World of Work - v1.01

10
ONE FOR YOU, 18 THE HUNT FOR 29 BIG, SMALL, AND

ONE FOR ME INFORMATION IN-BETWEEN
Business cards and job Get prepared, do your homework Pros and cons of company types
description
The world of work

Who does what? Companies and jobs
Quintessence. The world of work is
changing fast and there’s no indication
that this trend will change anytime
soon. To succeed, you need to know
how companies are organized, who
does what, and how to communicate
effectively.
MARC ABERNATHY
Lecturer in Business Communication and Skills courses
Marc Abernathy has been training, writing and editing

for over ten years. As a freelance communications trainer,
he works with individual, business, and university clients
to help them communicate clearly and effectively. Before
moving to Germany to work and travel, he was a manager and regulatory specialist at a research
ethics review board in Seattle, Washington (USA). He loves working with motivated, enthusiastic
clients and students, seeing new parts of the world, and always taking on new challenges.
4 | 62
Introduction
Multinational. Strategic Accounts Manager. Start-up.

Executive Vice President. If any of these terms are unfa-
miliar to you now, they shouldn’t be by the time you finish
this chapter.
These are just some of the types of companies and job

titles that exist in the world of work, and learning about the
differences will help you figure out what type of company
fits with your personality, skills, and career goals. In this
chapter you’ll also learn more about job titles, job descrip-
tions, and job opportunities.
The world of work is changing fast, and there’s no indica-

tion that this trend will change anytime soon. Companies
are constantly adapting and reorganizing to keep up with
the pace of change. There are companies of all different
sizes, bringing consumers everything from paper clips to
airplanes and serving all types of clients, from individuals
to entire countries.
In this unit, we look at how companies are organized, who

does what in them, and how to find your place in the world
of work.
„Let’s get started.

Marc Abernathy
Lecturer in Business Communication and Skills courses
Hochschule Fresenius onlineplus | The world of work 5 | 62

Legend
Tasks
Throughout the text, you'll see these icons. Here's a

quick guide to their meaning: Infoboxes
Dictionary
In Infoboxes we illustrate relationships using case
Add these words to your personal dictionary studies or examples. In side notes we try to get you to
think outside the box, explain concepts with definitions,
Look up or supplement content with videos.
Go online to find information For Actions, you are asked to reflect on the topic and
make deeper connections with the reading by doing
Matching task tasks.
Match items from one column to items in another
Others
Reading task
QR Codes can be scanned with an app on your
Read and reflect
smartphone or clicked in the digital studymag to
access stored information.
Writing task
Terms for your Personal Dictionary are set in small caps.
Write it down!
Cross-references link to other content within the studymag,
Infotext for example, to another section.
Caution indicates important information or points Links to external sources are highlighted in green.
out common errors.
Is used for general tips or to give recommenda-

tions. You'll also find here references to additional
literature.
6 | 62
LERNEN MIT ONLINEPLUS…
macht Freu(n)de und

bringt Sie nach vorne.
Ihr onlineplus-Team
Learning Objectives
After completing this unit, you will have: ▪▪ Learned more about how to talk about future
plans
▪▪ Learned more about the different job titles and
▪▪ Discovered more about an SME and how it is
functions within a company
different from a multinational corporation
▪▪ A greater business vocabulary to better under-
▪▪ Thought about what kind of company fits with
stand job descriptions and to describe your
your career goals and interests
experience
▪▪ Had more practice writing emails and giving
▪▪ A better understanding of false friends and of
directions
how two global corporations are structured
▪▪ Improved your knowledge and usage of preposi-
tions and date and time formats
▪▪ Language and phrases to answer questions and
talk on the phone

Table of contents
10 ... Networking. It’s a current business 18 ... There’s no excuse anymore for
English buzzword and activity for people not being able to find information about a
looking for jobs, people who have jobs, company. The internet makes it unbelievably
people who need clients, and people who easy to learn about a business. So as you
need Services, and people who have services think about your career and start to prepare
to offer. At these events (and in many other for job interviews, be ready with as much
situations), people often exchange business useful information as possible about the
cards, with their name, job title, and contact companies you’re interested in.
information.
INTRODUCTION 5 1 ONE FOR YOU, 2 THE HUNT FOR

ONE FOR ME 10 INFORMATION 18
LEARNING
OBJECTIVES 7
Business cards and job descriptions The best way to prepare for the
PERSONAL job hunt is to do your homework
DICTIONARY 42 1.1 Let’s go to the fair 13 beforehand.
1.2 Dates, times, in/at/on 13
ANSWERS 46 2.1 Grammar time: Future plans 23
1.2.1 Dates 13
FURTHER READING 56 1.2.2 Times 13
2.2 Big, small, and in-between 29
2.2.1 Pro and Con 30
FIGURES 57 1.2.3 in/at/on 15
2.2.2 Checking-in 30
TABLES 58
2.2.3 Comparisons 31
IMAGE SOURCES 59 2.3 Tasks, duties and jobs 33
IMPRINT 60 2.4 Email conversation 35
8 | 62
study now
onlineplus.de
WERDEN SIE TEIL

VON ONLINEPLUS.
Verbinden Sie sich mit

onlineplus via Social
Media und lassen Sie uns
wissen, was Sie denken.
      
Oder mailen Sie uns:
hello@onlineplus.de

1 ONE FOR YOU,
ONE FOR ME
BUSINESS CARDS AND JOB DESCRIPTIONS
Networking. It’s a current

business English buzzword
and activity for people
looking for jobs, people
who have jobs, people who
need clients, and people
who need Services, and
people who have services
to offer. At these events
(and in many other situa-
tions), people often exchange
business cards, with their
name, job title, and contact
information.
Look at the three business cards below.
CAREER FOCUS
Figure 01: Business cards Now match the job titles below with the following job
descriptions.
Marketing and PR Manager, Strategic Accounts Mana-

ger, Strategy Development Consultant
.
Werner Schulz
Marketing and PR Manager A) Job description:
NMM NewMediaMunich ▪▪ Create and implement comprehensive program to

enhance company image and market position
Münchnerstraße 205  w.schulz@nmm.com
85551 Kirchheim  +49/089/123 345 ▪▪ Coordinate external and internal communication for
bei München  +49/0150/123 4567 constituencies and stakeholders
▪▪ Serve as media representative for news, TV, and
media outlets
▪▪ Maintain and oversee logo, artwork, print and electro-
nic materials to maintain brand equity
Royal Grands
B) Job description:
Michael Wilmsen
Strategic Accounts Manager
▪▪ Establish and maintain professional relationships with
Zeil 191 key clients
60313 Frankfurt am Main
▪▪ Interact with internal department heads to meet
+49/069/123 3456 objectives and client expectations
wilmsen.m@royalgrands.com
▪▪ Meet sales targets and objectives for assigned
accounts
▪▪ Develop and lead internal strategic planning process,
A&C establishing milestones for one- to three-year periods
Consulting
C) Job description:
Kristen Ferreiro
Strategy Development Consultant
▪▪ Research industry trends and best practices to
benchmark client success
Im MediaPark 4G +49/0221/543 321
50670 Köln +49/0177/123 12 34 ▪▪ Conduct client competitive analysis to identify
strengths, weaknesses, risks, and opportunities
kristen.ferreiro@a&c.de
www.a&c.de/kferreiro ▪▪ Facilitate strategic planning sessions with client key
stakeholders and department heads to achieve buy-in
and follow-through
▪▪ Create proposals and generate new client business
and additional servicing opportunities
Answers can be found in the appendix.

