Prepared by Disrupt Investments

BLOCKv – A Brief Analysis

(The document presented is not investment advice)

(For any queries or suggestions, contact us at invest@disrupt.com)

Overview:
The BLOCKv plans to build a platform where developers can create and transact ‘smart digital objects’ in
a smooth fashion. The team label ‘smart objects’ as Virtual Atoms – a blend of coding and multimedia
components. The smart virtual objects are dynamic and could include any type of digital good including
in-game items, digital books, e-tickets, or any other item that wants to interact with users.

BLOCKv’s smart object features:

 Artificial intelligence
 Redeemable
 Programmable
 Finite
 Transferable
 Possessable
 Traceable

Idea:
Picture yourself earning a ‘Coke vAtom’ when you hit like to Coca Cola’s Facebook page. Now, that
vAtom entitles you a free Coke at a nearby convenience store, when you redeem it the digital bottle in
your wallet goes from full to empty.

The objects are designed to be pliable and adaptable to any given purpose. The purpose is to bring a
layer of interactivity currently lacking in the Blockchain sphere.

In short, BLOCKv aims to make the innovative use of the blockchain technology, to increase the value we
get from the digital world.

Team:
 REEVE COLLINS - Chief Executive Officer

He is a serial entrepreneur who has over half a dozen of successful projects under his belt including
world’s first fiat currency platform Tether - a token backed by USD. He also founded Pala interactive - an
online social and gambling development company, which raised 70m and currently has 34 employees on
LinkedIn. Reeve is regarded as an established innovator in the Blockchain arena, and him leading the
project is a guarantee that the project will not fail to deliver.

 GUNTHER THIEL - Chief Technology Officer

He has a massive 25 years experience in designing, architecting, building, and presenting thought-
provoking solutions for telecommunication companies, cloud technology, and various enterprises.

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 LUKAS FLURI - Chief Operating Officer

A technology entrepreneur with over 20 years of experience in building and leading organizations, which
have developed innovative mobile, TV, and cloud products.

 CRAIG SELLARS - Blockchain Architect

He is co-founder and chief technologist of Omni and Tether – a true blockchain expert and a thought
leader.

 Brock Pierce – Advisor

A well-known name in the cryptocurrency industry. He is the co-founder of Blockchain Capital, chairman
of the Bitcoin Foundation, co-founder, and Head of Strategy at Block.one.

The team is the second best thing we like about this project (first is the idea). They are credible,
innovative, and have the ability to hit the right notes, as most of them are highly-esteemed
professionals in their domain.

Market Statistics:
The current market capitalization of the cryptographic assets is estimated at $10 billion, and in 2017
alone the market grew by more than $1.2 billion (The Economist).

Moreover, the AR/VR market is expected to be around $110 billion by 2021. There is a vital need for
digital goods that can interact in AR/VR.

In 2016, the total revenues of the e-sport industry exceeded $450 million. According to the Newzoo’s
forecast, the market is expected to grow to $1.2 billion by 2019, and the average growth rate of the
cybersport industry will grow by more than 40%.

It is obvious; the companies that are catering this sector are going to gain from this growth. We think
the market is ripe, and BLOCKv’s first-mover advantage can easily turn them into a future market leader.

ICO Statistics:
Presale: Sep 18 – Oct 10, 2017
Main token sale: Oct 19 – Oct 24, 2017
Token Type: Utility
Hard cap: 40,000,000 USD
Raised: 21,500,000 USD (53.75%)
Total Supply: 3,646,271,241 VEE
Circulating Supply: 1,494,971,209 (41%) VEE
Distributed in ICO: 35%
Presale: 89%

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Public sale: 11%

Bonus Structure: Yes

Lowest ICO Price: 0.02 USD

Highest Trading Price: $ 0.34

Lowest Trading Price: $ 0.023

Current Trading Price: 0.09 USD
Returns since ICO: USD 4.5x (At current trading price of USD 0.09)

Token Usage and Economics:

Vee tokens are the lifeline of the BLOCKv ecosystem. They provide access and power to the vAtoms
(smart objects); any development on vAtom requires VEE.

