Professional Documents
Culture Documents
CONTENTS
Chapter 1: Introduction
Introduction
Scope of Study
Statement of Problem
Objectives
Methodology
Limitations
ANNEXURE
Questionnaire
Bibliography
GFGC, Shivamogga 1
Chapter 1
INTRODUCTION
Introduction
Scope of Study
Statement of Problem
Objectives
Methodology
Limitations
GFGC, Shivamogga 2
Introduction
magazines, books etc. are ready by a lot of people and are certainly one of
press unity and a very strong network is what makes Print Media so much
of a success even today in the age of Television and the Internet. It is also
said that Print Media also helped literacy and undoubtedly the General
copies. Outlook's competitors are India Today, The Week, and Tehelka.
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Outlook's editor, and in February 2012, upon retirement, as Outlook's
Sandipan Deb and Tarun Tejpal were past editors of the magazine.
bungle" and the cricket "match-fixing controversy." Outlook has time and
again carried many pro left stories exposing it to the allegations of being a
"left-leaning" publication.
Claire, People, Outlook Traveller, Career 360 and News Weekly. The
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Scope of Study
various aspects of which would have bearing upon general circulation and
selected for the survey of marketing conditions in Shimoga city only. The
growth and present conditions of the firm are carefully analyzed all
internal and external factors were considered while survey has been
of the paper industry. While is still faced the cut throat competition from
various other media like television to the latest being the internet when
marketing does not aim at mere survival but at reaching at its best.
both primary and secondary data have been collected to propose this
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report. Marketing data has been collected by marketing research using
survey Method.
survey. The data through this questionnaire was collected and also from
the general market. The answers are directly noted in questionnaire and
all the respondents were met personally by me. Thus, the primary data is
giving a real and fair picture of the newspaper market in Shimoga city.
has been given so that the data collected by this, should represent the true
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Statement of Problem
problems were:
magazine.
Business, Business and Economy, and the local magazines tap the
remaining part.
Business magazines.
Objectives
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To offer suggestions based findings.
Marketing environment.
Outlook magazine.
about customer’s awareness and satisfaction. For the purpose of the study
Questionnaire
processed.
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Sources of data:
Primary Data:
Questionnaire
Sampling Plan:
A sample of fifty customers was chosen for the purpose of the study.
about all sampling units in the universe. Since due to time constraint
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Collection of Data through Questionnaires:
The data collected for the study purpose is through questionnaires. Fifty
to know mind set of the customers regarding the product and services and
also this method of data collection is very helpful in time and money
services of Info magic and took the feedback from them better
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Limitations
The following are the important limitations in some areas of this project
possible.
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Chapter 2
INDUSTRY PROFILE
Industry Profile
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General Introduction about Print Media Industry
magazines, books etc. are ready by a lot of people and are certainly one of
press unity and a very strong network is what makes Print Media so much
of a success even today in the age of Television and the Internet. It is also
said that Print Media also helped literacy and undoubtedly the General
Industry Profile:
century A.D. The Chinese did the printing using separate wooden block
for type, which could be used over &over again. The Koreans also
followed the Chinese. Printing ink & paper were developed in china &
Egypt. But the whole process of printing had a stunted growth in Asia
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Europeans, on the other hand, used the new process on large scale. They
democratization of communication.
British authorities for printing without ‗prior consent‘. Then came another
The first printing press arrived in India on 6th September 1556 & was
named Bengal Gazette which came out on 29th January 1780. Soon many
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Bengal Harakaru, John Bull in the East came out during the 17th & 18th
century.
Marshman & William Ward. They soon started another journal in June of
the same year & named it Samachar Darpan. The famous Raja Ram
Mohan Roy also brought out periodicals in English, Bengali & Persian.
Oliver.T.Cutter.
daily in 1832.
