Framework Suite, that transaction is reflected in Daily Business
and Intelligence as soon as the incremental refresh is
Summarized
Content complete.
Materialized Views
Initial or
Increment
al Request
Sets load The metadata layer provides seeded definitions of:
and Base Summary
refresh Dimensions, KPIs, Reports, Regions, and Dashboards
data
Transactional
E-Business Suite Tables Content
10
Dramatic Disk Space Reduction
Summarize-in-Place or Replicate Transactions?
Ÿ Separate Data Warehouse

– Data warehouse as larger or larger than OLTP database
– Limited drill-down
vs.
Oracle Global Single Instance (GSI) with DBI

• Before DBI Summaries Added 3,300 Gigabytes
• Size of DBI Summaries 165 Gigabytes
• Percent Increase 5%
• Transactions Available for Drilldown 100 %
11
Materialized Views
Enable High Performance Summarization
Initial Load
Ÿ AR Invoice Lines 70M records in 1 hour 40 minutes
Ÿ GL Journal Lines 50M records in 55 minutes
Ÿ AP Invoice Lines 15M records in 1 hour 18 minutes
Incremental Load
Ÿ AR Invoice Lines 650K records in 30 minutes
Ÿ GL Journal Lines 770K records in 18 minutes
Ÿ AP Invoice Lines 40K records in 5 minutes
Hardware Configuration: SUN Sunfire 12K

Number of Processors: 10 , Processor Speed : 900 MHz / CPU
12
Oracle DBI Framework
VIEWER
Viewer is . . .
VIEWER
Rendering engine for
Dashboards, Reports,
DESIGNER
KPIs, Graphs, Tables and
Links
ADMINISTRATOR
Provides parameter driven
DBI METADATA Dashboards and Reports
DBI DATA OBJECTS

Enables context sensitive
drilling and user
collaboration
13
DESIGNER
Use the Designer
to . . .
Define custom
Dashboards,
Reports, KPIs,
Graphs, Tables
and Links
VIEWER
DESIGNER
ADMINISTRATOR
DBI METADATA
DBI DATA OBJECTS
14
ADMINISTRATOR
Use the
Administrator to
...
Manage initial
setup, data
summarization,
security, and
documentation
VIEWER
DESIGNER
ADMINISTRATOR
DBI METADATA
DBI DATA OBJECTS
15
Architectural Advantage of DBI
DBI Embedded Analytics – Embedded within E-Business
ORACLE E-BUSINESS SUITE APPLICATIONS
Suite
ORACLE PORTAL
ORACLE COLLABORATION SUITE
– Leverages Fusion Middleware
ORACLE INTEGRATION
ORACLE IDENTITY MGMT – Works with existing BI
ORACLE APPLICATION ORACLE DBI Investments
FRAMEWORK FRAMEWORK Stand Alone
VIEW VIEWER ORACLE
DISCOVERER
BI
TOOLSET
Analytics
DESIGNER
MODEL
ORACLE ETL
ADMINISTRATOR WAREHOUSE TOOLSET
CONTROLLER BUILDER
ORACLE DATABASE SERVER
OPERATIONAL METADATA DBI METADATA DATA

WAREHOUSE
OPERATIONAL DATA OBJECTS DBI DATA OBJECTS
16
Summarize-in-Place
Architecture
AR Headers
AR Distribution GL Account
& Lines
Company
Sales PL / SQL Cost
Order Customer Incremental Center
Refresh Source
Sales Ledger Grp
Channel
Company
AR Revenue Base Summary
Cost Center
Natural
Product
Incremental Account
Refresh
MV Manager
Product AR Revenue by:
Category Manager LOB Sales Channel
LOB
FC Type Financial
FC Type
indicates aggregation in a hierarchy Assign Category (FC)

DBI Overview
18
Daily Business Intelligence Features
Dashboards and Configure and

Reports
Extend
Delegate Roles
Key Performance
Indicators (KPIs)
Export to Excel
or PDF
Saved
Parameters
Last Updated Date
Stamped on Reports
Drilling to Detail
Email and
Customize
Conference
Bucket Sets
Dashboard60，Reports 918 ，KPI 362 19

