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Social Text
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The Third World in Jameson's
Postmodernism or the Cultural Logic of Late Capitalism'
SANTIAGO COLAS
258
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Santiago Colds 259
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260 The Third World in Jameson
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Santiago Colds 261
relationship to publi
temporality, whose
determine new type
more temporal arts;
what I will call 'inte
to older theories of t
As I noted above, th
of Jameson's analys
features are register
its relationship to th
the "Third World," i
In part, my attenti
insistence, througho
historicize!" - the famous "slogan" and opening line of The Political
Unconscious6 - returns in modified form at the beginning of Postmoder-
nism, or, The Cultural Logic of Late Capitalism: "It is safest," Jameson
writes, "to grasp the concept of the postmodern as an attempt to think the
present historically in an age that has forgotten how to think historically
in the first place" (ix). These are the first words of the book and their
centrality should remind us that, after all his timely invectives against
moralizing denunciations and obsequious celebrations of the postmodern,
Jameson sees his own theoretical intervention in the debate as an attempt
to think through the phenomenon historically; in particular to think
through its "crisis in historicity." It might be helpful, prior to spelling out
the connection between the disappearance of the "Third World" and this
crisis of historicity, to provide a sense of what Jameson means by his-
toricity. "Historicity is," he writes, "neither a representation of the past
nor a representation of the future (although its various forms use such
representations): it can first and foremost be defined as a perception of
the present as history; that is as relationship to the present which some-
how defamiliarizes it and allows us that distance from immediacy which
is at length characterized as historical perspective" (284).
The weakening of historicity is linked to the disappearance of the
"Third World." Let me establish this connection with a passage from the
earlier published version of Chapter Six of Postmodernism, or, The Cul-
tural Logic of Late Capitalism. According to Jameson, our experience of
time is distinguishable from that of "the 'moderns' [who] lived in a space
in which the technologically (or the socially) modern was still little more
than an enclave; in which the country still coexists with the city and still
largely outweighs it" ("Postmodernism and Utopia," 13; see Postmoder-
nism 307-11 for a similar discussion of the modern experience of time and
history). The uncolonized space of what Jameson calls "Nature" (to return
to the book) "is related to memory.. . because it throws up the concept
and the image of an older mode of agricultural production..."
(Postmodernism, 366). "In modernism ... some residual zones of 'nature'
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262 The Third World in Jameson
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Santiago Colds 263
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264 The Third World in Jameson
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Santiago Col&s 265
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266 The Third World in Jameson
III
But all this also demands that we realize that not only the respect
internal characteristics of the "First World" and a whole set of "Third
World" Others have been transformed recently, but also that the very
dialectical relations between "First World" and "Third World" - be-
tween "the external" and "the internal" - have been reconfigure
these reconfigurations, the shifting movements of global capital, i
way signify, as Octavio Paz suggested, that "we are all on the m
because there is no center," thereby implying that we are all equall
the margin.14
Indeed this fetishization of marginality has been a recurrent the
among some of the more apocalyptic postmodernisms, not least am
"Latin American" writers.15 Severo Sarduy articulates such a vision i
theory of an essentially "Latin American" "neo-baroque" in whic
loss of a central signifier or referent generates an endless circulati
signifiers; or in his vision of a fundamental historical break with t
elaboration of a heliocentric theory of the universe whereby the mod
the earth as the center of a set of concentric circles was replaced b
model of the earth and the sun as the double foci of an ellipsis; or in
theory of simulation and transvestism in which the tranvestite copi
the female (the absent signified or center), but "femaleness."'6 And i
reminds us of Baudrillard's simulacrum, it may be because Baudrill
himself constructs a similar vision of the present oriented around th
of a center in his elogy to the flat surfaces of the deserts and highw
"Am6rique." In fact his very assessment of contemporary geo-polit
almost an echo of Paz: "But if America is now no longer the monopo
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Santiago Colis 267
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268 The Third World in Jameson
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Santiago Colas 269
categories of a global th
invigorated through a
postmodern responses t
and on the other, the in
tion with the diverse lo
today.
Notes
1. Fredric Jameson, Postmodernism, or, The Cultural Logic of Late Capitalism (Durham,
N.C.: Duke University Press, 1990).
