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    tfytyf

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    tfytyf

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
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    10 views5 pages

    Seresrser

    Uploaded by

    Chynna Carlos
    tfytyf

    Copyright:

    © All Rights Reserved
    Download as PDF or read online from Scribd
    Flag for inappropriate content
    of 5
    ane Palmolive Naturals Shampoo: Connecting with the Consumers Palmative Naturale mas the band mat ede nthe Pippin 1996 ‘wine snp shar lead ovs arr, ld on he eae ‘on Te artery compte ad wi a ‘reed many consumer sgt that ay Bees t omulting aka, [rues The case hgiged tho dln of be Palle Nature Sharps lor redo Mange wi ae sbouto prepares Mating re or reseraton In Mating Reve abe tended by presents om the company New Dice Marketing Indy Shampoo aver for baling erates, comune reese, postionng, se Fp 90 Levelt oiiaty: UnegracatA Grenunter 4300831 Teaching Nes 2002207 strepeed as toca acini, These iat designs iat efece rine anding of manana saton, Cora vas have xen ange. ‘he Corin on ger Ecavon oper be ing Ws sesh. Aust 1996, Gig Aare, seni prauctmanage of aloe Shapes ‘as peping the bighlghs ofthe mackeing plan fer brad, The plat vas tobe presented ac + Company Review where represents fom de {Glotal Busines apd Msketng Group from ColgsteTalmolves New York headquarters were sending “Whi would be needed to jmpearthe brand 14 percent marke sb te higher lvel2" she thought. Compson ba intensified and cao loyalty had decreased: No rand bad a maker share racing 20 percent SHE needed to preenra masiesig plan whichsbehoped would be gen frig ty top management. Palme Naa Shanon + 23 Company Bacground ‘The paren company, Colgate-Palmalive xan $80 billion consumer procs company hat serves people sound the word with welLinown brands ‘hat make custome lives heeierand mere ejeyable Truly loa a sop, Colgate operates in over 200 world makes, al approximately 7 percent of is ales come rom its iternationl operations The company fcuss on five ‘ue busines: Onl Care, Pessoal Cue, Household Surface Cae, Fabric Care, and Pet Nuon. Glabally recognized brand names ae Colgate, Palmolive, Sofia, Speed Sek, lsh Spang, Soreso, Kolynon Aj Axion, rote, Suvi, ab and Hl Science Die (uc wt ola com), ‘ColpseTalmotive Philippines In. (CPPI) i subidiey company of| olgstPalmolve Company USA eased in 1949 with opt base of PLS million. Earlier in 1926, ic operated in the Philippines as «ales ‘ganization beaded by Ard J. Brn ofthe Palmolive Company In 1328 the merger owen Palmolive Peet Company and Colgate Company ushered inthe diribuion of Calgate Dena Cream and Cashmere Bouguet lees The decision to sbi fom mere disuibuion of imported products to ‘manufscuring them locally was made in 1950. On November 29, 1951, Praident Epidio Quinoa he inauguration ofthe P3 milion manuscaing

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