Investor Presentation

September 2010
 Safe Harbor
This presentation may contain forward-looking statements within the meaning of the Private Securities
Litigation Reform Act of 1995 about the Company. Forward-looking statements are statements that are not
historical facts. Such forward-looking statements, based upon the current beliefs and expectations of the
Company's management, are subject to risks and uncertainties, which could cause actual results to differ
from the forward-looking statements. The following factors, among others, could cause actual results to
meaningfully differ from those set forth in the forward-looking statements:

• Continued compliance with government regulations;

• Changing legislation or regulatory environments;
• Requirements or changes affecting the businesses in which the Company is engaged;
• Industry trends;
• Labor and personnel relations;
• Credit risks affecting the Company's revenue and profitability;
• Changes in the media and entertainment industry;
• The Company’s ability to effectively manage its growth, including implementing effective controls and
procedures and attracting and retaining key management and personnel;
• Changing interpretations of generally accepted accounting principles;
• General economic conditions; and
• Other relevant risks detailed in the Company’s filings with the Securities and Exchange Commission.
The information set forth herein should be read in light of such risks. CCME assumes any obligation to
update the information contained in this presentation.

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Executive Summary
 CCME is the market leader in television advertising on inter-city and airport express
buses in China. Annual passenger flow is over 1 billion
 Founded in 2003, CCME is one of the top ten outdoor media companies and one of the
top one hundred media companies in China
 CCME was listed on AMEX in 2009 and transfer its listing status to the NASDAQ Global
Selected Market in June 2010
Network Growth Financial Performance Growth
Inter-city bus Airport (million)
CAGR $120
22,339 135% bus
20,161 $100
55 70% $80
15,260 45 $60
10,053 38
$40
32
13 16 121% $20
1,126 8 10
436 6 $-
9
1 4 2006 2007 2008 2009 1H'10
2006 2007 2008 2009 Jun-10 Jun-10 Revenue ($ million) CAGR = 149%

# of Buses # of Bus Operators # of Regions Net Profit ($ million) CAGR = 208%

 Business Overview

 CCME operates an advertising media network targeting the travelling population

Network Target Audience

Inter-city Buses
• Connecting 1st-, 2nd-, • Average age 30 (majority male)
and 3rd-tier cities
• Travel for business or tourism
• Average journey time
• Mid-to-high income group
around 2.5 hours

Airport Express Buses

• Connecting airport to • PMEB group (Professional,
cities Management, Executives,
• Average journey time Businessman) is majority
around 1 hour • High education level
• High income and consumption
level group
Ad Format