One for you, one for me
Now let’s look at some of the key vocabulary from the job descriptions. You’ll likely see these words over and over again
if you read more job descriptions in English.
MATCHING TASK
Match the words from the job descriptions on the left to the meanings on the right.
JOB DESCRIPTION MEANING
1. best practices a) a goal, objective, or other measure of achievement
2. brand equity b) a method or approach that consistently produces positive results
3. buy-in c) getting others to accept and agree to an idea
4. department head d) the leader of a team, division, or other group within a company
5. target e) the value of a well-known name
6. to benchmarks (sth.) f) to identify external measurements of success or achievement
7. to generate g) to produce or bring in
Since it’s quite likely that you are studying at HS Fresenius

in order to get a job or get a better job, we’re looking at Hint
the language and practices of companies. What better
way to get a look at both than by going to a career day?
Career days are events organized by the career counseling DID YOU KNOW?
department at a university. It’s an opportunity for students
to meet with representatives from companies to ask ques- Each year, Hochschule Fresenius has a career day at
tions, make contacts, exchange information, and ideally, to all of its campuses to connect students with emplo-
open the door to a new job. yers. Search the HS Fresenius website for “Career
Day” to get more information about the next campus
The Career Services department at HS Fresenius is prepa- event in your area.
ring for its upcoming Career Day and has asked you to help.
12 | 62
1.1 Let’s go to the fair 1.2 Dates, times, in/at/on
Career fairs offer you a chance to make new contacts, to

1.2.1 Dates
learn about companies and job opportunities, and to com-
municate your skills and accomplishments.
There are many ways to write dates, depending on which
country you’re in or how you’ve been taught at school. This
can be a confusing part of business communication. For
LANGUAGE AND GRAMMAR
example, look at the date below:
Take a look below at this marketing and information flyer
12/5/2016
for the upcoming Career Day at HS Fresenius below. Even
though it’s well-designed and includes all the relevant infor-
Is this 12 May 2016 or 5 December 2016? The format
mation, if you look closely you’ll notice five mistakes. See if
above (with forward slashes) is more common in the US,
you can find and circle them.
and usually refers to 5 December 2016. Use the more inter-
national form of <day> <month (written in text)> <year> to
Figure 02: Flyer Career Day avoid miscommunication. Below are some more alternati-
ves for writing 5 December 2016:
1. December 5th, 2016 (US)

2. December 5, 2016 (US)
3. 5th December 2016 (UK)
Come one,
4. 2016-12-05 (ISO, International Organization for
Standardization)
come all to the HS Fresenius Career Day event
at 15 March 2017! This is your chance to meet 1.2.2 Times
employers and show off your HS Fresenius skills
and talent. Meet and talk to representatives from To be absolutely clear and avoid any confusion, you should
over 30 employers on one place. Save the date use the 24-hour clock for official times, such as plane, train,
and don’t miss out on this once-a-year oppor- and meeting times. However, most of the world uses dif-
tunity. It’s the first step toward the career of your ferent methods of timekeeping, so you should be aware of
dreams! what else you might encounter in the business world. Take
a look at the following ways to express the time 18:00:
Where: HS Fresenius Köln on the Atrium and Lobby
6:00
When: 15 March 2017 starting in 8:00
6 p.m.
Register: Save time, don’t wait at line:
www.hs-fresenius.de/ 6 o’clock
How to prepare: Bring a copy of your current,

polished CV and look sharp! Pre-career day CV-
and small-talk/networking counselling sessions
can be scheduled online:
www.hs-fresenius.de/career-day
Köln | Düsseldorf | Hamburg | München | Berlin | Idstein | Frankfurt am Main | New York | onlineplus
If you're having trouble finding the mistakes, see the

answers in the appendix.

While all are correct, the first and third could be confusing:
Is it six in the morning or six in the evening? It’s best to use Hint
the 24-hour clock, use your best judgement based on the
context, or ask to confirm. Below are a few other pointers
on possible confusion with times: FALSE FRIENDS!
▪▪ 12 p.m. is 12:00 (noon) Be aware that Zeiten or Zeitform in German is not

the same as times in English. Times is the plural of
▪▪ 12 a.m. is 00:00 (midnight)
time, as in “the times they are a-changin.” Also, in
▪▪ XX:30 is sometimes spoken or written as “half past XX” math, 6 x 3 is spoken as “six times three.”
▪▪ XX:45 is sometimes spoken or written as “quarter to XX”
▪▪ XX:15 is sometimes spoken or written as “quarter
past XX”
▪▪ Say “good morning” until 11:59
▪▪ Say “good afternoon” from 12:00 on
PERSONAL DICTIONARY
Have you been keeping up your personal dictionary?
Don’t forget to keep adding any words that are new to you and practicing them to build your vocabulary (for tips and
hints, see chapter 1). Below are some of the underlined words from the first part of this chapter:
WORDS/PHRASES DEFINITIONS/TRANSLATIONS EXAMPLE SENTENCE
accomplishment
buzzword
confirm (to)
confusion
employer
encounter sth. (to)
entire
exchange sth. (to)
forward slash
job description
judgement
likely
look sharp (to)
miss out (to)
pace of change
14 | 62
paper clip
pointer
polished (adj.)
quite
representative
services
show off (to)
1.2.3 in/at/on
Prepositions are tricky, and the combination of in, at, and

on can be particularly difficult, especially when talking Hint
about dates, times, and places. Below are a few simple
rules to keep you on track:
LOOK AROUND FOR PREPOSITIONS!
▪▪ in In general, use this preposition for (inside) places
and months: “The lecture will take place in the atrium,” Since the best way to learn prepositions is to see
“They go to Italy in December.” how they’re used, look around you:
▪▪ at In general, use this preposition for (outside) places
Read a blog or article, listen to a podcast or song,
and times: “Meet me at the train station,” “We’ll meet
or watch a TV show or film and look or listen only for
at 6:45 a.m. to practice.”
prepositions (at, in, on, through, for, by, etc.). Make
▪▪ on In general, use this preposition for days and dates: a short game of it and learn the collocations – which
“The fair starts on Wednesday,” “I met her on the prepositions fit with which words and forms?
29th.”
The more you make your English practice like a
While prepositions are slightly more complicated, these game, the easier it will be!
rules will get you started and build your confidence, then
you can move on to other uses of prepositions and the
combinations that go together. Try the exercise on the next
page for practice.

Now that you’ve had a bit of practice with prepositions,

take another look at the Career Day flyer and see if you can
choose the correct preposition:
Choose the right preposition and fill in the gaps with either
“in”, “at” or “on”
We’ll see you   March!
Come one,
The film starts   19:00.

How many people are   line (queue [UK])?
  15 March 2017! This is your chance to meet
and talent. Meet and talk to representatives from
I’m going to see her   Monday.
over 30 employers   one place. Save the date
and don’t miss out on this once-a-year oppor-
tunity. It’s the first step toward the career of your
The wedding is   June 16th.
dreams!
Where: HS Fresenius Köln   the Atrium and Lobby
When: 15 March 2017 starting   8:00
Register: Save time, don’t wait   line:

www.hs-fresenius.de/

www.hs-fresenius.de/career-day
16 | 62
Summary
Great job! You’ve completed your first task as a mar-
keting volunteer and the Career Services team is gra-
teful! Now it’s on to your next one.
Career Services needs your help with another job:

They want you to call some of the company repre-
sentatives who will attend the Hochschule Fre-
senius Career Day. This is not only a great chance to
practice your phone and speaking skills, but also to
learn more about how companies are organized and
what lines of business they are in. First, let’s get you
prepared for the call by doing a little homework.

2 THE HUNT FOR INFORMATION
THE BEST WAY TO PREPARE FOR THE JOB HUNT IS TO DO YOUR HOMEWORK BEFOREHAND.
There’s no excuse anymore for

not being able to find infor-
mation about a company. The
internet makes it unbelievably
easy to learn about a business.
So as you think about your
career and start to prepare for
job interviews, be ready with
as much useful information as
possible about the companies
you’re interested in.
As an example, let’s first get some information on media companies like RTL, Pro7 and ARD by searching online for informa-
tion. Can you think of large media companies? Chose one, which you are interested in and try the following search terms:
▪▪ company information
▪▪ corporate organization
▪▪ investor information
and see if you can answer the following questions:
LOOK IT UP RESEARCH
Which company did you look up? Now let’s compare     with for example
Hyatt Regency, a hospitality corporation.
Fill out the following information on the company you Do a similar search for Hyatt and answer the following
chose. questions:
How many employees work at ? How many employees work at Hyatt Regency?
Where is their headquarters located? Where is their headquarters located?
Who is the current CEO of ? Who is the current CEO of Hyatt Regency?
Is     part of a larger conglomerate or are How many properties does Hyatt Regency have?
they independent?
Where does the company see growth opportunities? Where does the company see growth opportunities?

The hunt for information
໢
Study case
Now that you know a little more about media compa-  

‘Michael Wilmsen.’
nies and a large hospitality chain, it’s time to speak with
 
‘Goodbye.’
Michael Wilmsen, Strategic Accounts Manager at Royal
Grands. He’ll be at Career Day to discuss the company  
‘That sounds correct to me. A couple of questions:
and his job there. Let’s get you warmed up for the phone First, will there be a projector and computer that I
call. The following lines of dialogue are out of order. can use for my presentation?’
 
‘Okay, good to know. Thank you. Finally—and most
Put them in a logical order:
importantly—when am I speaking?’
 
‘Yes, the room where you will present is a lecture  
‘It’s my pleasure. I will see you on the 15th and look
hall with seating for 150 people, there will be a large forward to meeting you then. Goodbye for now.’
display monitor, and you will have a microphone
 
‘Hello Ms Silva. Absolutely, now is just fine.’
headset.’
 
‘Great. Let me just start by confirming the date,
 
‘Hello Mr Wilmsen. This is Maria Silva from Hoch-
time, and location. The event will take place on
schule Fresenius and I’m calling to briefly discuss
March 15th from 8:00 a.m. until 4:00 p.m. at the
your participation in the upcoming Career Day
Hochschule Fresenius Atrium in Building 4c. There
event at the university. Is this a good time to talk? It
is underground parking paid for by the university.
should only take about five minutes.’
You can pick up your badge and welcome informa-
 
‘Good question! You will present from 11:30 a.m. tion just outside the Atrium entrance and you’ll be
until 12:30 p.m. and you will have 15 minutes to speaking about Royal Grands and your position at
prepare before you present.’ the company. Is all of that clear?’
 
‘Very good to know. Thank you for all the informa-
tion and help.’
SKILLS BUILDING
WRITE IT OUT
Copy the dialogue above onto the lines on the next page. You might be asking “why write it out? Isn’t it a bit old-fashi-
oned?” Actually, writing things out helps put the language into your long-term memory, helps you build your vocabulary,
and helps to make connections in the language that you might not otherwise notice. You’re doing a lot more learning
than you think by copying.
20 | 62
1.
7.
2.
8.
3.
9.
4.
10.
5.
11.

6.

Nice work! Now you’re more prepared for speaking on

the phone in English. Below, we focus on what can be
the hardest parts of phone conversations: beginnings and
endings.

BEGINNINGS AND ENDINGS
We just saw how Maria began and ended her phone call with Michael Wilmsen, politely and professionally.
Since variety is the spice of life, though, you will want to have a few more options to sound comfortable and natural on
the phone.
CAREER FOCUS
Search online for “starting phone conversations” and “ending phone conversations” to learn other ways to begin and
finish talking on the phone and add them to the list below. We’ve started you off with portions of Maria’s conversation
with Michael Wilmsen to get you started.
Starting
“This is Maria Silva from Hochschule Fresenius and I’m calling to briefly discuss…”
1.
2.
Ending
“Goodbye for now.”
1.
2.
One final tip: If you’re nervous about making phone calls, write out what you want to say, either in bullet points or
word-for-word. You’ll be more relaxed and you won’t forget anything important that you want to say. See, we told
you writing it out would be worth it!
22 | 62
Hint
PROGRESS CHECK – WORDS FOR YOUR DICTIONARY
Don’t forget to continue adding to your personal vocabulary list/word trainer. You can
do it the old-fashioned way by keeping a list here, in a notebook, or on a tablet or
smartphone. See if you can find a flip-card app to help you practice your vocabulary
on the go!
2.1 Grammar time: Future plans
You may have noticed several lines in the phone dialogue between Maria and Michael
Wilmsen using “will” for a future meaning. Let’s take a closer look at some of the language
you saw and how to talk about the future in English.
▪▪ “will present”
▪▪ “will have”
▪▪ “will see you”
▪▪ “will take place”
▪▪ “Will there be…?”
Each of these examples talks about predictions and plans for the future. When you use
will to talk about predictions and plans for the future, the idea is that the event has been
planned in a certain way and you expect everything to go just as planned (although we all
know there might be problems on the day). Let’s look at the forms and some examples:
Table 01: Forms and examples
POSTIVE NEGATIVE
ASK A QUESTION
EXPRESSION EXPRESSION
(I/you/he/she/it/they/there) (I/you/he/she/it/they/there) will + (I/you/he/she/it/they/

+ will + infinitive + will not (won’t) + infinitive there) + be + ?
(“I will eat in the cafeteria.”) (“I won’t speak during (“Will it be cold?”)
lecture.”)
(I/you/he/she/it/they/there) (I/you/he/she/it/they/there) will + (I/you/he/she/it/they/

will + be + -ing form will not/won’t + be + -ing there) + be + -ing form + ?
form
(“I’ll be sitting in the front (“I won’t be listening to my (“Will you be studying in
row.”) iPod during lecture.”) Shanghai next semester?”)