Overview
Dashboard
Parameters
KPIs
Links
region
Graph
region
Table
region
DBI: reporting and analysis application、Daily newspaper
20
Financials
Ÿ Shows Ÿ Assists
financial executives
information and senior
such as managers
Profit & with timely
and accurate
Loss, information
Expense, for effective
and analyses
Payables and reviews
21
Human Resources
Provides workforce information: Like staff

turnover,training needs etc.
22
Interaction Center
Provides reports on telephony and email response activity

within Enterprise Call Centers.
23
Marketing
Monitors marketing activities and performance,

like new leads generated, lead converted to
opportunities etc.
24
Product Lifecycle Management
Provides
product
unit cost,
design,
and
change
order
25
Procurement
Provides analysis and reporting of

expenses, suppliers, and productivity
26
Supply Chain
Measures and analyzes supply chain

performance
27
Employee Absence
Management Dashboard
DBI for HRMS
Employee Absence
Management
Dashboard
28
Supplier Management
Dashboard
DBI for
Procurement
Supplier
Management
Dashboard
29
Sales Agreement Management
Dashboard
DBI for Supply
Chain
Sales Agreement
Management
Dashboard
30
Roadmap
Ÿ 5.0 Released Feb 2003
– 11i.8 Based Early Adopter release
Ÿ 5.1 Released July 2003

– 11i.9 Certification plus iStore Content
– Multi-lingual certification
Ÿ 6.0 Released in December 2004

– Approx. 10 new pages, roughly doubling content of 5.0
Ÿ 7.0 Targeted July 2004

– DBI for E-Business Suite 11i.10
31
Release Summary DBI Family Pack A
(8.0) New Content
DBI Module Dashboard (s) KPI Reports
DBI for HRMS Employee Absence 6 5
Management
DBI for Procurement Procurement Spend
Management
21 40
Sourcing Management
Supplier Management
DBI for Supply Chain Sales Agreement Management 10 6
DBI for Web Site Management 11 10
Analytics
Dashboard KPI Reports
Total New Content 6 48 61
Total DBI Content 60 362 918
32
Evolution of Operational Reporting
DBI v5 (11i.8) 11i.9 (DBI v6) 11i.10 (DBI v7.0 & 7.1)
Dashboards 21 33 54
KPIs 106 214 313
Intelligence
155 377 827
Reports
Capabilities • Procurement Mgmt • Plan Mgmt • Product Mgmt

• Product Cost Mgmt
version 7.0
/ Roles • Procure-to-Pay Mgmt • Commodity Supplier Mgmt
• Service Contracts Mgmt • Commodity Spend Mgmt • Inventory Mgmt
• Profit and Loss • Product Revenue Bookings
• Product Mgmt – and Backlog
• Expense Mgmt Engineering
• Sales Forecast Mgmt
• Project Profitability Mgmt • Manufacturing Mgmt
• Purchasing Performance
• Project Operations Mgmt • Customer Fulfillment Mgmt • Purchasing Status
• Human Resources Mgmt • Shipping Mgmt • Warehouse Mgmt
• Marketing Mgmt • Payables Mgmt • Transportation Mgmt
• Email Center Mgmt • Payables Status • Maintenance Mgmt
version 7.1
• Lead Mgmt • Customer Support Mgmt • Depot Repair Mgmt
• Opportunity Mgmt • Field Service Mgmt
• Inbound Telephony Mgmt
• Sales Mgmt • Funds Mgmt
• Service Renewals Mgmt
• Quote Mgmt • Salary & Turnover Mgmt
• Capital Project Cost Mgmt • Workforce Budget Mgmt
• Web Store Mgmt
• Contract Project Cost Mgmt • Open Enrollment Status
• Contingent Worker Mgmt
• Compliance Certification

EBS R12: Continued Delivery of Pre-built
Apps 11i.9
11i.9 (DBI v6) 11i.10
11i.10 (DBI v7+) 12 (DBI
(DBI v8)
Dashboards 33 54 60
KPIs 214 313 362
Intelligence
377 827 918
Reports
Capabilities/ • Plan Mgmt • Product Mgmt • Sourcing Management