2. Chapter One as "Postmodemism, or the Cultural Logic of Late Capitalism," New Left
Review 146 (July - August, 1984): 53-92; Chapter Two as "The Politics of Theory:
Ideological Positions in the Postmodernism Debate," New German Critique 33 (Fall, 1984),
53-65; Chapter Four as "Spatial Equivalents: Postmodernist Architecture and the World
System," The States of "Theory": History, Art, and Critical Discourse, Ed. David Carroll
(New York: Columbia University Press, 1990), 12548; Chapter Six as "Postmodernism and
Utopia," Utopia Post-Utopia: Configurations of Nature and Culture in Recent Sculpture
and Photography (Boston: Institute of Contemporary Art, 1988), 11-32; Chapter Eight as
"Postmodemism and the Market," The Retreat of the Intellectuals: Socialist Register 1990,
Ed. Ralph Miliband and Leo Panitch (London: Merlin, 1990), 95-110; and Chapter Nine as
"Nostalgia for the Present," SAQ 38.2 (Spring, 1989): 517-37.
See also, though they do not appear in the book: the "pendant" to the New Left Review
essay entitled "Third-World Literature in the Era of Multinational Capitalism," Social Text
15 (Fall, 1986): 65-88; "Cognitive Mapping," 1983, Marxism and the Interpretation of
Culture, Ed. Cary Nelson and Lawrence Grossberg (Urbana: University of Illinois Press,
1988), 347-60; "Periodizing the 60s," The 60s Without Apology, Ed. Sohnya Sayres et al
(Minneapolis: University of Minnesota Press and Social Text, 1984), 178-209; "Regarding
Postmodernism - A Conversation with Fredric Jameson," by Anders Stephanson, Social
Text 17 (Fall, 1987): 29-54; "Foreword," Jean-Frangois Lyotard, The Postmodern Condi-
tion: A Report on Knowledge, 1979, Trans. Geoff Bennington and Brian Massumi (1984;
Minneapolis: University of Minnesota Press, 1986), vii-xxi; and "Postmodernism and
Consumer Society," 1982, The Anti-Aesthetic: Essays on Postmodern Culture, Ed. Hal
Foster (1983; Port Townsend, Wa.: Bay Press, 1986), 111-25.
3. See, for example, Mike Davis, "Urban Renaissance and the Spirit of Postmodernism,"
New Left Review 151 (May - June, 1985): 106-13; Terry Eagleton, "Capitalism, Moder-
nism, and Postmodemism," New Left Review 152 (July - August, 1985): 60-73; Aijaz
Ahmad, "Jameson's Rhetoric of Otherness and the 'National Allegory'," Social Text 17
(Fall, 1987): 3-25; Donald Preziosi, "La Vi(ll)e en Rose: Reading Jameson Mapping Space,"
Strategies 1 (Fall, 1988): 82-99; and, of course, Douglas Kellner, ed., Postmoder-
nism/Jameson/Critique (Washington, D.C.: Maisonneuve Press, 1989).
4. See, for example, Ahmad, "Jameson's."
5. Jacques Derrida, Writing and Difference, 1967, Trans. Alan Bass (1978; Chicago:
University of Chicago Press, 1989).
6. Fredric Jameson, The Political Unconscious: Narrative as a Socially Symbolic Act
(Ithaca: Cornell University Press, 1981), 9.
7. Samir Amin, Unequal Development: An Essay on the Social Formations of Peripheral
Capitalism, 1973, Trans. Brian Pearce (New York: Monthly Review, 1976), 9.
8.Neil Smith, Uneven Development: Nature, Capital and the Production of Space (Ox-
ford: Basil Blackwell, 1984), 152.
9. Arjun Appadurai, "Disjuncture and Difference in the Global Cultural Economy," Public
Culture 2.2 (Spring, 1990), 6.
10. Ernest Mandel, Late Capitalism, 1972, Trans. Joris DeBres (1975; London: Verso,
1987), 102.
11. Karl Marx, Grundrisse, 1857, Karl Marx -Frederick Engels, Collected Works, 50
vols, (New York: International Publishers, 1986), vols. 28-9,
12. See Edward Soja, Postmodern Geographies: The Reassertion of Space in Critical
Social Theory (London: Verso, 1989). For example, Soja writes, introducing his set of
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270 The Third World in Jameson
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