Contents

1. Company introduction ......................................................................................................... 2

1.1. Background of the company ........................................................................................ 2
1.2. Mission statement ........................................................................................................ 2
1.3. Vision statement .......................................................................................................... 2
1.4. Company’s strategy ..................................................................................................... 3
1.5. Objectives of the Executive Dept. ................................................................................ 3
1.6. Departmental hierarchy ................................................................................................ 3
1.7. SWOT Analysis ............................................................................................................ 4
1.8. Company’s competitive advantage .............................................................................. 4

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 1. Company introduction
1.1. Background of the company

Founded in 1988, ALTEN is a French multinational technology consulting and engineering

company with offices in 20 countries.
ALTEN Romania, a subsidiary of the ALTEN Group, was established in Bucharest in 2006
and provides technical advice to its clients.
It has a team of over 500 specialists at its headquarters in Bucharest, Timisoara, Cluj and
Iasi. The team serves customers both locally and internationally in the fields of:
telecommunications, banking, automotive, aeronautics, insurance, pharmaceuticals and retail.
The ALTEN Romania team of specialists is involved in software or web development projects,
business analysis, business intelligence, project management, testing, technical support,
automotive and aero engineering, hardware design and engine calibration.

1.2. Mission statement

ALTEN develops processes to identify skills and expectations so as to ensure that its
projects closely match its employees’ desires.
This dynamic, cross departmental and transnational career management ensures the
constant evolution, both horizontally and vertically, of the group’s employees working in the
managerial and technical fields, opening up new prospects for their professional development.

1.3. Vision statement

The company always aims to work with the best technical consultants that it supports in their
professional development. Thus, they can pursue their own professional goals through the
choices made about the industry and the technologies they work with.

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 1.4. Company’s strategy

The company’s fundamental and guiding principles is based on the following priorities:

 A career-accelerating employer, by promoting talent, skills development, career

and mobility management, security and the personal development of our employees.
 An innovation catalyst, through the support given to our customers, employees and
students in developing sustainable innovative solutions.
 A responsible partner, uncompromising on fundamental issues related to
information security, business ethics or respect for the environment.

1.5. Objectives of the Executive Dept.

ALTEN aims to promote diversity, employability and the promotion of talents in accordance
with the fundamental principles of integrity, fairness, transparency and humility.
Diversity, whether cultural, sexual, age- or career-related, nurtures our values.
Cultivating talents, enabling individual development, developing expertise and providing a
springboard for the future are part of our core commitments.
ALTEN offers everyone an environment and pathway tailored to the cultivation of skills,
projects and, ultimately, the company.

1.6. Departmental hierarchy

Board of Directors
 Simon Azoulay, Chairman - Chief Executive Officer
 GéraldAttia, Deputy CEO, head of Business & Technical Development
 Bruno Benoliel, Deputy CEO, head of Finance, Information Systems and Legal
 Catherine Behar, Administrator
 Emily Luna, Administrator
Executive committee
 Simon Azoulay, Chairman - Chief Executive Officer
 GéraldAttia, Deputy CEO, head of Business & Technical Development
 Bruno Benoliel, Deputy CEO, head of Finance, Information Systems and Legal
 Olivier Granger, Chief Operating Officer, head of international, ex-Country Manager
(Spain)

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  Pierre Marcel, Chief Operating Officer, head of TCE & French Regions
 Jean-François Guyomar, Executive Vice President, head of Paris NTIS
 Franck Lect, CEO Advisor, head of internal Development
 Fabrice Pecqueur, Executive Vice President, head of external Development
Community manager
 Philippe Jaconelli

1.7. SWOT Analysis

Strengths
-domestic market
-high profitability and revenue
-monetary assistance provided

Weaknesses
-future cost structure

Opportunities
-venture capital
-global markets
-growing demand
-new acquisitions

Threats
-increase in labor costs
-cash flow
-external business risks

1.8. Company’s competitive advantage

A high value-added positioning in technology

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100% engineers, strategically positioned in upstream studies and conception.
Diversified offering
Technology consulting and management of workpackages.
A dedicated organisation for running structured projects
Mature methodologies of project execution, rated CMMI level 3.
A global presence
23,200 engineers in 20 countries, 55% working outside France.
A balanced mix of sectors
Technology partner for all business sectors, a capacity to build both technological and
methodological gateways.
High-level recruitment drive
2,700 engineers recruited in 2016.
Career paths that cultivate excellence
Heavy investment in developing skills, in areas of expertise and management

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 2. Marketing Dept.