Roles • Commodity Supplier Mgmt • Product Cost Mgmt • Procurement Spend
• Commodity Spend Mgmt • Inventory Mgmt Management
• Product Revenue Bookings
• Product Mgmt – and Backlog • Supplier Management
Engineering
• Sales Forecast Mgmt • Employee Absence
• Manufacturing Mgmt • Purchasing Performance Management
• Customer Fulfillment Mgmt • Purchasing Status • Sales Agreement
• Shipping Mgmt • Warehouse Mgmt Management
• Payables Mgmt • Transportation Mgmt • Web Store Management
• Payables Status • Maintenance Mgmt
• Customer Support Mgmt • Depot Repair Mgmt
• Inbound Telephony Mgmt • Field Service Mgmt
• Funds Mgmt
• Salary & Turnover Mgmt
• Compliance Certification 34
EBS R12: Continued Delivery of Pre-built
Apps 11i.9
11i.9 (DBI v6) 11i.10
11i.10 (DBI v7+) 12 (DBI
(DBI v8)
Dashboards 33 54 60
KPIs 214 313 362
Intelligence
377 827 918
Reports
Capabilities/ • Plan Mgmt • Product Mgmt • Sourcing Management

Roles • Commodity Supplier Mgmt • Product Cost Mgmt • Procurement Spend
• Commodity Spend Mgmt • Inventory Mgmt Management
• Product Revenue Bookings
• Product Mgmt – and Backlog • Supplier Management
Engineering
• Sales Forecast Mgmt • Employee Absence
• Manufacturing Mgmt • Purchasing Performance Management
• Customer Fulfillment Mgmt • Purchasing Status • Sales Agreement
• Shipping Mgmt • Warehouse Mgmt Management
• Payables Mgmt • Transportation Mgmt • Web Store Management
• Payables Status • Maintenance Mgmt
• Customer Support Mgmt • Depot Repair Mgmt
• Inbound Telephony Mgmt • Field Service Mgmt
• Funds Mgmt
• Salary & Turnover Mgmt
• Compliance Certification 35
Demonstration
36
Flexible Time
View Information Daily Periods ,
Comparisons
and
Currencies
Key
Graphs
Performance Related
and
Indicators Links
Trends
Summary
Results
37
Reports
Print,
Email, or
Export
reports
38
Drill Through: Summary to Actual Transactions
Summary and
Trends
Detail
Information
Transactions
39
Daily Business Intelligence Portal Page
Role Oriented
Page
Key Performance
Indicators Management
Summaries
Links to Drill-
Down Reports
40
Page Level Parameters
Select
Comparisons
Any Day
Fiscal Date
and Days Periods
Until Qtr End
Week, Month,
Quarter, Year
Management Perspective of Time
41
Page Level Parameters
Currency
Consistent
Organizational
View
Management Perspective of Organization
42
Daily Business Intelligence Drilldown Report
Maintained
Context
Graphs and
Tables
Links to Related
Reports
43
Daily Business Intelligence - Extended
Repository of Available DBI Measures BSC Customized View
DBI
Measure
• Easily display out-of- BSC Report Showing DBI Measure

the-box DBI measures
in BSC views with
point and click
process
• Eliminate need to map
or load data into BSC
for DBI measures

Oracle Daily Business Intelligence (DBI)
Easy-To-Use Dashboards Within E-Business Suite
Ÿ Role Based Dashboards

Ÿ Leverages EBS Infrastructure
and Materialized Views
Ÿ No Data Movement Required
Ÿ Drill Directly to Transactions
from Summaries
Ÿ Implements in Days
Ÿ Fastest Path to Information
from EBS
Ÿ Part of EBS “Rapid Install”
Ÿ No Training Required
45
What Analysts are Saying…
“DBI provides more than just ‘canned reporting’. In a major move
towards decision process automation, Oracle has given users out-
of-the-box access to business analytics that also include support for collaborative
decision making and predefined and customizable workflows that guide users
through a decision making process.” – Henry D. Morris, Dan Vesset
“With Daily Business Intelligence, firms will be able to reach

across previously isolated business and IT silos, accomplishing
cross-functional business goals that were previously beyond their grasp.”
– From “Daily Business Close Leverages Business Intelligence to Fulfill Executive Agenda”
“Oracle enjoys a special position within the BI marketplace, by