 CCME provides three ad types: regular ad, embedded ad, theme ad

Regular Ad
• Broadcasting Frequency: 10 minutes
advertisement time slots after every 30 minutes By multiple ad
of programming formats, we
• Ad slot: 5, 10, 15, 30, 60 seconds • Provide multiple
• 20.5 minutes sold every month product selections
Embedded Ad • Provide tailor-made
•Broadcasting Frequency: blended in the 30 products and
minutes programming broadcast
services
•Type: channel entitlement, special joint
entitlement, screen switching entitlement, studio • Improve media
background entitlement reach and ad
•Ad slot: 5, 10, 15, 30, 60 seconds awareness
•6.7 minutes sold every month • Increase revenue
while ensuring the
Theme Ad 30 minutes
• Broadcasting Frequency: Broadcasted once when broadcasting of
the bus engine is turned on non-ad program
• Ad slot: 60 seconds
• 5 minutes sold every month
Sales Model
 CCME’s sales model is to further grow its agency sales channel, and
actively develop its direct sales channel
Sales Agencies • Clients who
• Over 30 agencies, 2-4 agencies in
purchase regional
each region (as of June 2010) media ads, such as
Aier Ophthalmology ,
• Cooperating for an average of 2.5 Haier and China
years Telecom provincial
Huhehot Beijing • All agencies are major regional subsidiaries
Tianjin advertising companies
Shijiazhuang • 21 minutes of
Changzhi Qingdao
• Annual media purchase contract, advertising time sold
Nanjing
monthly settlement every month
Hefei Shanghai
Chengdu Wuhan • Serve agents e.g., feedback on
Chongqing
broadcasting monitoring
Fuzhou
• Visit each agent 2-3 times per week
• Clients who purchase
Direct Sales Team national media ads,
Guangzhou
• 113 salespeople - stationed in 14 such as Industry Bank,
sales center (as of June 2010) Micoe, Alibaba
Agencies • Provides services to agencies, • 11.2 minutes of
Sales Centers meanwhile actively seeking direct advertising time sold
advertisers every month
Our target: to generate 50% sales from direct advertisers by 2013, while maintaining good
relationship with agencies
 Advertisers
 Our advertising clients are national brands mainly: food & beverage (F&B),
telecom and apparel sectors
Selected Advertisers Top Ten Advertisers
Rank 2009 1H’ 10
Brand Sector Ad minutes Brand Sector Ad minutes
1 China
CMCC Telecom 40.28 Telecom 60
Telecom
2 Coca cola F&B 36.33 CMCC Telecom 58.5
3 Unit-present F&B 36.08 Coca cola F&B 52.5
4 China
Telecom 36.08 Unit-present F&B 51.75
Telecom
5 Pepsi F&B 33.33 Pepsi F&B 49
6 Master Kong F&B 27.42 Eratat Apparel 41
7 Eratat Apparel 20.25 Xiduoduo F&B 39.5
8 Xiduoduo F&B 18.00 Master Kong F&B 35.25
9 GuJingGong F&B 17.83 GuJingGong F&B 29.5
10 Health care
Rejiaman 17.33 Seven wolf Apparel 28.5
Advertiser’s Voice products
Pepsi: China MediaExpress promotes our products to tier 2 cities and towns by its large scale inter-city bus network, which is
highly helpful to our sales expansion.
CMCC: China MediaExpress’ network penetrates large target audience precisely. It fits our products very well.
Lenovo: ChinaMediaExpress’ media cost is much lower than traditional media, which is the main reason that we chose CCME
 Large & Growing Customer Base
Communications / Electronics

Finance

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 Large & Growing Customer Base
Food / Beverage

Personal Care

8
 Large & Growing Customer Base
Apparel

Automobile

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 Large & Growing Customer Base

Other

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Media Advantages
 High media reach and ad awareness
 Media reach of inter-city bus TV advertising is 1.28 and 2.18 times higher as
compared to traditional TV intra-city bus TV advertising, respectively
 Media reach of airport bus TV advertising is 90%
 90% of surveyed passengers indicated that they have watched
advertisements displayed on airport bus TV
 Specific client - China Mobile ads: survey indicates that 82% of passengers have
watched China Mobile’s advertisements on CCME’s airport buses
CPM

 Low CPM CME inter-bus TV ad

Intra-city Bus TV Ad
 CME’s CPM of 15 seconds ad time
slot on inter-city buses was $0.5 Outdoor Ad
CME airport shuttle
(~RMB 3.5) in first half 2010, which bus TV Ad
approximates 3% of the CPM for local Building display
Ad
TV stations Traditional TV
Ad
Source: CTR research; management estimate
Inter-city Bus Network
# of inter-city buses Established national inter-city bus
media network
22,239
20,161
15,260
10,053
Inner –Mongolia

Beijing
2007 2008 2009 Jun-10 HebeiTianjin
Shanxi
Shandong

Jiangsu
# of regions covered Shanghai
Sichuan Hubei Anhui
Chongqing Zhejiang
Jiangxi
Fujian
2007
Guangdong
2008
2009
2010
Airport Shuttle Bus Network
# of airport shuttle buses Quickly expanding airport shuttle bus
media network

