Mojos de Rangos

PREPARED BY 12 MVA AM1 GROUP 9

Frondarina, John Andrei

Lopez, Andrean Louie
Poche, Vincent Bryan
Cicat, Chriselle Monique
Mojos de Rangos Business Plan

Table of Contents
1.0 Executive Summary4 .......................................................................................

2.0CompanyProfile5 .............................................................................................

2.1 History of the Business5.................................................................................................................................

2.2 Owner/Principal5 ..........................................................................................................................................

2.3 Business Advisor5 ..........................................................................................................................................

2.4 Vision & Mission Statements6 .......................................................................................................................

2.5 Business Goals & Objectives6 ........................................................................................................................

3.0 Marketing Plan7 ..............................................................................................

3.1 Product Description7 .....................................................................................................................................

3.2 Problem of the Customers and the Solution ..................................................................................................

3.3 Unique Selling Proposition8 ...........................................................................................................................

3.4 Target Markets8 ............................................................................................................................................

Size of the Market9......................................................................................................................................... 3.5

3.6 Competitive Analysis9 ...................................................................................................................................

Key Competitor(s):9 ................................................................................................................................................

Location:9 ...............................................................................................................................................................

Years in Business:9 ..................................................................................................................................................

Product/Services Sold:9 ..........................................................................................................................................

4.0 Operations Plan10...........................................................................................

4.1 Organizational Chart10 ..................................................................................................................................

4.2 Operating Procedures1 ................................................................................................................................ 1

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Mojos de Rangos Business Plan
5.0 Financial Plan .......................................................................................... 1112

5.1 Assumption Sheet1 ...................................................................................................................................... 2

5.2 Operating Costs ……..12 ....................................................................................Error! Bookmark not defined.

5.3 Revenue Projections .................................................................................................................................. 13

6.0 Production Plan........................................................................................... 11

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Mojos de Rangos Business Plan

1.0 EXECUTIVE SUMMARY

Mojos de Rangos is the next evolution in how people express themselves through food. By allowing customers
to be directly involved in making their own orders, Mojos de Rangos will be a unique and fun way to design
breads.

The core of this business plan is based on four principals; research, marketing, operations and financial planning.

Marketing P Operation Pl
lan an

Financial Pla
Research
n
Strategic Business
Planning

For our Research, we knew that the hunger is one of the most problems in the world. As a company, we value our
dear customers to solve their problems.

For our Marketing Plan, Mojos de Rangos primarily sells Mojos and our unique dipping sauce. Main product sold is
Mojos.Mojos is worth PHP 12.

For our operations plan, we have one important advisor on our team. Dr. Daniel E. Hebron will be on our team to
help us with making this business plan.

Our organizational chart shows that this company is rather flat. We believe a flat company can move more quickly
than one that is bogged down with many levels of management. The president’s role in this company is really only
a title, but with one important responsibility; it will be the president’s responsibility to make decisions when the
vice presidents cannot come to a consensus. This is to ensure there’s no stalemate, and that the company stays
mobile.

Our suppliers listed in this plan will supply us with the core ingredients of our product.

-Team Mojo’s de Rangos

2.0 COMPANY PROFILE

Form of business: Sole Proprietorship.

Owner/Principal: Chriselle Monique Cicat

Name of business: Mojos de Rangos.

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Mojos de Rangos Business Plan
Start date: January 14, 2018.

Business description: MDR is a business of bread. The product is sold using a unique matching system to tailor a
bread to the customer’s satisfaction.

Location: Room B427 New Era Integrated School, New Era University, Quezon City

Contact information: 09164341093

Business advisor: Dr. Daniel E. Hebron

2.1 HISTORY OF THE BUSINESS

MDR has come up with different names until it come up in “Mojos de Rangos”

“MOJO” is our product in our business and we decided that the product name will be on the business name for the
customers know our product easily.

We chose this business name for we relate our product on the movie “RANGO” (lizard). Rango’s favorite food is
chopped potatoes. So, we thought a new technology that would change the ideas of people in this school (New Era
University) in the fact of potatoes.

2.2 OWNER/PRINCIPAL

Chriselle Monique Cicat

2.3 BUSINESS ADVISORS

Business Plan Advisor: Dr. Daniel E. Hebron

2.4 VISION & MISSION STATEMENTS

Vision

MDR is established to obtain the needs of our valued customers here inside the school. Availability and
affordability are what we are proposing in each customer that buys our product.

