Professional Documents
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BUSINESS
DEVELOPED BY:
SHIVSHARAN SINGH
CERTIFICATE
This is to certify that ……………………………….... bearing the
CBSE Roll No ………………………. has successfully
completed the project entitled ‘STUDENT RECORD KEEPING
SYSTEM’ in requirement of the fulfillment of the ‘XII’ CBSE
Board Examination for the subject Business during the
academics Year 2013-14
Iodized salt
It is table salt mixed with a minute amount of various salts of the
element iodine. The ingestion of iodide prevents iodine deficiency. Worldwide,
iodine deficiency affects about two billion people and is the leading
preventable cause of intellectual and developmental disabilities
Crystalline salt
Samunder Crystal Salt is a refined, iodized, clean, white crystal salt. It offers
customers a purer and cleaner alternative to the loose, unbranded crystalline
salt widely available in Indian markets.
Vacuum salt
Vacuum salt is edible common salt, manufactured by evaporating sea brine in
steam-heated vacuum evaporators. It can be dissolved very quickly due to its
fine crystalline structure and is more freely available in salting-out processes.
TCL's vacuum salt is almost free from extraneous matter.
Pure salt
Pure salt is almost pure sodium chloride and has all its inherent properties.
Although it is in a highly purified state, it still contains traces of magnesium,
which can absorb moisture from the atmosphere and render the salt lumpy.
The Indian salt market
In the past, Tata Salt too had played upon the rational 'purity'
aspect of its offering — purity which it linked to the 'vacuum
evaporated technique' of packaging and the 'saltiest salt'
claim of the brand. However, it's not as if with the new
campaign, the brand has severed all ties with the purity
proposition. It has simply 'grown' purity to fit both the
rational and emotional manifestations of the word. "This
campaign is all about purity of thought and action, and is
juxtaposed to the purity of the brand," says Rajeev Raja,
executive creative director, Bates India.
"The creative idea was actually fairly simple," Raja takes up.
"Salt is a very basic necessity — a little bit can change the
complexion of food. Now what we did was draw a parallel to
small acts of integrity and loyalty that, collectively, change
the nation. And we linked it to desh ka namak khaana —
something like giving a part of yourself to the nation as a
form of repayment. And desh ka namak tied in with Tata
Salt."
SWOT Analysis
Strength
1. The company holds a monopoly in some key
products, such as iodized salt and water purifier.
Opportunity
Low penetration of agricultural products in order
to minimize transmission and distribution in the
market.
Threats
Contractors’ and labor strikes, especially in Eastern
India at Haldia have resulted in shutdowns and
major reshuffling of the management.
African communities focused on preventing the
industrialization of their environment have
launched small-scale uprisings on the construction
of soda ash plants in Tanzania.
Anti—dumping and trade regulations are
becoming increasingly stringent and prohibitory.
Awards And Recognition
2010
Hall of Fame award at the Economic Times Brand
Equity Survey 2010.
2009
Named 'Most Trusted Food Brand' by Brand
Equity Survey 2009, conducted by AC Nielsen.
Gujarat Safety Council Award for TCL, Mithapur.
Named Superbrand by Superbrands India.
2007
Named India's No 1 Food Brand, and No 3 Most
Trusted Brand by Brand Equity Economic Times Survey
2008.
2006
Wins Popular Consumer Award and title of 'Master
Brand' from Bharti Vidyapeeth's Institute of
Management Studies and Research.
2005
Elected 'Mera Brand', consumer category, at World
Awards.
2004
Named Superbrand in FMCG brands category by
Superbrands India.
5-Star rating for Mithapur by British Safety Council,
UK.
2003
Named Superbrand in FMCG brands category by
Superbrands India.
2002
Listed among the Top 20 brands globally by AC
Nielsen's Winning Brands Global Database.
Wins Gujarat Safety Council award and certificate of
honour by Gujarat Safety Council.