The 9 Future Principles

impacting shipping and

ports in the next 10 years
Technology Humanity

Digital
Transformation
 Future Principle #1: The future is
no longer an extension of the present
If you don’t like change, try irrelevance !
Hybrid thinking: what is today, and what might be, tomorrow

NEW CORE

OLD CORE

EDGE DUAL CORE

CORE

Adapted from John Hagel, Deloitte 2015

Hybrid thinking: what is today, and what might be, tomorrow

NEW CORE

OLD CORE

EDGE DUAL CORE

CORE

Adapted from John Hagel, Deloitte 2015

Future Principle #2 : The Future is no
longer a time-frame, it’s a mindset !
 We are at the pivot-point of exponential change
E
X
P
COMBINATORIAL
O
N
E
INTERDEPENDENT
N
T
I
A
L
HOLISTIC

12 4 8 16 32 64 128
Exponentially scientific progress: science fiction becomes science fact
Exponentially scientific progress: science fiction becomes science fact
The exponential mindset: velocity, unorthodoxy, collaboration and agility
 Future Principle # 3: Humanity will change
more in the next 20 years than the previous 300
Humans and machines: new relationships
Humans and machines: new relationships
Humans and machines: new relationships
Humans and machines: new relationships
Future Principle #4 : It’s the combinations of
the Megashifts that define our future
The biggest change happens when Megashifts combine to create new possibilities
Datafication, Automation, Cognification
Datafication, Automation, Cognification
Virtualisation & decentralization of manufacturing
Disintermediation & automation in shipping
Future Principle #5 : Data is the new oil,
AI is the new electricity
Huge implications for the shipping industry, ports and logistics
 Artificial Intelligence: “Computer systems able to perform tasks that
normally require human intelligence, such as visual perception, speech
recognition, decision-making, and translation between languages”
 The
Data-Oil+AI
Companies
that
rule
the
world
"Autonomous shipping is the future of the maritime industry. As disruptive as the smartphone, the smart
First we electrified, then we digitised, now we cognify
ship will revolutionize the landscape of ship design and operations”
(riffing off Kevin Kelly)
– Mikael Mäkinen, Rolls-Royce Marine
To create your preferred future, apply these shifts to shipping!
So, tell me more
about your fear
of AI…
AI: Reduce the fear, proceed with caution, work on safety
 Future Principle #6:
Goodbye routine ! Hello human !
“By 2021 a disruptive tidal wave will begin. Solutions powered by AI/cognitive technology will displace jobs, with the
biggest impact felt in transportation, logistics, customer service and consumer services,” Forrester’ Report 2017
Anything that can be digitized, automated or virtualized, will be…
But anything that cannot be digitized or automated will become much more valuable
As machines become intelligent and take over most routines,
human-only skills will become invaluable
 Future Principle #7: The global transition
towards ‘people, planet, profit’ is inevitable
Get ready for ‘sustainable capitalism’: people, planet, profit
Get ready for ‘sustainable capitalism’: people, planet, profit
Conclusions and recommendations
Take a broader view!
Take a broader view!
Hyper-efficiency is not the main benefit of digital transformation: new business is!
Digitize
Hyper-connect
Mobilize
Personalize
Datafy
Cognify
Digitize
Hyper-connect
Mobilize
Personalize
Datafy
Cognify
Digitize
Hyper-connect
Mobilize
Personalize
Datafy
Cognify
Digitize
Hyper-connect
Mobilize
Personalize
Datafy
Cognify
Digitize
Hyper-connect
Mobilize
Personalize
Datafy
Cognify
Summary: the 7 Future-Principles

1. The future is no longer an extension of the present - think hybrid!

2. The future is a mindset, not a timeframe
3. Understand and master the Megashifts - they will define future success
4. Data is the new oil, and AI is the new electricity: engage now
5. Humanity will change more in the next 20 years than the previous 300 years
6. The end of routine: the future of work is not to compete with machines
7. Lead the transition towards sustainable everything and ’people, planet, profit’
 “The Future
belongs to those
that can hear
it coming”
David Bowie
Thanks for your time!