virtue of its ability to deliver strong enterprise applications,
database solutions, and application server technology.”
– From “Integrated Business Intelligence Report”
46
What Customers are Saying…
“We are very pleased with our ability to get our
managers the information they need in the form they
want. The system lets them drill down into reports and graphs until they get
to the information they need.” – Kyle Lambert, VP, Information Solutions
“It only took us 2 months to go from the

initial setup to the actual go live in the
production environment.”
-- Walter Thoen, IT Director
“We have been able to deploy DBI modules in a

matter of weeks, with a very small IT staff and a
single consultant.”
-- Jon Corliss, Project Manager, Business Systems Intelligence
47
A Few More Customers…
48
Oracle 实时商务智能对管理层的价值
ü 按照职责定义，打破了部门壁垒
ü 多维度观察企业的运作（期间类型、比较对象、币种、
经理……)
透明 ü 深层次的根源挖掘，可下钻到实际业务
ü 从最初的数据源开始，统一于Oracle数据库中
准确 ü 单一模型，更准确
及时 ü 随需要更新（每天、每小时）
自我服务 ü 100%在互联网上，安全、灵活
ü 界面友好，个性化
即装即用 ü 无需开发，EBS预置内容，快速实施，最低成本
49
When to sell what: by the Playbook
Ÿ Playbook guidance:
Oracle Oracle DBI and CPM
eBusiness Suite
Ÿ Things to consider when deciding if DBI is the best fit …

– Customer is looking at ‘reporting close to the source’ without
implementing separate ETL tool
– Customer is looking for very short implementation time-frame
– Customers want to be able to analyze data based familiar EBS
dimensions & dimensional attributes (on_account_credit, debit_note)
– Customers are looking to analyze EBS sources of data. Note: Future
releases of DBI will give customers the option to host their analytical
target model in a separate data warehouse, populated by an ETL.
– DBI has been implemented by over a thousand customers. If Oracle
customer references are critical to winning the deal, consider DBI.
50
EBS Analytic Apps Pricing
New DBI Pricing
Component Enterprise
Product
Licence Licence
List Metric List Metric
Marketing & Sales Intelligence $3,995 App. User $595 $1M rev
Supply Chain & Order Mgt. Intelligence $3,995 App. User $595 $1M rev
Procurement Intelligence $3,995 App. User $595 $1M rev
Service Intelligence $3,995 App. User $595 $1M rev
Projects Intelligence $3,995 App. User $595 $1M rev
Financial Intelligence $3,995 App. User $595 $1M rev
HR Intelligence $125 Employee $125 Employee
51
Release Overview
– Release Version: Oracle DBI Family Pack A

– Install and Documentation
Ÿ About Oracle DBI Family Pack A (8.0) - Metalink Note 332151.1
– Previous Releases
Ÿ About Oracle DBI Family Pack C - Metalink Note 236617.1
Ÿ About Oracle DBI Family Pack D - Metalink Note 258898.1
Ÿ About Oracle DBI Family Pack E - Metalink Note 276704.1
52
Resources For Customers and Partners
– For More Information about our Products

Ÿ http://www.oracle.com/applications/cpm/intelligence.
html
– For More Information about Education
Ÿ http://www.oracle/com/education/
– For More Information about Support
Ÿ http://www.oracle.com/support/
– For Metalink Information:
Ÿ http://metalink.oracle.com/
– Oracle Product Documentation:
Ÿ http://www.oracle.com/technology/documentation/ap
plications.html
53
Additional Resources
– E-business TOI Center

Ÿ http://ebiz.us.oracle.com/toicenter/overview/
– Applications Portal
Ÿ http://apps.oraclecorp.com/
– ADS
Ÿ http://adsweb.oracleads.com/
– Global Internal Training Page
Ÿ http://ouweb.oraclecorp.com/ebus
54
Oracle 企业绩效管理套件:
单一, 统一的架构
企业绩效基础平台(EPF)支撑
所有Oracle绩效管理应用
Oracle 商业智能
财 Ÿ 共享关系型多维数据模型
内企务成金
每平合本融
部日业 Ÿ 共同的引擎及工具
控衡计并收行
商报益业
制务记划 Ÿ 与Oracle总帐及其他开方性
管分与表管分
智生理析接口的集成
理能卡预
器算成器工
器具 Ÿ Discoverer 报告, 支持包括
Siebel在内的第三方报表工
Oracle 企业绩效基础 (EPF)
具,
电子商务套件
外部系统 Oracle 数据库, 商业智能, OLAP
55
Flexible Deployment Options for DBI
3 EBS Standalone
Warehouse
Fusion BI EBS Ÿ Standardized BI Tool,