Now let’s put some of the concepts we’ve learned into action. For each of the situations in brackets below, write two
sentences and a question using the positive, negative, and question form of will.
(present/at the conference)
Positive:
Negative:
Question:
(wear/suit and tie)
Positive:
Negative:
Question:
24 | 62
(launch/new marketing campaign/spring)
Positive:
Negative:
Question:
(have to/bring/USB stick)
Positive:
Negative:
Question:
(be/at Career Day)
Positive:
Negative:
Question:

SKILLS BUILDING – SPEAKING
Nice work! Now sit back and jump into another phone conversation between the HS Fresenius Director of Career Ser-
vices, Helena Good, and another presenter at Career Day, Kristen Ferreiro from A & C Cologne Consulting. As you read,
complete the gaps with these words:
convenient, projector, tasks, to confirm, to expect, to participate, to reach (sb.), volunteers
Make sure to conjugate the verbs properly!
Ms Good: May I speak with Ms Kristen Ferreiro, please? This is Helena Good calling from the Hochschule Fresenius
Career Services.
Receptionist: Yes, she’s     your call. I’ll transfer you now. One moment, please.
Ms Ferreiro: Hello Ms Good. How are you?
Good: Fine, thanks. Is this a     time to talk? I’m calling about the upcoming Career Day event.
Ferreiro: Certainly. What can I do for you?
Good: First, I want to thank you again for agreeing to    . We’re very excited to have you attend
and present. I just want to let you know that we would really appreciate the opportunity to hear you discuss your
day-to-day     , to give our students an insight into what daily life is like for a strategy consultant. Many
of our students have a hard time understanding how some of the job descriptions they read translate into real life situ-
ations.
Ferreiro: That sounds like a great idea. I would be happy to prepare my presentation on this topic. How long should I
plan on speaking?
Good: We’ve scheduled you for a one-hour time block starting at 2:30.
Ferreiro: Excellent. That will give me plenty of time to explore the theme. I assume there will be a     and
computer hook-up?
Good: Absolutely. We use PCs here, so be prepared with a compatible USB stick if possible.
26 | 62
Ferreiro: That’s not a problem. I will bring one with me!
Good: I’m glad to hear it. One of our student     will follow up with you to     all the
details and please don’t hesitate to contact me if you have any questions. You can     me at 0221 123
23456. Thanks very much for your time. Have a nice afternoon and I’ll see you on March 15th.
Ferreiro: Thank you and same to you! Bye.
Great job! While you probably know many of the largest corporations and companies by name, there are many small-
and-medium sized (SMEs, or in German, Mittelstand) and start-up companies that you’ve probably never heard of. As
you start to think about where you might want to work, think about the advantages and disadvantages of company size.

Earlier, you had a chance to look at the websites of a

STOP AND SEARCH
media company like RTL and a hospitality company, like
Hyatt Regency, two large corporations. Now, you’re going
Learn more about SMEs by searching online for “German
to find one start-up or SME and compare it with a large
SMEs” or “SME jobs” to get an idea of the types of com-
corporation.
panies and industries that make up this group. Find one
company that you want to look at more closely.
SME name:
What do they produce or what service do they provide?

Side note

WHAT IS AN SME?
SMEs are businesses with annual turnover of less When was the company founded?
than €50 million and fewer than 500 employees.
While they may be smaller than large corporations,
SMEs are unique to Germany and make a sizeable
contribution to the German and international eco-
nomy. In addition, they offer opportunities that stu-
dents shouldn’t overlook.
Where are they located?
How many employees work there?
Before we go any further with our comparison exercise,

let’s do two things:
1. Learn and review adjectives for describing companies,

and
2. Learn and review how to make comparisons.
28 | 62
2.2 Big, small, and in-between
Hint

LESS IS MORE, FEWER AND FAR BETWEEN
Take a look at the adjectives listed below. Now that you
When should you use less and when should you use
have some more information about the two types of com-
fewer? The rule is to use fewer for things that are
panies, categorize the list: Which adjectives (in your opi-
counted – plates, laptops, airplanes – and less for
nion) fit better with large, multinational corporations and
quantities or amounts that can be measured (milk,
which ones fit better with SMEs and start-ups?
coffee, gasoline/petrol). As with most things in gram-
mar, there are exceptions, but if you use this rule you
will be right 90% of the time, which should be your Some of the adjectives might fit with both, but use
overall accuracy goal for language (see unit 1). only one adjective per company type. Also, look up
any words you don't know.
blue-chip, bureaucratic, creative, cutting-edge, diverse,

dynamic, efficient, exchange-listed, fast-growing, flexible,
fun, global, hierarchical, innovative, lean, profitable, stable,
trusted
LARGE MULTINATIONAL SME/STARTUPS
Now that you’ve had time to think about the differences

in the types of companies (and add to your vocabulary),
which one would you rather work for? What would be the
advantages and disadvantages of each?

2.2.1 Pro and Con
When you are facing tough decisions, such as what type of company you’d like to work for, sometimes a pro-and-con
list can make decisions a little easier (or at least clearer).
CAREER FOCUS
Make a pro-and-con list below to help you think about what type of company you would like to work for. Consider the
following things to help you get started with your list:
▪▪ Ability to learn new skills and receive training

▪▪ Career advancement
▪▪ Stability
▪▪ Travel/work opportunities abroad
▪▪ Salary/benefits
▪▪ Work environment/colleagues/daily routines
▪▪ Opportunities for growth and expansion
LARGE MULTINATIONAL SME/STARTUP
PRO CON PRO CON
2.2.2 Checking-in
So which one had more pros and fewer cons for you? Do these lists get you closer to knowing where you’d like to work?
Let’s review where we’ve been, starting from unit 1 until now. In unit 1 we worked on your self-assessment and linked
that with action verbs. Doing this self-assessment should give you a good idea of what skills and experiences you have.
Combining that information with the information from this unit, you can now think about where you would like to put those
skills and that experience to work. The purpose of the company comparison is to give you an insight into what working
life might be like at a large company versus a small one.
In the last part of this unit, we focus on comparisons, job functions and roles within companies, and email writing tasks.
Let’s keep moving.
30 | 62
2.2.3 Comparisons
Now that you’ve had a chance to think for yourself about
Let’s get some practice. Change the following sentences
what type of company you’d like to work for, we’ll take a
into the comparative form:
look more closely at how to make comparisons in English.
I’d like to have an important job.
Can you find a pattern in the sentences below?
▪▪ A large multinational is more bureaucratic than a

start-up is.
▪▪ Start-ups are leaner than large multinationals are. Sheila wants a big office.
▪▪ Most multinational corporations are older than SMEs are.
▪▪ Start-ups are more flexible than multinationals are.
Why do some comparisons need more and others only Whose laptop is old?
need -er?

Table 02: Comparisons
He has a serious approach to his work.

old  older
lean leaner

bureaucratic  more bureaucratic
I moved into a comfortable office.
flexible  more flexible

The basic rule is that you use –er for short words of one syl-
lable and more with longer words of two or more syllables.
Are you starting to see the pattern?
Example
Let’s build on our basic rule to add a few more

details:
▪▪ Use –ier for two-syllable words that end in –y
▪▪ “Tanya is funnier than her sister is.”
▪▪ Use more for adverbs ending in –ly
▪▪ “Jonathan takes his job more seriously
than Jakob does.”

LANGUAGE AND GRAMMAR CAREER FOCUS
Now try writing sentences with the following information Now, go back and look at the pros-and-cons list you made
using the rules you just learned. for large multinationals and SMEs and startups. Make four
comparative sentences using the information from your list:
Jamie/be/happy/sister
1.