Mission

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Mojos de Rangos Business Plan
MDR is to create a good food that will support both wants and needs of each single customer inside the campus.
We are creating a new idea about our product to provide the happiness of our valued customers.

2.5 BUSINESS GOALS & OBJECTIVES

Our Goals:

1. Position Mojos de Rangos as a high quality snack that

customers will want to talk about.
2. Create an efficient online store.
3. Provide amazing customer service wherever, whenever
possible.
4. Build an online ad campaign that works.

Our Objectives:

1. Finish this business plan, and prove that Mojos de Rangos

will be a viable business opportunity.
2. To solve the hunger of the community.

3.0 MARKETING PLAN

3.1 PRODUCT DESCRIPTION

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Mojos de Rangos Business Plan
Mojo’s de Rangos primarily sells Mojos and our unique dipping sauces. Main products sold is Mojos.Mojos is
worth PHP 10.

Mojos is available in large (choose 2 dips), small (choose 1 dip), with

addition of crushed garlic (add PHP 3).

The dips for Mojos are available in 5 flavors:

 Pesto Mayo
 Creamy Mayo
 Garlic Dip
 Hot Chili Sauce
 Tomato Ketchup

Unique features of the product:

 It is a golden brown potato deep fried in a low trans fat oil.

 Main Ingredient: Potato
 Potatoes are healthy and easy to find because it is not seasonal. It can be found anywhere and whenever.
 Something changes in taste that you can’t configure if it is a potato.
 Can be cook at home.

Benefits of our product:

 Resell the product to their friends

 Potatoes can give you Bone Health, Heart Health, Fast Metabolism, Collagen for skin, and can cure
cancers.

3.2 PROBLEM OF THE CUSTOMERS AND SOLUTION

The hunger is one of the most problems in the world. As a company, we value our dear customers to solve their
problems.

MDR’s product solves the hunger which is one of the needs in school. All of the people who are in the campus can
have and taste our product (teachers, staffs, utilities, students, and parents).

We’ve come up in a solution to the problem that selling our product in a low price but give customers a high
quality of product.

3.3 UNIQUE SELLING PROPOSITION

Our USP:

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Mojos de Rangos Business Plan

3.4 TARGET MARKETS

2011 2012 2013 2014 2015

Primary:
 12 – 15 years old
 High School Student
 Female
 Has a low metabolism

Secondary:
 13 – 16 years old
 High School Student
 Male

Tertiary:
 We currently do not have a tertiary customer in mind because as a start-up business we are solely focused
on serving our primary customer first and then we will look at potential tertiary markets as they come.

In talking with respondents of our survey we have also found out that these are the most important factors when
they are making their decision to buy:

1. Price. The more cheap the product is the more likely it is our customer will buy it. This has to do with how
the quality of the Mojos is perceived.

2. Reputation. Nothing is more important than conveying a store that is safe to make purchases from. This
means installing security features and maintaining a clean design to assure customers that our business is
reputable and professional.

3. Advertising & Promotion. The Fast-Food Industry is an industry that is dominated by image. As an
entrepreneur, our best bet is word-of-mouth advertising which is, by our research, the most effective
form of advertizing for online businesses. We will achieve this by first targeting our advertising on
Facebook.

3.5 SIZE OF THE MARKET

SIZE OF THE MARKET

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Mojos de Rangos Business Plan

Tourism Receipts 3,152.0 3,483.9 4,282.9 0.0 0.0

MARKET SI ZES

3.6 COMPETITIVE ANAL YSIS

KEY COMPETITOR(S):
Although we have several custom retailers, our main competitor is the Potato Corner because the best represent
the style of business we are trying to produce.

LOCATION:
They are an online company at http://www.potatocorner.com.ph/ . Their physical location is in Philippines.

YEARS IN BUSINESS:
13 Years

PRODUCT/SERVICES SOLD:
The Potato Corner sells unique fries. There are now 306 Potato Corner outlets in total - 18 in Indonesia, one each in
Malaysia and Panama, 11 in the US, and all the rest in the Philippines. Plus, 21 more set to open in the country by
the end of 2012, and 100 more in the US.

4.0 OPERATIONS PLAN

4.1 ORGANIZATIONAL CHART

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Mojos de Rangos Business Plan

FRONDARINA LUMAGUE
(Owner) (President)

NALDA LAGASCA MONTERDE

(VP of Marketing) (VP of Operations) (VP of Finance)

GEMENTIZA
PESIGAN PARAS GABUCO NUNEZ
(Marketing & Sales
(Chef) (Chef) (Accountant) (Accountant)
Representative)

Our organizational chart shows that this company is rather flat. We believe a flat company can move more quickly
than one that is bogged down with many levels of management.

