Professional Documents
Culture Documents
Public Sector :
• These are those aircrafts that are owned by the Government.
Examples: Air India, Indian airlines.
Private Sector:
• These are those aircrafts that are privately owned by
entrepreneurs.
Examples: Jet airways, Air Sahara, Kingfisher airlines, Spice Jet,
Air Deccan and many more.
SWOT Analysis
Strengths:-
1.Growing tourism:
Growth in tourism, has lead to an increase in number of
the international and domestic passengers.
1.Expected investments:
Investment of about US $ 30 billion will be made.
2.Shortage of airports:
There is a shortage of airport facilities, parking bays, air
traffic control facilities, takeoff and landing slots.
3.High prices:
Though enough number of low cost carriers already
exists in the industry, majority of the population is still
not able to fly to other destinations.
Challenges for the Airline Industry
The growth in the Airline Sector and the capacity expansion
by carriers have posed challenges to the airline industry on
several fronts.
Focus Cities:
• Ahmedabad
• Bangalore
• Hyderabad
• Kolkata
• Pune
International Operations
Following are some of the International Operations of Jet Airways
as they to when and to which destinations it started :
• March, 2004 - Chennai to Colombo
• 23rd May, 2005 - Delhi to London
• 4th August, 2006 - Amritsar to London
• 3rd April, 2007 - Ahmedabad to London
• 5th August, 2007 - Mumbai-Brussels-New Ark
• 5th September, 2007 - Delhi-Brussels-Toronto
• 6th December, 2007 - Chennai-Brussels-New York
• 5th May, 2008 - Mumbai-Shanghai-San Francisco
• 31st October,2008 - Bangalore to Brussels
Jet Airways consists of flights that are manufactured by
Boeing as well as Airbus. Some of them are as follows :
Service Trinity of Jet Airways
Service Mix with regards to Jet Airways
PRODUCT:
• With reference to the above Service Mix, Jet Airways also consists of
both Tangible as well as Intangible products.
1. Airport Lounge
2. Coach Services
3. Special Services
( Infant and child care, wheel chair assistance,
unaccompanied minors, medical emergencies etc. )
In-flight Services :
The in-flight services vary according to the different levels of
classes in the aircraft.
All seats can be converted to fully flat bed similar to Singapore Airlines
suites. All seats have a 15 inch widescreen LCD monitor with Audio-Video
On Demand (AVOD), in seat power supply, USB ports etc.
• Première Class (Business Class) in Jet Airways has a fully flat
bed with AVOD entertainment.
• Seats are configured in 1-2-1 pattern on Boeing 777 and 1-1-1
pattern on Airbus A330 with each seat offering direct access to
the aisle.
• USB ports and in-seat laptop power are provided.
• Mood Lighting is installed on the Airbus A330 and Boeing
777 with light schemes corresponding to the time of day.
• All seats are standard recliner business class seats.
• The Economy Class in Jet Airways has a 32 inch seat pitch.
• All Boeing 777, Airbus A330 and Boeing 737 aircrafts have a
touch screen AVOD system.
• The cabin is configured in 3-3-3 pattern on Boeing 777, 2-4-2
pattern on Airbus A330 and 3-3 on Boeing 737.
Going to the intangible products, they can be as follows :-
The varieties of food available in Jet Airways:
Price:
• In managing the business of air transport pricing decisions play a
decisive role.
• The concept of ‘fair price’ is very important.
• Pricing can be classified in three ways:
3. Premium Pricing :
In this method, the prices are set above the market price either to
reflect the image of quality or the unique status of the product.
Pricing of Jet Airways
• The air transport organization has to make sure that the prospects
don’t face any difficulty while buying tickets and make necessary
arrangements for the confirmation of the bookings.
• Another dimension of the place is related to the location and
management of the offices of airways, travel agents, tour operators,
transport operators etc.
• Easy accessibility should be the main criteria in selecting the place.
Place of Jet Airways
• Jet Airways must see to it that it has an office nearby to the airport.
• This makes the reservations, confirmations and other flight details
to be checked easy and quick.
• Even if it doesn’t have an office nearby, it should atleast leave the
telephone numbers of its concerned department with the customers.
• The electrifying ambience of the offices puts a good impression
about the company on the customers.
• There is a Jet Airways office in the Chatrapati Shivaji
International Airport which helps the passengers in making it
easy to approach the office in case of an emergency.
PEOPLE :