COMPANY PROFILE

BETA BROADCASTING SYSTEM, INCORPORATED (BBSI) was founded in 1968 by Engr. FELIPE R. LLANORA,
as a single proprietorship. It started operating an AM Radio Station in Olongapo City with the call letters
DWHL, with an output power of 1,000 watts using a locally assembled transmitter. In 1978, BBSI opened
another station in Olongapo City, an FM Radio Station with call letters DWSL, initially with an output
power of 1,000 watts using a locally assembled transmitter. Both stations to date are overwhelmingly
listened to in their service areas offering news and information updates, public service announcements
and musical entertainment. BBSI was incorporated in 1989 registered with Securities and Exchange
Commission (SEC) and was granted a broadcast franchise to operate radio stations Luzon-wide.

Since its incorporation, BBSI has re-adopted as its Corporate Thrust to further its commitment of public
service thru Responsible Broadcasting. It is on this premise that in 1991, BBSI set-up another radio
station in Baguio City with the call letters DWSK, more popularly known as “K-Lite FM” with an output
power of 10,000 watts primarily serving the City of Pines and the province of Benguet and extending to
the neighboring provinces of Pangasinan, La Union, Tarlac, and also as far as Ilocos, Nueva Ecija, Nueva
Vizcaya and Isabela.

In the future, BBSI is committed to pursue its Corporate Thrust by putting-up more FM and AM Stereo
Radio Stations in key areas within the Philippines.

Objective:

The industrial visit at K-lite 96.7, a FM Broadcasting station, is intended to expose the class to the
working environment and practical knowledge of an FM Broadcasting Station. The motive is to learn and
supplement the class room teaching.

Introduction:

The core communication subjects introduced for Electronics and Communications is the first step to
understand and develop the necessary prerequisites for the advanced communication subjects in
upcoming semesters. The theoretical aspects are covered in the class room, and to enhance the
conceptual understanding, an educational visit to the FM broadcasting station at Radio K-Lite 96.7 FM
located at Camp Allen Baguio City is conducted. Frequency Modulation (FM) is the popular modulation
technique for broadcasting information within a range of 100 kilometres. The FM broadcasting, over the
years, has become commercially competitive market in the entertainment segment attracting millions of
listeners.
Date of Visit: 5th December 2017 (Tuesday)

Radio Station Visited: K – Lite 96.7 FM

Resource Person: Mr. J. Johnny R. Dela Cruz , VP Admin – Finance & CFO

Timeline of Visit:

TIME ACTIVITY

Welcome lecture and overview of Radio Station, conducted by Mr.

4:30 – 4:50 PM
J. Johnny R. Dela Cruz (VP Admin-Finance & CFO)

4:50 – 5:25 PM Interactive Session: Questions and Answers

5:25 – 5:45 PM Detail visit of the studio and demonstration

Technical Specification:

Radio Station: K-Lite 96.7 FM

Frequency: 96.7 MHz

Branding/Call Sign: DWSK FM

Broad cast Area: Baguio City – can reach near localities such as parts of Benguet, Tarlac, Ilocos Sur,
Nueva Vizcaya nad Nueva Ecija.

Transmit Power: 5KW

ERP: 20KW

Class: Commercial

Antenna Location: 003 Upper Market Baguio City

Q & A Session:

During the visit to K-Lite 96.7, FM broadcasting station, a Question & Answer session between class and
Mr. J. Johnny R. Dela Cruz (VP Admin-Finance & CFO) was concluded, Below are the questions asked by
classed.

What are the sound proofing materials currently being used in the station’s broadcast room?

- Di maintindihan sulat ni neo ditto na part hahah

What are the software currently being used for the station programs?

- One of the software’s used by K-lite for their station programs is the RAGUDA – Radio
Automation Software. Raduga is the music automation software for radio stations, clubs and
shops. You create playlists simply by dragging audio files from the Windows Explorer into the
Raduga window. Then you can rearrange the songs by dragging them with the mouse from one
position to another. When you're finished with the playlist, turn on your radio equipment, press
the play button and you are on air.
- Another is the OTS JACKS a specialized form of playout system—computer software specifically
designed for the purpose of playing or presenting media to an audience, normally as part of a
performance, show, station/channel, event or function. The DJ software application or system
assists the DJ, MC, host or operator in the technical aspects of the presentation of items while
allowing him or her to focus on other important areas

Do K-lite have Emergency Broadcast System?

- Yes, as a member of the KBP, K-lite does have an Emergency Broadcast system but it is unused.

Conclusion:

The interactive session and demonstration at the K-Lite gave the class the required insightful knowledge
on Frequency Modulation technique, an important part of Electronic Communication Subject. Also, for
students, the visit made a great contribution in developing their practical knowledge base. The class
highly appreciate the effort from the K-Lite Management for their support.
 Here are some of the pictures taken during the Station Visit at K-Lite 96.7

The Entrance of K-Lite

During the interaction with Mr. J. Johnny R. Dela Cruz (VP Admin-Finance & CFO)
The equipment used in the Station
On Air Studio the sound proof room from where the live or scheduled radio baseband signal is
generated.

The Antenna Tower used for transmitting the FM waves.