The Owner’s role in this company is really only a title. It will be the president’s responsibility to make decisions
when the vice presidents cannot come to a contract.

The President is expected to assist the owner in terms of managing the whole business.

The Vice President is expected to manage the employees below so that they have clear direction as to what their
job expectations are.

The Marketing & Sales Representative organize their sales and marketing operations

The Chefs are expected to ensure that the kitchen is running smoothly.

The Accountants are expected to prepare the asset, liability, and capital account entries by compiling and analyzing
account information in the business.

4.2 OPERATING PROCEDURES

RETAIL/SERVICE/WHOLESALE
MDR is a strictly retail store.

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Mojos de Rangos Business Plan
LEASEHOLD IMPROVEMENTS
At this time, the facilities we hope to use require no leasehold improvements; however, we will account for any
future improvements that may be necessary and/or beneficial to the company.

FURNITURE, FIXTURES, AND EQUIPMENT

Chairs
Desks
Work Stations
Stove
Frying Pan

INGREDIENTS
Potato
Cooking Oil
Breading
Chicken Skin

WAREHOUSING REQUIREMENTS

Ventilation
When working with hazardous substances, it is essential that the workplace has proper ventilation to allow for the
exchange of clean air in the manufacturing process.

Lighting
We will require sufficient lighting for the manufacturing process.

Storage Space
We require sufficient storage space for our supplies and end products. For safety purposes, we feel that a
warehouse has the best space available for our needs while remaining a clean and safe environment to work in.

Running Water
We will require running water for certain uses itself as well as proper cleans up and maintenance. We will need an
industrial sink and storage container for brown water.

Waste Management
We require waste pick up once a week.

OPERATING HOURS & PROCEDURES

Hours
MDR is a strictly online business at the moment therefore removing the need for regular store hours; however,
operations for MDR will take place Monday to Friday 8am to 3pm.

5.0 FINANCIAL PLAN

5.1 ASSUMPTION SHEET

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Mojos de Rangos Business Plan
 This business will be run as a part-time operation for the first year
 We are aiming to sell 100 boxes of our product in the first year
 Our product costs PHP 10.
 Rent will cost PHP 200/ month
 All our sales will be made in cash

5.2 OPERATING COSTS

Rent

 PHP 100/month

Utilities

 PHP 100.00

Wages

 Owner
 30% of the income
 President
 15% of the income
 VP of Marketing
 10% of the income
 VP of Operations
 10% of the income
 VP of Finance
 10% of the income
 Marketing & Sales Representative
 5% of the income
 Chef
 5% of the income
 Chef
 5% of the income
 Accountant
 5% of the income
 Accountant
 5% of the income

5.3 REVENUE PROJECTIONS

Pricing the Product

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Mojos de Rangos Business Plan
Price=Total Expenses/100

Price=PHP1074.20/100

Price=PHP 10.24 or PHP 10.00

6.0 PRODUCTION PLAN

Equipments/Ingredients Page 13 of 15
Mojos de Rangos Business Plan
Fying Pan
Spoon and Fork
LPG PHP 600.00
Micromatic Gas Stove
Kitchen Spatula
Clear Plastic Tongs (6’ ½)
Food Strainer
Low Trans Fat Oil (40ml) PHP 100.00
Chicken Breast (3kg) PHP 124.20

Total A: PHP 824.20

Fees
Water Bill PHP 50.00
Electrical Bill PHP 50.00
Telephone Bill PHP 50.00
Rent PHP 100.00

Total B: PHP 250.00

Final Total: PHP 1074.20

Land

 Don. A. Roces Sr. Science-Technology High School

 Rent: PHP 100.00/month

Labor

 Chefs
 Workers
 Accountant

Equipments

 Fying Pan
 Spoon and Fork
 LPG
 Micromatic Gas Stove
 Kitchen Spatula
 Clear Plastic Tongs (6’ ½)

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Mojos de Rangos Business Plan
 Food Strainer
 Low Trans Fat Oil (40ml)
 Chicken Breast (3kg)

Input

 Land
 Labor
 Capital
 Equipments
 Management
 Raw Materials

Output

 Mojos

Total Cost of Production=Sum Total of Expenses

Total Cost of Production=PHP 1074.20

Sum of Fixed Cost =Total Cost of Production

Sum of Fixed Cost=PHP 1074.20

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