Cadillac Area

May/June • Volume 15-NO. 4 Business Magazine

A Cadillac Area Chamber of Commerce Publication

Growing a better
sense of place
See pages 8 & 9

look inside for the special:

20/40
Twenty under forty
Publication
 Mission Statement
The Chamber shall be a catalyst for community
and business development in the Greater
Cadillac Area and serve its members by providing
opportunity for business and professional support.
Meet the Board
Sue Peterson, Executive Director
Avon Rubber and Plastics, Inc 779-6200
Jon Catlin, Vice Chair
Chemical Bank 775-8588
Jeremy Winkle, Treasurer
VanDrie Home Furnishings 775-8536
Lorri King, Past Executive Director
Cadillac Title, LLC 779-8000
Dennis H. Benson, PLC Chamber of Commerce became aware of the company’s decision to cease operations
Attorney 876-9405
Eric Baker
Wolverine Power Cooperative 775-5700
Jim Blackburn
Blick Dillon Insurance 775-3416
Bill Cinco
The Trend Designers 775-5711
Dean DeKryger
The DK Design Group 779-4002
Mike Hamner
Avon Protection Systems, Inc. 779-6200
Katy Huckle
Northwestern Bank 775-2688
Paul Liabenow
Cadillac Area Public Schools 876-5000
Bryan Lydick
Mercy Hospital Cadillac 876-7522
Mickey Putman
Cadillac Credit Bureau 775-3458
Joy VanDrie
The Identity Builder 920-5189
CHAMBER STAFF 775-9776
Bill Tencza, President
president@cadillac.org
Doreen Lanc, Director of Membership Services
membership@cadillac.org
Deb Gillies, Leadership Director/Accountant
leadership@cadillac.org
Amanda Hamilton, Administrative Assistant
info@cadillac.org
Printer: Cadillac Printing Company
Publisher: Cadillac Area Chamber of Commerce
Editorial Committee: Chris Huckle, Doreen Lanc,
Rich Langton, Sarah Roberts, Bill Tencza and Joy VanDrie.
The Cadillac Area Business Magazine is a publication of the
Cadillac Area Chamber of Commerce. The Chamber reserves
the right to edit or refuse articles and advertisements submit-
ted to the Cadillac Area Business Magazine, and reserves the
right in its sole discretion to accept or refuse inserts and other
materials to be distributed through the publication.
2 MAY/JUNE - Cadillac Area Chamber of Commerce
Perspectives
Chamber carefully reviewing
all options on CertifiChecks
I want to take this opportunity to update our membership on the CertifiChecks
issue. In 2003, the Cadillac Area Chamber of Commerce entered into an agreement
with CertifiChecks, Inc. a Dayton, Ohio based company and provider of gift
certificate products. On February 26, 2009, CertifiChecks announced through their
web site (www.CertifiChecks.com), that the company ceased operations. Hundreds of
chambers and associations, across the United States were affected. The Cadillac Area
independently of direct notification by the company. Upon discovery, the Chamber
staff proactively and immediately contacted our membership, businesses accepting
CertifiChecks and member financial institutions to prevent use, acceptance and
deposit as an initial action plan.
The true mission and intent of the CertifiChecks program was to retain local
dollars through a gift certificate program that offered flexibility of use and most
importantly reinforced keeping consumer dollars with our members. CertifiChecks
were redeemable at over 100 Chamber business locations. The Chamber did not
profit from CertifiChecks. The Chamber purchased CertifiChecks at face value and
sold them for the same price. The program had wide acceptance and growth, with
over $50,000 CertifiChecks sold in 2008 through the Chamber. We will continue to
message passionately about supporting Chamber businesses and providing impetus
to support the area the economy.
Because of pending litigation initiated by the State of Ohio against CertifiChecks
and based on direct communication with the Office of the Michigan Attorney
General, your Chamber has carefully been evaluating all options before initiating
a next step action plan. We will announce specific details on those next steps very
soon.
We encourage anyone possessing Cadillac Area Chamber CertifiChecks with an
issue date between February 26, 2008 and February 26, 2009 to contact the Chamber at
775-9776 or with additional questions. Thank you for patience and understanding.
Bill TeNcza, Chamber President
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 new economy
Not old, Different
By Bruce Schafer
Vice President of Manufacturing at Rexair
This new economy feels like the old, only
different. As a manufacturing manager for
more than 30 years, I can relate.
The mantra for manufacturing has been
consolidation, restructuring, outsourcing.
The techniques to stay the tide were re-engi-
