TRIPTI Mishra - Report

SUMMER TRAINING PROJECT REPORT
(RMB - 035)
ON
“A study of Customer satisfaction for Financial Products of
Kotak Mahindra Bank.”
AT
KOTAK MAHINDRA BANK, LUCKNOW
Submitted in the Partial Fulfillment for award the degree of

Master of Business Administration (MBA)
Programme : 2016 -18
of
Dr. A.P.J.A.K. Technical University, Lucknow
SUBMITTED BY
TRIPTI MISHRA
MBA - 3rd SEMESTER
ROLL NO. - 1601470023
Faculty of Management Science

Shri Ram Murti Smarak College of Engineering & Technology, Bareilly
Summer Training Project Report
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Tripti Mishra
Shri Ram Murti Smarak College of Engineering &

Technology, Bareilly (U.P.)
Certificate
This is to certify that Mr./Ms.Tripti Mishra a regular student of MBA 2016 Batch has
undergone Summer Training in “Kotak Mahindra Bank Lucknow” on the topic of
“Customer satisfaction for Financial Products In Kotak Mahindra Bank” for a
period of 6 week commencing from 05/June/2017 to 15/July/2017.
This Summer Training Project Report embodies the facts and figure collected and
interpreted by him/her during the course of Training.
This Certificate is issued by the undersigned on the basis of the Summer Training
Certificate of the organization in which the student completed the Summer Training
during above period.
(Dr. Anant K. Srivastava) Date:

Head of Department Place: Bareilly
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DECLEARATION
I, TRIPTI MISHRA Student of MBA 2nd Year of SHRI RAM MURTI SMARAK
COLLEGE OF ENGINEERING & TECHNOLOGY, BAREILLY (UTTAR
PRADESH) hereby declare that all information facts and figures produced in this report
is based on my own experience and study during my open market research on
“CUSTOMER SATISFACTION FOR FINANCIAL PRODUCTS IN KOTAK
MAHINDRA BANK”
I Further declare that all the information and facts furnished in this
project report are based on my intensive research findings. They are firsthand and
original in nature.
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ACKNOWLEDGEMENT
I take this opportunity to express our sincere gratitude to the people who have been
helpful in the successful completion of my training and this project. I would like to show
my greatest appreciation to the highly esteemed and devoted staff and supervisor of
Kotak Mahindra Bank, Lucknow. I am really thankful to them for tremendous support
during my training and project.
I would like to deep sense gratitude to (Branch Manager of Kotak Mahindra Bank,
Lucknow) Mr. Sayeed Sheikh for providing me opportunity to undergone summer
training.
I thank profusely Mr. Sushil Gupta for encourage me to training at this organization,
Kotak Mahindra Bank, Lucknown I would also like to show my gratitude to the Mr. S.K.
Suman (mentor of project) for his valuable guidance, keen interest and encouragement
at various stages of my training period.
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EXECUTIVE SUMMARY
The main aim of this study is to find the interrelationships between service quality,
customer satisfaction and customer loyalty in banking sector.
Kotak Mahindra Bank is an Indian private sector bank headquartered in Mumbai. It

