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PRODUCT DESCRIPTION
Our new favoured milk product is called ‘Spider’. ‘Spider’ is a combination of Coke, ice-cream
and milk. It’s packaged in a greased cardboard carton and features a huge spider image on
the pack stylised very much in the Harry Potter imagery in purples, mauves and other
compatible colours that depict a sort of witchcraft image. Consumers are given instructions on
the outside of the pack to shake the pack before the contents are consumed. This will ‘fizz-up’
the contents and provide consumers with a sweat, creamy milk drink with a slightly diluted
Coke flavour. ‘Spider’ is 98% fat free.
OVERALL:
BACKGROUND
OUR MARKET:
Extensive research through focus groups have identified kids and young adults – both male
and female – from 5 to 20 years of age as our overall market for ‘Spider’.
OUR BRAND:
PRACTICAL DETAILS: