SalesGO

A sales enablement solution

Presentation by Node technologies

11/15/2017 © 2017 Node Technologies

 Offerings

Node has a rich history enterprise mobility with the team having worked on projects like mobile payments, mobile banking,
mobile blogging and mobile social networking in the early 2000s. With SalesGo™, Node has also pioneered the Customer
Success Model of product delivery, a unique model which combines the economies of SaaS and the results of a Managed
Services model.

SalesGO Product Suite

with “Managed services”
Leads, Visits, DSR

SalesGO Custom Services

Custom software and application development
Knowledge Hub, Dealer Loyalty, Business Communication and
collaboration

SalesGO lead Generation

B2B lead generation and Lead optimization

© 2017 Node Technologies

 SalesGO-
Evolution Evolution

SalesGO Visits
2013 SalesGO Custom
B2B Lead
SalesGO Leads Services
Generation
2009 2011 2017 2016

2010 2012 2017

Mobile Price Available on Android,
SalesGO
Tracker iPhone, Blackberry, 2014 Dealer/Influencer
Managed Services Symbian SalesGO DSR Loyalty

Only Sales Highest

26% in lead Customized reports Dedicated
20000+ enablement solution adoption 80-100%
losses saved by users and account
active users with Managed among all visibility
for Clients Hierarchy Management
services competitors

© 2017 Node Technologies

 SalesGO-by
SalesGO ByNumbers
Numbers

20,000+ 500+
User locations Pan
<2hrs
Avg speed of call for
20%
Active users Sales Increased in
India our users to leads
dealership models

85% 26% 3% 3.8M

User adoption Conversion increased
Of first companies in Total number of leads
through Managed
enterprise mobility managed
services © 2017 Node Technologies
Clientele

© 2017 Node Technologies

 Awards

20 best startups in Enterprise software - Startup City

Sales Management product of the year - Silicon Review
Top 10 fastest growing enterprise mobility companies - Silicon Review
Top 15 startups to watch for in 2015 - CIO Review
Top 10 sales software for BFSI - ERP Insights
Finalist - Silicon Valley Business App Awards 2015

© 2017 Node Technologies

 Node: In Press

7 © 2017 Node Technologies

 SalesGO Product Suite
Leads, Visits, DSR

8 © 2017 Node Technologies

 SalesGO Product Suite

For For For

Fishing Farming Hunting

SalesGO SalesGO SalesGO

Leads™ Visits™ DSR™
Get most out of your Let your relationship System that helps your
lead gen efforts. managers be direct sales team plan
Measure ROI real- empowered to get most their sales. No more
time. A cradle to out of your dealerships leakages.
grave perspective potential

#SalesPeopleFirst
“What gets measured gets done”.

9 © 2017 Node Technologies

 • A mobile lead management based system - cradle to grave
• Allows effective management of leads ensuring convenience to the last
mile
• Mobile first and in many ways - mobile only
• Can be integrated with other systems

10 © 2017 Node Technologies

 SalesGo Leads

Benefits:
• Lead assignment
• Speed to call
• Lead follow up
• TAT improvement
• Lead revalidation
• Lag Control
• Reduction in junk leads
• Revival, winning a lost
lead back

11 © 2017 Node Technologies

SalesGO Leads- Screenshots

© 2017 Node Technologies

 • A mobile Visit /Key Account /Dealership/Channel management based
system
• Allows effective management of the time and
relationships/accounts basis priorities/potential
• Mobile first and in many ways - mobile only
• Repository of all the Meetings/Visits in one place
• Effective User Management System
• Allows to capture critical market information / day to day operational
information

13 © 2017 Node Technologies

 SalesGo Visits

Benefits:

• Frequency assignment
• Frequency Lag
• Relationship Building
• Meeting follow up
• Visit Delay by Date
• Productivity
• Capture Data
• Minutes of Meeting
• Market Intelligence
• To-Do’s
• Reminders
• Trust

14 © 2017 Node Technologies

 Screen Shots : SalesGO Visits

15 © 2017 Node Technologies

 • Lead Creation on SalesGO by sales team based on self-
sourcing, reference, etc
• Reminders for follow up over mail & SMS on the assigned action
date
• On the go features - Customer information and Minutes of
meeting
• Repository of all the Meetings/Visits in one place
• Cradle to grave visibility - Management track real time status of
leads and Real time reports
• Allows to capture critical market information / day to day
operational information

16 © 2017 Node Technologies

 SalesGO DSR

Benefits:

• Capture required info in

minutes
• Set reminders for follow-up
• Your eyes on the field
• No more “black box”
customers
• Stop leakages in follow ups
• Sales process implemented
• Sales Audit tool

17 © 2017 Node technologies

 Managed Services
Secret sauce of SalesGO offerings

18 © 2017 Node Technologies

 SalesGO Managed Services

We at node believe that success of every project is a joint responsibility and approach each project as
a business problem rather than a technology add on.