2 Edition Extensibility,
Start Heterogeneity
Ÿ Extensibility: Uplifted
Dashboarding tool Ÿ Standardized ETL Tool
1 Traditional DBI Ÿ Standardized BI Tool: Ÿ Support for data from any
Ÿ Embedded Role-based Leading Platform data source
Dashboards Ÿ Heterogeneity: Unite Ÿ Support for data from
Ÿ PMV Technology data on a logical level multiple EBS instances
Ÿ Simple Extensibility Ÿ Ad-hoc and Guided Ÿ Data resident in a

Analysis separate instance
Ÿ Data resident in OLTP
Transactional Database Ÿ Data resident in OLTP Ÿ Operational Reporting
Database
Past Now Future

Know More, Do More, Spend Less

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Oracle

Daily Business Intelligence

PDF created with pdfFactory trial version www.pdffactory.com

Transaction Users Business Analysts Managers / Executives

Daily Business Intelligence provides

Ÿ State of the art Enterprise Data Warehouse

Ÿ Business Intelligence Systems MUST have a

DBI leverages the latest advances in Oracle technolog.

The materialized views and incremental refresh

Metadata and Rendering Tech. DBI Whenever a transaction is entered in E-Business

Ÿ Separate Data Warehouse

Oracle Global Single Instance (GSI) with DBI

Hardware Configuration: SUN Sunfire 12K

DBI DATA OBJECTS

DBI DATA OBJECTS

DBI DATA OBJECTS

ORACLE DATABASE SERVER

OPERATIONAL METADATA DBI METADATA DATA

PDF created with pdfFactory trial version www.pdffactory.com

Dashboards and Configure and

Dashboard60，Reports 918 ，KPI 362 19

DBI: reporting and analysis application、Daily newspaper

Provides workforce information: Like staff

Provides reports on telephony and email response activity

Monitors marketing activities and performance,

Provides analysis and reporting of

Measures and analyzes supply chain

DBI for HRMS

Ÿ 5.1 Released July 2003

Ÿ 6.0 Released in December 2004

Ÿ 7.0 Targeted July 2004

KPIs 106 214 313

Capabilities • Procurement Mgmt • Plan Mgmt • Product Mgmt

PDF created with pdfFactory trial version www.pdffactory.com

KPIs 214 313 362

Capabilities/ • Plan Mgmt • Product Mgmt • Sourcing Management

KPIs 214 313 362

Capabilities/ • Plan Mgmt • Product Mgmt • Sourcing Management

Management Perspective of Time

Management Perspective of Organization

Repository of Available DBI Measures BSC Customized View

• Easily display out-of- BSC Report Showing DBI Measure

PDF created with pdfFactory trial version www.pdffactory.com

Ÿ Role Based Dashboards

“With Daily Business Intelligence, firms will be able to reach

“Oracle enjoys a special position within the BI marketplace, by

“It only took us 2 months to go from the

“We have been able to deploy DBI modules in a

Ÿ Things to consider when deciding if DBI is the best fit …

Procurement Intelligence $3,995 App. User $595 $1M rev

Service Intelligence $3,995 App. User $595 $1M rev

Projects Intelligence $3,995 App. User $595 $1M rev

Financial Intelligence $3,995 App. User $595 $1M rev

HR Intelligence $125 Employee $125 Employee

– Release Version: Oracle DBI Family Pack A

– For More Information about our Products

– E-business TOI Center

外部系统 Oracle 数据库, 商业智能, OLAP

Fusion BI EBS Ÿ Standardized BI Tool,

Ÿ Simple Extensibility Ÿ Ad-hoc and Guided Ÿ Data resident in a

Past Now Future

PDF created with pdfFactory trial version www.pdffactory.com

PDF created with pdfFactory trial version www.pdffactory.com

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