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Learning from Aesthetics
Old Masters and New Le:
Ons
Grant H. Kester
In the Aesthetic State everything—even the too! which serves—is
2 foe citizen, having equal ights with the noblest and the mind,
which would force the patient mass beneath the yoke ofits pur
poses, must here fst obtain its asset.
Friedrich Schiller, On the Aesthetic Education of Man, 17921
T hae essays inthis issue of Art Journal explore some of the
‘complex meanings generated by the concept of the aes
thetic within contemporary art and culture. The contribu
tors pursue the aesthetic through a range of sites and domains
from the sivered corpse of Joseph Jemigan floating inthe ether of
cyberspace, tothe multimedia spectacle of the Holocaust Memo-
lal useum in Washington, D.C. tothe creation of walsized di
ital montages in London's Docklands. There is a common interest
‘throughout in expanding the conceptual scope of the aesthetic
beyond the sanctioned domain of the soltary artist and work of
art to include a range of practices and conditions that inform
everyday We
“The idea for this issue began with my interest in the much
heralded “retum™ to beauty in art making and art erticsm a few
years ago. This movement was catalyzed by Dave Hickeys infu
tential book The invisible Dragon: Four Essays on Beauty (1953)
and soon grew into a torrent of interviews, special issues of maga
Zines, and assorted commentaries* Hckey's book, and the general
Interest in beauty that followed from i, did much to refocus the
attention of artist, erties, and art historians on the sensual and
somatic dimension of aesthetic experience, which had been
neglected under the arid regime of the “anti-aesthetic.” In
responding to this neglect, however, many of the proponents of
beauty seem to have abandoned in turn some of the valuable
Insights into the contingency of the aesthetic provided by critical,
theory and postmodern act practice during the lat decade and a
half. Thus the “ground” of beauty, as Peter Ounn and Loraine
Leeson have nated, has all too often been ceded to those who
speak on behalf of the body and the aesthetic from a highly trad
tional, and in some cases even conservative point of view! The
essays heroin seek a return to the aesthetic that preserves it fll
complexity asa cultural, poltical, and sensual form of experience
‘This has led many of the contnbuters to reexamine the origins of
the aesthetic in early moder philosophy. What they have found
there is a concept of aesthetic knowledge that is rooted in both
the private body and the body politi. In fact, itis in the very
nature of the aesthetic that itis located at the intersection
between the experience of subjective autonomy and the subject
positions provided by a dominant culture
Hickey’ book did much to reignite interest inthe powerful
visual experience provided by the work of at, but his argument
loses its focus at precisely the point at which this experience
engages with broader forms of discursive knawledge and public
subjectivity. Hickey begins his book by evoking a nightmarshly
(Orwellian scenario in which a politically correct thought police
dominate a well-funded network of “alternative” att spaces. This
liberal elite, painfully out of touch with the vox popull of good
old-fashioned bodily experience, have shackled the subversvely
beautiful art object in the basement in order to satisty their
fiendish desire to improve and infantilze the museum-gomng pub-
lic. Hickey establishes a curious parallel between the altemative
arts sector and the word of private galleries and auction houses.
Thus, a “massive vil service" of arts administrators in charge ofa
vast apparatus of "publicly funded” exhibition spaces is juxt
posed to a “handful” of beleaguered dealers and gallery owners,
who, if somewhat too ready to “nibble canapés on the Con:
are at least honest about their relationship to the market
corde,
and are more than willing to embrace the ambiguous pleasures of
aesthetic desire“ The fact that this characterization could be per
suasively advanced at atime when iterally dozens of nonprofit
exhibition spaces, publications, and media centers were being,
forced to close owing to drastic funding, cuts and conservative
political attacks suggest the emotional power of Hickey's underly
ing message for mary inthe at world
Hickey’s essays deploy all the accouterments of classic
bbohemianism: “the strect i a persistent point of reference, along,
with sneering relerences to scandalzed “church ladies." We find
him rifling through Mapplethorpe's “X" portfolio in 2"
dealer's penthouse,” oF evoking the origins of Mapplethorpe’s
‘cokework in "smoky, crowded rooms with raw brick walls [and] saw=
horse bars."® Hickey poses as a kind of etic provocateur, uring
his “outrageous” epithets atthe indifferent monolith of the art,
establishment” At the center ofthis avant-garde mise en scene is
the artwork that magically eludes any deadening “institutional”
rmeciation to strike up a direct and spontaneous relationship with
the viewer. This exchange may take place in a Manhattan pent-
house or in a smoke-filed bar but it certainly can’t occur in a
lacial "postmodern ice box."* Just what would a work of art out
side of some form of institutional mediation look Ike? And how
would we recagnize it? Its the “thetoricl” power of the artwork
that marks it off from other cultural objects, according to Hickey;
its suasve ability to bring us into direct contact with a radically dif-
ferent set of values or model of subjectivity?