Every implementation is preceded by extensive research/ ground study with end users, line managers
to ensure that the system is configured/customized to help them work better.
Focusing on ROI of the system we believe …

“ Reports are a by product of Usage”

Our managed services team consists of:

• Dedicated account management team
• Dedicated service delivery/ Support team
• Custom analytics and reporting team
• On Site and On Line Training team

19 © 2017 Node Technologies

 Functions : Managed services team

• User training and adoption

• Monitoring and ensure usage and address lags in updates.
• Work towards “ Success parameters’ of the project
• Highlight success and opportunities with senior management
• Gather feedback from users to improve offerings
• Monitor user attrition and security
• Share actionable insights with management.

This function works 24X6 for each project

20 © 2017 Node Technologies

© 2017 Node Technologies
 How this model helps

• Only company to offer managed services with product offering

• Performance driven pay outs
• Only Sales Automation technology company to offer benchmarks and KRA on
usage of the system
• Cost of operations least for clients. Highest in ROI
• Exceptional success with third party users ( Dealers, Distributors, Contractors ,
Influencers , off roll employees )
• Technology adoption among users opens up door to implement more

21 © 2017 Node Technologies

 SalesGO Custom Services
Development, Deployment, Performance, Maintenance

22 © 2017 Node Technologies

 SalesGO Custom Services

We believe that organizations need a customized solution to address a business problem.

With our legacy in developing mobile apps and solutions and working with best in the industry clients,
We develop customized solutions to address problems unique in nature

We have developed tools for:

• Manufacturing major trying to capture untapped market with onboarding influencers
• Technology company planning to build a knowledge hub and collaboration tool of internal
employees
• Power distribution major trying to build a business task management tool linked to
performance assessment
• A startup with a novel idea to help vehicle owners be safe

23 © 2017 Node Technologies

Custom Solution– Schneider Electric

Objective :
Engage & Reward the large base of untapped electrician community, influencers for Schneider
product line (20k) to promote Schneider Electric retail products
SalesGo Schneider

Generate leads to through this fraternity and track their purchases Reward them basis their
Loyalty Program

purchases

Framework
Develop a App/ tool which can be downloaded by all electricians which can enable to achieve our
objective of engaging & connecting with electrician and track their purchases
This should be supported by a strong BI which can help SE Team with all the dash boards and Analytics
Vendor would be responsible for the end to end managed services with the following scope

APP Development
BI/ Backend database management
Engage & connect with Electrician community through back office MIS & Reporting

Managed Services
Dedicated support for electrician/ retailer on boarding, training and monitoring

© 2017 Node Technologies

Custom: Dealer Loyalty App

Database Gathering| Reward and Redeem | Relationship Building | Visibility | Marketing

Communication | Revenue Contribution | Capture Data | Order Collection | Market Intelligence |
Getting Leads| Referrals | Trust © 2017 Node Technologies
 Custom Solution: SOS and Safety App

It is a mobility application that has been developed for motor companies in order to reach out to their
customers by offering them help and safety in times of distress.

By use of the app, the customer can locate

• Closest petrol pump/repair shop/puncture shop for them
• Closest hospital/police station,
• Know traffic updates

The app also provides option for owner to document details of his vehicle and record vehicular expenses
The owner can find useful tips to go through on the app as well and can share his feedback.

26 © 2017 Node Technologies

 Custom: SOS App

Live Traffic Updates| Find Puncture

Shops| Find Service Stations |
Find Nearest Fuel Station | Store
Vehicle Info & Documents Manage
Vehicle Expenses| Timely Alerts and
Reminders | Traffic Updates | Safety
Tips | Blogs | Live Audio Updates

27 © 2017 Node Technologies

 SalesGO B2B Lead Gen
Leads that convert

28 © 2017 Node Technologies

 • Well efficient team to handle customers across India and internationally
• Allows effective management of leads ensuring convenience to the last mile
• Assignment, follow-up and tracking on the mobile phone
• BANT – Budget, Authority, Needfulness & Timeline are the 4 factors that is
looked into a call before the lead is generated.
• Option of returning the lead for backend support
• 100% lead tracking from the generation to closure.
• SalesGO software.

