Course Title: Business Etiquette and Protocol

L T S SW/ P TOTAL
FW CREDIT
Course Code: BC 703 UNITS
1 - - - - 1
Credit Units: 01

Course Objectives: This course is designed to teach students to accept and respect the cultural differences because of globalization and to understand the role
of non-verbal cues in Business Communication. This course will make the students sensitive to Business Etiquette and Protocol.
Course Contents/Syllabus:

Topic Weightage (%)

Module I: Non-Verbal Communication 20

Descriptors/Topics
KOPPACT

Verbal Communication
Oral and Written
Formal and Informal

Module II: Barriers to Effective Use of Language 20

Descriptors/Topics
Clichés
Redundancy
 Verbosity
Pomposity
Jargon
Terminology
Euphemism
Colloquialism
Slang

Module III: Cross- Cultural Communication 40

Features of Culture
Principles of Culture
Contextual Differences
Social Differences
Non Verbal Differences
Xenophobia
Ethnocentrism

Module IV: Visual Code / Social Etiquette

Descriptors/Topics 20
o Power Dressing
o Fine Dining
o Office Party Etiquette
o Business Travel Etiquette

 Work Place and Business Etiquette

o Proper Greetings
o Thank You Notes
o Telephonic Manners/Voice Mail Etiquette
o Business Salutation Etiquette
o Guest Etiquette
o Cubicle Etiquette
o Business Card Etiquette
o Different Cultural Etiquette & Protocol
Student Learning Outcomes:
The students will learn to respect other cultures and develop rapport in a multi-cultural society, thereby maintaining business etiquette and protocol.
The students will incorporate business etiquette and protocol as an integral part of their personality.

Pedagogy for Course Delivery: Pedagogy for Course Delivery:

Workshop
Group Discussions
Presentations
Lectures
(a) Lecture Plan/Session Plan :15

(b) Lab/ Practicals: NIL

List of Experiments NIL

Assessment/ Examination Scheme:

Theory L/T (%) Lab/Practical/Studio

(%)
100 NIL

Theory Assessment (L&T):

Continuous Assessment/Internal Assessment End Term Examination

Components (Drop down) Class Test Presentation Group Discussion Attendance

Weightage (%) 10 15 10 5 60
Lab/ Practical/ Studio Assessment: NIL

Continuous Assessment/Internal Assessment End Term Examination

Components (Drop down

Class Test Presentation Group Discussion Attendance
Weightage (%)
- - - - -

Text & References:

Ashley, The Oxford Handbook of Commercial Correspondence, Oxford, 2003.

Jules Harcourt, Business Communication, Thomson, 1990.
Meenakshi Raman &Prakash Singh, Business Communication, Oxford, 2006.
M. John Penrose, Business Communication for Managers: An Advanced Approach, Thomson, 2003
Ronald B. R. Adler, Understanding Human Communication, Oxford, 2005