(On the one hand, by embracing “dangerous” or “trans.
gressive” art that is wilfully indifferent to its oven cultural respon:
sibilities, Hickey wants to reject what he views as the liberal
ddo-goodism of an engaged art that treats the viewer asa child to
be educated. At the same moment Hickey cannot entirely aban:
don the Enlightenment tradition, which insists thatthe aesthetic
hhas a moral function, it nat necessarly a moral intention. He pos:
tulates the experience of beauty as an unfolding cognitive opera
tion in which we are first drawn in and made receptive by the
sensory pleasure of beauty, and then confronted with the presence
of a radically diferent subjectivity (e... Mapplethorpe’s renegade
sexuality.” Thus the artwork Is an expression of the artist's own
“moral and political construction ofthe visual world” that he com:
‘mubicates to the viewer through techniques of beauty that excte
‘visual pleasure." Rather than simply defending the value ofa pri+
vate aesthetic pleasure, Hickey is concemed to identify some rela
tionship between “private desire" and “public virtue." It snot
the fact that art might have a moral/pedagogical function that
Hickey objects to, but rather the means by which this function Is
‘exercised on the viewer. Thus aesthetic experience destabiizes our
sense of identity and leads us to an “anxious” consciousness that
's appropriate to the poltical condition of contemporary society
‘After undergoing an aesthetic experience, the viewer's subjectivity
's transformed in such a way that he or she becomes a more capa
ble participant in “democratic” discourse." The beautiful artwork
induces a kindof therapeutic itertarianism, forcing the viewer to
make “moral decisions” without recourse to cultural or political
absolutes. This is, unfortunately, the point in Hickey's analysis
that is most ambiguous. How does he define democracy? What
form of agency do his “anxious” subjects exercise? What is the
relationship between the privatized and physical aesthetic
lencounter and discursive knowledge?
Its precisely this ambiguity that links Hickey's account of
beauty to @ newus of questions about the aesthetic that stretches
back over two centuries to the writings of such figures as Kant,
Lessing, Shaftesbury, Hutcheson, and Hume. The following,
essays seek to bull on, and also complicate, the questions of aes=
thetic experience that have been raised by Hickey and others dr-
ing the last few years. At the same time they seek to establish a
critical rapprochement with the "return to the aesthetic in con-
temporary philosophy and critical theory. Thus we might consider
Hickey's embrace of beauty in relation to recent work by such
scholars as Howard Caygil, David Wellbery, Luc Ferry, D. N.
Rodowick, Susan Buck-Morss, and Terry Eagleton, among others.
