INDUSTRY PROFILE

It is quit true that the Indian farmers has the lowest per capita income of its farmers as
compared to the developed countries. It is due to the reason that they have lowest
productivity per hectare. One of the important means of increasing the farm productivity is
to mechanize farming operations. One of the few means of increasing the yield per hectare is
to use the tractor and tractor drawn implements to get the best results from the fields. In the
earlier times the field operations are carried out with help of animals, which were the main
source of energy for the agricultural purpose. Before the independence, the farming in India
continent was at its lowest yield. It was only after 50’s when tractors from Russia and
England came to India. Indian farming started growing fast. The Russian tractors like the
Belarus and Ford tractors were the earliest that were imported. These tractors were very
large in size and in capacity. Earlier Indian manufacturers were Mahindra, HMT, PTL, and
Eicher. These were manufactured according to Indian needs. These tractors were mainly out
of earning capacity of farmers. They purchased tractors either by making co-operative
societies or only big farmers were able to purchase these.

Now Sonalika group consists of three companies: -

 International Tractor Limited.
 Agriculture division.
 International Cars and Motors Limited.
International Tractors Ltd:- International Tractors Limited
was incorporate on October 17, 1995 for the manufacture of Tractors and has since then built a
distinct position for itself in the Tractor industry. ITL is manufacturing various Tractors of
Sonalika brand between 30 H.P to 90 H.P, and CLASS brand between 70 hp to 90hp. The tractors
manufactured by company have secured a reputation of performance, quality and reliability in the
market because of their maximum pulling power, minimum fuel consumption and low emission.
All this makes ITL one of the top five tractor selling companies in India. These tractors are also
exported to various countries including South Africa, Australia, Zimbabwe, Sri Lanka, Canada,
Bangladesh, Algeria, Zambia, Senegal, Ghana etc.

Sonalika Agro Industries Corporation:-

Sonalika Agro was established in 1971 to support the Indian farmers with mechanization technology to
facilitate persistence of green revolution. Sonalika Agro Industries Corporation, the group’s maiden venture is
one of the foremost Farm equipments and implements manufacturing companies in India with 80% share in
threshers alone. Its product line includes Combine Harvesters, Tractor/Self Driven straw reapers, Potato
Planters, Maize seller –cum-Dehuskers, Seed –Cum- Fertilisers Drills, various kinds of threshers, etc.; Sonalika
Agro is a pioneer in manufacturing tractors mounted combine harvester, which is not popular in India, but also
in various others countries across the globe. Today, the company is supporting the farmers with world class
farming equipment to ease the process of making the Green Revolution II, a dream come true. In the light of the
company's mission, highly qualified and experienced staff is working as a family in the manufacturing facility
at Hoshiarpur (Pb).

International Cars & Motors Ltd:-

International Cars & Motors Limited (ICML), is a Group Company of the Rs 1200 Crores SONALIKA Group.
The Company is promoted by Mr. L.D.Mittal, Chairman, Mr. A.S.Mittal, Vice Chairman & Mr. Deepak Mittal,
Managing Director, who are having vast experience in manufacturing of tractors, Farm machines &
Automobiles. ICML is a project of its kind and is the ‘Pride of Himachal Pradesh’. The Company is having its
state-of-the-art production facility, with centrally air-conditioned, dust & pollution free environment, to
manufacture multi-utility vehicles/sports–utility vehicles, in Amb, Himachal Pradesh.The Company is a
‘Mother Unit’ as its establishment shall attract many other ancillary & small units for meeting the raw material
requirements yielding manifold employment avenues, revenue & industrialization in the state.
COMPANY PROFILE

