Presentation on:

“Comparative General Country

PESTLE Analyses of USA and
Pakistan”

Presented by:
Imran Ahmed; Roll no. Audience:
Nabeela;
Saad Zafar Teacher In Charge:
Ahsan Jaffry
Date of presentation:
Presentation’s Content:
1. Brief Overview of PESTEL ANALYSIS
 Its 6 component and their features.
 Importance and uses of PESTLE Analysis in
International Marketing
2. Comparative PESTLE analysis of America and
Pakistan
 Political Factors in America vs. in Pakistan
 Economical Factors in America vs. in Pakistan
 Socio-Cultural Factors in America vs. in Pakistan
 Technological Factors in America vs. in Pakistan
 Environmental Factors in America vs. in Pakistan
 Legal Factors in America vs. in Pakistan
Objective of The Presentation:
To illustrate the general effects and
difference of Political, Economical,
social, technological, environmental
and legal factors in American and
Pakistani Market via PEST Analysis.
Brief Overview of PESTEL Analysis
Every organization considers its environment before beginning the
marketing process.
The organization's marketing environment is made up of:

1. The internal environment e.g. staff (or internal customers),

office technology, wages and finance, etc.

2. The micro-environment e.g. our external customers, agents and

distributors, suppliers, our competitors, etc.

3. The macro-environment e.g. Political (and legal) forces,

Economic forces, Sociocultural forces, and Technological forces.
 PESTEL ANALYSIS:
PESTLE analysis is in effect an audit of an organization's
Macro environmental influences with the purpose of
using this information to guide strategic decision-making.
The assumption is that if the organization is able to audit
its current environment and assess potential changes, it
will be better placed than its competitors to respond to
changes.

PESTLE is an acronym standing for - Political, Economic,

Sociological, Technological, Legal, and Environmental.
 Importance and uses of PESTEL Analysis:
• Effective use of PEST Analysis ensures that the
direction of one’s business is aligned positively with
the forces of change that are affecting world.
• Good use of PEST Analysis helps one avoid taking
action that is condemned to failure for reasons beyond
• one’s control.
• PEST is useful when one starts operating in a new
country or region.
• Use of PEST Analysis helps one break free of
unconscious assumptions, and helps one quickly adapt
to the realities of the new environment
 Political Factors:
Legal Factors: • Government type
 Regulations and & policy
Standards • Funding, Grants,
 Employment Laws Initiative Economic Factors:
 Inflation and
interest rates
 Labor and Energy
Environmental Factors:
Costs
 Weather, green and
ethical Issues
 Pollution, waste,
Social Factors:
recycling
 Population
 Education
Technological Factors:  Religion
 Emerging technology Major
 Internet
 Information and
Features  Lifestyle
 Culture
 Fashion
Communication
Political Factors in
America vs. in Pakistan
1. Stability of the government
2. Government type (dictatorship,
democratic, monarchy, etc.)
3. Economic policy of the government
4. Trade policy
5. Diplomatic events in surrounding
countries Furthermore, political
context can change for the
foreseeable future.
Economic Factors in America vs. in Pakistan

 Unemployment and labor supply

 Stage of business cycle.
 Current and projected economic
growth, inflation and interest
rates.
 Labor costs.
 Levels of disposable income and income distribution.
 Impact of globalization.
 Likely changes in the economic environment
Social Factors in America vs. in Pakistan
 Population growth rate and age
profile.
 Population health, education and
social mobility, and attitudes to these.
 Population employment patterns, job
 market freedom and attitudes to
work.
 Press attitudes, public opinion, social
attitudes and social taboos.

 Lifestyle choices and attitudes to these.

 Socio-cultural changes.
Technological Factors in America vs. in Pakistan
 Impact of emerging
technologies.
 Impact of Internet, reduction in
communications costs and
increased remote working.
 Research & Development
activity.
 Impact of technology
transfer
Environmental Factors in America vs. in Pakistan
Water Resources
 The effect of climate change
CO2 emissions
Understanding water and energy
Sustainable energy
 Recycling
 Cost of waste on the
environment
 The rate of extinction of species
 Depleting natural resources – water, fish
and other resources
 Legal Factors in America vs. in Pakistan

Current Legislation
Employment Law
Court Matters
We hope this presentation helped
you learn the addressed topics.