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Copyright © 2017 DecisionPro, Inc.

No part of this data collection may be reproduced, stored in a retrieval system,


used in a spreadsheet, or transmitted in any form or by any means – electronic, mechanical, photocopying, recordi
or otherwise – without the permission of DecisionPro, Inc.

Bass Parameters
Total Market Potential 5000 Total number of potential adopters before period 1.
Total Adoptions Before 0 Total number of actual adopters (if any) before period 1.
Period 1

Time Periods from Product 0 Number of time periods that have elapsed (if any) since introduction of product to sta
Introduction to Period 1

Market Growth Rate 2.0% Growth rate of the market potential.


Market Price Elasticity 0.0% Percentage increase of market potential with a 1% decrease in price.
Advertising Coefficient 0.65% Percentage increase in speed of market penetration with a 1% increase in advertising.
Price Coefficient 1.50% Percentage increase in speed of market penetration with a 1% decrease in price.

Forecasting Scenario
Scenario labels, total market potentials, and parameters p and q, used for different forecasting scenarios.
Scenario
Total Market Potential 5000 5000 5000 5000 5000
Parameter p
Parameter q

Past Data, Price and Advertising Data


Adoptions per period, and cumulative adoptions, observations vs. model.
By default, relative price and relative advertising are set to 1.0 in the first period
Adoptions/ Cumulated Relative
Period / Data Relative Price
Period Adoptions Advertising
1 70 70 1.00 1.00
2 125 195 0.99 1.01
3 100 295 0.98 1.02
4 164 459 0.97 1.03
5 210 669 0.96 1.04
6 265 934 0.95 1.05
7 330 1264 0.94 1.06
8 395 1659 0.93 1.07
9 450 2109 0.92 1.08
10 400 2509 0.91 1.09
11 0.90 1.10
12 0.90 1.12
13 0.89 1.13
14 0.88 1.12
15 0.87 1.10
16 0.86 1.08
17 0.85 1.05
18 0.84 1.03
19 0.83 1.01
20 0.83 0.99
21 0.82 0.97
22 0.81 0.95
23 0.80 0.93
24 0.79 0.92
25 0.79 0.90
ored in a retrieval system,
cal, photocopying, recording

introduction of product to start of data series.

ease in price.
h a 1% increase in advertising.
h a 1% decrease in price.

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