An Introduction to

ADS Securities
November 2014
Mission Statement

“At ADS Securities we are building an ambitious and passionate Financial Services
business. It is a place of opportunities where exceptional results are achieved by dynamic
professionals who are empowered to build their own and the company’s future.
“It is a firm which is proud of its heritage, its multi-cultural positioning and its ability to
offer global trading and investments. We carefully select our markets and clients, and aim
to provide very high quality, honest, responsible and reliable services.
“We invest in change, our people and our industry. We want to be different and to
challenge the status quo and we invite you to be part of our journey.”

Integrity – Innovating – Inspiring

Table of Contents

I. Introduction
II. Overview
III. Key Operating Milestones
IV. Financial Services
V. Management
VI. Contacts
Message from the
Chairman

“In just three years we have established ourselves as an important

market contributor at a time when the global financial services sector
is seeing unprecedented volatility - this is a significant achievement,
but for us only the starting point.
The Middle East is a large emerging market which is increasing in
sophistication and ambition and year-on-year is having a greater
influence on global markets. The region is looking to expand and
diversify, offering a range of investment vehicles and opportunities.”
The backing Abu Dhabi is giving to the Financial Services sector and the
quality of regulation provided by the Central Bank of the UAE provides
the right environment for growth.
At ADS Securities we are committed to making our company an
international success and an example of excellence within the UAE and
across all major markets.”

Mahmood Ebraheem Al Mahmood

Chairman
ADS Securities’ Vision

“ADS Securities is a company that is ‘open for business’, and we want

all our customers, partners and clients to know this.
We have already established ourselves as the leading Forex platform in
the GCC, and we are one of the top-ten independent (non bank)
trading platforms in the world. But this is just the start.
We will continue to invest in technology, developing our range of
services including Investment Banking and Wealth Management, as
well as focusing on the support we provide to our clients. We want to
have the best offer and the best services across all our products.
We will continue to expand into new markets through acquisition,
strategic alliances and partnerships, so that more institutional and
professional traders can invest with us.
We are a very ambitious company and we work with like-minded
people and organisations.”

Philippe Ghanem
Vice-Chairman and Executive Managing Director
II – Overview
Introduction

ADS Securities is an Abu Dhabi based international financial services company, dedicated
to providing the highest quality investment opportunities for institutional, private and
retail clients.
Regulated in three jurisdictions it offers unique wealth management and trading services
delivered by market experts. The company has made a significant investment into
proprietary multi-asset trading technology which is central to its ability to access liquidity
and assets. ADS Securities business areas include:
• Trading/ Brokerage – technology and service led multi-asset trading
• Optim – a start to finish institutional forex transactional service
• Prime – FX, CFDs and bullion trading services for private clients
• Global Markets – cross-asset investment finance and advisory services
• Investment Banking – global investment opportunities
• Wealth Management – a discreet investment management team
• Asset Management – tactical and strategic asset allocation
Unique Trading

Headquartered in the Middle East ADS Securities offers a

number of competitive advantages:
• GMT+4 –a unique trading window ideally situated between
the markets of the far-east and those in Europe
• Capitalisation – formed with US$400m in capital giving
security to clients and access to market leading liquidity
• Technology – new generation proprietary multi-asset trading
platform and associated systems
• Regulated – by the Central Bank of the UAE, the SFC in Hong
Kong and ADS Securities London is authorised and regulated
by the FCA
• Financial Commitment –a private company established by
forward thinking Abu Dhabi investors
Developing
Partnerships

ADS Securities works with some of the world’s leading financial organisations, and is
focused on delivering the highest levels of client support through the development of
market leading technology and partnerships.
JV’s, IB partnerships and business agreements have been developed in key market areas.

Prime Brokers
• BNP Paribas
• CITI

Technology Partners
• Lusis
• MetaQuotes
• Corvil
International
Operations

ADS Securities is headquartered in Abu Dhabi, the capital of the UAE, with regional offices
providing local market access:
• ADS Securities LLC – regulated by the Central Bank of the UAE
• ADS Securities Hong Kong Limited – regulated by the SFC
• ADS Securities Singapore Pte – regional customer support office
• ADS Securities London Limited – a wholly owned subsidiary of ADS Holding LLC,
regulated by the FCA

Singapore – Regional Office

III – Key Operational Milestones
 Timeline

ADS Securities has shown consistent growth and development and has an aggressive
plan of product, service and market expansion.