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HINDI: The first Hindi daily was samachar Sudhavarshan (Calcutta,
Calcutta was the birth place not only of English, Bengali & Hindi
according to many scholars. But others think that the first Kannada
Vaatika, Amnodaya, Mahilaasakhi & Sarvamitra came out during the 18th
century.
are the main newspapers of Kerala. The other daily newspapers are
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MARATHI: Darpan was the first Marathi newspaper started on 6 January
1832. Kesari & Sudarak were other papers of the 18th century.
ORIYA: The first Oriya magazine Junaruna was published by the Orissa
Mission Press in 1849 under the editorship of Charles Lacey. Then came
in 1809.
TAMIL: The first periodical Tamil Patrika a monthly was brought out in
1831 by the Religious Tract Society in Madras; it lasted till 1833. The
next periodical weekly was the Dina Vartamani published in Madras from
1856 by the Dravidian press & edited by the Reverend P.Percival. Later
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TELUGU: Kandukuri Veeresaliongam Pantulu, known as the Father of
URDU: Sir Sayyid Ahmed Khan, a great educationist, judge & social
& circulation. The highest circulation till the 1990‘s was enjoyed by the
English newspapers despite the fact that less than 5 percent of the
Hindi newspapers have the largest total circulation in India. Hindi is the
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Himachal Pradesh, Jharkhand, Madhya Pradesh, Rajasthan, Uttranchal
basic issues. In other words, back to the basics‘ say the experts. This is
to the greed of a few to the exclusion of the need of the many-as it has
done through the recent decades and in all countries that experienced
The Print media sector is one of the fastest growing sectors in India. The
publishing and media sector is significant for India in terms of the value
of the market and also in terms of employment. For the Indian Union, the
publishing and media are closely linked to the strength of the underlying
spending. Consequently, the sector saw boom times in the 1990s but was
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adversely affected at the turn of the millennium by the bursting of the
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CHAPTER 3
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Origin of the Organization
satellite TV. Outlook quickly carved a significant niche for itself among
cricket, sensitized the reading public to important issues like big dams,
geopolitics.
It's an entrepreneurial journey that has spanned both 'old' and 'new'
before the onset of the ICE age, the Rajan Raheja Group made its
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financial services and media -- each venture initiated, and executed, to
The list of the Group's successes is long and eclectic. Today, H&R
Johnson (India) Limited is the top name in ceramic tiles in India. Exide is
the strongest brand of batteries in the automotive and industrial field. Co-
Trident Hotels and luxury resort Rajvilas, which Coned Nast Traveler
Prism Cement Ltd has a production capacity of 2.5 million tones; The
along with RMC Group plc, U.K, the world’s largest manufacturer of
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Ready-mixed concrete. Hathway Cable & Datacom Pvt. Ltd has
extensive cable network in 6 major cities and 7 large towns across India.
Globus Stores Pvt Ltd. is India ’s one of the largest apparel brand chain. A
50% JV with the ING group of Netherlands in ING Life Insurance. The
India offers a promising market for the print media industry. The expected
literacy and thus the increase in the number of people reading newspapers
and magazines. Also, the demand for the latest events in the country and
the world is driving the newspaper industry growth. In 2011, the print
media is expected to reach Rs. 19,500 cr from its present value of Rs.
10,900 cr.
The bright future and the immense scope of the Indian print media have
also aroused the interest of foreign investors and recently the government
has opened up the sector to foreign investment. Foreign media has also
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India's growth rate in this segment is poised to be higher than the average
rate of growth in the Asia-Pacific region over the next four years. Digital
printing, new ways of promotion and distribution are the latest trends and
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Analysis of market share of Outlook from past 5 years:
Year Percentage
2007 13.5%
2008 16.5%
2009 19%
2010 21.5%
2011 25%
The company has grown marginally lower rate of 15% from past 5 years.