Beijing

Qingdao
# of regions covered

4 4 4 4 Changsha
Fuzhou
2 2
Guangzhou

As of June 2010
Jan'10 Feb'10 Mar'10 Apr'10 May'10 Jun'10 Expanded in Sept 2010
Bus Operator Co-operation Model
Copyright Comfortable
Economic Benefits
Program Environment
 Displays copyrighted  Provides stable supplementary  Provides various popular
programs and various CCME income to bus operators entertainment programs to
produced programs attract passenger’s attention

 Long-term relationship
# of buses by years of co-operation # of bus operators by years of co-operation
10,000 8,010 25 20 21
8,000 6,721
20
6,000 4,562 15 10
4,000 2,581 10 5 5
2,000 602 524 5 0
0 0
5 Years 4 Years 3 Years 2 Years 1 Year <1 Year 5 Years 4 Years 3 Years 2 Years 1 Year <1 Year

CCME has established partnerships with bus-operators organically or through acquisition

of operation rights, and are dedicated to build long-term win-win relationship
Technology Advantages
The video port is directly connected
Startup with with the power switch of electrical door
Vehicle lock on each bus, and the programming
starts when the bus engine is turned on.

When the bus enters the service and the

bus driver turns the engine off, the video
Memory will stop playing. The program and
Playing advertisement will resume as soon as the
engine is turned on again to ensure
continuity.
Mandatory Each advertising time slot is
Commercial programmed through a password
Breaks protected electronic chip.

Invalidation The broadcasting system is an

Remote automated system which does not allow
the driver to manually turn it off or fast-
Controller forward when advertisements are shown.

USB All programs and advertisements

Password uploaded in the broadcasting system are
Protection safely protected by a unique password.
 Historical Financial
Information
&
Current Capital Structure

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CCME Historical Income Statements

($ in million)
Periods ended YE08 YE09 YoY 1H’09 1H’10 YoY

Revenues 63.0 95.9 52% 37.8 98.0 159%

Gross Profit 37.9 63.0 66% 23.5 68.7 192%

Gross Margin 60% 66% 6% 62% 70% 8%

Operating Expenses (2.8) (6.4) 129% (1.9) (6.2) 226%

Operating Income 35.1 56.6 61% 21.6 62.5 189%

EBITDA 37.9 59.8 58% 23.1 64.5 179%

Net Income 26.2 41.7 59% 15.7 46.7 198%

Net Margin 42% 43% 1% 42% 48% 6%

CCME Historical Balance Sheets

($ in million) Fiscal periods YE08 YE09 1H’10

Assets
Cash and Cash Equivalents 29.9 57.2 139.3
Accounts Receivable 6.1 12.6 20.7
Total Current Assets 36.1 70.0 163.4
Total Assets 49.1 83.0 188.7
Liabilities
Current Liabilities 7.8 28.6 27.3
Total Liabilities 14.1 35.3 37.7
Shareholders’ Equity 35.0 47.7 150.9
Total Liabilities and Shareholders’ Equity 49.1 83.0 188.7
CCME Key Financials
 CCME has exhibited strong revenue growth and profitability

Net Revenue ($ million) Net Income ($ million)

$100.0 $95.9 $98.0 $100.0 $82-$85

$80.0 $80.0
$63.0
$60.0 $60.0
$46.7
$41.7
$40.0 $37.8 $40.0
$26.2
$20.0 $20.0 $15.7

$0.0 $0.0
2008 2009 1H'09 1H'10 2008 2009 1H'09 1H'10 2010 E
Income Statement Analysis – Profit Margin
 CCME has enjoyed high margins

Gross Profit & Margin Operating Profit & Margin

$80.0 90% $80.0 90%

$68.7
$63.0 $62.5
$60.0 80% $60.0 $56.6 80%

$37.9
$40.0 70% $40.0 $35.1 70%
$23.5 70%
66% $21.6
$20.0 60% $20.0 64% 60%
62%
60% 59%
56% 57%
$0.0 50% $0.0 50%
2008 2009 1H'09 1H'10 2008 2009 1H'09 1H'10
Gross Profit ($ million) Operating Profit ($ million)
Gross Margin (%) Operating Margin (%)
 Income Statement Analysis – Revenue