David/work/independently/Sheila

Their team/finish/projects/quickly/our team
2.
We/be/busy/last week

John/manage/money/carefully/Thomas

3.

Well done!
4.
32 | 62
2.3 Tasks, duties and jobs First, look at the following tasks and duties and decide
which ones each Executive Vice President (EVP) would be
responsible for and match them to the "tasks and duties"
row in the organizational chart below. Next, look at the list
FILL IN
of job titles. Try and put them in the correct boxes in the
"job titles" section of the organization chart below. (i.e.,
Now let’s get back to looking at companies and jobs. Take
Corporate Communication, Human Resources, etc.)
a look at the organizational chart below.
TASKS AND DUTIES JOB TITLES
1. Choosing vendors for supplies, purchasing new IT systems, a) Alliances Coordinator

developing energy- and water-efficiency plans
b) Analytics and Data Director
2. Creating a public-relations campaign for the company, draf-
c) Change Management Coordinator
ting press releases, talking to reporters and writers
d) Continuing Education Manager
3. Deciding which locations and product lines are ready for
expansion and growth, identifying risks and threats, iden- e) Director of Advertising
tifying competitive trends
f) IT Manager and Systems Administrator
4. Planning staffing needs for the next three years, identifying
g) Logistics Manager
talent gaps and hiring needs, coordinating recruitment fairs
and contact with universities h) Manager of Facility Planning
5. Setting targets for account managers, coordinating adver- i) Press and Media Liaison
tising campaigns, attending trade fairs and conferences to
j) Publications Director
meet with clients
k) Recruiter
l) Strategic Accounts Manager
m) Strategy Development Consultant
n) Trade Fair Coordinator
o) Webmaster and Brand Equity Manager
CEO
Human
Executive Strategy and Operations,
Corporate Resources, Sales and
Vice President; Business Technology, and
Department Communication Personnel and Marketing
Development Sustainability
Training
Tasks and duties
Job titles

LOOK UP
Let’s add one final step to our task of looking more closely at companies and jobs. For this task, look online for a job
description for “Logistics Manager.” In bullet points, write down five things that a logistics manager is responsible for.
▪▪
▪▪
▪▪
▪▪
▪▪
Excellent! Now that you have a bit more knowledge about the job a logistics manager does, let’s move back to the Career
Day task.
34 | 62
2.4 Email conversation
The Director of Career Services at Hochschule Fresenius, Helena Good, has talked with Kristen Ferreiro, Strategy
Development Consultant at A&C Cologne Consulting. She’ll be speaking at the Career Day and Ms Good has asked you
to follow up with her by email to give her the following information:
▪▪ Date and starting time for the Career Day event

▪▪ Time window for her speech and presentation
▪▪ What equipment to bring and what technical equipment the university will have onsite
▪▪ How to contact you or someone from Career Services with questions
Below are a few email phrases to help you get started:
▪▪ “Dear Ms Ferreiro”
▪▪ “I’m writing to confirm…”
▪▪ “Please don’t hesitate…”
▪▪ “Yours sincerely,”
SKILLS BUILDING – EMAIING
To:
Forgot the e-mail address? Flip back to chapter 1 and look at the business cards.
From:
Re:

Nice work! But we forgot two important details: where to park and how to get from the parking garage to the Atrium and
Lobby. Go to the HS Fresenius Köln website and look for the directions and map to the university. Add a postscript (P.S.)
to your email before you send Ms Ferreiro this information. Below are some phrases to help you:
▪▪ “Enter by way of…”

▪▪ “Enter through the…”
▪▪ “Turn right/left at the…”
▪▪ “Take a right/left at…”
▪▪ “Walk to the…”
▪▪ “Head in the direction of…”
▪▪ “Go past the…”
▪▪ “Take the lift (UK)/elevator (US) to…”
LANGUAGE AND GRAMMAR – DIRECTIONS
Write down the information on where to park and how to get to the Atrium...
Well done!
CAREER FOCUS
Since we’re on the subject of Career Day and jobs, sit back and look at a brief interview with Marketing and PR Manager
Werner Schulz from MNM about his daily tasks and broad responsibilities. The director of Career Services, Ms Good,
conducts the interview with him. As you read, fill in the gaps in the transcript with these words (conjugating verbs if
necessary):
to agree, to arrange, to catch up (on sth.), contact information, deadlines, job descriptions, opportunity, to provide,
to respond
A day in the life
Jump in as Werner Schulz talks about what his daily job is like as a Marketing and PR Manager for NMM.
Ms. Good: Thank you very much for     to speak to us today about what it’s like to work day to day as
a Marketing and PR Manager, Mr Schulz.
36 | 62
Mr. Schulz: My pleasure. Thank you for the     .
Ms. Good: I wonder if you could start by giving us an inside look at one day in your job, to help students understand how
the     they read translate to the daily tasks of a Marketing and PR Manager.
Mr. Schulz: Absolutely. I start my day at home at 6 o’clock by scanning my news searches for any stories related to
NMM companies, to see if I have to     to any stories for the day. As I’m on the way to the office, I
have a conference call with my team, which includes several assistants and an associate manager. I’m usually in the
office by 7:30 to     on emails and check in with my team on projects they’re working on and whether
they can meet their    . At 10 o’clock I start making phone calls to news writers and editors to find out
what is going on in their world, what stories they’re working on, if I can provide them with any     at
the company or assistance. At noon I usually have lunch with writers or editors or with other members of the senior
management team to find out what they’re working on and whether there are any stories or information I can use as
part of my work. In the afternoons I sometimes sit in on media or investor interviews with our senior staff or managers
or provide brief trainings and seminars on giving interviews. Finally, in the late afternoon and evening I make more phone
calls to editors and journalists to offer them stories about what’s happening at NMM that they might be interested in
and     interviews and promotional material for our upcoming season.
Ms. Good: Thank you very much for the comprehensive description of your daily work! One last question before we go:
What would you say is the most important skill you use on a daily basis?
Mr. Schulz: Listening! My job is to both listen to the management team and to the journalists, writers, and editors that I
talk to every day. I’m always listening for their needs to see if I can     them with information that fits with
what they’re working on. Also, a lot of my job involves understanding what is happening throughout the organization, so
for my job, I need a good set of ears!
Okay, now that you know more about the life of a marketing and PR manager, let’s continue with our last bit of grammar
for this unit by continuing with comparatives.

To review, with comparatives, the general rules are as fol-

LANGUAGE AND GRAMMAR – COMPARISONS
lows:
Let’s get a bit of practice with these two exceptions. Write a
▪▪ For short words (one syllable), use –er
sentence changing each of the following sentences into the
▪▪ For longer words (two or more syllables), use more comparative form. The first two examples are done for you:
▪▪ For longer words ending in –y, change the compara-
I did very well on my exam (> Linda).
tive to –ier
▪▪ For adverbs ending in –ly, use more I did better on my exam than Linda did.
Finally, let’s look at a couple of exceptions. These irregular He is a bad tennis player (< Luis).
include:
He is a worse tennis player than Luis is.
Table 03: Comparatives
They did badly on the exam (< other class).
good  better

bad/badly  worse

Remember that adjectives modify nouns (the good stu-
She is good at her job (> Tara).
dent) and adverbs modify verbs, adjectives, and other
adverbs (I feel [verb] well.).