2.1. Presentation of Marketing Dept.

The Marketing Department is the key to good marketing and sales. It promotes and
establishes a business in its niche, based on the products or services the business is offering.
ALTEN is positioned on high-technology Consulting and Engineering and undertakes R&D and
Technology studies for major industrial, telecoms and services sector businesses, also ALTEN’s
headcount is currently over 8,700 employees, of which 87% are top-level engineering
consultants.

2.2. Strategic objectives.

Alten covers the following services: Technology Consulting and Engineering, Network and
Systems Architecture. Such projects represent the very core of technological innovation and are
strategic investments for their customers. This market has recorded estimated growth levels of
more than 6% per annum since 2005.

2.3. Duties and functions of Marketing Dept.

Marketing department has a huge responsibility of making a business viable and

profitable. It needs to do this by creating awareness, engaging customers, researching
competitors and their product, preparing promotional activities and materials and a whole host
of other responsibilities. The Marketing Department needs to have a relationship with the
customer so that they can understand what the customers’ demand from the business and thus
aim to meet those demands. Their customers are shifting their focus to project management,
and conception of R&D projects. Innovation is the key growth factor for their customers,
increasing in the number of projects.

2.4 Core abilities of Marketing Manager

The marketing manager duty may lie with a single member of the team, or it could be a
group responsibility. ALTEN has a group of people working in a hierarchal system who are
responsible for bringing the product of the business to the attention of its targeted customers.
ALTEN’s group has a population of high level engineers with multidisciplinary skills: Real-time
Embedded systems Man Machine Interface, Communicating systems and interface, Information
systems architecture, Mechanical engineering/ Scientific computation and Digital/analogue
electronics.

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 2.5 Company profile

ALTEN, the European leader in Technology Consulting and Engineering, works closely
with its customers to develop their industrial strategy in the areas of Innovation, Research &
Development and Information Systems Technologies. The Group’s 13,100 highly qualified
engineers carry out studies and design projects for the Technical and Information Systems
Divisions of major clients in the industrial, telecom and tertiary sectors. In an increasingly
globalised world, ALTEN’s approach is in line with its customers’ R&D strategies, in order to
strengthen their performance and their penetration of new markets. ALTEN is present in 14
countries, offers coverage of the whole development cycle thanks to its specialised subsidiaries
and offers different levels of services from technology consulting to outsourced projects. These
advantages, among others, make it the reference technology partner of major European
companies.

2.6 Main features of company’s products

ALTEN offers consulting support for completion of studies and projects, on a time-spent
basis Project management, work package (project team and dedicated structure), fixed priced
project based on detailed specs, near-shore: Poland, Czech Republic, Romania Offshore:
Vietnam.

2.7 Promotional activities

Their promotional activities includes especially projects in different countries, for example:
ALTEN is involved in the development of new motor vehicle engine functions. In order to
comply with future European Union standards, new driving concepts must be developed. The
aim is to reduce fuel consumption and optimise vehicle performance. Competencies: INCA
(measures), ASCET (specifications) also is involved in the digital simulation of the process
required to curve a razor head during production. The aim is to standardise the parameters that
will define the blade’s final form and also contribute to the razor head’s design. The
development of a model for both the razor head and the tools used in the curving process. A
study of the influence of the numerous digital variables on the simulation results. Competencies:
Digital simulations, mechanical engineering.

