Professional Documents
Culture Documents
Submitted to :
sir imran khan
Submitted by:
Sohail iqbal
Imran Nadir
Ahson Khalid
Selman Ahmed
Qaiser Abbas
Games as YOU imagine them to be.
Updated
Realistic
Big screens
Censored
Less payments
Music
Multiplayer
Problems of customers at home
Regular game crashes
Software updates
System compatibility
Huge internet bandwidth
Regular changes in computer components
Business Idea
The business idea is to start gaming zones at main
cities of Pakistan, first in Islamabad, then
Rawalpindi, Lahore, etc., to attract youth and
other game lovers. Game zone will provide an
electrifying and a never-before real gaming
experience for people who loves to play games.
Mission
To become number one in market
Customer satisfaction
Value proposition
Best gaming machines
Clarity
Graphics
3D Screens
Competitive Advantage
Weaknesses:
Threats:
Lack of experience business
Political and Economical instability
Price of games are high
New competitors
4 p’s of marketing
1 Pricing:
Full Day Package PKR 1000/= (any game)
1 Hour Package PKR 100/= (X-Box)
1 Hour Package PKR 200/= (PS-4)
1 Hour Package PKR 80/= (PC)
for members there is 50% discount on every game
2 place:
game corner is going to
open near Abpara market
3 promotion:
Marketing:
Posters
Universities/Colleges/Schools
Advertisement in News papers
Internet
Sports’ Clubs
TV and Radio
Products & Services
PC
PSP
Xbox
Play Stations
Nintendo Wii
Games
Shooting games
Strategy games
Sport games
Adventurous games
Features & Benefits
Gaming Atmosphere
Tuck Shop
Discount
Target Market
Children (above 12 years)
Adults
Sales
Packages:
Per token
Hourly tokens
Per day tokens
In future;
Monthly Packages
Yearly memberships
Possible Future Facilities/Service Delivery
Project Financing
Description Details
Project Cost
Total 24,03,800
Total 1,80,000
Furniture & Fixture Detail
Total 4,20,750
The Business System
Marketing
Resources Customers
GAME
Corner
Employees Income
Profit Expenditure
Sales Strategy:
Game Corner will have a board of notice with all the games that can be
played in company’s facility. Customers will reach each new version of
the game available (hottest games), and can easily reach any
improvements of Game Corner with posters and other marketing
channels. In other words, customers will be able to follow up
company’s offerings and choose the package that fits their demands.
Sales Forecast:
Game Corner’s projections show that the company expects to get 2000
customers in year 1, the number is expected to grow to 3,000 in year 2
and rise to 4,000 by year 3. A sharp increase in the number of customers
is expected to be driven by good gaming experience that will be
provided by the company.
Risks Evaluation:
Possible risks to this business could be the issue of replicating the
business model after the business being a huge success in the
market.
There are no big game premises like the business is planning to
work out in Islamabad There are small centers in big cities which
are more like browsing centers than a gaming Centre.
People`s interest as a solo-player, and affordability of the gaming-
equipment for home usage.
Managing as a new entrant in the market and succeeding
with price negotiations with the game releasing
companies for the consoles and licenses will be a
challenge.
After being successful in one big city as an entrant, it will
be a challenge to start another one before there are
competitors into the business in the new city. We think
that this business has huge advantage being the first
entrant in terms of turnover.
Even a slight twist in the financial operations could be a
risky option for the business.
business to choose.
Low cost