THE NATURE OF STRATEGY A strcteay seeks answers to:
8 ls of fmaliting nglneting WHERE ARE WE NOW? ee a ether rece?
el watny won Ian cnr ee ne
te ‘Seaman
What te tems dtc compete or major
or
sve pS a
stages
Bey my
Corin festa (rete
includes developing an organisation's
1; identifying
opportunities and threats, its
; establishing its long
term objectives, and generating
alternative strategies and choosing
the ones to pursue. ‘what is
examples
fen and sion tates
“rerscoaMaZON
hc toprovideaccessto the worlds
fnormatien none cick
requires ofr to estabsh device ur ison eto
motivate employees ond oocote resources 7 cumatene
5 thot formulated strotegies con be executed very efor the
face viso an mission many poole,
involves the implemented
strategies, results
with results and teking
corrective actions to ensure that
performance conforms to plansTHE NATURE OF STRATEGY A strcteay seeks answers to:
8 ls of fmaliting nglneting WHERE ARE WE NOW? ee a ether rece?
el watny won Ian cnr ee ne
te ‘Seaman
What te tems dtc compete or major
or
sve pS a
stages
Bey my
Corin festa (rete
includes developing an organisation's
1; identifying
opportunities and threats, its
; establishing its long
term objectives, and generating
alternative strategies and choosing
the ones to pursue. ‘what is
examples
fen and sion tates
“rerscoaMaZON
hc toprovideaccessto the worlds
fnormatien none cick
requires ofr to estabsh device ur ison eto
motivate employees ond oocote resources 7 cumatene
5 thot formulated strotegies con be executed very efor the
face viso an mission many poole,
involves the implemented
strategies, results
with results and teking
corrective actions to ensure that
performance conforms to plansTHE NATURE OF STRATEGY
A strategic $ A strategic plan results from
\ : tough managerial choices among
pianisa numerous good alternatives, and
company’s 7-7 it signals commitment to specific
7 ALAS markets. policies. procedures.A strategic $ A strategic plan results from
7 tough managerial choices among
plan Isa numerous good alternatives, and
company’s it signals commitment to specific
BS WD markets, policies, procedures,
game plan. and operations.
stages
— —=———LUITINULIy S 7 4m ine, ia
pay \ s markets, policies, procedures,
game plan. and operations.
stages
Strategy Strategy Strategy
formulation implementation evaluationSTRATEGY FORMULATION
includes developing an organisation’s
vision and _ mission; identifying
opportunities and threats, its strengths
and weaknesses; establishing its long
term objectives, and generating
alternative strategies and choosing
the ones to pursue
strategy implementationUli WOUUNTIGUUUUYU; VYULUNIOIIy LESS) mily
term objectives, and generating
alternative strategies and choosing
the ones to pursue
strategy implementation
requires a firm to establish annual objectives, devise
policies, motivate employees, and allocate resources
so that formulated strategies can be executed
STRATEGY EVALUATION
involves examining the implemented
strategies, comparing expected resultsrequires a firm to establish annual objectives, devise
policies, motivate employees, and allocate resources
so that formulated strategies can be executed
STRATEGY EVALUATION
involves examining the implemented
strategies, comparing expected results
with actual results and _ taking
corrective actions to ensure that
performance conforms to plansA strategy seeks answers fo:
WHERE ARE WE NOW? where do we want to go?
HOW ARE WE GOING TO GET THERE?
BENEFITS OF STRATEGIC PLANNING
Greater
EnRaneed| ‘Commitment
‘Communication a. To achieve
SA objectivesWHERE ARE WE NOW? where do we want to go
HOW ARE WE GOING TO GET THERE?
BENEFITS OF STRATEGIC PLANNING
Enhanced
a. Dialogue
B: Participation
TO ENSURE EFFECTIVE STRATEGIC PLANNING
1. It should be a people process more than a paper process.
2. It should be a learning process for all managers and employees.
3. It should be words supported by numbers rather than numbers supported by words.
4. It should be simple and nonroutine.EDD Gap YY Ve»
TO ENSURE EFFECTIVE STRATEGIC PLANNING
. It should be a people process more than a paper process.
. It should be a learning process for all managers and employees.
. It should be words supported by numbers rather than numbers supported by words.
. It should be simple and nonroutine.
. It should vary assignments, team memberships, meeting formats, and even the planning calendar.
. It should challenge the assumptions underlying the current corporate strategy.
. It should welcome bad news.
. It should welcome open-mindness and a spirit of inquiry and learning.
). It should not be a bureaucratic mechanism.
). It should not become ritualistic, stilted, or orchestrated.
. It should not be too formal, predictable, or rigid.
. It should not contain jargon or arcane planning language.
. It should not be a formal system for control.
|. It should not disregard qualitative information.
. It should not be controlled by “technicians.”
. Do not pursue too many strategies at once.
. Continually strengthen the “good ethics is good business” policy.
—— A/TOTMNI. 1 SNOUIG NOt Contain Jargon or arcane planning 1anguage.
. It should not be a formal system for control.
. It should not disregard qualitative information.
. It should not be controlled by “technicians.”
. Do not pursue too many strategies at once.
. Continually strengthen the “good ethics is good business” policy.