COMPANY PROFILE
INTERNATIONAL CARS & MOTORS LTD:-
International Cars & Motors Limited (ICML), is a Group Company of the Rs 1200 Crores SONALIKA Group.
The Company is promoted by Mr. L.D.Mittal, Chairman, Mr. A.S.Mittal, Vice Chairman & Mr. Deepak Mittal,
Managing Director, who are having vast experience in manufacturing of tractors, Farm machines &
Automobiles. ICML is a project of its kind and is the ‘Pride of Himachal Pradesh’. The Company is having its
state-of-the-art production facility, with centrally air-conditioned, dust & pollution free environment, to
manufacture multi-utility vehicles/sports–utility vehicles, in Amb, Himachal Pradesh.The Company is a
‘Mother Unit’ as its establishment shall attract many other ancillary & small units for meeting the raw material
requirements yielding manifold employment avenues, revenue & industrialization in the state.
The Company has entered into Technical Collaboration Agreement with MG Rover of UK, with the technical
know – how from MG Rover, UK. The Company has manufactured MUV with the name of RHINO RX & the
same MUV boasts of Rover engines. The company is in-process of developing its own Common Rail Direct
injection (CRDi) engines.
The company has the installed capacity to manufacture 2000 MUVs in a month i.e., 24000 MUVs in a year. In
the first full year of production in 2006-2007, ICML is aiming to churn out about 5000 MUVs & expects to
achieve a turnover of 250 Crores. The Company, besides catering to the domestic market, also has an eye on
exports & exports to Malaysia, Nepal, Bangladesh & Indonesia are also in an advanced stage. It will also
offload the product in African continent soon.
The Company is eligible for the Central & State Govt. Tax sops, exemption from the excise duty & income tax
for 10 years, which shall add to its viability & future expansion.
Sonalika Group intends to inject Rs. 1000 Crores in Himachal Pradesh over the next 2 -3 years in the upcoming
ICML plant.

INTRODUCTION OF INTFRNATIONAL CARS & MOTORS LTD

 A Certificate at the end of the entries in the [register of wages or the register
of wages cum muster roll] as the case may be, in the following form;“Certified that the amount shown in
column no.------ has been paid to the workman concerned in my presence on----at---”From tractor to utility “All
for one” human nature says it all utility, comfort, luxury and more. …|Today with the changing times, the needs
and expectation of the customer are changing. He is technically well aware and economically conscious. He is
not only concerned about his own safety but about the safety of the environment. He wants a multi utility
product. A product with power and punch. Therefore, we, at International Cars & Motors Limited
development a team that is constantly working with the dreams that vehicles inspire. Our team is exploring
human ideas and desires by developing the easting driving experience with intelligent technology- simple, safe
and green.

PLANT AREA DETAILS:-

Total plant area – 23 acres (93,000 Sq. M.)

Total covered area – 10.5 acres (42,000 Sq.M.)

Major shop details:

Press shop – 4,300 Sq.M.

Body shop – 3,900 Sq. M.

Paint shop (PT/CD & Top coat) – 54,00 Sq.M.

Assembling shop – 6,440 Sq.M.

Sheet metal component are developed in-house using giant hydraulics presses of 1200 and 600 T. Rapid
prototype facility with 5 axis laser cutting machine for automate cutting program and automatic fixture
designing & manufacturing that result in trimmed surface with no burr bum makes. The press shop of I.C.M.L
located in I.T.L Hoshiarpur, the area of press shop is 43, 00 sq. M

MANUFACTURING FACILITY: -

The manufacturing facility of ICML is located in Amb (Una District) in the picturesque Chivalric foothill of the
Himalayas, about 38 Kilometers from the Group’s principal tractor manufacturing plant in Hoshiarpur. Being
under tax free zone, the move to locate the plant in Amb is a major strategic move since the company will enjoy
distinctive cost advantages and will be able to deal with competitive business environment through aggressive
price posting for its products. Spread in a 56-acre plot and an investment of close to Rs. 200 Cr. And an
installed capacity to produce 24,000 units per annum, the company has put in place a globally integrated
production facility, which will employ all forms of modern production techniques and quality system. This is
India’s only competently pressurized automobile plant that will help to manufacture vehicle in total dust free
and temperature & humidity controlled environment. The plant built-in capacity strength for future expansion
needs.

 Manufacturing process and layout at par with the best in the industry.
 Only complete pressurized automobile plant.
 Integrated Body Shop equipped with precision pneumatic welding system to ensure
consistent body and backed up with in-house press utility.

 Catholic electro deposition & top coat plant system.

 Torture test tracks.

