Proposal

Voldemort (Acoustic) – With Confidence

Concept

My concept for this production is to create a performance based music

video , that emphasises stylised editing and visual techniques to create an
interesting piece of music video media that can appeal to a variety of
audiences, as performance based videos are more universal as narratives
can often be specific to the person consuming the media, whereas an artist
performing is far more of a neutral concept, and thus less likely to turn certain
audience members off of the video.

Why are you producing this production?

I am producing this specific production because of the data my research has

lead me to, with it indicating that a large majority of audiences enjoy seeing
productions that have a bigger emphasis on visual spectacle rather than
stories, as stories are more subjective than performance videos. I have seen
through my research of online productions that there is also a much bigger
diversity between various performance based music videos (which can still
contain some narrative elements, although usually far more abstract than
that of a full on narrative centric music video); the variety of editing
techniques gives me a lot of freedom to manipulate my shots in creative
ways and experiment with what footage I have.

Deadline

The deadline for my final production is the –

The deadline for each individual LO is as follows –

Target audience is

As stated by the brief, my target audience is both male and female viewers
within the age brackets of 10-19, 30-40 and 50-60, which is a very broad
spectrum to cover when it comes to creating content to appeal to such a
variety of age ranges.
 Proposal

What they want to see

From my research I can conclude that the large majority of my target

audience wish to see music videos that they can access online (primarily
through YouTube); videos that focus on a performance based aspect of the
artist – playing the instruments in the video – and have a heavy emphasis on
creative and stylistic editing to keep the visuals fresh and unique (this is
probably because of the less subjective nature of a performance based
piece compared to that of a production that focuses on telling a story, as
stories can have more controversial or less appealing material to the masses
rather than creative lighting , camera effects and transitions (etc.).

What you are creating based from that research

From that research as mentioned before, I am aiming to create a stylistic

performance-based production that focuses on the artist ‘playing’ the piece
in the video and using a variety of editing, camera and lighting techniques
(to name a few) to keep the audience interested and entertained.

Where the production will be aired (why – based on target audience)

As indicated by the landslide popularity of YouTube (with over 90% of my

interviewees using the website to access their music video media). This should
be useful for my production as YouTube is already an incredibly popular and
well-established website, with high resolution video support (so that I don’t
lose quality), lots of social media integration, which allows my younger more
social media savvy audience members to share the video, potentially
leading to viral success and widespread popularity online.

Your proposal should be at least 2 pages if you include the above in any
detail (illustrations should also be added)