OBJECTIVE OF THE STUDY

1. To study the customers experience and expectation of vivo mobile

2. To analyze the factors influencing the level of marketing strategy.

3. To Understand the Customer Satisfaction Level Of vivo mobile.

4. Rate Your Level of Satisfaction towards Your vivo Mobile.

5. To understand marketing mix used by vivo company.

6. To understand customers thinking towards the smart phone

7. To increase my marketing knowledge with the help of this project.

8. To understand promotional activities used by vivo company.

Limitations of the Study:

1. Survey was limited to Coimbatore city only, so it cannot be generalizes to all the centers.

2. The sample size is limited to 120 customers only some of the respondents are non-co-operations.

3. Time is one of the major limitations. At most care should be taken by the researchers to choose the

correct from the respondents.

4. The study is based upon primary data, so any wrong information given by the respondents may mislead

the findings.

SCOPE OF THE STUDY

In this study, the Experience and Expectation and satisfaction of the customer has been analyzed. To find out

factors that influences the customers to buy the VIVO mobiles. To identify the necessary change in product

features and customers feeling about the vivo mobile phones. This study will be useful for the company to make

necessary changes in price, designs, apps and etc.

PRIMARY DATA
Primary data is that data which is collected for the first time. It is original in nature in the shape of raw material.

For the purpose of collection of primary data, a well-structured questionnaire was filled by the respondents. The

questionnaire comprises of close ended as well as ended questions...

REVIEW OF LITERATURE

Uddin, MohammedBelal; Akhter, Bilkis May 2012 his study seeks to explore customer satisfaction and its

influencing factors of the mobile phone operation industry in Bangladesh. Data were collected through a

questionnaire survey from a diversified representative sample. An iterated factor analysis with principal

component analysis (PCA) and structural equation modeling (SEM) including measurement model and

structural model were applied to analyze data.

Sakthivalrani, S. Kennan, S. April 2013 the study aims to understand the customer satisfaction and behavioral

intention towards the mobile phone network service providers. Assessing the satisfaction level of the service

provider. Such evaluation helps the service provider to assess the performance of their marketing strategy.

Behavioral intention is the attitude and the manner he customer is willing to behave towards the service

provider.

Vipan Bansal and Bindu Bansal (2013) “Have studied the Customer satisfaction of mobile phone service

users operating in Malwa Punjab” This paper is used to trace the reason for purchasing mobile phones and

usages of mobile phone applications. This study revealed that SMS is the most widely used Valued Added

Service. The results revealed that most of the respondents were satisfied with their current service provider

show maximum willingness for shifting to Airtel.

Dr. T. N. R. kavitha and Mr. R. Mohana Sundaram (2014) their study entitled “A Study on Customer

Satisfaction towards vivo Mobile Phone in coimbatore City”. This paper carried out with an objective to

determine the consumer preference and satisfaction. This paper concentrated on one particular mobile phone

brand called vivo and its price, quality, colour, and satisfaction level.
Uchin Lee, et al(2009) have studied the negative aspects of smarphone overuse on young adults, such as sleep

deprivation and attention deficits, are being increasingly recognized recently. This emerging issue motivated us

to analyse the usage pattern related to smartphone overuse. The paper is also analysed the usage data of identify

between group usage differences, which range from the overall usage patterns to app-specific usage pattern.