TUPPERWARE BRANDS

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Company Overview

Tupperware Brands Philippines, Inc. is part of the Asia Pacific Group of the Tupperware Brands
Corporation. It is a proud member of the Direct Selling Association of the Philippines (DSAP), and is
one of the fastest growing direct selling companies in the country. Tupperware Brands is known for
over 60 years for its high quality products and its innovation.

Tupperware Inc. Was introduced in the Philippines in 1966 and has become a household name,
changing lives of millions of Filipinos through its world-class products and the limitless income
opportunities it offers. In 2007, Tupperware Philippines merged with Sara Lee Direct Selling
Philippines to become what was known as Fullerlife Direct Selling Philippines. Today, they are proudly
known as Tupperware Brands Philippines while conveying that they are multi-brand, multi-category
direct sales company.

In the Philippines, it has over 92 branches nationwide that carry a wide range of international
branded products. Tupperware Brands is the exclusive direct selling channel for internationally-known
brands such as Hanes, Playtex, Wonderbra, Colour Collection, White Result, Circus, Versus fragrance,
Champion, Nutrimetics, and Tupperware.
SWOT ANALYSIS

The brand itself and it’s high-Quality

products unmatched by any other brands
Freedom and Flexibility
Offers variety of products and allows
credit transactions Don’t pay much attention to
A trusted and multiawarded company marketing – dependent on word-of-
mouth and website
- Forbes “Platinum 400 America’s Big
Companies” for the 6th times
- Fortune Magazine’s World’s most
admired Companies for 8 years
- Continuous Growth year on year

Competition - Number 1 direct

Customer Loyalty competitor is Avon and the
increase demands of online
shopping
Develops a network of sub-agents

Global sales force of almost 2 million Risk in collecting credit

in almost 100 countries worldwide transactions
FIVE FORCES ANALYSIS
SWOT AND FIVE FORCES
ANALYSIS OF TUPPERWARE
BRANDS

BAWALAN, JOHN PATRICK

CARAMONTE, KIMBERLY

JARABA, JOANNA MARIE

VALDEZ, JASON

VILLAMOR, ROMARSON