offers a wide range of banking products and financial services for corporate and retail
customers through a variety of delivery channels and specialized subsidiaries in the areas
of personal finance, investment banking, life insurance, and wealth management. Kotak
Mahindra Bank has a network of around 650 branches and over 1150 ATMs spread
across 363 locations in the country.
Customer satisfaction has been one of the main concerns of bank. This has been
necessitated by the stiff competition in banking industry. Banks are striving hard to offer
quality services and product in a bid to maintain existence customers. Customers on the
other hand, want the best value for their money so they are always coming around to get
the best services.
Researcher has been used descriptive research in this research and sample of figure is
around 110 has been taken. After research there are some results that can also help bank
to cognize those weaknesses on which bank can dwell. Customer awareness is most
important part for customer satisfaction that will alleviate issues related to customers and
customers would be more satisfied. For more awareness of customers what policies
should adopt to bank can reach every person or customers.
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TABLE OF CONTENTS
PART A:
CHAPTER 1
GENESIS OF THE ORGANIZATION 9-37
CHAPTER 2
ORGANIZATION STRUCTURE AND HIERARCHIES 38-40
CHAPTER 3
FUNCTIONAL AREAS 40-42
CHAPTER 4
PRODUCTS/SERVICES 43-62
CHAPTER 5
MARKETING STRATEGIES 63-69
Part B:
CHAPTER 1
INTRODUCTION 71-71
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OBJECTIVE OF RESEARCH 72-72
SCOPE 73-73
CHAPTER2
RESEARCH DESIGN 74-76
CHAPTER 3
INTERPRETATION AND ANALYSIS 77-94
CHAPTER 4
LIMITATIONS 95-95
FINDINGS 96-96
CONCLUSION 97-97
BIBLIOGRAPHY 98-98
ANNEXURE 99-103
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PART:A
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CHAPTER 1
GENESIS OF THE ORGANIZATION
Kotak Mahindra Bank is an Indian private sector bank headquartered in Mumbai. It
offers a wide range of banking products and financial services for corporate and retail
of personal finance, investment banking, life insurance, and wealth management.
Kotak Mahindra Bank has a network of around 650 branches and over 1150 ATMs
spread across 363 locations in the country.
BSE Code : 500247
NSE Symbol : KOTAKBANK
ISIN No. : INE237A01028
Industry : Banks
Face Value : Rs. 5.00
If you are an investor who has shares of Kotak Mahindra Bank or you are an stock
market analyst then I am sure you might for Quarterly Results of Kotak Mahindra Bank.
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In this article you will find Q1, Q2, Q3, Q4 and FY 2016-17 Results of Kotak Mahindra
Bank. That’s not all, you can compare those results with previous year i.e., FY 2015-16
Results of Kotak Mahindra Bank.
Kotak Mahindra Bank Q1 Results 2016-17 :
Kotak Mahindra Bank announced its Q1 FY 2016-17 Results on 21 July 2016.
On Standalone basis, Kotak Mahindra Bank posted a net profit of Rs.742 crore for the
quarter ended June 30, 2016 as compared to Rs.190 crore for the quarter ended June 30,
2015.
Kotak Mahindra Bank Q1 Results 2016-17 :
Kotak Mahindra Bank announced its Q1 FY 2016-17 Results on 21 July 2016.
On Standalone basis, Kotak Mahindra Bank posted a net profit of Rs.742 crore for the
quarter ended June 30, 2016 as compared to Rs.190 crore for the quarter ended June 30,
2015.
Net NPA at 1.21%
(Values in Cr.) Q1 Standalone Q1 Consolidated
Revenue 4386.85 5469.73
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Other Income 733.18 2397.15
Total Income 5120.03 7866.88
Expenditure -1337.25 -6029.02
Interest -2467.75 -2904.00
Depreciation – –
PBT 1315.03 1624.29
Tax -393.55 -541.49
Net Profit 741.97 1082.80
Equity 917.79 917.79
EPS 4.04 5.82
Kotak Mahindra Bank Previous Year’s Results (FY 2015-16) :
(Values in Cr.) Standalone Consolidated
Revenue 16384.19 20401.64
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Other Income 2612.23 7572.88
Total Income 18996.42 27974.52
Expenditure -5471.52 -21959.22
Interest -9483.81 -11122.97
Depreciation – –
PBT 4041.09 5023.74
Tax -1033.94 -1592.62
Net Profit 2089.78 3431.12
Equity 917.19 917.19
EPS 11.42 18.91
Type Public company
Trade as BSE: 500247
NSE: KOTAKBANK
Industry Banking, financial services
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Founded 1965 (as Kotak Mahindra
Financial Ltd.)
Headquarters Mumbai, India
Key People
 Uday Kotak (Founder & Executive Vice Chairman & MD)
 Dipak Gupta (Joint MD)
 Jaimin Bhatt (President & Group CFO)
 Shanti Ekambaram (President - Consumer Banking)
 KVS Manian (President - Corporate, Investment &
Institutional Banking)
 Mohan Shenoi (Chief Operating Officer)
 Gaurang Shah (President - Asset Management, Insurance and
International Business)
 D Kannan (Group Head - Commercial Banking)
 Arvind Kathpalia (President &Group Chief Risk Officer)
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HISTORY OF BANK
In 1985 by Uday Kotak established what became an Indian financial services
conglomerate. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group's
flagship company, received a banking license from the Reserve Bank of India (RBI).
With this, KMFL became the first non-banking finance company in India to be converted
into a bank – Kotak Mahindra Bank Limited (Kmb)ltd.
Kotak Mahindra Bank is an Indian private sector bank headquartered in Mumbai,
Maharashtra, India. In February 2003, Reserve Bank of India (RBI) gave the license to
Kotak Mahindra Finance Ltd., the group's flagship company, to carry on banking
business.
It offers a wide range of banking products and financial services for corporate and retail
of personal finance, investment banking, life insurance, and wealth management.
Kotak Mahindra Bank has a network of 1,369 branches across 689 locations and 2,163
ATMs in the country (as of 31 March, 2017). In 2016, it was the fourth largest private
bank in India by market capitalization. It offers a wide range of banking products and
financial services for corporate and retail customers through a variety of delivery
channels and specialized subsidiaries in the areas of personal finance, investment
banking, life insurance, and wealth management. Kotak Mahindra Bank has a network of
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1,369 branches across 689 locations and 2,163 ATMs in the country (as of 31 March,
2017).[4] In 2016, it was the fourth largest private bank in India by market capitalization.
1985
The company was incorporated on 21st November 1985 under the name Kotak Capital
Management Finance Ltd. The Company has been promoted by Mr UdayS Kotak,
MrS.A.A Pinto and Kotak & Company. The company obtained the certificate of
commencement of business on 11th February 1986 and the Existing promoters were
joined by Mr Harish Mahindra and Mr Anand Mahindra. The company's name was
changed on 8th April 1986 to its present name Kotak Mahindra Finance Ltd.
The Company deals in Bill discounting, leasing and hire purchase, corporate finance,
management of fixed deposit mobilisation, financing against securities, money market
operations, consumer finance, investment banking and clients' money management.
Kotak Mahindra Finance Ltd. commences bill discounting business.
1990
3,08,770 No. of equity shares subscribed for by the promoters, directors, 3,41,230 No.
of equity shares allotted as rights as on 28.3.89. 19,50,000 shares issued as bonus
(6,50,000 shares in prop. 1:1 as on 29.7.89 and 13,00,000 shares in prop. 1:1 as on
27.2.91).Starts auto finance division for financing passenger car.
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1991
An application was made to SEBI for approval for setting up a Mutual Fund trust and an
asset management company. The newly set up Corporate Advisory Services Group
received several mandates for advice on mergers and acquisitions and re-structuring.
The Company's newly established Foreign Exchange Risk Management Service carters to
the vast potential demand for price risk management. The Company established itself as a
major leasing and hire-purchase company and as a source of finance for purchasers of
automobiles.
1992
In January, the Company offered and allotted 15,50,000 - 14% secured partly convertible
debentures of Rs 90 each for a total value of Rs 13.95 crores in the following manner: (i)
2,00,000 debentures to promoters, directors, etc. (ii) 77,500 debentures to employees
(including working directors)/workers on preferential basis (iii) 12,72,500 debentures to
Indian public through prospectus.
Additional 30,000 debentures to promoters, directors, etc., 9,500 debentures to employees
and 1,93,000 debentures to Indian public were allotted to retain oversubscription.
As per the terms of debenture issue, a portion of Rs 45 of each debenture of Rs 90 was to
be converted into 1 equity share of Rs 10 each at a premium of Rs 35 per share as on the
date of allotment of the debentures. Accordingly 17,82,500 No. of equity shares allotted
as on 25th February, 1992, being the date of allotment of the debentures. The non-
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convertible portion of Rs 45 of each debenture would be redeemed at par in three equal
installments of Rs 15, Rs 15 and Rs 15 at the end of the 7th, 8th and 9th year respectively
from the date of allotment of the debentures.
In April, the Company has raised Rs. 18 crores by issue of Commercial Paper which has
been awarded P1 + rating by Credit Rating and Information Services of India limited
(CRISIL) indicating highest standards of safety.
1993
During February, the Company issued 69,82,500 Rights equity shares of Rs 10 each at a
premium of Rs 15 per share in proportion 1:1 (all were taken-up). Additional 13,950
shares were allotted to those who had applied for additional shares.
The Company issued through a Prospectus 44,00,000 No. of equity shares of Rs 10 each
for cash at a premium of Rs 140 per share of which the following were reserved for
allotment (i) 1,30,000 shares to promoters, directors, their relatives etc., (ii) 25,000 shares
to Foreign/Indian Financial Institutions (all were taken up). Of the remaining 50,000
shares reserved for allotment on a preferential basis to employees (only 34,600 shares
taken up). Another 5,55,000 shares to NRIs were reserved on non-repatriation basis (all
were taken up).
Balance 36,40,000 shares, along with 15,400 shares not taken up by employees', were
offered for public subscription.
At the 8th Annual General Meeting held on 28th September the Company has reserved
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61,22,000 No. of equity shares of Rs 10 each for cash to be allotted at such issue price as
may be decided by the board to Foreign Institutional Investors and/or, Foreign and/or
Indian Pension and/or Mutual and/or other Funds and/or Institutions, Banks, Companies,
Bodies and/or individuals and/or Groups of Individuals.
The Company's newly set up Corporate Advisory Services Group received several
mandates for advice on mergers and acquisitions and re-structuring and some have
already been executed with success.
1994
The Company entered into a Memorandum of Understanding with KB Currency
Advisors Inc. USA to market their Foreign Exchange Fund Management programme.
183,65,500 Rights equity shares issued in prop. 1:1. 11,800 No. of equity shares forfeited.
The Company has received the approval of Securities and Exchange Board of India
(SEBI) for setting up a Mutual Fund.
1995
The Company issued 4,00,000 - 17% Secured Redeemable Non-convertible Debenture of
Rs 2500 each including 96000 - 16% NCDs reserved for NRIs/URB (only 9510 taken-
up). Unsubscribed portion of 90 debentures issued to the public. These are redeemable at
par on 7.3.2001 with an option for early redemption up to a maximum of 5% of the issue
amount every year.
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The Company entered into a joint venture agreement with Ford Credit International Inc.
(FCI), a subsidiary of Ford Motor Credit Co., USA. It was proposed to finance all non
Ford Passenger cars.
Kotak Mahindra Capital company became a subsidiary of the Company.
1996
The Company's operations were affected by the liquidity crunch, scarcity of resources,
sluggishness in the capital markets and the overall deceleration of economic growth.
The Company has entered into a MOU with the Chubb Corporation, New Jersey, U.S.A.,
one of the largest American Insurance firms, to develop a Joint Venture dedicated to the
conduct of causality and property insurance business in India.
The Company has invested a sum of about Rs 200 lakhs in Matrix Information Services
private Ltd. (Matrix), a company formed for providing comprehensive value added
information to business and general users. Matrix is a wholly owned subsidiary of the
company.
The Company has divested its entire holding of 20,00,070 No. of equity shares of Rs 10
each of Kotak Mahindra Securities Ltd. (KMSL) and 20,00,000 ordinary shares of US $ 1
each of Kotak Mahindra International Ltd.
Hamko Financial Services Ltd., Kotak Mahindra Securities Ltd., provides of broking
services to institutional and corporate clients, Kotak, Mahindra Asset Management
Company, Kotak Mahindra International Ltd., an offshore company and Kotak Mahindra
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(UK) Ltd., are all subsidiaries of the Company.
The Company's public issue of 400000 16-17% Secured Redeemable Non-Convertible
Debentures of Rs.2500 each for cash at par aggregating Rs.100 crores in January. 1997
In recognition of the Company's prudent funds management, CRISIL has assigned a
rating of AA+ to the Company's public issue of Non-Convertible Debentures and P1+ for
all short term borrowings upto Rs.35000 lakhs.
Kotak Mahindra Finance Ltd, has decided to venture into health insurance business.
Kotak Mahindra Finance has launched a new consumer finance product called Kotak
Mahindra K-Value.
Hamko is a 100 per cent subsidiary of KMFL and investment in it was structured to avoid
limitations of Section 372 under the Companies Act.
The company has diversified into various activities for which it has set up subsidiaries
including broking, capital market activities, auto finance, etc.
1998
Kotak Mahindra Asset Management Company Limited (KMAMCL) launched its mutual
fund schemes in December.
The Company it would launch its mutual fund with two schemes KGilt Unit Scheme and
K30 Unit Scheme.
Kotak Mahindra Finance, is a joint venture with Goldman Sachs.
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1999
The `FAA' (pronounced `F double A') rating assigned to the fixed deposit programme of
Ford Credit Kotak Mahindra (FCKM) has been reaffirmed.
With the allotment to the Company of 50,000 equity shares of Rs. 10 each by Kotak
Mahindra Trustee Company Limited (KMTCL) on 12th May.
2000
Kotak Mahindra Finance Ltd (KMFL) and Chubb Corporation of the US have decided to
call off their joint venture for entering the general insurance business in India.
The Company has decided to set up a venture capital fund with an initial corpus of Rs.
100 crore.
KMFL has set up a new asset reconstruction division to offer recovery management
services to players in the financial services industry.
The Company Issue of 91,82,500 No. of Equity Shares of Rs. 10/- each for cash at a
premium of Rs. 90/- per share aggregating Rs. 91,82,50,000 to the Equity Shareholders of
the Company on Rights basis in the ratio of one equity share for every our equity shares
held on 15th February.
Mr. K.K. Sheth has resigned effective from May 8.
Kotak Securities an affiliate of Kotak Mahindra Finance Ltd., has launched electronic
broking services for retail investors.
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Kotak Mahindra Finance is in talks with foreign insurers for a joint venture in the life
insurance business.
The Company has proposed to start-up capital of Rs 150 crore in its life insurance joint
venture with Old Mutual, the UK based financial services group.
The Company proposes to make the necessary applications to the RBI and the Insurance
Regulatory and Development Authority for entering the life insurance business.
OM Kotak Mahindra Life Insurance Company, the recently formed joint venture
company of Kotak Mahindra Finance and Old Mutual Plc has filed ts application for
approva of life insurance license on 1st September.
Kotak Mahindra Finance Ltd has been assigned Ind AAA rating (indicating highest credit
quality) for its Rs.510 million medium term borrowing programme.
Fitch India has assigned a rating of Ind AAA to the Rs 51-crore medium term borrowing
program of Kotak Mahindra Finnance Ltd for high credit quality and negligible risk
factor. 2001
The Company recommended a swap ratio of 25 shares of KMFL for every share of
Pannier Trading which has a 75 per cent equity stake in Kotak Securities.
The Bharath Petroleum Corporation Ltd (BPCL) has decided to part ways with Kotak
Mahindra, one of the leading domestic financial services company, in its convenient store
venture In & Out.
2002
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KMFL's business has seen a fast growth with the total disbursement of commercial
vehicle loan of the company in the last fiscal was tuned to Rs. 250cr.
RBI has given in-principle approval to Kotak Mahindra Finance Ltd to convert itself into
a bank, thereby becoming the first ever non-banking finance company converted into a
bank.
Mr Uday Kotak says, there won't be any frsh capital infusion in the bank in the near
future.
KMFL informed BSE the FITCH ratings assigned: Fixed Deposit Programme - Ind AAA
Non-Convertible Debenture - Ind AAA
Mr.Ajay Sondhi has been appointed as the Additional Director of Kotak Mahindra
Finance Ltd.
Kotal Mahindra Finance Company has shortlisted i-flex solutions 'Flexicube' and
'Infosys', 'Finnacle' for its core banking solutions.
KMFL has raised 76.22cr by selling securitised commercial vehicle loans to investors.
CRISIL has assigned 'AAA(SO)' rating for Rs.83cr securitization Programme of Kotak
Mahindra Finance Ltd.
Mr.Uday Kotak has been appointed as the Executive Vice Chairman and Managing
Director of the company.
Kotak Mahindra Finance Ltd has mobilised Rs.104.89cr , asset-backed securitisation of
commercial vehicle receivables.
Business Standard and Business Standard digital have ceased to be the subsidiaries of
Kotak Mahindra Finance Ltd.
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Mr.C Jayaram and Mr. Dipak Gupta are appointed as whole time Directors on the Board
of Kotak Mahindra Finance Ltd.
2003
Madison Communications has won the Rs.30cr Kotak Mahindra's media AOR account.
The proposal of changing the name from 'Kotak Mahindra Finance Ltd' to 'Kotak
Mahindra Bank Ltd' and the proposal to change the Authorised capital from
100,00,00,000 divided into 10,00,00,000 equity shares of Rs.10 each has been approved
by the company shareholders.
RBI has granted licence to Kotak Mahindra Finance Ltd to embark on its banking
business.
O & M has got the creative account of Kotak Mahindra Bank, and has said to be working
professionally.
Kotak Mahindra Bank has received a lot of interest from portfolio investors, private
equity investors and potential strategic investors.
Kotak Mahindra Bank has entered into an ATM sharing agreement with UTI Bank,
which would allow KMB's customer free access to around 800 ATM's.
Kotak Mahindra Bank has started its operations in New Delhi by inaugurating a branch
Connaught place office.
Dr.Shankar Acharya has been appointed as the Additional Director to the board of the
bank.
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The Board of Kotak Mahindra Bank Ltd accepts the resignation of Mr.S.A.A Pinto and
Mr.M.R Punja as the Directors of the Bank.
Kotak Mahindra Investment Co Ltd. PCC a subsidiary of Kotak Mahindra Capital
Company has constituted itself from a private company to a public limited co. and has
changed its name to 'Global Investment Opportunities Fund Ltd'.
Kotak Mahindra bank has unveiled several home finance products options which includes
Home loan, Home equity Loan, Home loan transfer and Home improvement loans.
Kotak Mahindra Bank launches online remittance services called, FUNDS to HOME for
Non-resident Indians.
In response to the repo rate cut by the RBI, the Kotak Mahindra Bank has reduced its
lending rates in home loans.
Kotak Mahindra Bank Limited has informed that the equity shares of the Bank have been
delisted from the Delhi Stock Exchange Association Ltd w.e.f December 10, 2003.
2004
Kotak Mahindra Bank Limited has informed that the Bank's equity shares will be delisted
from The Stock Exchange, Ahmedabad with effect from January 20, 2004.
Kotak Mahindra Bank sets up branch in Surat
Kotak Mahindra Mutual Fund has launched Kotak Opportunities, an open-ended equity
growth scheme
Kotak Mahindra Bank inks pact with Reuters
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2005
Kotak Mahindra Bank purchases stressed assets worth Rs 1,000 crKotak Bank join hands
with IndianNGOs.comKotak Mahindra Bank invests Rs 25 cr in BFW
Kotak Mahindra Bank has given the Bonus in the Ratio of 3:2.
2006
Kotak Mahindra joins hand HDFC Bank to share ATMs.
Kotak Mahindra to buy out Goldman Sachs' stake in JVs
Kotak Mahindra Bank sets up branch in Valsad
Kotak Mahindra subsidiary acquires Ford Credit's auto portfolio.
2007
Kotak Mahindra Bank Launches Home Banking, Improves Banking Experience
Kotak Mahindra Bank Launches Salary 2 Wealth
Kotak Mahindra Bank Launches Kotak Gold Debit Card
Kotak Mahindra Bank Ties up with Taxshax.com, Simplifies Filing of IT Returns.
2008
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Kotak Mahindra Bank launched credit cards for its customers.
2009
Kotak entered into tie up with Russia's top investment bank Kotak Mahindra Bank Wins
IT Team of the Year for 3rd Consecutive Time at the Banking Technology Awards 2008
2010
Kotak Mahindra Bank has launched a credit card called Kotak Trump Card that offers
10% cash back on dining as well as movie and play spends.
Kotak Mahindra Bank (KMB) has introduced Stock Ace, a new product offering for
individual customers which provides them the power of instant liquidity.
Company has splits its Face value of Shares from Rs 10 to Rs 1.
2011
Kotak Bank opens 300th branch Kotak Mahindra Bank launches interbank mobile
payment service.
2012
Kotak Mahindra Bank has implemented the advanced core banking platform Finagle 10
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universal solution across 355 bank branches in association with the IT bellwether Infosys.
2013
Kotak Mahindra Bank acquires the business loans portfolio of Barclays India -Kotak
Mahindra Bank launches Kotak Presidium with President Bill Clinton -Kotak Mahindra
Bank bags Celent Model Bank Award for its Core Banking implementation -Kotak
Mahindra Bank announces 'Onam Bonanza' for new NRI Customers -Kotak Mahindra
Bank's mobile banking app among world's best in 2013 Mobile Excellence Awards -
Kotak Mahindra Bank launches Kotak Multi Currency World Travel Card.
2014
Kotak Mahindra Bank launches Jifi - a first of its kind fully integrated social bank
account -Kotak Mahindra Bank exclusively sets up 24 ATMs at Mumbai Metro One
stations -Kotak Wealth launches 'Top of the Pyramid 2014' -Kotak Mahindra Bank
Launches KayPay - World’s First Bank Agnostic Instant Funds Transfer Platform Using
Facebook -Kotak Mahindra Bank Becomes India’s First BFSI Company To Win
Prestigious Efma Awards -Kotak Mahindra Bank and ING Vysya Bank Announce
Merger -Kotak Mahindra Bank Launches ‘Grand’ - Savings Bank Account for 55+.
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2015
Kotak Mahindra Bank Ltd has informed BSE that Reserve Bank of India has approved
the scheme of amalgamation of ING Vysya Bank Limited with Kotak Mahindra Bank
Limited -Kotak Mahindra Bank launched Jifi Saver, a social savings bank account -Kotak
Mahindra Bank and ING Bank Sign MoU for Cross Border Business -Kotak Mahindra
Bank unveils offline mobile banking app -Kotak Mahindra Bank acquires 100 per cent
subsidiary, Kotak Mahindra General Insurance Company Ltd -Kotak General Insurance
gets IRDAI nod to commence biz -Kotak Mahindra Bank has given Bonus shares in the
ratio of 1:1
2016
Kotak Mahindra Bank arm buys 6.8 pct stake in Diamond Power Infrastructure Ltd -
Kotak Mahindra Bank Launches International Banking Unit in GIFT City -Kotak
Mahindra Bank gains over 3% on RBI nod to CPPIB proposal -ING sells 2.5% stake in
Kotak Mahindra Bank for Rs 3,653 crores.
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COMPANY BACKGROUND
Industry Name: Finance - Banks - Private Sector Face Value: 5.0
House Name: Kotak Mahindra Group
ISIN: INE237A01028
Incorporation Date: 21/11/1985
Market Lot: 1
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AWARDS AND RECOGNITION
1. Digital Crest Award 2016.
2. Interactive Digital Media Association Award 2016.
3. Best Broker in India, Finance Asia Country Awards for Achievement 2015 &
2014.
4. Best Broker in India, Finance Asia Country Awards for Achievement 2014.
5. Kotak Securities' internal magazine 'Our Pulse' won the 'Best Magazine among
Banks' award by the ICE Awards 2014.
6. Best Research as Research Showcase Partner at Research Bytes IC
7. Awards 2014.
8. Broker of the Year (India) - The Asian Banker's Financial Markets Business
Achievement 2014 Awards.
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9. Overall best Equity Broking House by BSE IPF - D&B Equity Broking Awards,
2013.
10. Depository Participant of the year by BSE IPF - D&B Equity Broking Awards,
2013.
11. Top Performer in New Accounts Opened (Non-Bank Category) – NSDL Star
Performers Award, 2013.
12. Fastest growing Equity Broking House by BSE IPF - D&B Equity
13. Broking Awards for the year, 2012.
14. The Best Equity House in India by Finance Asia for the year, 2012.
15. Best Broker in India by Finance Asia for 2012, 2010 & 2009.
16. UTI MF - CNBC TV18 Financial Advisor Awards - Best Performing
17. Equity Broker (National), 2009.
18. Best Brokerage Firm in India by Asia money in 2009, 2008, 2007 & 2006.
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19. Best Performing Equity Broker in India by CNBC Financial Advisor Awards for
2008.
20. Avaya Customer Responsiveness Award for 2007 & 2206 in the Financial
Services Sector.
21. The Leading Equity house in India in Thomson Extel Surveys Award for the year
2007.
22. Best Provider of Portfolio Management: Equities by Euromoney for 2007 & 2006.
23. Best Equities House in India by Euromoney Award for the year 2005.
24. Best Broker in India by Finance Asia for the year 2005.
25. Best Equity House in India by Finance Asia for the year 2004.
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WORK CULTURE OF
ORGANIZATION
As a member of the Kotak Mahindra Bank team, you will have ample opportunities to
prove your mettle and will receive unstinting support from the organization to go ahead
and do so.
The love and passion that they have for their work at Kotak Securities, shines
through in everything that they do. They open, fun-loving and nurturing environment that
they have consciously cultivated makes work truly joyful.
 Team work: - No man is an island, especially in a dynamic and fast paced
world like securities trading. They enshrine team work as a key principle and
expect employees from across functional groups to come together as a single team
–Team Kotak.
 Work life balance: -Family and friends are never far from one's mind
even if we may be at work, and rightly so. After all, the work that we do goes to
provide for our near and dear ones. They realize that happy employees are
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productive employees 3and hence strongly encourage all employees to strike a
work life balance.
 Open Door Policy: - Information flows freely and opinions and voices
areheard without prejudice across the length and breadth of the organization.
 Learn while you work: -While it is important to achieve targets, it is
even more important to ensure that we maintain a learning environment. Every
employee is encouraged to brush up on their skills, attend training programs and
get coached in areas that they feel need help.
 Fun and Games: - All work and no play is not our style. Our employees
are a fun loving bunch who regularly organize activities and events, contests and
talent shows, participate in sporting tournaments, celebrate festivals and so much
more all year round.
 Flat hierarchy: -Endless levels of hierarchy can be daunting for any
employee who hopes to carve a growth trail in the organization. To keep pace with
the dynamic pace of the environment in which we operate, Kotak Securities has an
extremely flat organizational hierarchy.
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 Recognition: -They know that their employees are the lifeblood of their
organization. They are grateful for the efforts they put in to propel the organization
to the top of the heap, and recognize the achievements of their team members
through formal and informal channels.
 Indian values: - An Indian-born success story, Kotak Securities is deeply
rooted to Indian culture. The values of brotherhood, service before self and
treating the customer as king are part of their DNA.
 Global standards of professionalism: -They have a footprint
across 4 continents and they ensure that every customer they serve anywhere on
the planet receives the same professional service that our Indian customers have
come to expect of them.
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HOLDINGS OF KOTAK MAHINDRA
GROUP
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CHAPTER:2
ORGANIZATIONAL STRUCTURE
&HIERARCHY OF THE
ORGANIZATION
Organizational structure:
There hierarchy starts with a long chain. In which various stages are included and by
joining this stages their hierarchy gets completed. So, through this flow chart diagram
you can understand their organization structure.
CEO
↓
COUNTRY
HEAD
↓
REGIONAL
REGIONAL
HEAD
HEAD
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↓
STATE
STATE HEAD
HEAD
↓
CLUSTER
CLUSTER
HEAD
HEAD
↓
BRANCH
HEAD
↓
RELATIONSHIP
MANAGER
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Hirarchy of Kotak Mahindra Bank
 Mr.Uday Kotak
 CEO of Company
 Mr. Gaurang Shah
 Managing Director
 Mr. G. Muralidharz
 Chief Operating officer
 Mr. Pankaj Desai
 Executive Manger
 Mr. Subhashish Ghosh
 Financial Institution Groups
 Mr.Sugata Dutta
 Head Human Resource
 Ms. Elizabeth Venkataraman
 Sr. Vice President
 Mr. Andrew Cartwright
 Appointed Actuary
 Mr. Suresh Agarwal
 Head of alternate Channel
 Mr. Shekhar Bandhan