of the respondent are influenced to buy the for the purpose of cover story
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Growth chart of the Organization from the year 2007-2011:
The company has grown marginally at the lower rate of 15% from past 5
Majority of the respondent are influenced to buy the for the purpose of
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Present Status of the Organization:
Outlook 25%
Others 31%
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Functional Departments of the Organization:
Administrative Department
Marketing Department
Accounts Department
H.R Department
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OUTLOOK STAFF:
EDITOR-IN-CHIEF
Vinod Mehta
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www.outlookindia.com
Special Correspondents:
Correspondent:
Copy Desk:
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Photographers:
researcher)
Design:
BUSINESS OFFICE:
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Asst General Managers : Kabir Khattar (Corp), Rajeshwari Chowdhury
National Heads:
Regional Managers:
Arokia Raj
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HEAD OFFICE
E-mail: outlook@outlookindia.com
BANGALORE OFFICE
OTHER OFFICES
Mumbai
Kolkata
Chennai
Hyderabad
MISSION
society at large
VISION
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Organization Structure and Organization chart
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CHAIRMAN
AGM
SENIOR MANAGER
MANAGER
ASST. MANAGER
MGMT. TRAINEE
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3. Business: Business Magazine
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5. Traveller: Travelling Guide Magazine
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7. People: Celebrities Lifestyle Magazine
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9. Careers360: Student’s Career Solution Magazine
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Competitors:
mention below:
1. INDIA TODAY
It was launched in 1975 and in just a few years, it became the leading
news magazine in the country. Now, with editions in five languages, it has
become the most widely read publication in India-a position it has held
for over a decade –with a circulation of 1.1 million every week and a
TODAY is what Indian journalism is judged by, for integrity and ability to
bring unbiased and incisive perspective to arguably the most dynamic, yet
now a household name and the flagship brand of India’s leading multi
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dimensional media group. INDIA TODAY asks the most difficult
languages,
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2. BUSINESS TODAY
BUSINESS TODAY has ensured that its readers have all the necessary
Ever since its inception in 1992, it has set one benchmark after another in
theories. And then again it’s the first to bring whole new genre of business
magazines in India.
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3. BUSINESS WORLD
It is part of the ABP Group, one of India’s largest media groups and the
brand leader in eastern India. ABP also publishes Ananda Bazaar Patrika,
a widely
popular Bengali daily, and the Telegraph, the largest and English daily in
the eastern region. It also co-owns star News television channel along
with Rupert Murdoch’s star group. Business world is the largest selling
Indian business magazine, and the only business weekly in the country.
as telecom, IT, biotech, media and Pharma and provide exclusive analysis
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Leveraging on its brand leadership, Business world has now moved into
other media platforms, like publishing and events. Its recent publications
behaviour and business world mega B-School guide. The business world
Roundtables and great place to work seminars, which attract the best
minds from the corporate and economic world, have becoming important
forums to set agendas and address crucial issues. The magazine most
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4. THE WEEK
Kerala.
Outlook is the preferred magazine of 1.5 million readers in India, and sells
more than 11.2 million copies over the year. The customers of Outlook
a. Universities
b. Libraries
c. Corporate
d. Household
e. Retail Customers
customer requirements.
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They understand customer’s needs and wants and serve according
to their requirements.
them.
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SWOT Analysis:
Strengths
Outlook sells more than 11.2 million copies over the year
Weaknesses
Delivery of magazines
Distribution channel
Opportunities
The Print Media sector is one of the fastest growing sectors in India
It is the seven or eight English mainline dailies that are driving the growth
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Threats
As the increase in other mode of information like TV, Radio, Mobile and
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Chapter 4
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Analysis of Data
Analysis of data plays a vital role in any research or project. The analysis
gives a clear –cut idea of the total research. Analysis of data is therefore
finding and suggestions. In this the data are analyzed using tools like bar
The data and charts shown below are on the basis of the survey done of
the 50 people. All the people included in the survey are the professionals
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Table 1: Showing the percentage of readers of different magazines
INTERPRETATION
From the above table we can interpret that India Today is capturing the
major share followed by the Week. Outlook, Business World and the
remaining part is tapped by local magazines.