neering, Just-in-Time, 6 Sigma, Toyota pro-
duction system, and more outsourcing. The
outsourcing was first to the southern states,
then to Mexico, then China. Constriction,
contraction, and turmoil have been the
workers’ life experience. Perhaps, this man-
ufacturing experience has now started with
retail, construction, and other services. I
disagree. This is different.
The New Economy was supposed to be
indestructible, built on the creativity of
individuals with a global reach (knowledge
workers using the internet and the rapid
expanse of information). The winners, the
dominators were supposed to be the most
creative people who designed new products
and created new markets using the global
resources (read here the U.S. and low cost
outsourcing).
This was all supported by a modern, uni-
versal, global credit system. For the past 20
years, the brightest and best minds went into
the endeavor and it worked. Corporations
and unions could no longer create oligopoly
markets and charge the rest of the world
extra for their power and influence.
Most of humankind experienced a rise in
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the standard of living not experienced in
history. The living standard so accelerated
that the massive uses of natural resources
and its impact on the climate became a con-
cern. The global warming, climate change
mantra was born. Then the universal, inde-
structible credit system froze up.
Today, the economy is fundamentally dif-
ferent from the past and what was expected
by the “New Economy.” Much of the wealth
has evaporated and credit capital with it.
The new fundamental question is, “How can
the economy grow with zero/little capital?”
The pundits will study it and make
decries. Much of the gain in prosperity has
been lost but some still remains. Those in
the lower economic level lost more as a per-
centage and it directly affects their basics
of living standards. Anger, hopelessness,
and extreme frustration are plentiful. All of
these emotions and feelings are understand-
able. In the end, however, these emotions
do not resolve problems nor launch new
initiatives. Let’s get through them quickly.
They provide little value. Back to work is
the answer. We can create our prosperity
again. We need to be the creative knowledge
workers which were so esteemed before the
freeze up. We need to do it now and do it
locally.
Cadillac is well positioned to be reborn.
The local economy is a hybrid, and, with a
dash of collaborative action; it can experi-
ence growth and vitality. The local manu-
facturers are still here and are diversified.
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Cadillac, Michigan 49601
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Cadillac Area Chamber of Commerce - MAY/JUNE
The city itself is experiencing a transition
with infrastructure improvements and
other quiet initiatives. The local banks have
always supported local enterprise. The
choice is clear — a victim of circumstance
or the master of destiny. Which shall it be?
The governmental and business leader-
ship is stepping up to the task. Significant
discussions are underway in the following
categories:
• Retention of current business and industry
• Attracting population
• Development of infrastructure
• Support of entrepreneurs
Creating a sense of place
These topics are essential to local prosper-
ity. They represent specific areas through
which action can be initiated. The discus-
sions are not just for study or for articles to
be written. Over 20 actionable ideas have
been identified. Some require investment,
some do not. All, if executed rapidly, will
improve the local competitive environment.
They will also diversify and build a more
sustainable community. No one is coming
to save us. We have to do it through our
own actions and creativity.
A sense of common resolve and purpose
to create anew that which we so cherish by
living here is critical. Please join in this col-
lective collaborative activity. The old econ-
omy is gone forever. The New Economy
has changed. We need to make it different
at the local level both for ourselves and our
children.
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 Private rooms. First-class care.
Just a few reasons we’ve received the 100 Top Hospitals by Thomson
Reuters and the Michigan Governor’s Award five years running.
With patient quality and satisfaction that put us in step with the
finest hospitals in the nation, we’re continuing a century-long
tradition of quality care. A healing environment, a caring staff,
and the support of loved ones close to home. Get well soon.

