Business Proposal

For

“Juice Mo, Juice Ko, Juice ng Bayan (JJJ)”

Ninoy Aquino Ave. Barangay Dela Paz, Antipolo City

In partial fulfillment of the requirement

of the course

ABM

DELA PAZ SENIOR HIGH SCHOOL

S.Y. 2017-2018 2nd Semester

Submitted to :

Mr. Georgen Accad

Submitted by:

Bayaca, Jolina Joy B.

Bayron, Mike E.

Buenagua, Harlene S.

Bonos, Erikka Kaye

Azucena, Chinchin

Lucino, Hyzel G.

January, 2018
 STATEMENT OF VISION

We, JJJ team are the most competitive entrepreneurs in Dela Paz National High
School. We are aiming the best and only wanted the best for the customer.

We are always targeting the satisfaction of consumers, considerate their health

and wellness and provide them a wonderful experience that will lead to re-experiencing
the product.

We also aim to work out on the problem that will arise and immediately solve it.

For we, the JJJ team, envisioned the best for consumers and be the leading
company of fruit juices in the Philippines.

STATEMENT OF MISSION

We, JJJ team aimed to provide the students and teachers in Dela Paz National
High School a nutritious refresher with variety of flavors that constitute to their
convenience.

We wishes to fulfill the taste of the target market with a unique packaging in just
an affordable price.

We always allow the target market to experience the best service that this company
could offer.

PHILOSOPHY

“Taste the refreshing rejuvenating drink that you will feel healthier as you are.”

RATIONALE OF THE BUSINESS

Food is one of the basic needs of everyone. It provides people nutrients that
gives energy in their daily activities. These foods incorporate drinks. The drinks are also
essential in supplying minerals throughout the body. It constitutes the food that people
eat everyday. It serves as a complementary basis for ensuring the regulation of blood
and minerals. Thus, drinks must be given importance and make sure that it will bring
satisfaction and real refreshment to people.

For the business that offers different kinds of drinks, each one should have its
own uniqueness. The drink should be suitable to the taste of the target market. It should
make them a loyal customer that will lead to re-experiencing the product. It should make
them re-united. It should sustain the connection between their taste and the taste of the
product. In connection with this CONNECTION, a new product will now do it.

Juice Mo, Juice Ko, Juice ng Bayan (JJJ) will now ready to offer that connection
and build them throughout the existence of the product. It offers the different twist of fruit
juices makes it unique. It includes more of citrus fruits such as lemon, orange,
calamansi and has additional flavors of grapes and apple.

It does not just aimed to offer service but then it also aims to make consumers
healthy and fit. The nutritious blend that compliments to each others’ taste makes it
unique from any other drink in the market. With just an affordable price, the target
market can now taste the new refreshing fruit drink.

Due to arising foods offered by different competitors and the team

observed that there are less variety of drinks offered in the location, they had planned to
offer new succulent fruit drink.

JJJ Company will offer a healthy juice refreshments for the students and
teachers. Its purpose is to promote a habit in drinking healthy juice made from fruits
aside from drinking soda that is unhealthy.

This fruit juice is limited only in the target market of Dela Paz National High
School. This is the target location because it is the most convenient place to offer the
product. It is also the most suitable location to associate the price of the product to the
budget of the market.

The business is said to be offered inside the school premises specifically in the
school covered court. The target markets of the product are the people in the school.
There are approximately 3,000 students, 104 teachers and 10 staffs and utility men in
Dela Paz National High School. These numbers are said to be the potential customers
of the product. Based on the survey gathered by the team, students with an average
daily allowance of 50-80 pesos and teachers with an average daily income of 100-399
pesos are said to be the possible volume of consumer. Thus, the budget of the target
market really suits to the price of the product. In addition, target market preferred cold
drink over hot drink based on the data gathered.

On the first day, JJJ will offer two mixed five liters of `lemon, calamansi, orange,
apple, grapes with dalandan flavor and serve 20 cups each mixed flavors.