Here the "return" tothe aesthetic is precisely an attempt to recap-
ture a broader understanding of the term, prior to its specification
to the experience ofthe work of art in the nineteenth century. For
Kant the term “aesthetic” Is used in both Critique of Pure Reason,
to refer to priori sense-based experience, and Critique of Judg-
‘ment, to refer to a disinterested “reflective judgment” epitomized
by the experience of “taste."”” Although Alexander Baumgarten,
who coined the term “aesthetic” In his ReHlections on Poetry
(1735), was concemed with questions of art making (specifically
poetic), he also defined the aesthetic in terms of somatic experi-
fence ("the science of sensory cognition”) rather than beauty per
se.” The aesthetic aso functions within Enlightenment philosophy
(and ater inthe work of Hegel as apolitical figure for the relation
Ship between the individual subject anda soca totality, such as the
state." Ibis this political dimension of the aesthetic that is exam-
Ined by Greig Crysler and Abidin Kusno in their reading of the
Holocaust Memorial Museum and its construction of a national
subject on the bass of a process of bodly identification
aWe can identity both a poitcally symbolic aesthetic and a
somatic aesthetic; an aesthetic predicated on public discourse and
an aesthetic predicated on bodily knowledge. Or rather, as | have
suggested above, we might say that the aesthetic s located pre
cisely between these two points. The complex postion ofthe aes
thetic originates in the political and epistemological crisis brought
about by the erosion of monarchical and religious authority and
the accession ofthe bourgeoisie to political power during the eigh
teenth century. These two events threatened to sunder the sign-
tying chain of divine right. The social cohesion provided by the
feudal system (albeit often by force) was dissolved. But what
would take its place? What power could hold the social order
together? This question became even more pressing under the
impact of the rising market economy in which traditional forms of
social organization were subjected to what Marx desctibed as the
“everlasting uncertainty and agitation” created by capitalism.”
‘Much of the philosophy ofthe Enlightenment can be read simulta
neously as a.critque of absolutism and as a search fora new epis-
temoogical foundation to replace it. From Lord Shaftesbury’ je ne
sais quoi to Adam Smith’s “invisible hand,” philosophers were
obsessed with uncovering some principle that could bring har
mony and coardination to the complex play of interests and
classes that made up eighteenth-century European socal order
The aesthetic emerges with such urgency during the elgh-
‘teenth century because it promises to reveal a (noncoercve)cogni=
tive ground that can guarantee a universal standatd of judgment. It
's through this “anthropological ontology" that Kant discovers a
prior unity that can resolve the contradiction between subjective
‘experience and objective judgment. As Kant notes:
The cognitive powers brought Jato play by (aesthetie) presenta
tion are in tree play, because no determinant concept restricts
thea to a particular rule of cognition... This state of tree play of
the cognitive powers, accompanying a presentation by which the
‘object is given, must be universally communicable; for cognition,
the determination of the object with which given presentations
are to harmonize in any subject whatever) s the only way of pre
senting that hols for everyone.®
“The feeling of (body) pleasure that is produced by the coopera
tion of the imagination and the understanding is a signifier for
Kant of the underlying correspondence between the individual
subject and the “universal voice” (Kant’s variant of Shaftesbury’s
sensus communis oF "common sense"). It provides the calming
reassurance that we are, beneath it all (ar perhaps, above ital,
rational subjects and at least potentially capable of achieving a
political consensus by virtue of that fact that we all experience the
world through the same basic cognitive operations. The “common
sense (Gemeinsinn) achieved by aesthetic reflection evokes a
Utopian community in which our most personal and intuitive
responses tothe world around us are immediately validated by the
collective experience of our fellow eltzens. This “aesthetic state”
further presupposes the existence of a “pubic here” (premised
‘on what Kant defines as “publcity") in which free and open
debate among equals always results in an absolute but noncoer
‘ive consensus because each subjects able to overcome their own
petty diferences and judge from the vantage point of atranscen-
dnt greater good.””
