Retail @ NiMble

FACILITATING RETAIL GROWTH

THROUGH SYSTEMS
RETAIL
SERVICES
AT A
GLANCE
Retail Business — Overall
To be a successful re- NiMble Systems service putting in retail process
tailer, it has always been portfolio cater to the for the various aspects of
• Enhancing Fi- important to pay atten- various needs of the re- the business.
nancial For tion to all aspects of your tail business. NiMble
Retail business. In today's retail facilitates the growth by
climate it is es-
• Improving sential for busi-
Gross Margin ness survival. To
be a successful
• Better Sales retailer, it has
Force Manage- always been im-
ment portant to pay
attention to all
• Retail Market-
aspects of your
ing Efficiency business. In to-
day's retail cli-
• Retail Product
mate it is essen-
Range Audit
tial for your sur-
Retail Offerings
• Improving Re- vival.
tail Store Mer-

1. Enhancing Financial For Retail

chandising

• Brining Retail
Supply Chain
What is it?
Efficiencies
A rigorous, independent
assessment of the financial
state of the retailer. Fea-
tures include:
• key commercial and
operational processes
• recommendations and
conclusions underpinned
by a thorough financial
foundation
• opinions, forecasts and
suggested solutions, not
just analysis of numbers.
What does it do? • improved and more
appropriate cost base
Information is reviewed by
accountants who have spe- • confidential manage-
cific retail experience. This ment assessments
insight allows a rapid and
• corporate strategy as-
effective focus on the ar-
eas that will make a signifi-
sessments
cant difference to the busi- • review of key account-
ness.
ing processes and effec-
tiveness of finance function
within a retail context
Key benefits:
• short term cash flow
and working capital opti-
mized
 PAGE 2
2. Improving Retail Gross Margins
What is it?
A performance improve-
ment technique that inter-
rogates the entire retail
operation focused on the
gross margin of the busi-
ness. It highlights what
exactly constitutes gross
margin, who has influ-
ence over it and if they
know its current value. In
essence, it answers the
question; what does
Enhanced margins gross margin really con-
add to the bottom tain?
line. directly
3. Better Sales Force Management
Buy in from the sales
staff and a motivates What is it?
A performance improve-
sales staff is critical to
the success of the ment solution that cre-
retail organization. ates a collaborative, in-
formed and motivated
Equally important is
the selling skills of the retail sales team. It takes
sales force and their the company’s short and
long-term sales objec-
product knowledge
tives and creates a sales
environment that delivers
these.
What does it do?
It allows sales manage-
It quickly determines:
1.
2.
true market position
market size and com-
4. Retail Marketing Efficiency
pany share
3. effectiveness of sales What is it?
A step-by-step refurbish-
promotional activity
4. media mix effective- ment of an organization's
ness marketing approach,
5. consistency of com- through a process of
munication and image close examination of the
6. customer profile / company’s entire market-
demographics ing activity.
7. customer attitudes to What does it do?
company It starts with a review of
the company’s customer
proposition and its mar-
Key benefits:
defined margin strategy
improved margin performance
greater management awareness
release of tied up cash
margin control accountabilities.
What does it do?
This solution identifies all the elements which go to
make up the gross margin of the business. Each
element is then viewed in its true context, who man-
ages it, how it can be improved and how it is moni-
tored.
ment and staff to em- • generates headroom
brace and appreciate for strategic change
through increased reve-
their role in achieving the nue
company’s revenue ob-
jectives. It creates a • tangible results within
90 days
structure and provides
tools by which the sales • will add minimal or
objectives can be no additional cost to the
operation
achieved.
Key benefits: • staff will be motivated
and morale will improve
• successes are both customer loyalty and re-
short and long-term visit rates will increase.
ket place positioning, • a structured market-
giving insight into the ing approach
internal and external in- • customer profiles to
fluences on performance. focus buying decisions
It scopes product, price, and media selection
place and promotion in • clear, consistent and
the context of a clear un- appropriate image mes-
derstanding of the busi- sage
ness's customer profile • create brand rele-
and the potential broader vance
target market. • improve cost effec-
Key benefits: tiveness of marketing
FACILITATING RETAIL
5. Retail Product Range Audit
Addressing Cus-
tomer Needs
Profitably
What is it?
The identification of the ap-
propriateness of products
sold. It covers existing prod-
ucts and explores range op-
portunity gaps.
The emphasis is on ensuring
that the retailer is maximizing
the return from retail space
and the products sold
through that space. Unique
6. Improving Retail Store Merchandising
tion that improves image,
revenues and margin through
effective POS (Point Of Sale)
and in-store merchandising.
What is it?
An assessment of how cus-
tomers perceive the product