The token supply is divided into four segments, as follows:

 35% is dedicated to the launch contributors.

 25% is reserved to incentivize the development community.
 25% is reserved for the company, early contributors, and advisors.
 15% is locked for 6 years period to provide systematic growth and fuel future innovations.

The team tokens are locked for 2 years, with 1/5th distributed after the token sale and 1/5th to be
unlocked to the company every 6 months.

Top Exchanges:
Source Pair Volume (24h) Price Volume Share
(%)
1 OKEx VEE/BTC $1,398,410 $0.09 51.92%
2 OKEx VEE/USDT $723,324 $0.09 26.28%
3 OKEx VEE/ETH $335,346 $0.09 18.59%

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4 EtherDelta VEE/ETH $87,417 $0.09 2.84%

Average Weekly Volume (7 weeks): $ 29,401,561

Average Daily Price Deviation (47 days close): +5.3%

Roadmap analysis:
The work on the project has been ongoing for over two years. In the 3rd quarter of 2017, a demo version
of vAtom was created on the Bitcoin blockchain, along with the introduction of an iOS application. The
roadmap outlined by the company is divided into four stages:

Q1 2017
 The release of API and technical structure for development teams and publishers.
 SDK Development for Android, iOS, and Web.
 Series of tests regarding system scalability and stability

Q3 2017
 Ethereum integration and vAtom prototypes based on Ethereum smart contracts

Q1 2018
 Open Version of the BlockV platform for developers and publishers.
 Launch of vACore
 Launch of vAChain - Blockchain Abstractor and Hybrid Integration Engine
 Launch of vAIMS - Identity Management System
 Release of the API, SDK, and code samples for the community

Q3 2018
 Launch of BlockV version 2.0
 Launch of vASL - vAtom locator service
 Launch of vASMS - vAtoms state management system
 Launch of vACF - Structure of v-atom contactor framework
 Launch of vAHub - vAtom code center

The team is already running ahead of the timeline. The user API functionality, which was due in 2018, is
already done. From the timeline given, we can anticipate that the real action will begin in Q2 of 2018.
Apart from the technological developments, the team is bolstering some key relationships.

Key Partnerships:
 BLOCKv signed its first partnership with vAtomic Systems, which is helping the BLOCKv platform in
the development of smart objects and linking the platform with major brands in financial services,
music, entertainment, and consumer goods.
 BLOCKv partnership with MegaFon also known as North-West GSM - second-largest mobile phone
operator and the third largest telecom operator in Russia. (Learn more about this partnership)

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 BLOCKv partnership with Giftz (Reward Media, Inc.) - a blockchain solution for high-value loyalty
tokens. (Learn more about this partnership)
 BLOCKv partnership with Storj Labs - a decentralized cloud storage platform, to host virtual assets
using blockchain technology. This will allow BLOCKv's developers to securely store their vAtom's in
the cloud. (Learn more about this partnership)

The BLOCKv team has the ability to build right connections, which they have already proven so far. All
the partnerships that BLOCKv has developed, provide actual utility to the platform, and are not a mere
show of gimmicks to draw media attention and create hype. Which is rare in this industry.

Competitive Analysis:
At the moment, BlockV doesn’t have direct competitors, as they intend to introduce a new segment into
the blockchain space. However, there are a number of few projects that are working in the same
direction, and we can use them as an example to better understand the market dynamics. We have
highlighted few of them below:

 BLOCKv holds a great resemblance to the Brave Project (BAT), not in terms of concept but how
both projects intend to use blockchain in a stimulating way, have a strong team, and a huge
market to capture.

 ARToken (CAPP) is the platform that aids in creation and distribution of 3D content for AR/VR.
However, ARToken has a confined scope in comparison to BLOCKv, as the 3D content is not
smart and does not offer a protocol.