 Head of tied channel
 Mr. Anand Dewan
 Head management development and training
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CHAPTER:3
FUNCTIONAL AREAS
Accounts: A bank account can be a deposit account, a credit card account, a
current account, or any other type of account offered by a financial institution, and
represents the funds that a customer has entrusted to the financial institution and from
which the customer can make withdrawals.
Deposits: A time deposit is an interest-bearing deposit held by a bank or financial
institution for a fixed term whereby the depositor can withdraw the funds only after
giving notice
Cards: Bank-issued plastic card with a magnetic stripe that holds machine readable
identification code. Two main types of bank cards are credit cards (which allow
drawing of funds up to an approved credit limit) and debit cards (which allow drawing of
funds up to the available balance in cardholder's account).
Loans: The principal is the amount you borrowed, and the interest is the amount
charged for receiving the loan. Since lenders are taking a risk that you may not repay
the loan, they have to offset that risk by charging a fee - known as
interest. Loans typically are secured or unsecured.
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Insurance: A guarantee by the Federal Deposit Insurance Corporation (FDIC) of
deposits in a bank. The Bank Insurance Fund is the federal fund used to
insure bank deposits of national and state banks, that are members of the Federal
Reserve System.
Investment: Investment banks get their income from the following sources: Fees:
charged for advice, providing finance, keeping money available for clients, arranging
financing for clients from other parties, trading services, investment services, and
research. Trading: profit made from buying and selling securities.
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CHAPTER:4
FINANCIAL PRODUCTS IN KOTAK
MAHINDRA BANK
Kotak Mahindra Bank
Kotak Mahindra Bank received a fully commercial banking license in February 2003 and
thus becoming the first non-banking finance company to be converted into a bank in
India. Currently, Kotak Mahindra Bank Ltd. has a considerable national presence with
1,333 branches in 674 locations and a network of 2,034 ATMs.
Products & Services
Kotak Mahindra Bank is known for its specialized crafted products to cater different
customer bases. The bank primarily deals in:
Personal Banking
1. NRI Banking
2. Priority Banking Services through Privy League
3. Wealth Management Services
4. SME Products
5. Wholesale Banking Services
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Personal Banking
Under its Personal Banking segment, Kotak Mahindra bank offers Accounts & Deposits
products, Loan Products, Cards Services, Investments & Insurance & Agri-Banking
Solutions.
Kotak Mahindra Bank Savings account
Kotak Mahindra Bank tenders a comprehensive range of Savings Bank Account options
to meet the banking needs of individual customers. The saving accounts by Kotak
Mahindra Bank are designed to meet the expectation of customers from various economic
backgrounds such as basic saving account, premium account, children accounts and
senior citizens accounts.
Saving Account Varients:-
1. Alpha Savings Account –A first-rate savings account is loaded with manifold
benefits such as higher interest rate, investment & insurance services. The features are
as follows:
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o One can open Alpha savings account with a bare minimum deposit of INR 2000 in a
Recurring Deposit or as SIP in Mutual Fund or even the National Pension Scheme.
o The minimum term should be 36 months that can go upto 3 years.
o The account comes with an integrated insurance protection of INR 20 lakhs on a
monthly premium for Rs. 300.
o The benefits include waiver on annual maintenance fee for the Investment Account
and concession on the locker rentals.
o An inbuilt overdraft limit of 85% on the deposit amount linked to the account.
2. Kotak My Family Account –This saving account is a group account which
covers the whole family under one umbrella. The account has one of its kind ‘Active
Money’ feature which converts any surplus fund in the account to a term deposit
account and yields better rate of interest.
o Home Banking Facility includes services such as free cheque pick-up, cheque and
draft delivery, cash delivery services, etc.
o Freebies such as a lassic Debit Card or Platinum Debit Card, net banking access,
Hash-tag Banking, RTGS /NEFT/ IMPS, Insta Balance Services, and more.
o Loads of discounted features such as Travel Card, locker rentals, health check-ups,
etc.
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3. Platina Savings Account – This is a high end saving account loaded with eye-
catching features & benefits.
o The average balance required is Rs.1 lakh per month.
o The benefit in the account includes free international debit card & doorstep banking
services.
o Other free services offered in this account are demand drafts, payable at par cheque
book, RTGS / NEFT / IMPS facilities.
o Apart from the above mentioned features, various discounted services such as waived
locker charges and the complimentary gift card is also included in the account
4. Jifi Saver account –A new generation savings account with digital access and
simplified banking norms. The minimum average balance required in JIFI account is
Rs.10,000. The benefits in the account include:
o Free JIFI Debit Card
o Rewards & Loyalty Club Membership
o Net Banking access, Hash-tag Banking, Mobile Banking, Instant Balance Services,
etc.
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o ‘Active Money’ feature which converts any surplus fund in the account to a term
deposit account and yields better rate of interest.
5. Samman Savings Account – This saving account is as a part of Kotak
Mahindra’s commitment to financial inclusion in India especially the rural areas. The
account has a requirement for a minimal average balance of Rs. 2000. Other features
in the account includes free ATM cash withdrawals from any Kotak Mahindra ATM.
o The daily spend limit using debit card is Rs.1.5 lakhs and cash withdrawal limit is
upto Rs.50,000.
o The account is offered to any resident individuals and the HUFs as well.
6. Grand Savings account –Kotak Grand Account is meant for resident
individuals in the age group 55 years and above. The features of this account
includes:
o Specialized senior citizen services.
o First Aid card & Health Card issued from IHO at zero extra cost.
o Customized cash delivery for those who can’t visit the branch.
o The daily spending limit using debit card is Rs.1.5 lakhs and cash withdrawal is up to
Rs.50,000.
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o The account is offered to any resident Individuals and the HUFs as well.
7. Ace Savings Account –. The benefits of Ace Savings Account includes:
o Free chip-based Platinum International Debit Card & doorstep banking services such
as free demand draft delivery.
o State of the art net banking & mobile banking facility.
o Various rewards point scheme on every single penny spend, using the Platinum Debit
Card.
o Loyalty Club Membership.
o Net Banking access, Hash-tag Banking, Mobile Banking, Insta Balance Services, etc.
o Active Money features which convert any surplus fund in the account to a term
deposit account and yields better rate of interest.
8. Kotak Edge Account – This is a regular saving account loaded with various
benefits to meet the day to day banking requirement of a common individual. The
minimum balance to be maintained is Rs.10, 000 per month. The benefits in account
include:
o Free Classic Debit Card & Five free transactions on VISA ATMs every month.
o Free fund transfer facility, phone banking and online banking facility.
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o The account is offered to any Resident individual, HUFs or foreign nationals residing
in India.
9. Kotak Pro Savings Account – A saving account designed for the
working professionals and their various banking needs with improved benefits. The
average monthly balance to be maintained is Rs.20,000. The benefits in this account
includes free chip based Platinum Debit Card, NEFT /RTGS option, Phone Banking,
& Net Banking facility.
o Also, the customer is provided with the option of doorstep banking services such as
cash, cheque or demand draft pick-up or delivery.
o The account is offered to any resident individual, HUFs or foreign nationals residing
in India.
10. Kotak Classic Savings Account – An extension of pro saving account,
Kotak Classic Savings Account comes with the feature of free chip-based classic
debit card, NEFT /RTGS option, phone banking, & net banking facility.
o The average balance per month required is Rs.20,000.
o ‘Active Money’ Feature.
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o The account is offered to any resident individual, HUFs or foreign nationals residing
in India.
11. Nova Savings Account – Nova saving account is intended to cater the
needs of the individual from a less privileged segment of the society. The average
balance requirement per month is Rs.5,000. The account comes with the benefits such
as free classic debit card with free 5 access at any VISA ATMs.
o Option to choose Active Money features.
o The account is offered to any resident individual, HUFs or Foreign Nationals residing
in India.
12. Kotak Silk Account – The Silk Account offered by Kotak Mahindra Bank is
crafted especially for the women. Apart from the features of a regular saving account,
the striking features of silk account are:
o Attractive rewards scheme on debit card transactions such as free movie tickets and
cash back offers
o Online Bill payment option through ‘Bill Pay’ feature.
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13. Kotak Junior saving account – The Kotak Junior account is meant for the
children aged below 18 years. The uniqueness of this account is the option to open
either as bundled account with parents or guardian or even a separate account. The
account comes loaded with various benefits such as complimentary movie tickets &
gift vouchers. The kid is offered a custom-made Junior Debit Card to induct the habit
of savings and better understanding the value for money.
Kotak Mahidra Bank Fixed Depsit Accounts
Types of Fixed Deposits
 Kotak Tax Saving Deposits –A term deposit scheme meant for saving tax
under Section 80C of the Income Tax Act.
 Kotak Regular Term Deposits – A traditional term deposit plan with a
minimum investment amount being RS.10,000 and term from 7 days to 10 years.
 Kotak Senior Citizens Deposit – A term deposit plan especially for
the senior citizens beyond the age of 60 years with the preferential interest rate.
 Kotak Recurring Deposit – A monthly deposit scheme wherein customers
can deposit amount in monthly installments for a pre-determined period.
 Kotak Ace Deposit Scheme– A special deposit plan which yields better
returns through investments in Mutual Funds.
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Kotak Mahindra Bank Investments & Insurance Services
Kotak Mahindra Bank, through its rich experience and expertise in investment &
insurance services has crafted products which not only creates wealth for you, but
protects them for such a time when one needs them most. Various products under its
Investment and insurance schemes are:
 Pradhan Mantri Bima Yojana
 Sovereign Gold Bond Scheme
 Atal Pension Yojana (APY)
 Other Life Insurance Schemes
 Mutual Funds
 Demat Account
 National Pension System
Investment tools offered by Kotak Mahindra Bank
 Be a Crorepati- An easy online tool to calculate and derive at an approximate
amount which should be invested so as to earn Rs. 1crore.
 Online SIP Calculator- Through the SIP calculator, the investor can know the
size of his investment kitty in SIP as per his own financial profiling.
 Kotak SIP-O-Meter- An easy online calculator to know how much return one
can get by investing through SIP.
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 Kotak Life Goal Planner- This is a planning tool which helps an individual to
know the amount to invest in order to achieve all long term goals in life. Apart from
NRI savings and term deposit accounts, Kotak Mahindra bank offers:
 Transfer Money- An option to remit your money through various modes without
the hassle of visiting branch. Various options available to transfer money through
these options are Click2Remit, Remittances from Exchange House, Wire Transfer
Cheque & Demand Draft.
 Home Loans – . To meet the requirement for a NRI customer who wishes to
purchase/renovate their property in India. Two variants available for NRI customers
are – NRI Home Loan, NRI Home Improvement Loans
 NRI Cards – A bunch of various cards ranging from NRI debit card, NRI credit
Cards & Best Compliments Cards.
 NRI Investments & Insurance Products- Kotak Mahindra Bank
offers Mutual Funds, Life Insurance, National Pension System, Demat Account &
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Portfolio Investments Schemes for its NRI customers.
 Convenience Banking for NRI customer -To ease out the hassle for
visiting branch, the bank proffers multitude options to access and transact NRI
account.
 Mobile Banking
 Phone Banking
 Net Banking
 SMS Banking
 Kotak Payment Gateway
 P O Box Services
 Cash Deposit Machine at ATMs
 Cheque Deposit Kiosk (CDK)
Kotak Mahindra Priority Banking Services- Privy League
Kotak Mahindra Bank’s Privy League is an elite banking service crafted to assist the
customer who wants to meet their banking and investment objectives. A dedicated
workforce of expert and rich in experience staff ensures that no stone is left unturned in
offering supreme banking services to those who crave for it. Be it individual investors or
any small and medium enterprises customer, Privy league service aims to understand the
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tinge of every financial situation and offers consummate banking experience.
Privy league is broadly offered in three categories
1. Personal
2. Business
3. NRI
Privy League Personal Banking
 Privy League Savings Bank Account helps you meet your financial stratagem with a
longer term investment solutions that gives you complete peace of mind. In this, the
wealth is not only generated but also grows with time. Listed below are the features a
customer gets with this account:
 A smart suite of products that gives an extra edge in various products such as loans,
credit solutions & equity market
 Convenience banking to make banking a fun experience with ease and expediency to
operate the account from anywhere
 Signature Credit and Debit Cards to give you an unequaled experience
 Smart Credit Solutions to manage finances in order to realize every dream
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Privy League Business Banking:-
Privy League Current Account lets the customer focus on their business rather than just
their finances. Here are its features:
 Transaction Banking Solutions to keep the momentum going in their business
 Trade Solutions to achieve new prospect both domestically and globally
 A wide assortment of forex solutions to meet every business requirement
 Credit & Lending solutions to serve the capital requirements in the business when the
customer needs them the most
 Business Debit and Credit Cards to make operating the account a smooth affair
Privy League NRI services
 NRI Priority Services let the account holder enjoy all banking facilities while being at
home. Here are its features:
 Unmatched Lifestyle Privileges that offers a class apart experience. Preferential
pricing on a wide range of products such as loans, credit cards etc.
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Apart from the Privy league banking services, Kotak Mahindra Bank also offers Privy
League Select services magazine. This updates the privy league customers with the latest
happenings in the world of lifestyle, food & travel and much more.
Kotak mahidra Bank Wealth Management Services
The Services are well thought-out around the customer’s need to gather prospect for their
wealth. Here are its few offerings:
 The daily transaction needs are routed through process-oriented models.
 A robust allocation of assets in the portfolio to match the idea of opulence.
 Market-based tax and succession planning to ensure that the wealth is duly protected
for future needs.
 All time Support and value through a full spectrum of high-class banking products
and services.
 The customer can know their asset classes, build their portfolio, be well acquainted
with market-based research and execution, engage an advisor, avail family office
services, etc.
 Various other services under Wealth Management services includes Transaction
Services, Asset Advisory Services & Banking Solutions.
Kotak Mahindra SME Banking services
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Kotak Mahindra Bank understands & acknowledges the importance of SME sector in the
Indian Economy. The SME sector has been a driving force in hastening the economic
growth of the country. Currently, this sector has shown constant growth in the industrial
sector. Kotak Mahindra Bank’s SME products ensure that all the financial objectives are
duly achieved through its product meant exclusively for SME sector. Kotak Mahindra
Bank understands that credit is one critical aspect of continual growth for this sector.
The various products offered by SME sector by Kotak Mahindra Bank are:
i. Current Account – The Current Account offered to SME customers are
integrated with all those aspects which ensure that any hurdle in operating the
accounts should be mitigated in the first place. Cash & collection services ensure that
customer should focus on their business rather than managing finance.
ii. Loans & Overdraft Services –SME units are known to face a lot of financial
constraints considering their life cycle and this has always hampered their growth
adversely. To meet requirements of the working capital Kotak Mahindra Bank has
designed various loans and overdraft products for its SME customers.
Various Loans products offered under the umbrella of Kotak Mahindra SME loans are:
 K-Value
 Tractor Finance
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 Business Banking Solutions
 Rural Auto & Farm Equipment Finance
 Loan Against Property
 Term Loans (Strategic Business Loans)
 Facility Against Credit Card Receivables
 Construction Equipment / Infrastructure Finance
 Commercial Vehicle Finance
 Unnati Auto Finance
 Business Loans
 Credit Access
i. Working Capital – To keep the business going, the need of working capital is
utmost important. The ever handy working capital solution from Kotak Mahindra
Bank fuels the growth trajectory of SME clients. The variants of working capital
solution are:
 MSME/CGTMSE working capital funds
 MSME working capital solution
 Working Capital Finance
 Channel Finance
Other Value Added Services At Kotak Mahindra Bank
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To make banking more convenient and take away the hassle of visiting the branch, Kotak
Mahindra Bank brings a host of online services to transact from savings/current account .
1. Instacheck Service-A 24X7 dedicated phone banking service for Corporate
Salary Account holders to know their account balance & last three credit transactions
of past 15 days.
2. Money Watch-The feature is available with net banking and sole Personal
Finance Manager to access and manage all the banking services under a single
umbrella.
3. Hash Tag Banking-Another great feature to access Kotak Mahindra bank
account on twitter.
4. Immediate Payment Service-This 24*7*365 day service lets the account holder
transfer funds from their account instantly any time.
5. SMS Banking- Kotak Mahindra Bank brings its quick and easy SMS Banking
service which is available 24X7 and enables the account holder to access their bank
account on their mobile phone.
6. Kotak Payment Gateway- A one-stop online solution to shop, transfer money
and pay utility bills in the most convenient manner.
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7. Mobile Banking- A user-friendly app based service to access and operates the
account/s on your Smartphone. This service is available on the iOS, Blackberry,
Android and Windows platforms.
8. Insta Balance Service- A quick service to get the account balance through SMS
instantly by calling their toll free number - 1800 274 0110 from the registered mobile
number.
9. Unstructured Supplementary Service Data (USSD) -This service is
for customers who doesn’t have either a smart phone with an internet connection or
have an online access. The account holder can simply dial *99*68# code from their
registered and follow further instruction to access their account.
10. SMS Alerts- Regular SMS will be sent on the account holder’s registered
mobile number to keep him/her updated with all that’s happening in their account.
11. Phone Banking- A 24-hour dedicated contact centre offering personalized
services round the clock to all the customers.
12. Cash Deposit Machine- A self-service terminal which enables the account
holder to deposit cash in their account without the hassle to visit a branch.
13. Cheque Deposit Kiosk (CDK) - A self-service terminal which enables
account holder to deposit cheques in their account without the hassle to visit branch.
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 Car Loan
 Credit Card
 Debit Card
 Education Loan
 Fixed Deposits
 Gold Loan
 Home Loan
 Loan Against Property
 Personal Loan
 Savings Account
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CHAPTER:5
MARKETING STRATEGY
Bank market is the aggregate of functions and directed at providing services to satisfy
customers financial needs and wants, ore effectively and efficiently than the
competitorkeeping in view the organizational objective.
 Win more and more customers.
 Appropriate promise to customers
 Identify the most profitable markets now and in future.
 Assessing the present and future needs of customers.
 Setting business development goal making plans to meet them.
 Adapting to a changes environment in the market place.
 Managing various services and promoting them to achieve the plans.
 Design new product range for their customers of various segments.
Strategy of Expansion
Merger With ING Vysya
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 A historic moment in the Indian financial services sector, because never before has a
merger of this magnitude ever taken place. Further, it consolidates our position as the
fourth largest private sector bank in India.
 This merger brings together two strong players in the industry to form a more robust
and fundamentally sound bank. ING Vysya Bank has been a respected name in Indian
banking, with a sterling legacy spanning eight decades. Similarly, in less than 30
years, Kotak Mahindra Group has built a comprehensive financial services
conglomerate that truly serves all its customers' needs under the same roof.
 At the start of 2014 was to see a bigger, better, bolder Kotak. Over 29,000 colleagues
have worked hard to make this a reality and with another 10,000 colleagues becoming
part of the Kotak .
 The merged entity – Kotak Mahindra Bank, will have a significant national footprint,
affording it the capacity and means to serve even better.
 Our deep Indian roots, long and proven experience, and global standards of service
will enable us to deliver a truly seamless banking and financial services experience.
 This merger couldn't have happened at a better time. I am confident that the merger
will firmly place us in a different orbit, and on a new trajectory of leadership and
excellence. It is a new chapter in India's growth story that is waiting to unfold.
 The other growth chapters that we added in the last financial year include our entry
into general insurance space, expansion of our presence in asset management through
acquisition of schemes of Pine Bridge Mutual Fund, proposed diversification into a
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payment bank, and investment in a commodity exchange, to create a Rupees Two
Trillion institution.
 It is India's time to fly. A phenomenal future for our country in the next decade. At the
cusp of a remarkable growth opportunity, and it is important to ensure that our
fundamentals are strong to make the most of the time ahead
 The private sector banking space witnessed its first consolidation move in four years
on Thursday with ING Vysya Bank and Kotak Mahindra Bank (KMB) announcing
that they were merging in an all-stock deal.
 The deal, valued at $2.5 billion (about ₹15,000 crore), comes at a time when
competition in the domestic banking space is set to hot up further with the Reserve
Bank of India giving IDFC and Bandhan Financial Services in-principle approval to
set up banks in the private sector.
 Further, the final guidelines for the setting up of niche banks — payment and small
finance banks — are expected by this month end.
 Under the share swap ratio approved by KMB’s board, ING Vysya’s shareholders
will get 725 equity shares of ₹5 each of KMB for every 1,000 equity shares of ₹10
each that they hold.
 Both Mumbai-headquartered KMB and Bangalore-headquartered ING Vysya issued
similar notices regarding the amalgamation to the stock exchanges, after market
hours.
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 However, the stock market got a whiff of the transaction and the share prices of both
banks surged during the day. KMB shares ended the day 7.28 per cent higher to close
at ₹1,157.05, while ING Vysya rose 7.15 per cent to close at ₹814.20.
 Earlier, L&T Financial Holdings was believed to have expressed interest in acquiring
ING Vysya.
 Fourth-largest bank
Once the amalgamation goes through, the resulting entity will leapfrog YES Bank to
become the fourth-largest private sector bank. As at September-end, the combined
entity had a business size (deposits plus advances) of ₹2,13,261 crore as against YES
Bank’s ₹1,42,161 crore.
 Kotak Mahindra Bank, which has established itself in the consumer and wholesale
banking segments, will benefit from ING Vysya’s strong SME business.
 The branch network of the new entity will rise to over 1,200, while the head count
will swell by 10,590 to 39,811 employees.
 As of September-end 2014, Uday S Kotak, Executive Vice-Chairman & Managing
Director, KMB, held a 39.71 per cent stake in the bank. Overall, the promoter and the
promoter group hold a 40.07 per cent stake. Dutch financial services giant ING Group
holds 42.73 per cent in ING Vysya.
 The merger will see the promoter and the promoter group’s shareholding in KMB
getting pared to 34 per cent in the new banking entity. The ING Group will end up
owning 6.5 per cent.
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 Uday Kotak said ING has agreed to a one-year lock-in of shares in the post merger
period. “We can leverage the ING Vysya’s strong presence in the South and SME
banking business. We expect the merger to be closed by April 1, 2015. We expect
smooth integration in operations in 3-6 months,” said Kotak.
 The ING Group has been trying to sell its global assets in the aftermath of the global
financial crisis. In India, ING exited its life insurance joint venture with Exide by
divesting its stake to the latter last year. In May, ING sold the schemes of its mutual
fund to Birla Sun Life Mutual Fund.
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SWOT Analysis
Strengths:-
 We provide 6% interest which is more than any other branch.
 We provide Zero balance account- 811 Account
 We provide Mobile app.
 We provide Mobile and Net Banking.
 Provide Virtual Card for Online Shopping.
 Good Working Condition.
 Friendly Environment.
 Transparent & Secure System.
 We provide easy accessible app that can run easily on every window &android.
 Fast application.
 Good compliance handling.
Weakness: -
 Big Client base but less work force.
 Lengthy work process.
Opportunity: -
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 Better Economic condition.
 Educated customers.
Threat: -
 World Market.
 Country’s Economic condition.
 Lack of awareness among the general people.
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PART:B
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CHAPTER 1
INTRODUCTION
This research highlights that customer satisfaction for Kotak Mahindra bank products. It
insight that measures can take under consideration to improve their service qualities.
Customer satisfaction is a marketing term that measures how products or services
supplied by a company meet or surpass a customer's expectation. Customer satisfaction is
important because it provides marketers and business owners with a metric that they can
use to manage and improve their businesses.
Customer Satisfaction Research. Customer satisfaction is at the core of human
experience, reflecting our liking of a company's business activities. The best customer
satisfaction surveys measure how products and services supplied by a company meet,
exceed or fall short of customers' expectations.
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OBJECTIVE OF RESEARCH
Primary Objective: To analyze the customer satisfaction level towards financial
products of Kotak Mahindra Bank.
Secondary Objective: To Know about awareness of Customers for Financial
products of kotak Mahindra Bank.
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SCOPE
Financial liberalization has led to intense competitive pressures and private banks dealing
in retail banking are consequently directing their strategies towards increasing service
quality level which fosters customer satisfaction through improved service quality. This
study examines the influence of perceived service quality on customer satisfaction. The
study concludes that increase in service quality of the banks can satisfy and develop
customer satisfaction which ultimately retains valued customers.
Customer satisfaction for organization is important because It’s a leading indicator of
consumer repurchase intentions and loyalty and also a point of differentiation. It reduces
customer churn and increases customer lifetime value. Customer satisfaction reduces
negative word of mouth and cheaper to retain customers than acquire new ones.
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CHAPTER 2
RESEARCH METHODOLOGY
Objective:
 Primary Objective: To analyze the customer satisfaction level towards
financial products of Kotak Mahindra Bank.
 Secondary Objective: To Know about awareness of Customers for Financial