‘Although Kant is concemed to differentiate aesthetic judg-
‘ment from moral juigment by virtue of its noninstumental or dis-
interested character, the very experience evoked by the aesthetic,
the intuition of a universal voice, clearly has moral and political
implications about which one could hardly remain inlfferent. ti,
after al, the aesthetic that claims to reconcile the purely subjective
‘experience of beauty with the “objective” conditions necessary
{or political discourse and will formation. The unresolved relation:
ship between the maral and the aesthetic in Kant’s philosophy is
‘marked by his recourse to a poetis of ambiguity. although theres
‘no causal relationship or “intrinsic affinity” (innere Aftintat)
between morality and taste, its nevertheless the case that our
sense of beauty is provided with a form of moral “guidance”
(Geleitet, a word that also has the connotation of a military escort
TAK298)). Thus, despite Kant’s insistence on the neutrality of aes-
thetic judgment, there is clearly an active moral and pedagogical
clement at work the aesthetic “teaches us to ike even objects of
sense freely” (AK3S4), and in the act of experiencing beauty we
are conscious of the fact that our mind is “being ennobled”
(Weredlung (AK353))*
‘This ambiguity between the moral and the aesthetic is char-
acteristic of what philosopher Anthony Cascardi has termed the
tradition of “aesthetic iberalim.”2* It also marks Hickey's account
‘of a “thetorcal” beauty There are two components of Hickey’s
analysis that are of particular relevance here, Fist i his commit
‘ment to the “work of art” asa specifically privileged vehicle for
inducing an “aesthetic” awareness, defined as a mode of cogni-
tion that provides a conduit between somatic experience (the felt
pleasure of Beauty) and a ground for intersubjec
tion, This conduit itself has a highly developed symbolic value,
and, although it soften only vaguely defined, ttypieally makes
reference to some form of social or political consensus (in Hckey’s
‘case “democracy”). Second, the experience of the work of arts
understood as a paradigm for the construction of an exemplary
subjectivity. This i an essentially private encounter between the
Viewer (defined as a monadic subject) and the artwork (as the
‘material expression of another monadic subject), which must
remain free of any external "mediation." It is this belief in an
Lunmediated, and essentially private, encounter that allows Hickey
to ignore any contextual distinctions between, for example, the
market conditions of the gallry sector and the market conditions
of the nonprofit “altemative" arts sector2” We might contrast ths
with the intorest shown by the contributors herein collaborative
‘modes of production. sil Casi and Maria DeGuzrsén, for exam
ple, organize their projects through “collaboration agreements”
among their friends and colleagues. They write: “These agree-
‘ments and our praxis of collaboration are for us a means to inter
vene in the persistent myth of individualism that lies behind 0
‘much of U.S. culture's rhetoric of community and consensus, Fur-
thermore, through this process of collaboration we attempt to
contest the aesthetic fetish of the authorial trace central to theinstitutions of eonnoisseurship and the image market * Peter
Dunn and Loraine Leeson descibe their practice as the result of “a
transformation through critique, collaboration, and communica:
tion fin which)... social and visual processes [are] inextricably
linked... the work forms a lens that creates a focal point inthe
energies of transformation. Desire focused is passion, and what is
socialized passion but aesthetics?
‘The political dimension of the aesthetic is explicit in the
work of Schiler as well as Hegel. Their concern is not merely with
works of art, but with politcal and cultural subjectity on a broad
socal scale. In On the Aesthetic Education of Man (1793), Schiler
provides a prescient diagnosis ofthe effect of a market-based sos:
ety in which “material needs reign supreme and bend a degraded
humanity beneath their tyrannical yoke.” Its a society in which
"we see not merely individuals, but whole dasses of men, devel-
‘ping but one part of their potentialities, while of the rest, asin
stunted growths, only vestigial traces remain.” The effect of this
society is to fragment and divide human nature, chiller advocates
a therapeutic turn to the aesthetic to “restore... the totality of
ur nature." Aesthetic knowledge has the redemptive capacity
to imagine and figure a more holistic and humane set of social
relations. The aesthetic can be taken as an implicit ertiism of the
existing social system, which has failed to realize the utopian
potential contained inthe relationship between viewer and art-
work: However in order to achieve this perspective the aesthetic
‘must stand “outside” existing society.