 BlockCat - A project designed to ease the process of creating and using smart contracts. The
team is designing a platform where users can create a smart-contract without the requirement
of any advanced programming knowledge.

 Etherparty -A project with a similar service: Etherparty is a contract wizard that aims to remove
the intricacy of creating, managing, and executing smart contracts on the blockchain. The
platform allows users with zero knowledge of programming to create a customizable,
enforceable, and self-executing digital agreement for all types of transactions.

 To better gauge the potential of ‘Crypto Collectibles’ consider the example of CryptoKitties – a
blockchain-based game, which produces unique kitties (similar to the real world ones) they eat,
sleep, bread, and have an actual value. It might sound crazy at first, but the current market cap
of the game is estimated around $46 million (total 489,660 unique kitties in circulation). We
believe, it is not too far from a future where crypto collectibles will easily become part of our
living economy.

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Concept Working Current ICO Price % Increase in Price Current

Similarity Product Market Cap (USD) Since ICO Trading Price
BlockCat 35% Beta $13,236,736 0.88 104.55% 1.80
Etherparty 35% Beta $85,074,277 0.1 70.0% 0.17
BAT 30% Yes $528,376,000 0.03 1633.33% 0.52
ARToken 30% Yes $79,822,113 0.008 2900% 0.24

Nevertheless, the above-mentioned examples are just to draw a comparison for better understanding.
The functionality of the BlockV platform is far too dominating and exceeds the competences of any of
the existing competitors.

Concerns:
The key hurdle of this project is the difficulty of integrating the platform’s functionality into the real
sector of the economy. The project intends to bring a turnover from ‘digitized’ consumer goods, such as
soft drinks, e-tickets, fast food restaurants, etc. The success of it is largely dependent on legal
agreements and the longing of retailers to exchange vAtoms for fiat or goods.

Secondly, there is no budget for expenditure described in their documentation, i.e., the percentage of
fixed costs is not clear. Because of this, it is hard to determine what should be the minimum income of
the platform to guarantee its viability. However, in our recent talks with CEO Reeve Collins, we were
told, “The project has already accumulated enough funds to sustain itself for next two years, without
going mainstream. “ Moreover, the team plans to bring out the detailed financial structure to clear out
any hidden ambiguity for the investors.

Opportunities:
The in-game economy is estimated around USD 15-billion, and the unique AR/VR objects are also in the
growing demand. Therefore, it should not be difficult to envision an economy where digital goods can
provide utility to both marketers (commerce) and end-users. To better understand, consider this: the
way iPhone app store turned the tide for mobile applications; similarly, BLOCKv is expected to pave way
for the widespread adoption of the Blockchain technology.

The Vee token is currently trading at the price of $0.09 and has a market cap of USD 145 million. From
the long-term investment point of view, the project seems highly undervalued. The project has all the
essential elements to make it a success: a strong team, a novel idea, and key partnerships. The chances
of success of this coin are very high, and we expect it to grow several times in next few years.

vAtoms can work across any digital platform, which will make the adoption process particularly varied.
For those who wish to purchase this token. It is important to note, that VEE tokens are an infrastructural
element of the platform and do not imply periodical payments. The only way it will increase in value is
when the number of users of the platform grows.

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Conclusion:
The vAtom economy has the ability to become a pervasive fact of life. A platform through which people
can get actual value out of online ads, magazines, television commercials, bus stops, billboards, and
more.It will change the way how market experience, build and communicate value.

Rarely we witness a talented team being first to enter into a large niche in the blockchain technology. If
the team executes good (which they already are) and the use case of smart objects become more
established, then this project has potential to grow 100x of its size.

At the current stage, BLOCKv is holding a key position in our digital, experiential, and millennial age
where ad/gamification potential is uncontrollable and room to grow is left to the imagination, which
makes us very optimistic about the project.