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Bass Parameters
Total Market Potential 5000 Total number of potential adopters before period 1.
Total Adoptions Before 0 Total number of actual adopters (if any) before period 1.
Period 1
Time Periods from Product 0 Number of time periods that have elapsed (if any) since introduction of product to sta
Introduction to Period 1
Forecasting Scenario
Scenario labels, total market potentials, and parameters p and q, used for different forecasting scenarios.
Scenario
Total Market Potential 5000 5000 5000 5000 5000
Parameter p
Parameter q
ease in price.
h a 1% increase in advertising.
h a 1% decrease in price.