Professional Documents
Culture Documents
Laura Allen has been a licensed massage therapist for 18 years. She is
the author of ten books and hundreds of magazine articles, including a
regular ethics column, The Heart of Bodywork, that appears in Massage
& Bodywork Magazine. Allen is the Massage Division Director of
Soothing Touch. She resides in Rutherfordton NC with her two rescue
dogs, Fido and Queenie.
2018 Annual
for you. Learn dozens of creative low-cost and no-cost ways to market yourself and your
business. You’ll learn how to develop a marketing calendar that can exist in peaceful and
prosperous harmony with your budget. Follow these methods and you’ll see a definite increase
in your business.
Bring: Writing materials and a positive outlook.
The Educated Heart: Roles & Boundaries for the Massage Therapist
State Convention
March 22-24, 2018
3 CE Hours – Saturday, March 24, 2018 at 8am – 11 am
While many ethics classes tend to focus on the boundaries of the client, this one focuses on the
boundaries of the therapist, and how observing them is directly related to maintaining your
prosperity, longevity in the massage profession, and your own mental health. Educating clients
to your own boundaries with kindness and professionalism sets the tone for the therapeutic
relationship, and allows you to be client-centered while taking care of yourself. Be prepared to
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share and interact with your peers during this class.
Bring: Writing materials and a positive outlook.
A T I O
Using Research to Market Your Massage Therapy Practice
U C
3 CE Hours – Saturday, March 24, 2018 at 2pm – 5pm
ED RKING
For those who are seeking or maintaining Board Certification from the NCBTMB, this class
W O
NE ECTIONS
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meets the 3 Hour Research Requirement. Many therapists are intimidated by the word
“research.” For some, that conjures up visions of past nightmares writing term papers in high
school and college, trying to learn elementary statistics, looking for references that are
appropriate and current enough. There’s no need to be intimidated! You’ll learn what
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constitutes valid research vs. media hype, what kind of claims to avoid making, where to locate
good research, and how to share it. Strategies for sharing research with physicians and other
health care providers in order to gain referrals, and how to share research with clients in order
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to bring in more business will be discussed in this class. If you’re interested as being known as a
respected member of the mainstream health care team, this is a great class to get you started.
The handouts will include numerous sources to help you locate current and relevant research.
Bring: Writing materials and a positive outlook.