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Table 2: Showing the factors that influence to buy magazines
Interpretation:
From the above table and graph we can interpret that majority of the
respondent are influence to buy the magazines for the purpose of cover
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Table 3: Showing the customers preferences to read the magazines:
Interpretation
From the above table we can interpret that majority of the respondents are
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Table 4: Showing the customer’s satisfaction level with the contents of
Outlook magazine
Satisfied 63
Un-Satisfied 37
Total 100
of Outlook magazine
Interpretation:
From the above study we come to know that 63% of the respondents are
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Table 5: Shows the customer reaction about the advertisements given
in the magazine
Interpretation:
It is clear from the above table that customers are not satisfied regarding
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Table 6: Shows the satisfaction with subscriptions of Outlook
magazine
SUBSCRIPTIONS OF PERCENTAGE OF
OUTLOOK RESPONDENTS
Satisfied 42
Un-Satisfied 58
Total 100
Interpretation:
It is clear from the above table that most of the customers are not satisfied
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Table 7: Shows the factors influence to go for the subscription of
outlook magazine.
PERCENTAGE OF
INFLUENCES
CUSTOMERS
Discounts 31
Quality 29
Availability 21
Gifts 19
Total 100
Interpretation:
From the above chart it is clear that the customers are going for the
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Table 8: Shows the customer’s interest in renewing their magazine
subscription:
PERCENTAGE OF
CUSTOMERS
RESPONDENTS
Yes 81
No 19
Total 100
Interpretation:
When asked the customer about their interest in the renewal of their
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Table 9: Shows the factors influence to go for the renewal of
subscription period.
subscription period.
Interpretation:
This chart shows customers are influenced by the quality and service of
the magazine.
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Summary of findings
India Today is capturing the major share followed by the Week, Outlook,
Most of the customers buy the magazines for the purpose of cover story
Most of the customers are not satisfied regarding the advertisements given
in the magazine.
the discounts.
The customers are satisfied with the contents and quality of the Outlook
magazine.
Analyzing the market research we can say that there are some problems
and these problems need well improved solutions and further more proper
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CHAPTER 5
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SUGGESTIONS AND CONCLUSION
Suggestions
the product and service more profitability and increase its share in the
market.
They should adopt proper pricing strategy so that they can compete in the
market successfully.
They should improve their distribution network so that they can distribute
GFGC, Shivamogga 64
Conclusion
prospects and on basis of that data gathered from that survey I got to
know that OUTLOOK has a good brand image in customers mind and the
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ANNEXURE
Questionnaire
Bibliography
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QUESTIONNAIRE
Dear Respondents,
Yours
Amith Kumar .S
1. Name…………………………………..
2. Address:
3. Gender
a) Male [ ] b) Female [ ]
4. Occupation
a) Business [ ]
b) Government Service [ ]
c) Professional [ ]
d) Student [ ]
If any other, Please Specify__________________________
5. Age
a) Less than 20 years [ ]
b) 20 – 40 years [ ]
c) 40 – 60 years [ ]
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d) More than 60 years [ ]
6. Income
a) Less than Rs. 15,000 [ ]
b) Rs. ,15000 – Rs. 25,000 [ ]
c) Rs. 25,000 – Rs. 35,000 [ ]
d) more then Rs-35,000 [ ]
7. Which one of the following Magazines you read?
(a) Outlook Business [ ]
(b) Business Today [ ]
(C) Business and Economy [ ]
(d) Others [ ]
8. Which factors influence you to buy the Magazines?
(a) Cover Story [ ]
(b) Brand [ ]
(c) Price [ ]
(d) Contents [ ]
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(a) Yes [ ]
(b) No [ ]
14.Which factors influence for the renewal of your subscription
(a) Quality [ ]
(b) Service [ ]
(c) Brand Loyalty [ ]
(d) For availing new gifts [ ]
15. If any suggestion ____________________________
Date: Signature
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BIBLIOGRAPHY
NEWSPAPERS
The Times Of India
The Economic Times
Business Standard
WEBSITES
www.outlookindia.com
www.google.com
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