DATA

Customer ID Name Recency (days) Frequency (times)

1 A 3 6
2 B 6 10
3 C 45 1
4 D 21 2
5 E 14 4
6 F 32 2
7 G 5 3
8 H 50 1
9 I 33 15
10 J 10 5
11 K 5 8
12 L 1 9
13 M 24 3
14 N 17 2
15 O 4 1
Monetary (Rs) Recency Frequency Monetary RFM Total
540 5 4 4 544
940 4 5 4 454
30 1 1 1 111 Worst
64 2 2 2 222
169 3 3 3 333
55 2 2 2 222
130 4 3 3 433
950 1 1 5 115
2430 1 5 5 155
190 3 4 3 343
840 4 4 4 444
1410 5 5 5 555 Best
54 2 3 2 232
44 3 2 1 321
32 5 1 1 511