products of kotak Mahindra Bank.
Importance of study:
 By the help of this study, the bank will be able to its present situation .Thus
management will able to take necessary measures by paying more attention on the
sectors which are outperforming and with this study they will come to know all the
things customer want.
 With help of study company will able to attract and build a large customers base
they will able to know taste and preference of customers.
Research design:
I have used Descriptive Research Design in my study as I have describe all the type of
financial products of Kotak Mahhindra Bank..
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 Sample size:
 Determine sample size is a major issue because sample is too large and waste of
time, resources and money, while samples that are too small may lead to incorrect
result. The sample size for this region has been taken 100.
 Sources of data: -
For finding the reason behind perception of potential investors. The collected data from
both the sources i.e. primary & secondary sources.
Primary sources: -
It has been collected by interacting with various persons. Some of the were given to me
by company staffs, but most of being I had covered through my investor’s contacts,
visiting different areas of Lucknow covering shopkeepers, various houses and many
others.
2. Questionnaire design: -
The questionnaire contained 12questions helped me in collecting the relevant data for my
project. It includes close ended questions. I adopted structured questionnaire method also
and it helped both the purpose of getting the information, which was mentioned, in the
questionnaire and some vital additional information, which customers expressed while
talking to me.
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3. Interview scheduled: -
I used to schedule interviews for the contacts being referred to me by office members and
staffs. For most of the contacts, I have telephonically interviewed because of lack of time.
And rest of them were by personally visiting to them.
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CHAPTER:3
DATA ANALYSIS AND
INTERPRETATION
Q1. Do you have bank Account.
( ) Yes
( ) No
Bank Account
Yes 100
No 0
Bank Account
YES NO
0%
100%
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As study suggest that 100% of the people who is contributed to survey has the bank
account which helps us to find out the objective of the project.
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Q2. How much are you aware of the products offered by Kotak Mahindra Bank?
( ) Very much
( ) Not aware
( ) Can’t Say
Awareness of customers toward Kotak
Mahindra bank services
Very much 55
Not aware 44
Can’t say 1
The question tells that product awareness by the people for Kotak Bank , focus of the
study is to understand different products provided by Kotak Bank and being a customer
of the bank they knew product offering or not. 55% of the people suggested that they
know about Kotak Bank products very much while almost 44% of people either does not
know about the products provided by company or they are not sure about that.
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Kotak Mahindra Bank Services awareness