ICML vehicles that will roll out of the assembly line will be subjected to very stringent torture tests to
withstand lightly demanding road condition the test track has sine wave, rumbles, rough road, corrugated pot
holes, stone paved roads, gradient, water wading zone, under body inspection ramp and smooth road for long
distance driving at different speed. Testing on these different simulated road condition for acceleration &
braking, ride & handling, gradient test, body squeak noise & rattling test, under body inspection & leakage will
make the end-product highly road worthy.

THE TEAM AND MISSION:-

ICML is the team of technology and design engineers working in the inspiring state of art every member of the
team has vast experience in his or respective field, which has enable him or her to develop various prototype in
the short duration of time. Some of these have taken the final shape and are ready for launched.The company
will commence its commercial manufacturing operations at its ultra modern plant equipped with state-of-art
facility, which is under construction at Amb, Himachal Pradesh, very soon. Above is a model of harmoniously
composed, simple, modern and environmental friendly plant. The objective is not only to attain top quality
products, but also to meet today’s requirements for productivity, safety, and environmental throughout the
entire process of modern automobile creation- from the conceptual stage to final assembly. To add robust
testing facility have been created for various kinds of quality tested and finally the road tests. The plant’s
location is also an advantage in itself. This is because of the income tax holiday for the industrial set-up in the
state of Himachal Pradesh. Government also offers exemption on the excise duty on sales of vehicles from
here. The cumulative effect of the above provides for substantial saving on the cost of the vehicle, which will
add on the buying power of the customers

MISSION

International Cars And Motors Ltd. offer product with distinctive features at responsible
price. The Company ensures the best after sale service for the satisfaction of the customer.
The firm is ranked as best in terms of its quality in production. Company is exporting its
vehicles to different Asian as well as African countries.

PEOPLE OF THE COMPANY

Sh. L.D.Mittal (Chairman):-

72, Graduate, Chairman of Sonalika Group of Companies and ITL. He has Experience of 25
years at Top Management in Public sector, 30 years in manufacturing of agri. and non-agri
automobile and farm machinery.
Sh. A.S.Mittal (Vice Chairman):-
50, Graduate, Vice-Chairman of ITL. He has Experience of 25 years in farm mechanization,
marketing & Finance. He has built a name himself in Auto industry. He was also Awarded
‘UDYOG RATTAN’ by Govt. of India for his outstanding contribution in Farm
Mechanization.
Sh. D.K.Mittal (Managing Director):-
43, Graduate is Managing Director of ITL. He has experience of 18 years in manufacturing
of agri and non-agri automobile companies and well known in auto industry. He is also a
expertise in Finance. He is Chairman of Hoshiarpur Chambers of Commerce & Industry and
several other bodies. He is Awarded “ITDI Quality Excellence Award 2002” for excellent
quality of products manufactured by company

PRODUCTS OF SONALIKA GROUP

 RECRUITMENT

Diploma/Graduate Engineers are recruited.

Recruitments is done trough following sources:

Campus interviews.
Employment exchange.
Advertisement.
Candidates are required to go through compulsory selection testes as personality, typing,
aptitude test and a series of functional tests by which competence of the candidates at the
cognitive level is assured.

Also the candidates have to undergo training up to a particular level.Important factor

considered while selection an individual are the set of aptitude and values an individual
possess, as this determines the ultimate adjustments between organization and
employee.Circulating the requirement internally, e.g. the scheme of “FAST TRACK” to
managerial carriers also fills many vacancies. Candidates with the necessary aptitude under
goes a selection test program based on assessment center methodology. Those who are
successful can jump almost four grades.

LEARNING THROUGH TRAINING

All classes of employees are trained. Non-skilled are trained to become skilled workers and
skilled are trained to acquire multiple skills. Diploma and Graduate engineers are trained for
one year. There are special management programs and classes. In addition to the job related
training all employees attend self-development programs.
WORK CULTURE

The ICML seeks to create a culture where each employer, vender, and dealer feels himself as
part enterprises. Every member respects 5 formula.

1. Fast
2. Focused
3. Fair
4. Friendly
5. Fun
All above governs its approach to business and relationship with in the Organization.