Revenue Breakdown by Revenue Breakdown by Revenue Breakdown by

Bus Type Channel Ad Format
100% 100% 100%
90% 90% 90%
80% 80% 80%
70% 70% 70%
60% 60% 60%
50% 50% 50%
40% 40% 40%
30% 30% 30%
20% 20% 20%
10% 10% 10%
0% 0% 0%
2007 2008 2009 1H10 2007 2008 2009 1H10 2007 2008 2009 1H10

Inter-city Buses Agent Sales Regular Ad Embedded Ad

Direct Sales Theme Ad
Airport Express Buses
 Income Statement Analysis – Revenue
Revenue Driver 1 – Revenue Driver 2 – Revenue Driver 3 –
# of Buses (End of Period) Ad Rate per Minute per Bus ($) Ad Minutes Sold (End of Period)
Inter-city Bus Media
25 22.3 25 $22 25
20.2 $19 $20 20.0 19.7 20.0 20.5
20 15.3 20 20
10.1
$13
15 15 $19 $20 15
16
10 13 10 10 6.7
5.1
10 $2.5 $2.4
5 8 5 5
- 0 0 5.0 5.0

2007 2008 2009 1H'10 2007 2008 2009 1H'10 2007 2008 2009 1H'10
# of buses ('000 units) Regular Ad Embedded Ad Regular Ad Embedded Ad
# of regions Theme Ad Theme Ad

Airport Express Bus Media

500 436 400 $341 25

400 300 $330 20 20.5
300 15
200
200 10 6.7
100 5 5.0
100 4 $38
- 0 0
1H'10 1H'10 1H'10
# of buses (units) Regular Ad Embedded Ad Regular Ad Embedded Ad
# of regions Theme Ad Theme Ad
Operating Cash Flow and Net Income

Operating Cash Flow and Net Income ($ million)

$50.0 $46.3 $46.7

$41.7
$38.2
$40.0

$30.0 $27.4 $26.2

$20.0
$12.1
$10.0 $7.0

$0.0
2007 2008 2009 1H10

Operating Cash Flow Net Income

CCME Capital Structure

Total Common Shares Outstanding: 34.3M

33.9%
Chairman and
Insiders
Public Flow

66.1%

3M Warrants 14M
34.3M Shares*(Earn
+3M 54.3M
Common out shares
Preferred Shares
Shares 2010 and
Shares 2011)

* Founders may earn up to 7M Shares and 7M Shares if the adjusted net income in 2010 and 2011
reached 83.5M and 130.2M, respectively.
 Comparison of Financials
(For six months ended
June 30, 2010) CCME Focus Media Vision China Air Media

Revenue ($ million) 98.0 283.1 55.2 102.9

EBITDA ($ million) 64.5 60.1 (18.9) (14.3)

Net Income ($ million) 46.7 24.4 (104.8) (11.2)

Gross Margin 70% 56% -3% 8%

Net Income Margin 48% 9% -190% -11%

Basic EPS ($) 1.16 0.17 (1.30) (0.17)

Diluted EPS ($) 1.07 0.16 (1.28) (0.17)

P/E (1H’10) 6.3x n/a n/a n/a

Source: Market Watch
 CCME is Well Positioned to Take
Advantage of
Growth Opportunities

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 Growth Opportunities

Growth Opportunities include…..