Very much aware Not Aware Can't say
1% 0%
44%
55%
As per our study it is suggest that nearly 60% are aware of the service provided by Kotak
Mahindra Bank. Almost 40 % customers were not aware services provided by bank.
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Q3. What do you feel about the quality of the services provided by Kotak Mahindra
Bank.
( ) Excellent
( ) Good
( ) Satisfactory
( ) Poor
( ) Very Poor
PERCENTAGES OF RESPONDENT
Excellent Good Satisfactory Poor Very Poor
4%
8%
10%
18% 60%
Almost 78% customers were happy with the kind of services provided by the bank to the
customers which is good sign of bank. Adding to this almost 12% of customers were not
happy with current services provided by customers.
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Q4. Are you aware of the types of the loan provide by the Kotak Mahindra Bank.
Home loans
Personal loans
Commercial loans
Loan against property
( ) YES
( ) NO
( ) Can’t say
Yes No Can’t say
Home loans 67 23 10
Personal loans 89 10 1
Commercial loans 69 30 1
Loan against property 59 30 11
100
89
90
80
67 69
70
59
60
50
40
30 30
30 23
20
10 10 11
10
1 1
0
Home loan Personal loan Commercial loan Loan against property
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This finding is based on product category which is provided by the Kotak Bank to the end
consumer as loan facility. Almost 67 of people out of 100 aware about that Kotak
Mahindra is providing home loan same manner almost 89% of the people are aware about
Kotak bank also facilitate the personal loans to the end customer over all it is good sign
for the new kotak bank to providing there loan services to the end customer.
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Q5. What are your recommendation for improvement in customer service.
1. Lessen a/c opening time
2. Lower min. Bal. in saving a/c
3. Feedback facility
4. Increase branches
5. Advertise more
Options Responses
N Percentages
Lessen a/c opening time 8 13.33%
Lower min. Bal. in saving a/c 12 20%
Feedback facilty 10 16.66%
Increase Branches 20 33.33%
Advertise more 10 16.66%
60 100%
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Response
les. a/c opn. Tm m.in bal. a/c Feedback Facility increase branches Advertise more
17% 13%
20%
33%
17%
It is clear from above data that customer wants to more distribution channels and also
feedback from them and also want service of lower minimum balance in saving account.
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Q.6 Do you know about personal banking ?
( ) Yes
( ) No
Yes 84
NO 16
Sales
16
yes
No
84
As study suggests that among whole sample 84 customers (84% of sample) knew about
the personal banking and only 16 customers (16% of sample) were not aware about the
personal banking.
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Q.7 Which product do you use in Personal Banking?
( ) Edge ( ) Pro
( ) Nova ( ) Platina
( ) None
Edge 48
Pro 10
Nova 13
Platina 22
None 7
60
50 48
40
30
22
20
13
10
10 7
0
Edge Pro Nova Platina None
Study clarify that among overall sample 48 customers are using edge a/c, 10 pro, 13nova
and 22 in personal banking. It is clear in this study that customer prefer edge in personal
banking because it is good for the perspective of common man. 7 customers were not
using any personal banking products
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Q. 8 From which product you are more satisfied?

