Professional Documents
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Review
Author(s): Eric R. Ziegel
Review by: Eric R. Ziegel
Source: Technometrics, Vol. 38, No. 1 (Feb., 1996), p. 89
Published by: Taylor & Francis, Ltd. on behalf of American Statistical Association and American
Society for Quality
Stable URL: http://www.jstor.org/stable/1268929
Accessed: 19-03-2016 13:27 UTC
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BOOK REVIEWS 89
Business Survey Methods, edited by B. COX, D. pages of case studies, not from alleviating the problem of the "cursory
treatment."
BINDER, B. CHINNAPPA, A. CHRISTIANSON, M.
COLLEDGE, and P. KOTT, New York: John Wiley, 1995, The authors are not statisticians, and the book suffers the problems, such
Businesses like Amoco work extensively with surveys these days, both
1-7 appear to be the compilation of notes from a short course" (p. 492).
for internal customers and externally for customers of products and ser-
The new edition does make strides toward improving that situation. It also
the broader sense of the surveys that collect the data for developing the
ters that have been prepared by different authors. The material actually
Chapter 8, "Case Studies," has been enlarged from 200 to 280 pages with
June 1993, and represents 35 papers chosen from abstracts submitted for
the addition of 7 new case studies to the original 24. The case studies have
one of the products of the conference. The 35 chapters have been grouped
The primary benefit of the new ones is the broadening of the examples
into six topical areas. There is also an initial overview chapter, "Unique
the averages, quick test for a shift in the standard deviation, two- and
Frames and Business Registers three-level design choices by number of factors, statistical significance for
Sample Design and Selection the averages model, and statistical significance for the variability model.
Data Collection and Response Quality Note that the author's claim to have "selected the best from competing
Data Processing experimental strategies and then blended them into a more useful and
Weighting and Estimation powerful approach" (Preface, p. iii) is actually the use of standard designs
Past, Present, and Future Directions with modeling for both average response and variability, a "revolution-
ary change ... in how we approach experimentation" (ibid.) that has data
The editors note in the Preface (p. xvii) that the reader is expected to
The disk with the book is a student version of the publisher's package,
the second and fifth parts "require knowledge of survey sampling theory
(copyright 1993) and it is never mentioned in the book. The failure to use
this book.
If you bought 3E, I still recommend that you upgrade to 4E, because
for the intended audience and objectives of this book. The publisher has
REFERENCES
Wiley.
REFERENCES
Kasprzyk, D., Duncan, G., Kalton, G., and Singh, M. (1989), Panel Surveys,
Kiemele, M., and Schmidt, S. (1993), Basic Statistics: Tools for Continuous
331.
+ disk, $80.
This is a book that has deliberately been made different from most other
iii). The authors strive for that goal by providing no more statistical detail
This is another among the first few volumes of this publisher's new
than necessary and by using many examples and a huge set of case studies.
statistics book series Statistics in Practice. Over the past few years, reports
have been made for several books on sampling, which ultimately led to the
"Much material is covered here but with only a cursory treatment. I found
declaration by Ziegel (1993) that Thompson (1992) had finally provided a
the approach too light for my tastes, but I know of many engineers, to
modern and up-to-date approach to sampling. Relative to the rather broad
whom the book is targeted, who would welcome such a treatment" (p.
coverage of various types of sampling there, this book focuses on more
492). The authors probably were delighted with that comment. The book
traditional types of surveys in official, business, health, and social-science
is now considerably longer, having expanded from 550 to 750 pages, but
applications. It features a breadth in methods for survey analysis, however,
mostly the additions come from new topics, more examples, and 80 more
that does not exist in any other book on survey sampling. In addition, it
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