1. Acknowledgement by the China’s Ministry of Transport creates a competitive

advantage for CCME
2. Significantly lower CPM than that of other advertising media provide CCME
with a significant advantage
3. Advertising clients are accelerating their efforts to grow their sales beyond the
first- and second-tier cities into less developed markets where CCME has a
strong presence and no competitors
4. Highly effective media platform and large passenger flow provide confidence
to the advertisers
5. China’s highway system is expanding rapidly
6. China’s GDP and its middle class are growing fast
7. Low advertising spending per capita
8. China’s government is taking significant steps to increase domestic
consumption

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 Copyright Project

 The Copyright Project - In 2007, China’s Ministry of Transport granted a document to

all the bus operators in all provinces and municipalities in China, appointing CCME as
its sole strategic partner for the broadcasting of programming inside buses and
advising bus operators to work with CCME

 CCME also entered into a five-year agreement with Transport Television and Audio-
Video Center (“TTAVC”), an entity affiliated with China’s Ministry of Transport. As
per the agreement, CCME:
» Is responsible for the installation of hard disk drive players and audio and visual equipment
» Has the exclusive rights to display advertisements on the those buses
» Has the right to display its logo on the inter-city express buses within its network
» Will be compensated for RMB40 million if TTAVC grants another license within the five-year
period

 CCME is the only outdoor media company to be acknowledged by the Chinese

Government

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 China’s Highways Continue to Expand
Zhanxi bridge highway, a soundproof four The Xi’an-Ankang Expressway in Night view of urban highways and
lane expressway in Beijing Shanxi province overpasses in Shanghai

 Construction of highways began in 1988

 In 2007, China had approximately 53,600 km of highway (compared to only 147 km in 1988)
» 8,000 km of which were built in 2007
 The express highway system is set to expand to:
» 65,000 km (2010), 85,000 km (2020), 120,000 km (2030), and 175,000 km (2050).

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 Growing GDP and Advertising Spending

 Advertising clients are accelerating their efforts to grow their sales beyond the first-
and second-tier cities into less developed markets where CCME has a strong presence

 China has low levels of advertising spending per capita and as a percentage of GDP
compared to more developed countries or regions

 Number passengers using inter-city express buses will continue to grow

» China’s Ministry of Commerce recently announced a plan to promote the replacement of old
buses, upgrade the existing transit system, and encourage more people to use public
transportation

 China’s growing GDP and middle class

» GDP has increased from 16.0 trillion RMB in 2004 to over 35 trillion RMB in 2009, a 17.1% CAGR
» Average annual disposable income per person has increased from 9,422 RMB in 2004 to almost
18,000 RMB in 2009, a 13.8% CAGR

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 Management Team
 Zheng Cheng – Founder, Chairman & Chief Executive Officer
» Over ten years of experience in enterprise management including government relations,
formulation of growth strategies and management of the business
» Held a number of senior executive positions in various government agencies, state-owned
enterprises and other companies
 Jacky Wai Kei Lam– Chief Financial Officer (May 2009(1))
» Extensive experience in public company accounting and in-depth knowledge of U.S. GAAP
accounting standards and SOX. Member of the Hong Kong Institute of CPAs.
» Over eight years of experience at PricewaterhouseCoopers Hong Kong and was most recently a
senior manager before joining CCME; previously an accounting supervisor at a multinational
corporation
 Jian Yu – Chief Operating Officer (January 2007(1))
» Former director and general manager of Quanzhou New Continent Cultural Media Co., Ltd. and
deputy general manager of Fujian Tang Culture Media Co., Ltd.
 Jinlong Du – Chief Marketing Officer (January 2006(1))
» Has held several senior positions in the electrical equipment industry including the general
manager of Fuzhou Baoli Tongfang Electronics Co., Ltd., Fuzhou Wuzhou Mechanical and
Electrical Equipment Co., Ltd.
 Biaoxing Chen – Chief Technology Officer (December 2003(1))
» Has served in several senior positions in the media industry including marketing manager of
Fujian Tang Culture Media Co., Ltd. and project manager of Fujian Enterprise Culture Exchange
Center
(1) Represents the date the individual joined the Company.

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 Contacts

CHINA MEDIAEXPRESS HOLDINGS, INC.

Jacky Lam, CFO
jackylam@mediaexpress.com.hk

INVESTOR RELATIONS:
The Equity Group Inc.
Lena Cati
(212) 836-9611
lcati@equityny.com

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