KARPAGAM INSTITUTE OF TECHNOLOGY

MBA CONTINUOUS ASSESSMENT INTERNAL TEST- II

REGULATIONS – 2012 I - SEMESTER (2012-13)
BA 9204 - ORGANIZATIONAL BEHAVIOUR

TIME: 1.30 Hours Max. Marks: 50

PART – A (5 x 2 = 10 MARKS)

ANSWER ALL QUESTIONS

1) Define marketing
2) What is product concept?
3) What is service marketing?
4) Mention the factors involved in Michel porter model for competitive analysis
5) Explain introduction stage of PLC

PART – B (5 x 8 = 40 MARKS)

ANSWER ANY FIVE OF THE FOLLOWING

6) Critically analyze the importance of marketing department relationships with other functional
departments in the organization.

7) How the environmental intervention does affect the marketing management? Explain.

8) How will you develop a strategy for Industrial marketing?

9) What do you mean by Competitor analysis? Explain with Diagram.

10) Differentiate services marketing from product (consumer) marketing.

11) Explain new product development and launching.

12) Explain the stages of product life cycle with suitable example