range offer and ultimately the
company brand, by examin-
ing store imagery.
Good quality and effective
store merchandising is es-
sential to create the right
shopping environment so as
to positively affect customers'
buying decisions.
What does it do?
It begins with a complete
review of the company’s
POS material in light of its
marketplace positioning and
the requirements of the in-
store communication. It then
GROWTH THROUGH
features include:
• cost effective consumer
profiling
• evaluation of existing
product range by category
• product gap review
• in-store reality check
• sales cycle analysis
• consumer proposition by
product category terminal
stock process review
Specific attention is given to
the selection criteria for new
products and the clearance
of existing terminal lines.
What does it do?
The Retail Product Range
improvement solution en-
sures that the retailer only
stocks products that are fo-
cused to maximize profitable
sales and cash flow. This is
looks at internal procedures
of managing and communi-
cating POS standards
throughout the chain, as well
as reviewing the current sup-
plier base. It quickly deter-
mines:
• consistency with com-
pany strategic positioning
• what the current theme
says to customers
• consistency across the
chain
• clarity of different price
messages
• ability of sales staff to
implement policies at store
level
• effectiveness of space
utilization
• positioning effectiveness
of promotions and profitable
SYSTEMS PAGE 3
achieved by reviewing the current product
range in terms of:
• revenue generated
• margin and contribution produced
• space utilization
• stock turn
• returns levels
• trading terms
Opportunities are then explored for previously
unidentified category gaps, which can provide
incremental sales without cannibalizing existing
business.
Marketing and operational support
are also reviewed to establish if
management’s view of the product Retail study
proposition and imagery is actually would include
being delivered to the consumer.
inside the shop,
Key benefits:
what get the
• incremental revenues
• improved stock turn customers, how
• improved cash flow
• improved customer profiling they are
• improved store imagery
treated, their
Retail Store Merchandising a solu-
loyalty and
internal bottom
line decisions.
lines
current resource utilisation
Key benefits:
• clear, consistent messages to
retail customers
• support for promotions at store
level
• increased revenues by exploita-
tion of best sellers' clarity of price
message
• increased footfall
• customers walk-
ing the shop floor
• improved cost
effectiveness of POS
budget
high standards of
merchandising.
Effective POS and In Store Mer-
chandising is Important for Bot-
tom Line
 7. Brining Supply Chain Efficiencies in Retail
.A technique used to improve prof-
itability by identifying quick wins in
the retail supply chain.
What is it?
An examination of all the links in
the supply chain and the technol-
ogy and methodology used to
ensure that the retailer has the
right products, in the right place, at
the right time. Failure to achieve
all these requirements will dilute
profitability and burn cash unnec-
essarily.
management headroom.
What does it do?
This solution quickly identifies
areas where inefficiency has built
up in the supply chain. Examples
are: order-to-sale lead times or
underdeveloped supplier trading
terms.
The solution is not to rewrite a
company's supply chain proc-
esses, but rather to focus on ele-
ments of the chain which are most
likely to elicit quick wins for the
business in terms of cost saving
and/or greater operational effi-
ciency. Thereby releasing both
cash and profit.
Areas addressed include:
• ordering protocols
• all aspects of the retailer/
supplier relationship
• range selection process
• inventory forecasting
• storage and distribution
terminal stock process.

The supply chain performance

improvement solution is focused
on identifying areas where quick
wins can be achieved to improve
profitability and generate cash
requirement.
Features include:
• results can be seen quickly
• initiatives are implemented
through existing buying team
• positive cash impacts provide
Key benefits:
• increased revenues and mar-
gins
• stronger relationships with
key suppliers
• increased stock availability at
store
Supply Chain Efficiencies Assist
improved working capital manage-
ment.
in Improved Bottom Line

NiMble System Pvt Limited. Is a consulting company with

offices in India and Kenya and operations in Middle east
and Far East.
NiMble is a consulting company dedicated to bringing
growth to its clients. The growth, as per NiMble philosophy
is driven through systems. That explains the philosophy of
NiMble Systems Pvt. Ltd “GROWTH THROUGH SYSTEM”

Head Office NiMble is in the business of facilitating the growth and

there for is equally committed to the implementation of the
C-21, Hauz Khas, systems with the client.
II Floor, New Delhi -110016 NiMble works in the following focus sectors
India
A. Midsize enterprises
Phone: +91-11-41654178 B. Social Enterprise / Organizations
Website : www.nimble.in C. Education setup (profitable and not for profit)
E-mail: pawan@nimble.in
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Facilitating Growth Through Systems