Sample Survey Questionnaire

Name (optional): _________________________________________________ Age:___________ Gender:_______

Instruction: Please put check  mark from the choices on every statement below that best describe your position as
business person towards advertisement and advertising agency.

1. What is the name of your business?

_____________________________________

2. What is the type of your business?

 Merchandising business
 Manufacturing business
 Service business
 Other business

3. What is the form of the business ownership?

 Sole Proprietorship  Franchise
 Partnership  Cooperatives
 Corporation  Others

4. Do you think you need to have an advertisement for your business?

 Yes  No  Undecided

5. Are you willing to hire advertising agency to promote your business and market your products or services?
 Yes  No  Undecided

6. What could be your reason, why you would not hire an advertising agency?
 Limited funds and additional expenses
 Mistrust and unclear expectation
 Low priority and limited creative thinking
 Business has its own advertising
 Lack of interest and idea
 Other, please specify: __________________

7. How much are you willing to pay for an advertisement?

 not more than ₱ 25,000  ₱ 101,000 - ₱ 150,000
 ₱ 25,000 - ₱ 50,000  ₱ 151,000 - ₱ 250,000
 ₱ 51,000 - ₱ 100,000  more than ₱ 250,000

8. How long do you expect for completion of advertisement contract?

 1 month only  6 – 9 months
 2 – 3 months  1 year
 4 – 6 months  more than 1 year

9. What type of advertisement would you like for your business?

 Broadcast Media (Television, Radio)
 Periodical or Print Media (Magazines, Newspapers)
 Other Print Media (Brochures, Leaflets, Flyers, Handouts)
 Outdoor Advertising (Digital signage, Seminar, Events)
 Internet or Online (Social Media)
 Other, please specify: __________________

 “Thank You” 