mercycadillac.com | A member of Trinity Health

4 MAY/JUNE - Cadillac Area Chamber of Commerce

Mercy Hospital named one of nation’s top 100 hospitals
Mercy Hospital Cadillac was named one of the nation’s 100 Top
Hospitals® by Thomson Reuters, a provider of information and solu-
tions to improve the cost and quality of healthcare.
The award recognizes hospitals that have achieved excellence in
clinical outcomes, patient safety, patient satisfaction, financial per-
formance, and operational efficiency. This is the first time Mercy
Hospital Cadillac has been recognized, and was one of only 20 listed
in the small community hospital category.
“It takes teamwork to achieve these excellent outcomes. We are
blessed in Cadillac to have talented, dedicated physicians, staff and
volunteers,” says John MacLeod, Mercy Hospital Cadillac President
and CEO. “This national recognition will reinforce our efforts to con-
tinuously improve patient safety and quality and to continue our quest
to be our community’s trusted health partner for life.”
The winners were identified through an analysis, the Thomson
Reuters 100 Top Hospitals®: National Benchmarks study. The study
evaluated 3,000 short-term, acute care, non-federal hospitals in nine
areas: mortality, medical complications, patient safety, average length
of stay, expenses, profitability, cash-to-debt ratio, patient satisfaction,
and adherence to clinical standards of care.
The winning hospitals were announced in the March 30 edition of
Modern Healthcare magazine.
“The 100 Top Hospitals winners raised the bar again this year, deliv-
ering a higher level of reliable care and greater value for their commu-
nities,” said Jean Chenoweth, senior vice president for performance
improvement and 100 Top Hospitals programs at Thomson Reuters.
According to Thomson Reuters, if all Medicare inpatients received
the same level of care as Medicare patients treated in the winning hos-
pitals:
• More than 107,500 additional patients would survive each year.
• Nearly 132,000 patient complications would be avoided annually.
• Expenses would decline by $5.9 billion a year.
• The average patient stay would decrease by nearly half a day.

Baker names Sue Greenwood Assistant Clinical Nursing Coordinator

Baker College of Cadillac has appointed Sue Ellen Greenwood to the newly cre-
ated position of assistant clinical coordinator for the nursing department. At the
same time, she has accepted a full-time nursing faculty position.
In addition to teaching clinical nursing courses, Greenwood will assist the clinical
coordinator in the following areas: site development; clinical assignments for nurs-
ing students; planning, budgeting and organization of the nursing program; student
advisement; student placement; development and implementation of a Jean Watson
clinical instructors.
Greenwood had been a part-time nursing program
instructor for two years at Baker College of Cadillac.
Greenwood has more than 20 years of combined nurs-
ing and education experience.
A Cadillac resident, Greenwood holds a bachelor’s
degree in nursing from Saginaw Valley State University. She is a member of the

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Theory course for all nursing cohorts; lab development; and orientation for new National League for Nursing.

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Cadillac Area Chamber of Commerce - MAY/JUNE 5
 Thank you! The Cadillac Area Chamber of
Commerce wishes to THANK those
who contributed to the success of the
32nd Annual Governor’s Breakfast
Governor Jennifer M. Granholm
PLANNING COMMITTEE
Ken Gorlewski........................................................ Cadillac Area Public Schools
Paul Liabenow........................................................ Cadillac Area Public Schools
Scott Crosby..............................Wexford-Missaukee Intermediate School District

SPecial Thanks
Cadillac Chamber Ambassadors Club, 2008/2009 Cadillac Leadership Class,
Cadillac Armory, Cadillac High School Jazz Band, Cadillac Area Public Schools,
Cadillac/Wexford Transit Authority, Cooley High School, McGuire’s Resort, &
Wexford-Missaukee Career Technical Center
AAR Mobility Systems Avon Automotive
Avon Protection Systems, Inc. B & P Manufacturing
Baker College of Cadillac Blue Cross Blue Shield of Michigan
BorgWarner Thermal Systems Cadillac Casting, Inc.
Cadillac News Cadillac Printing Co.
Cadillac Title Chemical Bank
Citizens Bank Consumers Energy
DTE Energy Firstbank-Cadillac
Four Winns Boats, LLC Fox 33/9&10News
Mercy Hospital Cadillac Michigan Rubber Products, Inc.
Northwestern Bank Orrin A. Sprague Agency
Piranha Hose Products, Inc. Rexair LLC
Wolverine Power Supply