( ) Edge ( ) Pro
( ) None
Edge 31
Nova 20
Pro 16
Platina 21
None 5
Sales
5
21 31
Edge
Nova
Pro
16 Platina
20 None
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This study highlights that most of the customers (31) are satisfied with edge account
services. 20customers are satisfied from Patina, 16 from Pro and 21 from Nova. 5
customers were satisfied from products of personal banking.
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Q. 9 What is the factor which satisfying you:

( ) Interest
( ) Banking Services
( ) Product Varieties
( ) Other
Interest 45
Banking services 27
Product varieties 10
other 18
Sales
18
45
10
Intersest
Banking services
Prduct varieties
27 Other
Study clarify that most of the customers (45) of Kotak Mahindra bank were satisfied
from bank’s interest plan and rest of the customers were satisfied from banking services,
product varieties and from some other reasons.
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Q.10 Are you using “Kotak Mahindra Fixed Deposit Account”?
( ) Yes ( ) No
Yes 53
No 47
Sales
47
53
Yes
No
In research found that only 53 customer were using fixed deposit a/c and 47 were not
using fixed deposit a/c of Kotak Mahindra Bank.
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Q.11 If Yes from which product of “Kotak Mahindra Fixed Deposit Account” you
are satisfied?
( ) Kotak Tax Saving Deposits
( ) Kotak Regular Term Deposits
( ) Kotak recurring Deposit
( ) Kotak Ace Deposit Scheme
Kotak Tax Saving Deposits 16
Kotak Regular Term Deposits 9
Kotak recurring Deposit 10
Kotak Ace Deposit Scheme 18
Sales
16
18
Kotak Tax Saving Deposits
Kotak Regular Term Deposits
Kotak recurring Deposit
Kotak Ace Deposit Scheme
9
10
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Customers who were using fixed deposit account of kotak Mahindra bank among them
18 were using kotak Ace deposit, 16 Kotak tax saving account, 10 Kotak recurring and 9
Kotak regular term deposit account.
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Q.12 Are you satisfied with products of Kotak Mahindra Bank?

