Scribd Logo
Upload

Welcome to Scribd!

  • Links

    Uploaded by

    Waseem Malik
    40 views2 pages
    This document provides summaries of several academic journal articles related to the topic of brand equity. The articles discuss various aspects of brand equity including how it is created through strategic investments, the impact of brand attitudes and images, the effects of corporate social responsibility, and how brand equity influences customer acquisition, retention and profits. Other articles summarize examine how brand equity is driven by factors like green brand image, satisfaction and trust as well as the contributions employees can make to building brand equity.

    Original Description:

    Brand Equity, Consumer Learning and Choice

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document provides summaries of several academic journal articles related to the topic of brand equity. The articles discuss various aspects of brand equity including how it is created through strategic investments, the impact of brand attitudes and images, the effects of corporate social responsibility, and how brand equity influences customer acquisition, retention and profits. Other articles summarize examine how brand equity is driven by factors like green brand image, satisfaction and trust as well as the contributions employees can make to building brand equity.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    40 views2 pages

    Links

    Uploaded by

    Waseem Malik
    This document provides summaries of several academic journal articles related to the topic of brand equity. The articles discuss various aspects of brand equity including how it is created through strategic investments, the impact of brand attitudes and images, the effects of corporate social responsibility, and how brand equity influences customer acquisition, retention and profits. Other articles summarize examine how brand equity is driven by factors like green brand image, satisfaction and trust as well as the contributions employees can make to building brand equity.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Financial Approach

    https://www.jstor.org/stable/183736?Search=yes&resultItemClick=true&searchText=brand&searchText
    =equity&searchUri=%2Faction%2FdoBasicSearch%3Ffacet_journal%3Dam91cm5hbA%253D%253D%26a
    mp%3Bed%3D%26amp%3Bpage%3D1%26amp%3Bacc%3Doff%26amp%3Bfc%3Doff%26amp%3BQuery
    %3Dbrand%2Bequity%26amp%3Bgroup%3Dnone%26amp%3BsearchType%3DfacetSearch%26amp%3B
    wc%3Don%26amp%3Bsd%3D&refreqid=search%3A96be918a7c64231f98bf62113c579419&seq=1#page
    _scan_tab_contents

    Brand Equity, Consumer Learning and Choice

    https://www.jstor.org/stable/40216541?Search=yes&resultItemClick=true&searchText=brand&searchT
    ext=equity&searchUri=%2Faction%2FdoBasicSearch%3Ffacet_journal%3Dam91cm5hbA%253D%253D%
    26amp%3Bed%3D%26amp%3Bpage%3D1%26amp%3Bacc%3Doff%26amp%3Bfc%3Doff%26amp%3BQu
    ery%3Dbrand%2Bequity%26amp%3Bgroup%3Dnone%26amp%3BsearchType%3DfacetSearch%26amp%
    3Bwc%3Don%26amp%3Bsd%3D&refreqid=search%3A96be918a7c64231f98bf62113c579419&seq=1#pa
    ge_scan_tab_contents

    Creating Brand Equity Through Strategic Investments

    https://www.jstor.org/stable/43503291?Search=yes&resultItemClick=true&searchText=brand&searchT
    ext=equity&searchUri=%2Faction%2FdoBasicSearch%3Ffacet_journal%3Dam91cm5hbA%253D%253D%
    26amp%3Bed%3D%26amp%3Bpage%3D1%26amp%3Bacc%3Doff%26amp%3Bfc%3Doff%26amp%3BQu
    ery%3Dbrand%2Bequity%26amp%3Bgroup%3Dnone%26amp%3BsearchType%3DfacetSearch%26amp%
    3Bwc%3Don%26amp%3Bsd%3D&refreqid=search%3A96be918a7c64231f98bf62113c579419&seq=1#pa
    ge_scan_tab_contents