In his Philosophy of Right Hegel uses the concept of aes-
thetic distance to describe the function ofthe state asa “diner
ested” observer, attending not to the “various parts” of society
but tothe larger patterns formed by the interrelationship of these
parts, and uitimately to society at could be, rather than as its
This is the utopian moment of the aesthetic as that mode of
knowledge that can transgress evsting boundaries of knowledge
and transcend the here and now to envision a more just ard equi
table society. The aesthetic grasps the complex totality of social
relations and is thereby able to recognize the effect of the market
in gonerating systematic inequalities. it combines both a unique
form of knowledge and a desie for social improvernent. Our per-
caption of works of art here and now allows usto glimpse the pos-
sibility of an Ideal future in which all of our socal relationships
would allow for the simultaneous and noncoetcive expression of
the individual and the universal. The aesthetic functions as a token
(to be redeemed at some unspecified future date) of a more inte:
arated relationship between life and labor, and as 2 symbolic
‘embodiment of a world that could be.
The aesthetic strkes a Faustian bargain, hawever, which
allows itto think utopia but only atthe cost of never being able to
‘ny to bring it about. As Sehiler wrote in 1793;
‘is in the vrorld of semblance alone that tthe artist possesses [a]
Sovereign righ. jo the insubstantial realm of the imagination, and he
possesses it there only as long as he scrupulously refrains fam pred
‘eating real existence ofitin theory, and as long as he renounce al
‘dea of imparting real existence through itn practice ®
Even as he refuses practical engagement, however, the arlist i
compensated by the transcendent power of the aesthetic, The
artist emerges as the ideal “dsitorested subject af modern iser-
alsm, able to shed the cultural aecouterment of a specific identity
and to speak in and through a universalzed aesthetic experience.
In the case of Hegel’ analogous political reading of the aesthetic,
‘while the state i able to recognize the deleterious effects of the
market, he refuses to grant i the authority to challenge the pre-
eminence of the market dynamic in determining social relations
‘The state can abserve, and even judge, civil society from the van-
tage point of teleological social progress, but itis prevented from
realizing ths progres through any practical intervention in matiket
forces. For Hegel, the market retains the status of an envitonment
In. which the play of forces between consumer and producer and
‘ovmner and worker proceeds in 2 "naturelike” way and must be
insulated from state interference, Thus, though Hegel was sym-
pathetic tothe plight ofthe paor created by the market forces at
work in cvl society, he was at the same time reluctant to suggest
thatthe state should offer any large-scale program of aid to the
*penurious rabble" for fear of disrupting the moral economy of
‘capitalism in which success or failure in the market isthe sole
determinant of one’s well-being.”
For Hegel, the solution to the crisis of civil society isnot for
the “aesthetic state" to modify the actions of the market or to
challenge the centrality of property rights through any form of
public regulation, but rather to expand the boundaries ofthe mar-
ket itself, to open up new territories or frontiers to economic
‘exploitation. “The inner dialectic of evil sacety thus drves i,” as
Hegel writes, “to push beyond its limits and seek markets, and so
its necessary means of subsistence, in other lanl, which ae either
deficient the goods it has over-produced, or else generally back-
ward in industry * Colonization of "backward" lands by “mature”
Covi society is Hege’s solution.” Thus ifthe aesthetic state tran-
scends Gv society the state itself is subject toa regulatory prinei-
ple in the form of the market. Property, the "inner dlalectic" of
ul society ultimately “transcends,” and frames, the authority of
the state in Hegel's politcal economy. It is for this reason that
Hickey’s indifference to the specificity of market functions in fram-
ing aesthetic experience is symptomatic. The recognition that the
market makes sel felt in almost every cultural domain al too eas-
ily becomes an excuse to neglect the important cifferences that
pertain among these sites. And the rejection of the nonprofit ats
sector slides easily into an uncitical embrace of the glamorous
‘world of galeries. dealers, collectors, and auction houses.”
‘Aesthetic liberalism offers the image of a better life. But so
Jong.as the market retains its transcendent status in liberal politcal
theory, the tolos of a more just and equitable social order will
remain virtual, and the experience of a universal subjectivity will
‘emain the sole province of those who can afford it. Iti this teleo-
logical dimension that links the aesthetic judgment of the bour
‘geois subject and the poltical judgment of the liberal state. They
each embody Kant’s “finality without end” Ziveckmassigkeit
‘ohme Zweck) by “straining toward the end” that they are by defi=
nition prevented from reaching. Thus we are lft with the con-
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