( ) Yes
( ) No
Yes 78
NO 22
90
80
70
60
50
40 78
30
20
10 22
0
Yes No
Research highlights that 78 customers were satisfied among sample of 100 from the
products from Kotak Mahindra Bank.
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CHAPTER:4
LIMITATIONS
Although full efforts have been made in the study but the
following limitations should be kept in the mind before making any conclusion:
1: Shortage of time.
2: The sample size is a limitation in this report as I only considered 100 investors, which
is not representative of the whole city.
3: More over our research depends on the behavior of the respondents. So it can also vary
from person to person.
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FINDINGS
 In this study found that more than half of sample were aware about the Kotak
Products and among them have good feeling about the products of bank.
 Customers who have account in bank most of them were satisfied from products
of Kotak Mahindra Bank.
 In personal banking Edge A/c is popular among the customers of Kotak Mahindra
Bank.
 In personal banking most of the customers were satisfied from edge account.
 Interest factor which influence customer to invest money in Kotak Mahindra
Bank.
 This research find out that customer wants that branches of bank should be
increase.
 Above half of sample size were aware from fixed deposit account of Kotak
Mahindra Bank.
 Fixed deposit account of kotak Mahindra bank were satisfied from Kotak Ace
Deposit Scheme.
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CONCLUSION
This study on customer satisfaction by Kotak Mahindra Bank products. There are many
reasons by which some customers are not much satisfied:
 Lack of Knowledge
 Deficiency of branches
 Feedback
 Not much advertisement
People who are not satisfied with Products of Kotak Mahindra Bank. Some of the
customer does not know about many type of financial products o Kotak Mahindra Bank
and also do not know about polices o f Kotak Mahindra Bank.
Customers who know about the products of Kotak Mahindra Bank they want to invest
more money in Bank and its main reason of it is 6% interest on money.
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BIBLIOGRAPHY
www.Kotak.com
www.google.com
www.businessline.com
www.ingvysyabank.com
http://en.wikipedia.org
www.econmicstimes.com
REFERENCES
C.R. Kothari, Research Methodology, “Sampling Techniques
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ANNEXURE
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QUESTIONNAIRE
“A study on Financial Products In Kotak Mahindra Bank”
(Personal details kept highly confidential: these details will not be revealed to any
third party)
Name:
Designation:
Contact Number:
Age group:
( ) Below 20
( ) Between 20-30
( ) Between 30-40
( ) Above 40
Qualification:
( ) Under Graduate
( ) Graduate
( ) Post graduate
( ) Other
Occupation:
( ) Salaried
( ) Business
( ) Housewife
( ) Professional
( ) Retired
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( ) Other _________________
Annual salary:
( ) Below 2,50,000
( ) Between 2,50,000-5,00,000
( ) Between 5,00,000-10,00,000
( ) Above 10,00,000
Q1. Do you have bank Account.