The sales team's results were bad (< finance team).
We’re well prepared for the meeting (> counterparts).
You can find the answers to this exercise in the

appendix.
38 | 62
It’s just a day before the Career Day and your volunteer job
SKILLS BUILDING
at the Career Center is almost over. You received this email
from Mr Wilmsen about his scheduled speaking time:
Here’s space to write the email to Mr Wilmsen:

Example

----
To: careers@hs-fresenius.de
From: wilmsen.m@royalgrands.com
Subject: Sorry, must postpone!

Dear Ms Good,

I’m sorry but I have to change my speaking time
tomorrow, if possible. I am scheduled to speak at
11:30, but I have a last-minute conference call that
I’m not able to change. Can I speak later, in the after-
noon?

Many thanks in advance and hope to hear from you
soon.
Best regards,
Mike Wilmsen
Ms Good is busy preparing the auditorium for the event

and has asked you to reply for her. Here are her notes:

▪▪ Yes, from 16:30, but only for 30 mins

▪▪ Can you meet him at the front desk to pick him up? No
student greeters will be at doors at 16:30.

▪▪ Change location: Instead of auditorium, now in room
adjoining conference room
▪▪ Ask if he can join for drinks/reception following pre-

sentation
Now that you’re done your volunteer job for the Career
Day, it’s time to start preparing to attend yourself. One of
the things we’ll look at in the next chapter is starting con-
versations and small talk.

SKILLS BUILDING – SMALL TALK, NETWORKING
You know a little bit about Mr Wilmsen, and since your goal for Career Day is getting an interview with him at Royal
Grands, start brainstorming some things you can discuss with him in English when you meet him:
If you're struggling, search online for "small talk topics"
You’re prepared, it’s Career Day, and it’s time to sit back, listen, learn, and network!
40 | 62
Action
Unit summary
1. Find out which companies will be represented at
This unit extends the ideas we started in unit 1 by
the next Hochschule Fresenius Career Day (or
taking the motivations explored in the first unit and
which ones were represented at the last one).
connecting them with jobs and companies. We also
2. Pick one company from the Fresenius Career looked at some of the important differences in small,
Day list you would be interested in working for. medium, and large global companies and what peo-
Research that company and then write three ple inside those companies do as part of their jobs.
questions you would like to ask the company This unit sets the stage for the next ones: looking
representative at the next career day. more closely at the hiring process, both from the
candidate perspective and the HR perspective, and
learning how to communicate on the job and find
your way in today’s business world.
Specifically, in the next chapters we explore the fol-

lowing topics:
Summary ▪▪ How to successfully apply for a job

▪▪ How to use English in your daily work
In this chapter, we did several things related to jobs,
companies, and language: ▪▪ How to deal with business travel
▪▪ Expanded our business English vocabulary

▪▪ Looked at how to choose the right prepositions
and how to write dates
▪▪ Examined how two different companies are
organized and collected important information
about each of them
▪▪ Looked at how to talk about future meaning
▪▪ Learned about some of the differences in com-
pany organization and size, including SMEs, and
the pros and cons of each
▪▪ Reviewed how to make comparisons
▪▪ Looked at who does what within a company and
which responsibilities different company depart-
ments have
▪▪ Learned about e-mailing and practiced writing
e-mails
▪▪ Learned how to give directions
▪▪ Got a preview of what a career fair is like and
how to prepare for it

Personal dictionary
adjoining
assume sth. (to)
attend sth. (to)
auditorium
blue chip
buzzword
conference call
confirm (to)
confirm (to)
confusion
conglomerate
contribution
convenient
current (adj.)
cutting-edge
day-to-day
diverse
employer
entire
exception
42 | 62
exchange sth. (to)
exchange-listed
excuse
expansion
fast-growing
fewer than
forward slash
founded
hesitate (to)
hook-up
independent
insight
judgement
lean
likely
line of business
look sharp (to)
miss out (to)
needs
on track

pace of change
paper clips
parking garage
plenty
pointer
polished
prediction
presenter
pro-and-con list
product line
profitable
projector
provided
quite
reach sb. (to)
receptionist
representative
services
show off (to)
staffing
44 | 62
strategy consultant
target
threat
time block
trusted
turnover
vendor
volunteer
accomplishments

Answers
CAREER FOCUS (p. 11)
A) Job description: Marketing and PR Manager
B) Job description: Strategic Accounts Manager
C) Job description: Strategy Development Consultant
MATCHING TASK (p. 12)
JOB DESCRIPTION MEANING
1. best practices b) a method or approach that consistently produces positive

results
2. brand equity e) the value of a well-known name
3. buy-in c) getting others to accept and agree to an idea
4. department head d) the leader of a team, division, or other group within a

company
5. target a) a goal, objective, or other measure of achievement
6. to benchmarks (sth.) f) to identify external measurements of success or

achievement
7. to generate g) to produce or bring in
46 | 62
LANGUAGE AND GRAMMAR (p. 13)
Come one,

at 15 March 2017! This is your chance to meet
over 30 employers on one place. Save the date
dreams!
Where: HS Fresenius Köln on the Atrium and Lobby
When: 15 March 2017 starting in 8:00
Register: Save time, don’t wait at line:


www.hs-fresenius.de/career-day.

We’ll see you in March!

The film starts at 19:00.
How many people are in line (queue [UK])?
I’m going to see her on Monday.
The wedding is on June 16th.
Come one,

on 15 March 2017! This is your chance to meet
over 30 employers at one place. Save the date
dreams!
Where: HS Fresenius Köln in the Atrium and Lobby
When: 15 March 2017 starting at 8:00
Register: Save time, don’t wait in line:


www.hs-fresenius.de/career-day.
48 | 62
SKILLS BUILDING (p. 20)
1. ‘Michael Wilmsen.’
2. ‘Hello Mr Wilmsen. This is Maria Silva from Hochschule Fresenius and I’m calling to
briefly discuss your participation in the upcoming Career Day event at the university.
Is this a good time to talk? It should only take about five minutes.’
3. ‘Hello Ms Silva. Absolutely, now is just fine.’
4. ‘Great. Let me just start by confirming the date, time, and location. The event will
take place on March 15th from 8:00 a.m. until 4:00 p.m. at the Hochschule Fresenius
Atrium in Building 4c. There is underground parking paid for by the university. You
can pick up your badge and welcome information just outside the Atrium entrance
and you’ll be speaking about Royal Grands and your position at the company. Is all
of that clear?’
5. ‘That sounds correct to me. A couple of questions: First, will there be a projector and
computer that I can use for my presentation?’
6. ‘Yes, the room where you will present is a lecture hall with seating for 150 people,
there will be a large display monitor, and you will have a microphone headset.’
7. ‘Okay, good to know. Thank you. Finally—and most importantly—when am I spea-
king?’
8. ‘Good question! You will present from 11:30 a.m. until 12:30 p.m. and you will have
15 minutes to prepare before you present.’
9. ‘Very good to know. Thank you for all the information and help.’
10. ‘It’s my pleasure. I will see you on the 15th and look forward to meeting you then.
Goodbye for now.’
11. ‘Goodbye.’

