Target Market:

Mr. Launch Pizza target markets may consist of the following groups:

BABY BOOM GENERATION (age 35-59) is married with children; college educated; homeowner;
tend to stay in their home rather than multi-family properties; household income $50,000-
$75,000; and seeks spacious living.

AFFLUENT (age 30-45) are married; college educated; growing at a much faster rate than the
total number of U.S. households; and currently represents more women and minorities than ever
before.

GENERATION X (age 24-37) well educated; married and raising children; buying our first homes;
climbing up the corporate or entrepreneurial ladder.

GENERATION Y (age 10-24, born 1977-1995) is more ethnically diverse and is experiencing
tremendous growth in spending power. "They will have careers and enough disposable income
to afford luxuries for themselves and our homes."

Nevertheless, anyone can be a Mr. Launch Pizza customer.

Customer Profile:
CUSTOMER PROFILE

Age 9 – 65 y.o

Gender Male, Female others.

Level of Some high school, high school,

Education some college, undergraduate or
postgraduate

Occupation Office jobs, hospitality, work

outdoors, medical,
construction/labor, self-employed,
etc.

Social Level High, medium, low

Household Single, Married Couples (with or

Composition without children), Single Parents,
Unmarried Couples (with or without
children)
Competitor Profile:

Alberto\'s Pizza is a Cebuano pizza company that traces its humble beginnings at B. Rodriguez
St., Cebu City across Vicente Sotto Memorial Medical Center hospital in 2008.

Alberto’s Pizza belongs to the restaurant category of the food service industry. The food service
industry comprises those businesses, institutions, and companies responsible for any meal
prepared outside the home. This industry includes restaurants, pubs, bars, school and hospital
cafeterias, catering operations, and many other formats. Generally, this industry caters to no
particular group of consumers because food is a basic need. Though there are food service
industries that provide for a specific group of customers, or follow a niche market. In the global
perspective, the food service industry is broken down into three categories, namely: counter
service, table service, and gueridon service. Counter service (bar service) is a form of service in
restaurants, pubs, and bars where food or drinks are ordered at the counter. Customers may
take-out the food, or carry it to a table, or eat at the bar, using chairs or stools provided for the
purpose.