Your ideas

 Mobi-Cut
 Melem Honey
 Fitself Sports
 Food Link
 Aqua Net / One Clic

→ Necessary to get a clear idea about your projects and to put them into a reasonable
structure

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 The Business Model Canvas

 It provides the structure of a business plan with three benefits

 Focus
 Flexibility
 Transparency

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 The Business Model Canvas

http://i.imgur.com/t7oRa.png

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 as a example

 What do you know about UBER?

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 Customer Segments

 For whom are we creating value?

 Who are our most important customers?
 Through which channels do we reach them?

Markets:
 Mass Market
 Niche Market
 Segmented
 Diversified
 Multi-sided plattform

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 customer segments

 Users
 Those who do not own a car
 Those who do not want to drive themeselves to a party or function
 People who like to travel in style an want to be treated as a VIP
 Those who want a cost-efficient cab at the doorstep

 Drivers
 People who own a car and want to earn money
 People who love to drive
 Those who wish to be called partners instead of drivers

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 Value Proposition

 What value do we deliver to the customer?

 Which problems are we helping to solve?

 Which customer needs are we

satisfying?

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 value proposition

 Users
 Minimum waiting time
 Prices lesser than the normal taxi fares
 Cashless ride
 Track the cap on map
 Drivers
 Additional source of income
 Flexible working schedules and can work part time
 Easy payment procedure
 Drivers get paid to be online, even without requests

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 Channels

 Through which channels do our Customer Segments want to be reached?

 Which one works best?

 Which ones are most cost efficient?

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 channels

 Websites
 Mobile app for android and iOS

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 Customer Relationships

 What type of relationship does each of our customer Segments expect us to establish
and maintain with them?
 Personal contact

 Via telephone

 Via web

 How costly are they?

 How are they integrated with the rest

of our business model?

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 customer relationships

 Social media
 Customer support
 Review, rating and feedback system

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 Revenue Streams

 For what value are our customers willing to pay?

 How do they prefer to pay?
 What are our renvenue streams?

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 revenue streams

 Car rides on per km/mile basis

 Surge pricing
 Uber taxi, uber black, uber SUV

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 Key Resources

 What Key Resources do our Value Propositions, Distribution Channels, Customer

Relationships and Revenue Streams require?

 Key resources can be:

 Physical

 Intellectual

 Human

 Finance

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 key resources

 Technological platform
 Skilled drivers

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 Key Activities

 What Key Activities do our Value Propositions, our Distribution Channels, our Customer
Relationships and Revenue Streams require?

 Key Activities can be categorized

as follows:
 Production

 Problem solving

 Platform/Network

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 key activities

 Product development and management

 Marketing and consumer aquisition
 Hiring drivers
 Managing driver payouts
 Customer support

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 Key Partners

 Who are our Key Partners?

 Who are our Key suppliers?

 Which Key Resources are we acquiring from partners?

 Which Key Activities do partners perform?

 Motivations for creating partnerships:

 Optimization and economy of scale

 Reduction of risk and uncertainty

 Acquisition of particular resources and activities

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 key partners

 Drivers with their cars

 Payment processors
 Map API providers
 Investors

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 Costs

 What are the most important costs inherent in our business model?
 Which Key Resources are most expensive?
 Which Key Activities are most expensive?

 Characteristics:
 Fixed costs
 Variable costs

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 costs

 Technological infrastructure
 Salaries to permanent employees
 Launch events and marketing expenditure

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 Contact

Prof. Dr. Andreas Gerlach

International Business and Entrepreneurship
gerlach.andreas@fh-swf.de
Lübecker Ring 2, 59494 Soest, room: 4.101
Tel.: 02921 378 3308

Hanna Middendorf, M.A.

Research Assistant
Middendorf.hanna@fh-swf.de
Lübecker Ring 2, 59494 Soest, room: 4.107
Tel.: 02921 378 3227

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