CAREER FOCUS (pp. 24-25)
(present/at the conference)
Positive: I'll present at the conference.

Negative: I will not/won’t present at the conference.
Question: Will I present at the conference?
(wear/suit and tie)
Positive: I will wear a suit and tie.

Negative: I will not/won’t wear a suit and tie.
Question: Will I have to wear a suit and tie?
(launch/new marketing campaign/spring)
Positive: My company will launch a new marketing campaign in spring.

Negative: My company will not/won’t launch a new marketing campaign in spring.
Question: Will my company launch a new marketing campaign in spring?
(have to/bring/USB stick)
Positive: I will have to bring my own USB stick.

Negative: I will not/won’t have to bring your own USB stick.
Question: Will I have to bring my own USB stick?
(be/at Career Day)
Positive: I will be at Career Day.

Negative: I will not/won’t be at Career Day.
Question: Will you be at Career Day?
50 | 62
SKILLS BUILDING – SPEAKING (p. 26)
Ms Good: May I speak with Ms Kristen Ferreiro, please? This is Helena Good calling from
the Hochschule Fresenius Career Services.
Receptionist: Yes, she’s expecting your call. I’ll transfer you now. One moment, please.
Ms Ferreiro: Hello Ms Good. How are you?
Good: Fine, thanks. Is this a convenient time to talk? I’m calling about the upcoming
Career Day event.
Ferreiro: Certainly. What can I do for you?
Good: First, I want to thank you again for agreeing to participate. We’re very excited to
have you attend and present. I just want to let you know that we would really appreciate
the opportunity to hear you discuss your day-to-day tasks, to give our students an insight
into what daily life is like for a strategy consultant. Many of our students have a hard time
understanding how some of the job descriptions they read translate into real life situations.
Ferreiro: That sounds like a great idea. I would be happy to prepare my presentation on
this topic. How long should I plan on speaking?
Good: We’ve scheduled you for a one-hour time block starting at 2:30.
Ferreiro: Excellent. That will give me plenty of time to explore the theme. I assume there
will be a projector and computer hook-up?
Good: Absolutely. We use PCs here, so be prepared with a compatible USB stick if possible.
Ferreiro: That’s not a problem. I will bring one with me!
Good: I’m glad to hear it. One of our student volunteers will follow up with you to con-
firm all the details and please don’t hesitate to contact me if you have any questions. You
can reach me at 0221 123 23456. Thanks very much for your time. Have a nice afternoon
and I’ll see you on March 15th.
Ferreiro: Thank you and same to you! Bye.

I’d like to have an important job.

I’d like to have a more important job.
Sheila wants a big office.

Sheila wants a bigger office.
Whose laptop is old?

Whose laptop is older?
He has a serious approach to his work.

He has a more serious approach to his work.
I moved into a comfortable office.

I moved into a more comfortable office.
Jamie/be/happy/sister
Jamie is happier than his sister is.
David/work/independently/Sheila
David works more independently than Sheila does.
Their team/finish/projects/quickly/our team

Their team finished/finishes their projects more quickly than our team does.
We/be/busy/last week
We are busier than we were last week.
John/manage/money/carefully/Thomas
John manages his money more carefully than Thomas does.
52 | 62
FILL IN (p. 33)
CEO
Human Operations,
Strategy and
Corporate Resources, Sales and Technology,
Business
Communication Personnel and Marketing and
Development
Training Sustainability
(4) Planning staffing

(5) Setting targets (3) Deciding which (1) Choo-
(2) Creating a needs for the
for account mana- locations and sing vendors
public-relations next three years,
gers, coordinating product lines are for supplies,
campaign for the identifying talent
advertising campa- ready for expansion purchasing new IT
company, drafting gaps and hiring
igns, attending and growth, systems, develo-
press releases, needs, coordinating
trade fairs and identifying risks and ping energy- and
talking to reporters recruitment fairs
conferences to threats, identifying water-efficiency
and writers and contact with
meet with clients competitive trends plans
universities
(c) Change (f) IT Manager

(i) Press and (e) Director of (a) Alliances
Management and Systems
Media Liaison Advertising Coordinator
Coordinator Administrator
(d) Continuing (l) Strategic (b) Analytics

(j) Publications (g) Logistics
Education Accounts and Data
Director Manager
Manager Manager Director
(o) Webmaster (m) Strategy (h) Manager

(n) Trade Fair
and Brand (k) Recruiter Development of Facility
Coordinator
Equity Manager Consultant Planning

CAREER FOCUS (pp. 36-37)
Ms. Good: Thank you very much for agreeing to speak to us today about what it’s like to
work day to day as a Marketing and PR Manager, Mr Schulz.
Mr. Schulz: My pleasure. Thank you for the opportunity.
Ms. Good: I wonder if you could start by giving us an inside look at one day in your job, to
help students understand how the job descriptions they read translate to the daily tasks
of a Marketing and PR Manager.
Mr. Schulz: Absolutely. I start my day at home at 6 o’clock by scanning my news searches
for any stories related to NMM companies, to see if I have to respond to any stories for the
day. As I’m on the way to the office, I have a conference call with my team, which includes
several assistants and an associate manager. I’m usually in the office by 7:30 to catch
up on emails and check in with my team on projects they’re working on and whether they
can meet their deadlines. At 10 o’clock I start making phone calls to news writers and
editors to find out what is going on in their world, what stories they’re working on, if I can
provide them with any contact information or assistance. At noon I usually have lunch
with writers or editors or with other members of the senior management team to find out
what they’re working on and whether there are any stories or information I can use as
part of my work. In the afternoons I sometimes sit in on media or investor interviews with
our senior staff or managers or provide brief trainings and seminars on giving interviews.
Finally, in the late afternoon and evening I make more phone calls to editors and journalists
to offer them stories about what’s happening at NMM that they might be interested in and
arranging interviews and promotional material for our upcoming season.
Ms. Good: Thank you very much for the comprehensive description of your daily work!
One last question before we go: What would you say is the most important skill you use
on a daily basis?
Mr. Schulz: Listening! My job is to both listen to the management team and the journalists,
writers, and editors that I talk to every day. I’m always listening for their needs to see if I
can provide them with information that fits with what they’re working on. Also, a lot of my
job involves understanding what is happening throughout the organization, so for my job,
I need a good set of ears!
54 | 62
LANGUAGE AND GRAMMAR – COMPARISONS (p. 38)
I did very well on my exam (> Linda).

I did better on my exam than Linda did.
He is a bad tennis player (< Luis).

He is a worse tennis player than Luis is.
They did badly on the exam (< other class).

They did worse on the exam than the other class did.
She is good at her job (> Tara).

She is better at her job than Tara is.
The sales team's results were bad (< finance team).

The sales team's results were worse than they were for the finance team's.
We’re well prepared for the meeting (> counterparts).

We’re better prepared for the meeting than our counterparts.