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6 MAY/JUNE - Cadillac Area Chamber of Commerce
 Rise Up! Cadillac
Wednesday, March 11, 2009 at Wexford-Missaukee Career Technical Center

Hosted by: Sponsored by:

Wexford-Missaukee Firstbank-Cadillac
Career Technical Center

Lecture Luncheon Series

February
“Challenges and Solutions in
Education Today”
Karen Mlcek, Director of General
Education - Wexford-Missaukee
Intermediate School Districts

March
“State of the City”
Pete Stalker, City Manager

Women's Business Luncheon Calendar of Events

February 27, 2009
Master Retailer Shares
Success Secrets
(left) Patti Bayne Tomczak,
May
Day
13 Rise Up! Cadillac,
Cadillac-Wexford Public Library, 7 a.m.
20 Annual Briefcase Open Golf Outing,
McGuire’s 9:30 a.m. & Eldorado 10 a.m.

Owner, Bayne’s Apple

Valley Farm, Inc.
June
Day
(right) Katy Huckle, 3 Chamber Annual Awards Dinner,
Chamber Board Member Caberfae Peaks Ski & Golf Resort, 5:30 p.m.
17 Rise Up! Cadillac,
Fox Hill Event Center, 7 a.m.

Cadillac Area Chamber of Commerce - MAY/JUNE 7

 A Sense of place
A look at the new economy
S tanding still means you’re falling behind. Nothing could be
more true in the new economy, according to MSU Land Policy
Institute member, Mark Wyckoff.
“You need to keep pushing ahead; you have no other choice,”
Wyckoff said. “The other choice is to give up hope, and then you lose
Comparing the old and new economy
Key features of old economy:
• Inexpensive place to do busi-
ness was key.
Key features of new economy:
• Being rich in talent and ideas
is key
for sure. • Attracting companies was • Attracting educated people
“Doing nothing is absolutely the worst you can do,” he said. “Doing key. is key.
something wrong is not as bad as doing nothing.” • A high-quality physical envi- • Physical and cultural ameni-
Wyckoff presented the program “Realizing Our future in the New ronment was a luxury, which ties are key in attracting knowl-
Economy” last month, hosted by the Cadillac Area Chamber of stood in the way of attracting edge workers.
Commerce and Baker College to regional public, private and non- cost-conscious business.
profit leaders. • Success = fixed competitive • Success = organizations and
Presenting to the group, Wyckoff explained how the old economy advantage in some resource or individuals with the ability to
was centered on people moving to a community because of job pos- skill. The labor force was skills- learn and adapt.
sibilities. In the new economy, people who are moving into an area dependent.
because it is a desirable place to live will create new jobs. He added • Economic development was • Bold partnerships with busi-
one caveat: the current economy is creating new challenges that have government-led. Large govern- ness, government and nonprofit
not been figured into the new economy. ment meant good services. sector lead change.
It is important, he and Cadillac City Manager Pete Stalker said, for • Industrial sector (manufac- • Sector diversity is desired,
the Cadillac area to continue to try to strengthen its current industrial turing) focus. and clustering of related sectors
base and forge a balance during change. is targeted.
Stalker said projections indicate that manufacturing will continue • Fossilfuel dependent manu- • Communications dependent,
to be an important part of the national as well as local economies. As facturing. but energy smart.
the community looks to a new economy, he said, it still needs to work • People followed jobs. • Talented, well-educated peo-
to retain and seek to grow manufacturing. Wyckoff added that manu- ple choose location first, then
facturing will not disappear in the new economy, but it may change. look for or create a job.
He said there may actually be more manufacturers but on a smaller • Location mattered. • Quality places with a high
scale. quality of life matter more.
Stalker said the Cadillac area has been charting a parallel course • Dirty, ugly, and poor quality • Clean, green environment
of working to strengthen its current manufacturing base as well as environment were common and proximity to open space and
enhance the community in preparation for future growth. outcomes that did not prevent quality recreational opportuni-
“We are not just a manufacturing town, we are not just a tourist growth ties are critical.
town,” Stalker said. “We are a nice blend.” • Connection to global oppor- • Connection to emerging
As the world comes to grips with a changing economy, the Cadillac tunities. global opportunities is critical
area may be in a position to put itself into position to grow economi-
cally, even while the current economy is slow to turn around.
Continued on page 9

