2-34E

a.

Follow the instructions to compute a cross tabulation of the data on industry and brand
value, using Excel.
1. Open data file.
2. Select cell A1.
3. Click Insert on the Ribbon.
4. In the Tables group, click PivotTable.
5. When the Create PivotTable dialog box appears;
Click OK; a PivotTable and PivotTable Fields dialog box appear in a new
work sheet.
6. In the PivotTable Fields dialog box;
Drag Industry to the Rows area.
Drag Brand Revenue to the Columns area.
Drag Count of brand in the Values area.
7. Click Sum of Count of brands in the Values area.
8. Click Value Filed Settings from the list of options that appears.
9. When the Value Field Settings dialog box appears;
Under Summarize value field by, choose Count
Click OK.
10. Right click B4 in the Pivot Table. Choose Group from the list of options that
appears
When the Grouping dialog box appears;
Enter 0 in the Starting box.
Enter 149.3 in the Ending at box
Enter 25 in the By box. Click OK. The screen shot is as follows:

Figure 2a-34E Cross tabulation of the data on industry and brand revenue.

Figure 2a-34E shows the cross tabulation of data on industry and brand revenue. The
rows of the table represent industry and the column represent the brand revenue ($
billions). Cell B5 tells that there are 10 automotive & luxury industries which have brand
revenue in the range of 0-25 billion dollars.

b.

Frequency distribution is a tabular summary of data showing the number (frequency) of

observations in each of several non overlapping categories or classes.

The following table shows the frequency distribution for the data on brand revenue.

Figure 2b-34E frequency distribution for the data on brand revenue.

c.

Figure 2b-34E shows that there were only 5 industries with highest brand revenue (125-
150 billion dollars) and majority industries (41) has brand revenue (0-25 billion dollars).

d.

Follow the instructions to construct cross tabulation of the data on the industry and 1-Yr
value change (%).
1. Select cell A1.
2. Click Insert on the Ribbon.
3. In the Tables group, click PivotTable.
4. When the Create PivotTable dialog box appears;
Click OK; a PivotTable and PivotTable Fields dialog box appear in a new
work sheet.
5. In the PivotTable Fields dialog box;
Drag Industry to the Rows area.
Drag 1-Yr value change to the Columns area.
Drag Count of brand in the Values area.
6. Click Sum of Count of brands in the Values area.
7. Click Value Filed Settings from the list of options that appears.
8. When the Value Field Settings dialog box appears;
Under Summarize value field by, choose Count. Click OK.
 9. Right click B4 in the Pivot Table. Choose Group from the list of options that
appears
When the Grouping dialog box appears;
Enter -60 in the Starting box.
Enter 44 in the Ending at box
Enter 20 in the By box. Click OK. The screen shot is as follows:

Figure 2d-34E Cross tabulation of the data on industry and 1-Yr value change.

Figure 2d-34E shows the cross tabulation of data on industry and 1-Yr value change. The
rows of the table represent industry and the column represent the 1-Yr value change (%).
Cell B9 tells that there is 1 technology industry which had a percentage change in the
range -60% to 41 %.

e.

The following table shows the frequency distribution for the data on 1-Yr value change
(%).

Brand revenue Frequency

-60 to -41 1
-40 to -21 4
-20 to -1 14
0 to 19 52
20 to 39 10
40 to 59 1
Figure 2e-34E frequency distribution for the data on 1-Yr value change.

Figure 2e-34E shows that highest number of industries (52) had percentage change in the
range of 0 to 19% in the value of the brand over the previous year.

f.

Figure 2c-34E shows that highest number of industries (52) had percentage change in the
range of 0 to 19% in the value of the brand over the previous year, and only 1 industry
had 1 year value change in the range of 40 to 59% .