Media content

interested in the systematic study of the structures, functions, and processing of text and talks

dimension of the message

 Political
 Ideological
 Social

Textual implications

Implications: The analysis of the “unsaid” is sometimes more revealing than the study of what is actually
expressed in the text.

Schema: The assignment of importance or relevance may have ideological implications.

Style: is the textual result of choices between alternative ways of saying more or less the same thing by
using different words or a different syntactic structure.

Social cognition and sociocultural implications