    The Effect of Brand Attitude and Brand Image on Brand Equity

    https://www.jstor.org/stable/40470049?Search=yes&resultItemClick=true&searchText=brand&searchT
    ext=equity&searchUri=%2Faction%2FdoBasicSearch%3Ffacet_journal%3Dam91cm5hbA%253D%253D%
    26amp%3Bed%3D%26amp%3Bpage%3D1%26amp%3Bacc%3Doff%26amp%3Bfc%3Doff%26amp%3BQu
    ery%3Dbrand%2Bequity%26amp%3Bgroup%3Dnone%26amp%3BsearchType%3DfacetSearch%26amp%
    3Bwc%3Don%26amp%3Bsd%3D&refreqid=search%3A96be918a7c64231f98bf62113c579419&seq=1#pa
    ge_scan_tab_contents

    The Effects of Corporate Social Responsibility on Brand Performance: The


    Mediating Effect of Industrial Brand Equity and Corporate Reputation

    https://www.jstor.org/stable/40785194?Search=yes&resultItemClick=true&searchText=brand&searchT
    ext=equity&searchUri=%2Faction%2FdoBasicSearch%3Ffacet_journal%3Dam91cm5hbA%253D%253D%
    26amp%3Bed%3D%26amp%3Bpage%3D1%26amp%3Bacc%3Doff%26amp%3Bfc%3Doff%26amp%3BQu
    ery%3Dbrand%2Bequity%26amp%3Bgroup%3Dnone%26amp%3BsearchType%3DfacetSearch%26amp%
    3Bwc%3Don%26amp%3Bsd%3D&refreqid=search%3A96be918a7c64231f98bf62113c579419&seq=1#pa
    ge_scan_tab_contents
    The Impact of Brand Equity on Customer Acquisition, Retention, and Profit
    Margin

    https://www.jstor.org/stable/41714498?Search=yes&resultItemClick=true&searchText=brand&searchT
    ext=equity&searchUri=%2Faction%2FdoBasicSearch%3Ffacet_journal%3Dam91cm5hbA%253D%253D%
    26amp%3Bed%3D%26amp%3Bpage%3D1%26amp%3Bacc%3Doff%26amp%3Bfc%3Doff%26amp%3BQu
    ery%3Dbrand%2Bequity%26amp%3Bgroup%3Dnone%26amp%3BsearchType%3DfacetSearch%26amp%
    3Bwc%3Don%26amp%3Bsd%3D&refreqid=search%3A96be918a7c64231f98bf62113c579419&seq=1#pa
    ge_scan_tab_contents

    The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction,
    and Green Trust

    https://www.jstor.org/stable/40605343?Search=yes&resultItemClick=true&searchText=brand&searchT
    ext=equity&searchUri=%2Faction%2FdoBasicSearch%3Ffacet_journal%3Dam91cm5hbA%253D%253D%
    26amp%3Bed%3D%26amp%3Bpage%3D1%26amp%3Bacc%3Doff%26amp%3Bfc%3Doff%26amp%3BQu
    ery%3Dbrand%2Bequity%26amp%3Bgroup%3Dnone%26amp%3BsearchType%3DfacetSearch%26amp%
    3Bwc%3Don%26amp%3Bsd%3D&refreqid=search%3A96be918a7c64231f98bf62113c579419&seq=1#pa
    ge_scan_tab_contents

    Employee Contributions to Brand Equity

    https://www.jstor.org/stable/10.1525/cmr.2014.56.2.95?Search=yes&resultItemClick=true&searchText
    =brand&searchText=equity&searchUri=%2Faction%2FdoBasicSearch%3Ffacet_journal%3Dam91cm5hbA
    %253D%253D%26amp%3Bed%3D%26amp%3Bpage%3D1%26amp%3Bacc%3Doff%26amp%3Bfc%3Doff
    %26amp%3BQuery%3Dbrand%2Bequity%26amp%3Bgroup%3Dnone%26amp%3BsearchType%3DfacetS
    earch%26amp%3Bwc%3Don%26amp%3Bsd%3D&refreqid=search%3A96be918a7c64231f98bf62113c57
    9419&seq=1#page_scan_tab_contents

    You might also like