Further reading
McCarthy, M. & O’Dell, F. (2005). English Collocations in Use. Intermediate. How words work together
for fluent and natural English. Cambridge u. a.: Cambridge University Press.
Mish, F. C. (Hrsg.). (2012). Merriam-Webster’s collegiate dictionary (11. Auflage). Springfield, MA:
Merriam-Webster.
Murphy, R. (2012). English Grammar in Use. A Self-Study Reference and Practice Book for Interme-
diate Learners of English (4. Auflage). Cambridge u. a.: Cambridge University Press.
Murphy, R. (2015). Essential Grammar in Use. A self-study reference and practice book for elementary
learners of English (4. Auflage). Cambridge u. a.: Cambridge University Press.
56 | 62
Figures
── Figure 01: Business cards 11

── Figure 02: Flyer Career Day 13

Tables
── Table 01: Forms and examples 23

── Table 02: Comparisons 31
── Table 03: Comparatives 38
58 | 62
Image sources
Cover picture shutterstock | Blueguy

Chapter picture 1 shutterstock | Roman Motizov
Flyer Career Day shutterstock | Sergey Nivens
Chapter picture 2 shutterstock | ESB Professional

Imprint
HERAUSGEBER
Hochschule Fresenius online plus GmbH

Limburger Str. 2 65510 Idstein Germany
T +49 06126 9352-0 F +49 06126 9352-10
studymag@onlineplus.de
Weitere Informationen finden Sie unter:
onlineplus.de
VERWALTUNGSSITZ UND RECHNUNGSANSCHRIFT
Im MediaPark 4d 50670 Köln Germany
RECHTSTRÄGER UND SITZ DER GESELLSCHAFT
Limburger Straße 2 65510 Idstein Germany

Amtsgericht Wiesbaden HRB 28239
GESCHÄFTSFÜHRUNG Prof. Dr. Julia Sander
EINE HOCHSCHULEINRICHTUNG DER
Hochschule Fresenius gemeinnützige GmbH

Limburger Straße 2 65510 Idstein Germany
Amtsgericht Wiesbaden HRB 19044
ABBILDUNGEN www.freepik.com
VIDEOS www.shutterstock.com | PlusONE
SCHRIFT Vollkorn www.friedrichalthausen.de (Friedrich Althausen)
DRUCK printaholics GmbH 51674 Wiehl
VERSION hsfolp_M011_L2_worldofwork_v1.01.indd_161216.0825
Der gesamte Inhalt des vorliegenden Studienbriefes (Texte, Bilder, Grafiken, Design usw.) – im Weiteren studymag
genannt – und jede Auswahl davon unterliegt dem Urheberrecht und anderen Gesetzen zum Schutze geistigen
Eigentums der Hochschule Fresenius online plus GmbH oder anderer Eigentümer. Jede Verwertung außerhalb
der engen Grenzen des Urheberrechts ist ohne Zustimmung des Eigentümers unzulässig und strafbar. Dies gilt
insbesondere für Vervielfältigungen, Übersetzungen, Mikroverfilmungen und die Einspeicherung und Verarbeitung
in elektronischen Systemen. Zuwiderhandlungen werden zivil- und strafrechtlich verfolgt.
Die Wiedergabe von Gebrauchsnamen, Handelsnamen, Warenbezeichnungen usw. in diesem studymag berech-
tigt auch ohne besondere Kennzeichnung nicht zur Benutzung solcher Namen im Sinne der Warenzeichen- und
Markenschutz-Gesetzgebung. Sämtliche verwendete Marken sind Eigentum der jeweiligen Rechteinhaber.
Die Hochschule Fresenius online plus GmbH, ihre Autorinnen und Autoren sowie Dozentinnen und Dozenten
haben höchste Sorgfalt bei der Erstellung des vorliegenden studymags angewandt. Dennoch übernehmen sie
keinerlei Verantwortung oder Haftung für Richtigkeit oder Vollständigkeit sowie eventuelle Fehler oder Versäum-
nisse innerhalb des studymags. Die Inhalte und Materialien werden unter Ausschluss jeglicher Gewährleistung zur
Verfügung gestellt.
60 | 62
COGNOS Competence Group

World of Work - v1.01

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

World of Work - v1.01

Uploaded by

Copyright:

Available Formats

10

ONE FOR YOU, 18 THE HUNT FOR 29 BIG, SMALL, AND

The world of work

Marc Abernathy has been training, writing and editing

Multinational. Strategic Accounts Manager. Start-up.

These are just some of the types of companies and job

The world of work is changing fast, and there’s no indica-

In this unit, we look at how companies are organized, who

„Let’s get started.

Hochschule Fresenius onlineplus | The world of work 5 | 62

Throughout the text, you'll see these icons. Here's a

Match items from one column to items in another

Is used for general tips or to give recommenda-

macht Freu(n)de und

Hochschule Fresenius onlineplus | The world of work 7 | 62

INTRODUCTION 5 1 ONE FOR YOU, 2 THE HUNT FOR

WERDEN SIE TEIL

Verbinden Sie sich mit

Oder mailen Sie uns:

Hochschule Fresenius onlineplus | The world of work 9 | 62

Networking. It’s a current

Marketing and PR Manager, Strategic Accounts Mana-

NMM NewMediaMunich ▪▪ Create and implement comprehensive program to

Answers can be found in the appendix.

Hochschule Fresenius onlineplus | The world of work 11 | 62

JOB DESCRIPTION MEANING

1. best practices a) a goal, objective, or other measure of achievement

2. brand equity b) a method or approach that consistently produces positive results

3. buy-in c) getting others to accept and agree to an idea

5. target e) the value of a well-known name

6. to benchmarks (sth.) f) to identify external measurements of success or achievement

7. to generate g) to produce or bring in

Answers can be found in the appendix.

Since it’s quite likely that you are studying at HS Fresenius

Career fairs offer you a chance to make new contacts, to

1. December 5th, 2016 (US)

How to prepare: Bring a copy of your current,

If you're having trouble finding the mistakes, see the

Hochschule Fresenius onlineplus | The world of work 13 | 62

▪▪ 12 p.m. is 12:00 (noon) Be aware that Zeiten or Zeitform in German is not

Have you been keeping up your personal dictionary?

WORDS/PHRASES DEFINITIONS/TRANSLATIONS EXAMPLE SENTENCE

encounter sth. (to)

exchange sth. (to)

look sharp (to)

miss out (to)

show off (to)

Prepositions are tricky, and the combination of in, at, and

Hochschule Fresenius onlineplus | The world of work 15 | 62

Now that you’ve had a bit of practice with prepositions,

We’ll see you March!

come all to the HS Fresenius Career Day event

Where: HS Fresenius Köln the Atrium and Lobby

When: 15 March 2017 starting 8:00

Register: Save time, don’t wait line:

How to prepare: Bring a copy of your current,

Answers can be found in the appendix.

Career Services needs your help with another job:

Hochschule Fresenius onlineplus | The world of work 17 | 62

There’s no excuse anymore for

Where is their headquarters located? Where is their headquarters located?

Hochschule Fresenius onlineplus | The world of work 19 | 62

Now that you know a little more about media compa-

1. best practices a) a goal, objective, or other measure of achievement

2. brand equity b) a method or approach that consistently produces positive results

3. buy-in c) getting others to accept and agree to an idea

5. target e) the value of a well-known name

6. to benchmarks (sth.) f) to identify external measurements of success or achievement

We’ll see you   March!

Where: HS Fresenius Köln   the Atrium and Lobby

When: 15 March 2017 starting   8:00

Register: Save time, don’t wait   line:

Now that you know a little more about media compa-  