2.8 Market survey

Alten market covers the following services: Technology Consulting and Engineering,
Network and Systems Architecture. Such projects represent the very core of technological
innovation and are strategic investments for our customers. This market has recorded
estimated growth levels of more than 6% per annum since 2005.

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2.9. Branding

As the definition says branding is the marketing practice of creating a name, symbol or design
that identifies and differentiates a product from other products .

2.10. Packaging

2.11. Labeling

The key factor in off-shore projects is managing delocalised projects at a competitive cost
price for their customers, the need to meet the demands of compensating markets (offset), until
now, very few near-shore / off-shore projects were completed by ALTEN despite a diversified
offer (Czech Republic, Poland, Vietnam, …) because of vague specifications, high project
coordination costs, difficulty in finding top-level skills, especially in terms of technical
supervision and management, language and confidentiality problems, first experiences with
their competitors have been very disappointing up until now.

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 3. Research and Development Dept.

3.1. Presentation of R&D Dept.

R&D outsourcing in Europe represents approximately 6 to 15%, depending on the country,

versus 27% in France. This market covers the following services: Technology Consulting and
Engineering, Network and Systems Architecture.

3.2. Strategic objectives

This department strategic objectives are based on strategic investments for their customers.
They invest in the following services: technology consulting and engineering, network and
systems architecture.

3.3 Duties and functions of R&D Dept.

Their duties and functions are: willingness to reference companies that offer: A wide range of
skills, a wide range of services (R&D Consulting, Work Package, PMO, SLI, Doc…)., increasing
number of European projects: International presence is needed, wish for more globalisation of
the services and increasing demand for Work Package and structured Project, referencing of
service providers that are able to provide a diversified resource-oriented offer.

3.4 Core abilities of R&D Manager

The R&D Manager provides support in the creation of new and innovative products. The
incumbent works within several or many of the product divisions as required and assigned. The
Manager assists with diversifying the Company's product offering and facilitates growth into new
or existing markets.
Essential Duties and Responsibilities
 Attends weekly cross functional team meetings with R&D, Marketing personnel and others to
discuss projects and associated timelines, goals and objectives.
 Attends live plant trials, as requested.
 Performs appropriate bench work to produce prototype samples of new products.
 Learns the various manufacturing equipment capabilities associated with the processes for
which products may be developed.
 Maintains ongoing research and knowledge of technical service developments inclusive of
potential opportunities for new products and new developments within the industry.
 Partners with co-manufacturers and internal facilities to troubleshoot or optimize product
formulations and production efficiencies.
 Assists with other projects as needed
 15% travel required. Travel may be local, cross country or international.
 Good organizational skills, ability to prioritize multiple priorities and strong attention to detail is
required.

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 Computer skills including MS Office programs such as Outlook, Word, Excel PowerPoint.
 Strong interpersonal skills and ability to communicate (verbal/writing) effectively.
 Self-motivated and strong analytical / problem solving skills.
 Ability to collaborate at all levels of the organization and across other functional areas.
 Ability to maintain a high level of confidentiality

3.5. Designing software

Design engineers require specialized software, tools, and apps to research and develop
ideas for new products and their associated systems. They need to be able to create blueprints
and schematics for structures, systems, machines, and equipment and work collaboratively with
other engineers, drafters, and team members, and you need to be able to work productively and
efficiently. That’s why design engineers’ software, tools, and apps need to streamline their
design and development processes rather than hinder them.

3.6. Quality Function Deployment

QFD is a focused methodology for carefully listening to the voice of the customer and then
effectively responding to those needs and expectations. Client demand in R&D Departments: a
strong desire to complete some projects near-shore and/or off-shore, service providers must be
in a position to make proposals that meet the strategic needs of their customers, the need to
reference “Strategic Suppliers” , Service providers are clearly becoming partners in a global
R&D strategy, service providers’ offer must respond to demand for off-shore and near-shore
projects.

3.7. House of Quality Matrix

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