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8 MAY/JUNE - Cadillac Area Chamber of Commerce

 Making the connections in a new economy
Wyckoff said the new economy will be driven by a “sense of place,”
where skilled, younger workers will move to locations that are more
appealing in a variety of different ways. While each community needs
to target unique qualities to improve, he said some things generally
fare well in the new economy. He pointed out that infrastructure
improvement downtown this summer is a positive move.
“The focus on downtown is great stuff; it will benefit everybody,”
Wykcoff said. “It is increasing pedestrian orientation, it is increasing
safety for people, it is preserving downtown parking.”
Building a better sense of place has been a focus of the Cadillac
community for years, Stalker said. While community leaders may
not have used the term “sense of place,” they have been trying to
make the area more attractive to the entire community.
“I think we’ve been in step with this. I think we are a bit ahead of the
curve,” Stalker said. He cited the creation of the Cadillac Downtown
Fund as an example where industry leaders targeted downtown for
improvements, which happened in the early 1990s. A vibrant down-
town will not only help give the Cadillac area a stronger sense of
place but also will help the community attract more business and
make it more desirable to industry as it looks to expand.
“They have done a lot of projects with the idea of building a bet-
ter sense of place,” Stalker said of the downtown group. “Maybe it
wasn’t called ‘sense of place’ then, but they have focused on creating
a more effective, better sense of place for downtown.”
Another marketable community benefit is that the area is in the
middle of four-seasons of outdoor activity opportunities, such as
hunting, fishing, camping and a plethora of water sports, Wyckoff
said.
He added that the Cadillac area’s proximity to larger population
bases in southern Michigan is a tremendous natural advantage. It
takes fewer than three hours to drive to Cadillac from much of south-
We cordially invite you to attend the
Cadillac Area Chamber of Commerce
Annual Awards Dinner
“Opportunities Await”
Wednesday, June 3, 2009
5:30 Reception – 6:30 Dinner
$30.00 per guest
Caberfae Peaks Ski & Golf Resort
Semi-Formal Attire
Market your
business online
where 6,000
visitors per day
already go.
www.cadillacnews.com
• 90% of Newspaper website users are employed,
with the average household income of $73,200.
130 N. Mitchell St., Cadillac
• Over 50% of web users visit newspaper Web sites.
* Source: Online, On Target by Newspaper Association of America
Toll Free: 1-888-304-6565
ern Michigan, he said.
There is also tremendous volunteer effort from recreational groups
that maintain snowmobile trails and others who put together and
run festivals. “Those things are incredibly important,” Wyckoff said.
There are places for youths to enjoy, such as the Blackburn Skate
park near the lake, the YMCA, which is currently under construc-
tion, as well as the White Pine Trail system.
“Those things are all very, very important,” he said. “Now you need
to start linking them. You have to have the bike trail link safely to the
Y; you have to start connecting more.”
Besides connecting bike paths and sidewalks, there needs to be a
connection between the different units of government, Wyckoff said.
He said that in a new economy, new residents will not be concerned
about municipal boundaries. In fact, it is important to bring together
public, private and non-profit sectors to work together for a common
goal.
“It can’t be just the City of Cadillac (working on building a sense
of place), it has to include the townships and it should include the
county as well,” Wyckoff said. “You need all these folks working
together … for prosperity … to agree to a common goal, then estab-
lish a structure for doing that.”
The new economy, also called the knowledge economy, is driven by
more educated, younger workers, just the type of workers who cur-
rently are leaving the state. The state has seen a migration of people
over the last several years, leaving it with a net loss of more than
400,000 residents.
That hurts, and not just from a state revenue impact. The state also
loses political power in Washington. Michigan probably will lose at
least one Representative’s seat in the U.S. House following the 2010
census and subsequent redistricting of congressional district bound-
aries.
News
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Cadillac Area Chamber of Commerce - MAY/JUNE 9
 Hitting the
home stretch By Steve Selewski, Julie Dyer,
Ryan Ellis and Kristin McKinley