With the different flavors offered, the consumers are given a chance to choose
their own perspective kind of drink.

The product (JJJ) can be compatible with the other food products offered by the
competitors.

With the packaging, different drink flavors and how it compliments with the other
business these could be the edges of the product offered.

SWOT ANALYSIS

STRENGTH WEAKNESSES OPPORTUNITIES THREAT

Packaging Expensive Attractive Competitors
Taste of the Price New taste for the Season
Product market (Demand)
Variety of Needs more Provide more supply
Flavors effort to choices
produce
Affordability Low profit More Customers Shortage
 ORGANIZATIONAL CHART

Mike E. Bayron

Supervisor/Accountant/Owner

Jolina Joy Bayaca Harlene S. Buenagua

Assistant Assistant Supervisor/

Supervisor/Accountant/Owner Financial Advisor/Owner

Erikka Kaye Bonos Hyzel G. Lucino Chinchin azucena

Marketing Marketing Marketing

Manager/Crew/owner Manager/Crew/Owner Manager/Crew/Owner

The JJJ team is composed of six members. These members are all owner of the
business. But the members are assigned into several tasks that is suitable to their skills
and qualifications.

Mike Bayron was the assigned as the supervisor and accountant of the team. He
is responsible for the control of the activities of the firm. He is the one who will lead the
team in terms of decision making and other concerns regarding the business. He also
must be positive all throughout the existence of business for he is the head and the one
who is superior among all the members.

Aside from these, as an accountant, He must know all the transactions

happening in and out of the business for he is also responsible of recording, analyzing
transactions and preparing financial statements everyday to ensure the sustainability of
the business.
 Jolina Joy Bayaca and Harlene Buengaua was assigned as the assistant
supervisors of the team. They are responsible of helping the team in terms of managing
several issues in terms of financal, physical and human resources. They are the one
who guide the employees and help the supervisor in everything relating to product
concerns.

As also, the accountant and financial advisor, they are responsible of budgeting
the money and checking daily transactions. Weekly or monthly revenues and expenses
of the business. They will also assist in making financial statements and ensure the flow
of money.

Erikka Kaye Bonos, Chinchin Azucena and Hyzel Lucino was assigned as the
marketing managers and service crew of the team. They are responsible of selling the
product and will be handling more on customers.

They are the one who will hold the major roles for providing service for the
customer, packaging the product and offering it to them. They must be always greeting
and interacting with the customers conveniently for it is part of their duties and
responsiblities as crews and as marketing managers.

The compensation of the members are based on the profit earned by the
business at the end of the 2nd semester. The Gross profit will be divided equally to the
members of the team to ensure the equality and exchange the efforts of the members in
the same weight.

External Resources and Services

Since this business is just part of the instution requirement, the team does not
need any major professional resources. Any professional resources has been replaced
temporarily and been acted by other members of the team such as being accountant
and financial advisors. But more than that, it will only be needing the guide of the
adviser of the subject and the permission of the head of the school to do the business of
the team.
Human Resources

The business has six members and they are assigned into six different positions
such as supervisor, assistant supervisor, accountant, financial advisor, marketing
manager and service crew. These are only the assigned positions because these are
only the number of employees available for compensation.

HIRING PROCEDURE

1. Job Announcement
The company will be posting announcement through online or either giving
flyers and leaflets to people and posting a memo in barangay hall. They will
also post on the walls of buildings for the spreading of information.
2. Online Screening Application
After the applicants have received the information, they will be screen
through the page which the company has created. This page will serve as the
basis of screening applicants. It is where they will fill up the information
needed by the company as part of the screening.
3. Hiring Office: Short listing candidates for test
After the applicants have been screened, they will undergo shortlisting
which the employer has to decide who would fit in best for the company by
assessing the professional attitude of the applicant and also checking
carefully the references.
4. Written or Job related test
After the applicants are picked, they are now ready for the test that will
measure their cognitive skills, logical thinking, reasoning and communication
with customers. The purpose of this exam is to predict the job performance of
the applicant if they are hired and execute their task and if they have the
needed skills and abilities to perform.