ADS Singapore Prime IB Office OREX New OREX ADS

Securities office trading opened in platform GUI Securities
proposed launched launched London launched launched London
formed

2010 2011 2012 2013 2014 2015

Company Optim trading Global Hong Kong ADS Soft launch
launched started Markets office Securities of Wealth
launched acquired Hong Kong Management
formed

ADS Securities has been awarded the prestigious BSI ISO/IEC 27001
information security certification, for the management of information security,
including client credit card data.
IV – Financial Services
Prime

Prime provides private clients with exceptional forex,

bullion and CFD trading, with access to unique Abu Dhabi
liquidity.
• Tight spreads and excellent pricing
• High quality account management
• Choice of platforms – MT4 Prime/ OREX Prime
All from a very well capitalised brokerage working in a
secure environment, regulated by the Central Bank of the
UAE.
Prime offers a range of account options across +60
different currency pairs with leverage up to 500:1.
• Prime Classic
• Prime Elite
• Prime Lite
Swap Free and Auto Trading services are also available.
Optim

Optim is a high quality full service institutional FX service, based on market leading
proprietary technology accessing primary and secondary market liquidity. Optim delivers:
• Technology
• Liquidity
• Price
• Service
Optim can be traded via FIX/ API, GUI or mobile.
• OREX Optim – ADS Securities’ proprietary full service platform
• OREX Direct – FIX solutions for all applications across all platforms
• OREX Match – a system for matching liquidity solutions to clients’ needs
ADS Securities can create unique liquidity pools tailored to individual clients supporting high
frequency trading, big tickets, hedging strategies and day-to-day desk trading. The team
works with a range of banks, hedge funds, fund managers and corporates.
White label services including deep white labeling of all OREX technology are also available.
Global Markets

The team specialises in cross asset investment solutions –

finance, advisory services, structuring and hedging. It is
independent providing an important mix of global and GCC,
knowledge and experience.
• Global Market Strategies – providing strategic advice for
raising capital, managing risk and liquidity and taking leading
positions across all available business lines
• Market Access – proactive monitoring of capital markets,
searching for pockets of liquidity and investment
opportunities to actively manage strategies (into and out of
the GCC)
• Capital Markets –capital markets vehicles are developed
covering derivatives, structured products, fixed income and
precious metals
• Investment Banking – facilitating profitable global
investment activity for public sector and government
organisations, large corporations and financial institutions
Wealth Management

ADS Securities’ Wealth Management team redefines the way that investment
services are provided. The team does not have the historical limitations of banks or
the product restrictions associated with international investment firms: it takes the
best parts of both to provide high quality bespoke wealth management.
The Wealth Management team offers:
• A discreet and private portfolio management

• Access to a 24/5 Abu Dhabi investment desk trading all global markets products

• Open architecture independent sourcing of all investments

• Exceptional levels of account management

• Proprietary reporting
Technology

OREX Optim from ADS Securities is a new generation multi-asset trading platform. It is
proprietary, scalable and available as a white label.
• Multi-Asset functionality
• Platform architecture designed from conception to handle multi-assets
• Risk management and margin calculated across asset
• Low latency, fast pricing infrastructure
• Robust state-of-the art core pricing engine
• Sophisticated liquidity aggregation and management
• High fill ratios with low rejection rates
• Real-time system latency monitoring by Corvil
• Smart order routing
• Cascading algorithms
• Bank, non-bank and unique regional liquidity
• Admin station and client portal
• GUI, tablet and mobile solutions
Products

ADS Securities specialises in multi-asset trading. From the Global Markets team’s highly
regarded fixed income desk through to the forex teams offering FX spot, forwards and swaps,
on a growing list of 60 currency pairs. The full range of forex tradable products includes:
Online:
• FX Spot
• CFDs
• Precious Metals Spot (Gold,
Silver, Platinum, Palladium)
Planned online:
• NDFs
• Futures
• Forwards
Offline:
• OTC Options on FX and
Precious Metals The OREX Optim
Multi-Asset platform
• Forwards
• Deliverable FX
Global Markets:
• Full range of asset classes
Market Analysis

ADS Securities supports and helps educate its

clients offering trading information and training
courses.
• The ‘First Call’ research is a proprietary
online market analysis resource which gives
institutional quality research to all clients
• Daily, monthly and quarterly updates
for the six major FX pairs and gold
• Innovative and easy to access
• Push and Pull information delivered by email
and online portal
• Real time market analysis including
strategies which generate trading
• Focused on structure and discipline
V – Management
Our People

Board
Chairman – Mahmood Ebraheem Al Mahmood
Vice-Chairman and Executive Managing Director – Philippe Ghanem
Member – Vijay Singh

Executive Management Team

Chief Operating Officer, Head of Global Markets, WM and AM – Matteo Legler
Managing Director, Asia – Desmond Yeo
Managing Director, Global Head, Front Office – Nael Salam
Managing Director, Global Head, Global Markets & Investment Banking – Claus Nikolajsen
Managing Director, Global Head, HR & Administration – Nigel Holmes
Managing Director, Global Head, Information Technology – Andrew Rossiter
Managing Director, Global Head, Operations – Miguel Osmann
Managing Director, London – James Watson
Managing Director, MENA – Iskandar Najjar
Senior Director, Communications Director – Stephen Davie
Senior Director, Head of Department, Finance – Tim Merryweather
Senior Director, Head of Marketing – Andreas Lazarou
Contact
ADS Securities LLC
8th floor, CI Tower, Corniche Road
P.O. Box 93894, Abu Dhabi, U.A.E
t +971 2 657 2300, f +971 2 657 2323
www.ads-securities.com