The 2008-2009 Leadership Class is winding down with

only the closing retreat remaining on its schedule. This
has been a remarkable journey that has given the class
an inside look at the greater Cadillac area’s government,
economy, media, education, cultural, health and human
services. Our last class focused on law enforcement and
included patrol car rides with the City of Cadillac police,
the Wexford County Sheriffs Department or Michigan
State Police. Members of the 2009 Leadership Class held a silent auction to benefit their 2-1-1 project during the Cadillac
In addition to participating in the series of seminars, the Variety Show.
Leadership Class is challenged with developing and exe-
cuting a community service project. This years’ project,
in partnership with United Way, will bring the 2-1-1 service to Wexford ted to undertaking the fund-raising required for the first year and to
County. The 2-1-1 service connects people in need of health and/or solicit 3 year financial membership commitments to insure continuity
social services to a live person who is trained to quickly retrieve the best for the transition to United Way’s management.
contact information from a comprehensive social and human services Our project fundraising efforts have focused on presentations to area
database. The 2-1-1 program has proven to be very helpful not only in stakeholders. However, most recently, the leadership class hosted a
Michigan, but across the nation. This 2-1-1 phone number is similar silent auction at the Cadillac Variety Show. The silent auction raised
to the 9-1-1 emergency number; however, it is intended to have a more more than $1,600 that will go toward funding of the 2-1-1 project.

Rejuvenate
personable approach in getting people connected with the appropriate If you would like more information about 2-1-1 or to donate, e-mail
service or assistance that is needed. The Leadership Class has commit- cadillacleadership211@yahoo.com or phone (231) 775-3753.

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10 May/JUne - Cadillac Area Chamber of Commerce

 New Members
Cadillac Area Human Fox Hill Event Center The Pines
Resources Association Julie Williams Douglas Elmore
Brenda Goldammer 7640 Mackinaw Trail 5992 East Lake Mitchell
P.O. Box 373 Cadillac, MI 49601 Cadillac, MI 49601
Cadillac, MI 49601

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LeRoy, MI 49655 Cadillac, MI 49601

Data track 2008-2009

Wexford County March April May June July Aug. Sept. Oct. Nov. Dec. Jan. Feb.
Labor Force 14,413 14,335 14,774 14,902 15,066 14,678 14,413 14,516 14,328 14,296 14,660 14,242
Employment 13,014 13,108 13,276 13,413 13,056 12,916 12,684 15,540 12,476 12,140 11,959 17,827
Unemployment 1,399 1,227 1,498 1,489 2,010 1,762 1,729 1,976 1,852 2,156 2,701 2,415
Rate 9.7% 8.6% 10.0% 10.1% 13.3% 12.0% 12.0% 13.6% 12.9% 15.1% 18.4% 17.0%

Missaukee County March April May June July Aug. Sept. Oct. Nov. Dec. Jan. Feb.
Labor Force 6,570 6,496 6,609 6,661 6,643 6,498 6,365 6,386 6,381 6,437 6,401 6,294
Employment 5,878 5,920 5,996 6,058 5,897 5,833 5,729 5,664 5,635 5,483 5,356 5,298
Unemployment 692 576 613 603 746 666 636 722 746 954 1,045 996
Rate 10.5% 8.9% 9.3% 9.1% 11.2% 10.2% 10.0% 11.3% 11.7% 14.8% 16.3% 15.8%
For more information go online to www.cadillac.org/discover/about_LaborActivity.htm

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Cadillac Area Chamber of Commerce - MAY/JUNE 11

Cadillac Area PRSRT STD
Chamber of Commerce US POSTAGE
222 N. Lake PAID
Cadillac, MI 49601-1874 TRAVERSE CITY
MI
PERMIT #96