5. Interview
After the applicants have passed the test, they will undergo interview to
evaluate the communication skills, interpersonal skills, and teamwork skills of
 the applicant. The employer will conduct a set of questions to evaluate the
qualities required for the job.
6. Conditional offer
After they interviewed the employer will update the applicant by giving a
letter where the salary and the date to start in service. The conditional offer is
to inform the applicant in the medical and security test.
7. Pre-employment Process (Medical and security check)
After they have responded to the letter, they will go through a medical and
security check for the health and status of the candidate. It is to maintain
safety at workplace, health record compilation, ascertain productivity and
efficiency.
8. Final Job offer
After, they will be given the final job offer. It is where the job that suits to
their skills, qualification and experience will be given by the company.

SALARY
Name Educational Position Salary
Requirement
1. Mike E. Bayron Doctor/Masters Degree Supervisor Php. 75,000.00
in Business
Administration Major in
Marketing Management
2. Jolina Joy Bayaca Masters Degree in Accountant Php. 50,000.00
Accountancy and and
Marketing Management Assistant
Supervisor
3. Harlene S. Buenagua Masters Degree in Financial Php. 50,000.00
Banking and Finance Advisor and
and Human Resource Assistant
Management Supervisor
4. Erikka Kaye Bonos BS in Marketing Sales/ Php. 30,000.00
Management Marketing
Manager
5. Hyzel Lucino BS in Marketing Sales/ Php. 30,000.00
Management Marketing
Manager
6. Chinchin Azucena BS in Marketing Sales/ Php. 30,000.00
Management Marketing
Manager

STATUS OF THE BUSINESS

The rising health consciousness of Philippine consumers has expanded demand

for juice in the country. Emerging from its status of a category which is perceived to
cater mainly to children, the health and wellness trend in the Philippines has
encouraged consumers to increase their juice intake.
 In 2016, off-trade volume sales of juice increased by 5%, a higher rate of growth
than the 3% growth registered in the category in 2015. This acceleration in growth in the
category can be attributed mainly to election-related spending. However, the
exceptional increase in volume sales because of the election season mainly benefited
low-priced categories such as juice drinks.

Del Monte Philippines led juice in 2016 with a value share of 32%. In addition to
implementing strong marketing campaigns, the company also benefits from its
reputation for manufacturing healthy and affordable juice. The company has also
reaped the benefits of offering its four classic flavours four seasons, mango, sweetened
pineapple, and pineapple orange in 1-litre brick liquid cartons its since the end of 2013.

Del Monte Philippines expanded this product line in May 2015 with the
introduction of pineapple blueberry and pineapple strawberry, and subsequently
launched pineapple pomelo and pineapple lychee variants in April 2016. PROSPECTS
Juice is expected to increase in each of off-trade volume and value at a CAGR of 1% in
constant 2016 terms over the forecast period, growth which is likely to come mostly
from the increasing demand for 100% juice.

The rising health awareness of Philippine consumers is set to result in 100%

juice gaining stronger growth momentum over the forecast period, although growth
rates in juice drinks are expected to slow down over the forecast period. Even so, the
product mix within juice drinks and the category’s lower average unit price are set to
continue supporting growth in this category over the forecast period, albeit at a lower
pace than 100% juice and nectars.
 RECOMMENDATIONS

For the further improvement of the business the following are the
recommendations:

1. Every month, the company should create a Marketing Research and

Marketing Plan. This will guide them on what they could offer more or could
offer less. This will be a great help to ensure the stability of the business.
2. On the first day of operation, the company should offer a free taste. This will
help the company to further recognize and introduce the taste of the new
product to the customers.
3. For additional promotion the employees will be giving flyers within the area of
operation.
4. The company will create a page in social media (i.e Facebook) where the
product details are included since most of the students/customers are using
facebook.
5. If the business will grow and due to high demand of the customers, the
company will be open to hire more employees in service