29 © 2017 Node Technologies

 Methodology
Sales
research/
Surveys
BANT Lead
Analysis procurement

Event B2B
registration Contact
and Lead generation
confirmation Gen

Content Account
syndication profiling

Appointment
setting

30 © 2017 Node Technologies

 Success Stories
Case Studies

31 © 2017 Node Technologies

 How do I empower my field force, ON THE GO

Difficult for field sales ( Dealers/ On roll) to quote prices to

customers on time. Complex configuration of servers and
fluctuating prices of components

A mobile app for users to choose configuration and check

prices. Price updates pushed real-time. Managed services to
Industry: download and Install apps. Train users on field and on line
Servers and Hardware

Company Size: Impact: 10K active users ( 70% non smart phone users on
Symbian App) . Promotions/Offers added to application.
More than 50,000
Insights on user activity and behavior. Faster conversion time
for sales.
Use Case:
SalesGO Price Tracker
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 How do I keep a track of my retail sales, REAL TIME

Hard to get inventory and sales figure in multi brand

outlets/Large format stores. Delay in reports as billing
through Modern trade owners system . Same store
competition sales figures not available.

A mobile app for users to report inventory and sales. Report on

competition product sales in detail eod. Dashboard and
Industry: analytics to slice and dice through data to project sales.
Mobiles, Computer Hardware and
Software

Company Size: Impact: Insights on inventory movement in detail. Competition

sales and trends captured and targeted. Comparative analysis
More than 5,000
to address sales persons training.

Use Case:
SalesGO Retail Tracker
33
 How do I increase my distribution base, EFFECTIVELY

Sales through distributors ( multi company). Relationship

managers build relationship and promote business. LIC
Nomura wants to increase business share from
LIC Nomura Asset Management distributors with untapped potential.

LIC Nomura can periodically change Distributor priority for no

of visits. A mobile app for relationship managers to plan visits
Industry: to such dealers and capture purpose and conversation. Get
Mutual Funds business detail for dealers and competition on the go.

Company Size: Impact: 20% increase in sales through untapped distributor

market. Addition of new distribution points to sales. Increased
More than 1500
retention on dealers.

Use Case:
SalesGO Visits
34
 How to get more from my leads, EFFICIENTLY

No reliable mechanism to track the efficiency of lead

pipeline management, agency performance, quality of
leads and its impact on lead conversion rate. Reports were
managed via Excel and a CRM which ended up being
delayed thanks to low adoption by the field.

Real time tracking of all leads created, status progression and

closure. Contact to customer time was monitored and
Industry: controlled. Lead loss was reduced thanks to a Lead Revival
Telecom and Revalidation feature . Agency performance is now tracked
to ensure that no junk or duplicate leads enter the system.

Company Size:
More than 100,000 Impact: Visibility increased to 94% from 35%. Conversion rate
improved by 24%. Contact to customer increased to 92% ( 4
hours) from 27% ( 72 hours)
Use Case:
SalesGO Leads
35
 How do I get my dealers to update leads, ACCURATELY

Kent invests heavily on lead generation through ATL

activities to generate leads. All inbound queries are
processed through a call center at Noida and Passed on to
distributors in 18 regions/ 150 cities and to branch sales
employees in Delhi and Mumbai.

Real time tracking of all leads created, status progression and

closure. Contact to customer time was monitored and
Industry: controlled. Lead loss was reduced thanks to a Lead Revival
Consumer Durables and Revalidation feature. Cross sell of product to the existing
database of customers.

Company Size:
More than 5,000 Impact: Visibility increased to 90% from 25%. Conversion rate
improved by 24%.Conversion at branch level increased to 44%
from 34%. Lead closure time decreased to 5 days form 17
Use Case: days. 400% increase in speed of sales.
SalesGO Leads
36
 How do I penetrate retail market, PROFITABLY AND FAST

Engage & Reward the large base of untouched electrician

(Influencers) community (20k in Tier 1,2,3,4 ) to promote
Client’s Products, Generate leads through this fraternity
and track their purchases Reward them basis their
purchases.

Developed an app which can be downloaded by all electricians

which can enable to achieve client’s objective of engaging &
Industry: connecting with Electrician and track their purchases.
Energy management and Automation Supported by a strong BI which can help Client with Analytics
BI/ Backend database management, back office MIS &
Reporting. Node is responsible for the end to end managed
Company Size: services from development, onboarding , training and tracking.
More than 50,000
Impact: 14k Electricians have been enrolled for the program
Use Case: and close to 6K Electricians are active (Verified billing with
SalesGO Custom Application client) on a Weekly basis. Impact of 46Cr on business through
(Dealer Loyalty) retail.
37
Thank You
Node technologies, Bangalore

© 2017 Node Technologies