( ) Yes
( ) No
Q2. How much are you aware of the services offered by Kotak Mahindra Bank?
( ) Very much
( ) Not aware
( ) Can’t Say
Q3. What do you feel about the quality of the services provided by Kotak Mahindra
Bank.
( ) Excellent
( ) Good
( ) Satisfactory
( ) Poor
( ) Very Poor
Q4. Are you aware of the types of the loan provide by the Kotak Mahindra Bank.
Home loans
Personal loans
Commercial loans
Loan against property
( ) YES
( ) NO
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( ) Can’t say
Q5. What are your recommendation for improvement in customer service.
1. Lessen a/c opening time
2. Lower min. Bal. in saving a/c
3. Feedback facility
4. Increase branches
5. Advertise more
Q.6 Do you know about personal banking ?
( ) Yes
( ) No
Q.7 Which product do you use in Personal Banking?
( ) Edge ( ) Pro
( ) None
Q. 8 From Which product you are more satisfied?
( ) Edge ( ) Pro
( ) None
Q. 9 What is the factor which satisfying you:
( ) Interest
( ) Banking Services
( ) Product Varieties
( ) Other Reason (Please Specify) ___________
Q.10 Are you using “Kotak Mahindra Fixed Deposit Account”?
( ) Yes ( ) No
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Q.11 If Yes from which product of “Kotak Mahindra Fixed Deposit Account” you
are satisfied?
( ) Kotak Tax Saving Deposits
( ) Kotak Regular Term Deposits
( ) Kotak recurring Deposit
( ) Kotak Ace Deposit Scheme
Q.12 Are you satisfied with products of Kotak Mahindra Bank?
( ) Yes
( ) No
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Tripti Mishra
SRMS College of Engineering. &

Technology

Guidelines for Summer Training Project
1. Summer Training Project duration will be from June 2017 to July 2017. (4-6 weeks).
2. The students are required to submit Summer Training Report in the organization to
get the certificate of completion of Summer Training.
4. If two or more students are working in the same organization during Summer
Training, the part B i. e. problem area of study for each student will be different.
3. All students are required to maintain a Diary in which daily activities of Summer
Training Project work must be recorded in terms of reporting date and time, duration
of stay in the organization or in field, type of study performed etc. It has to be
countersigned by reporting officer and will be verified during the Summer Training
as well as at the end of training
4. The summer training will consists of TWO parts and accordingly report has to be
prepared as follow
Part A: Study of the functioning of the organization as follow. (Approx 100 Pages)
This part consists details about the functioning of the organization in which the student
undergone Summer Training. The study must be compiled as follow in the report.
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CHAPTER 1 : GENESIS OF THE ORGANIZATION.
CHAPTER 2 : ORGANIZATION STRUCTURE AND HIERARCHIES
CHAPTER 3 : FUNCTIONAL AREAS I.e HRM, MARKETING, FM,
PRODUCTION/OPERATIONS ETC
CHAPTER 4 : PRODUCTS/SERVICES
CHAPTER 5 : MARKETING STRATEGIES
CHAPTER 6 : BUSINESS PROCESSES LIKE SUPPLY CHAIN,
OFFICE MANAGEMENT, CORPORATE COMMUNICATION ETC.
(Chapters could be merged or extended; chapter heading could be modified
accordingly, depending upon the nature of the organization. Students are instructed to
discuss with the faculty guide in this regard)
Part B: Research study on the problem area from your specializations – (Approx 50
Pages)
In this part a problem area for study under Summer Training project will be assigned by
the supervisor/reporting officer of the organization. The problem area of study must be
from opted specializations. Student must understand the problem assigned by the
supervisor of the organization in proper way. For clarification they may contact the
faculty mentor. The student will collect secondary and primary data by various methods
during summer training. The primary data has to be collected by questionnaire and it
must be properly analyzed and interpreted to develop a suitable and feasible solution for
the assigned problem in comprehensive way. This part will be compiled as follow.
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CHAPTER 1: INTODUCTION, SCOPE AND OBJECTIVES- This chapter will have
a details about the topic, its relevance and scope of the study should be included. The
main topic of the research must be logically elaborated in suitable numbers of objectives.
CHAPTER 2: RESEARCH DESIGN – This chapter will include, Types of Data and
Research Design, Sampling Method, Data Collection Method, Questionnaire, Statistical
Tools used in the research etc.
CHAPTER 3: INTERPRETATION AND ANALYSIS- In this chapter all data must be
tabulated and interpreted. Response from each question must be properly tabulated and
interpreted. Statistical Analysis on Sample Characteristics and Hypothesis testing (if any)
must be done
CHAPTER 4: CONCLUSION, RECOMMENDATION AND LIMITATIONS- A
logical flow on the basis of findings from interpretation should be written with limitations
faced during research. It must be properly guided by the faculty members.
Annexure- It will consist of questionnaire and other documents like forms, leaflets etc
used as reference during your study. The students are required to remain in contact with
the faculty mentor for guidance & preparation of report of the Summer Training Project.
Any modifications/ suggestions should be incorporated in that report before final
compilation and binding.
Preparation and compilation of Summer Training Project Report
All work of the Summer Training Project will be compiled by the student in form of
Summer Training Project Report typed on A4 size papers (one side) of 100 to 150 pages.
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The report must be typed in 13 points Times New Roman fonts with double spacing
between the lines as per the specifications given below. The report would be arranged
with following contents/ sections:
1. Cover Page
2. Certificate by the Organization in which the training is completed
3. Certificate by the MBA Department of SRMSCET (To be added later during
submission of the report in college)
4. Declaration by the student
5. Acknowledgement by the student
6. Executive Summary of the Summer Training Project (approx 2 pages)
7. Content
8. List of tables
9. List of figure
PART A: About the organization
All Chapters (Chapters 1 to n)
PART B: About the problem/ study and suggested solution
All Chapters (Chapter 1 to n)
Guidelines and format for compilation of Report
Page: A 4 with left margin 1.5 cm and right margin 1.00cm. One side printing, double
spacing between the lines
Guidelines for Fonts:
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CHAPTER NO 1 to n- To be in Times New Roman, capital, 36 points, Bold, Underline,
centered
CHAPTER Names - To be in Times New Roman, capital, 26 points, Bold, centered
Sections - To be in Times New Roman, Normal, 18 points, Bold, left justified
Sub Sections – To be in Times New Roman, Normal, 16 points, Bold, left justified
Body Text : To be in Times New Roman, Normal, 13 points, Justified, double spacing
between lines.
Header: College Logo (Right) and Summer Training Project Report (Left)
Footer: Name of the Student (Left) and Page Number (Right
Most Important:
1. Each student will report in the organization in college uniform with tie and
Identity Card, however in field work they can have a formal dress.
2. For the students, faculty guide from the department has been deputed. Each
student is required to regularly interact with Faculty Guide during summer
training.
3. The students are instructed to maintain discipline and strict regularity during
Summer Training.
4. Each student is instructed to strictly follow the rules and decorum of the
organization.
5. Each and every guidelines must be followed strictly during summer training and
preparation of the report.
6. Students are required to submit a hard bound copy of Summer Training Project
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Report to the supervisor/reporting officer of the organization for getting the
certificate of completion of summer training. This work must be finished by July,
2017.
7. Students are required to submit One Spiral bounded copy of Summer Training
Project Report to the Faculty mentor after reporting back to the department for
verification and modifications (if required). After getting it presented, verified and
approved by the Faculty mentor, the student will submit TWO HARD
BINDED Copies of Summer Training Project Report to the department.
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Tripti Mishra

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SUMMER TRAINING PROJECT REPORT

Submitted in the Partial Fulfillment for award the degree of

Faculty of Management Science

Shri Ram Murti Smarak College of Engineering &

Faculty of Management Science

undergone Summer Training in “Kotak Mahindra Bank Lucknow” on the topic of

“Customer satisfaction for Financial Products In Kotak Mahindra Bank” for a

period of 6 week commencing from 05/June/2017 to 15/July/2017.

interpreted by him/her during the course of Training.

during above period.

(Dr. Anant K. Srivastava) Date:

COLLEGE OF ENGINEERING & TECHNOLOGY, BAREILLY (UTTAR

is based on my own experience and study during my open market research on

“CUSTOMER SATISFACTION FOR FINANCIAL PRODUCTS IN KOTAK

during my training and project.

Lucknow) Mr. Sayeed Sheikh for providing me opportunity to undergone summer

at various stages of my training period.

Kotak Mahindra Bank is an Indian private sector bank headquartered in Mumbai. It

GENESIS OF THE ORGANIZATION 9-37

ORGANIZATION STRUCTURE AND HIERARCHIES 38-40

FUNCTIONAL AREAS 40-42

MARKETING STRATEGIES 63-69

OBJECTIVE OF RESEARCH 72-72

RESEARCH DESIGN 74-76

INTERPRETATION AND ANALYSIS 77-94

Kotak Mahindra Bank is an Indian private sector bank headquartered in Mumbai. It

of personal finance, investment banking, life insurance, and wealth management.

spread across 363 locations in the country.

BSE Code : 500247

NSE Symbol : KOTAKBANK

ISIN No. : INE237A01028

Face Value : Rs. 5.00

Results of Kotak Mahindra Bank.

Kotak Mahindra Bank Q1 Results 2016-17 :

Kotak Mahindra Bank announced its Q1 FY 2016-17 Results on 21 July 2016.

Kotak Mahindra Bank Q1 Results 2016-17 :

Kotak Mahindra Bank announced its Q1 FY 2016-17 Results on 21 July 2016.

Net NPA at 1.21%

(Values in Cr.) Q1 Standalone Q1 Consolidated

Revenue 4386.85 5469.73

Other Income 733.18 2397.15

Total Income 5120.03 7866.88

Expenditure -1337.25 -6029.02

Interest -2467.75 -2904.00

PBT 1315.03 1624.29

Tax -393.55 -541.49

Net Profit 741.97 1082.80

Equity 917.79 917.79

EPS 4.04 5.82

Kotak Mahindra Bank Previous Year’s Results (FY 2015-16) :

(Values in Cr.) Standalone Consolidated

Revenue 16384.19 20401.64

Other Income 2612.23 7572.88

Total Income 18996.42 27974.52

Expenditure -5471.52 -21959.22

Interest -9483.81 -11122.97

PBT 4041.09 5023.74

Tax -1033.94 -1592.62

Net Profit 2089.78 3431.12

Equity 917.19 917.19

EPS 11.42 18.91

Type Public company

Trade as BSE: 500247