VISION
‘wha do we war te become?
shal, preferably one senlince, ands aby many mamagers hs
posible should have impale developing the Hatem.
MISSION
*what is our business?” $
a cread ctatamant a ctatemant of nurnace aWY UMNGK Cie Wey WON Ls OREOWLY &
MISSION
”, 99
what is our business?
a creed statement, a statement of purpose, a
statement of philosophy, a statement of beliefs, and a
statement of business principles
D e ll efits of having a clear vision and mission
1. Achieve clarity of purpose among all managers and employees.statement of business principles
p e I efits of having a clear vision and mission
. Achieve clarity of purpose among all managers and employees.
yeaernausw
. Provide a basis for all other strategic planning activities, including internal and external
assessment, establishing objectives, developing strategies, choosing among alternative
strategies, devising policies, establishing organizational structure, allocating resources, and
evaluating performance.
. Provide direction.
. Provide a focal point for all stakeholders of the firm.
. Resolve divergent views among managers.
. Promote a sense of shared expectations among all managers and employees.
'. Project a sense of worth and intent to all stakeholders.
. Project an organized, motivated organization worthy of support.
. Achieve higher organizational performance.
). Achieve synergy among all managers and employees.MISSION STATEMENT COMPONENTS
Who are the firm’s customers?
What are the firm's major products/services?
Geographically, where does the firm compete?
Is the firm technologically current?
Is the firm
committed to growth and financial soundness?
What are the basic beliefs, values, aspirations, and
ethical priorities of the firm?
What is the firm’s distinctive competence or major
competitive advantage?
Is the firm responsive to social,
community, and environmental concerns?
Are employees a valuable asset of the
firm?ON
Lure wan Us becon
pertierloeten
bane tap sla
many manag
petitioned]
Dusiness?
having a clear vision and mission
examples
of vision and mission statements
&S
esis AMAZON
Fee ein te coats, OU ViSTOMGaLabasterery most customer
cur mision is to provde Cenc compamy; 10 bulld a place where
Sorsumers roe the world with people can come 1 ind and Giscover anything
els, affordable, convenient
tnd complementary foods and ey might want to buy ome
beverages Irom. wholesome
breaklats to healthy and fan
daytime snacks and beverages to
crening rats We are commited
fo investing in-out people, our
Company ad’ the crnmunie
Renee a speesten to provide access to the world’s
srataiabe rth information in one click
Our vision is to
createa better
everyday life for the
many people.
Pane ence aecetratiot
One Rete ee Eoeiby Certo ean poke erpartee ele eet
ect ee
eee
ee
Se Goa: Ancrkng viable Ford delving proftate growth oaSB
veesicon QT
As one of the largest food and 0]
beverage companies in the world, Our VIstort is to
our mission is to provide CONIIG compan)
consumers around the world with
delicious, affordable, convenient people can come
and complementary foods and they might want 1
beverages from wholesome
breakfasts to healthy and fun
daytime snacks and beverages to
evening treats. We are committed
to investing in our people, our
company and the communities
where we operate to help position 9 p
the company for long-term, to provide ‘
sustainable growth. informatio1maZon
amazon
centric company; to build a place where
people can come to find and discover anything
they might want to buy online.
y a Llthey might want to buy online.
Google
to provide access to the world’s
information in one click
Our vision is todaytime snacks and beverages to
evening treats. We are committed
to investing in our people, our
company and the communities
where we operate to help position
. '
a a oem oreo to provide access to the world’s
sustainable growth. information in one click
Our vision is to
create a better
everyday life for the
many people.
Our Mission: One team. One plan. One goal.
One Team: People working together as a lean, global enterprise for automotive
leadership, as measured by: Customer, Employee, Dealer, Investor, Supplier
Union/Council, and Community Satisfaction
One Plan: Aggressively restructure
to operate profitably at the current
demand and changing model mix;LLTALC a VOLLOL
a a | Fr everyday life for the
many people.
Our Mission: One team. One plan. One goal.
One Team: People working together as a lean, global enterprise for automotive
leadership, as measured by: Customer, Employee, Dealer, Investor, Supplier,
Union/Council, and Community Satisfaction.
One Plan: Aggressively restructure
to operate profitably at the current
demand and changing model mix;
Accelerate development of new
products our customers want and
value; Finance our plan and improve
our balance sheet; Work together
effectively as one team.
One Goal: An exciting viable Ford delivering profitable growth for all.THE NATURE OF STRATEGY A strcteay seeks answers to:
8 ls of fmaliting nglneting WHERE ARE WE NOW? ee a ether rece?
el watny won Ian cnr ee ne
te ‘Seaman
What te tems dtc compete or major
or
sve pS a
stages
Bey my
Corin festa (rete
includes developing an organisation's
1; identifying
opportunities and threats, its
; establishing its long
term objectives, and generating
alternative strategies and choosing
the ones to pursue. ‘what is
examples
fen and sion tates
“rerscoaMaZON
hc toprovideaccessto the worlds
fnormatien none cick
requires ofr to estabsh device ur ison eto
motivate employees ond oocote resources 7 cumatene
5 thot formulated strotegies con be executed very efor the
face viso an mission many poole,
involves the implemented
strategies, results
with results and teking
corrective actions to ensure that
performance conforms to plans