`

Project Report Of Research

Methodology On

Comparative STUDY
OF
BAJAJ V/S HONDA

SUBMITTED TO
SUBMITTED BY
`

vs
`

CERTIFICATE
This is to certified that……………………….has completed his project report title
“comparative study of Bajaj v/s hero Honda” under my supervision.to the best
of my knowledge and belief this is his original work and this ,wholly or partially, has
not been submitted for any degree of this or any other university.

Date
……………………………..
`

ACKNOWLEDGEMENT

The research on “comparative study between Bajaj and hero Honda” has
been given to me as part of the curriculum in 2-years master’s degree in Business
Administration

I have tried my best to present this information as clearly as possible using

basic terms that I hope will be comprehended by the widest spectrum of
researchers, analysts and students for further studies.

I have completed this study under the able guidance and supervision of

Prof. monisha ; I will be failed in my duty if I do not acknowledge the esteemed

scholarly guidance, assistance and knowledge. I have received from them towards
fruitful and timely completion of this work.

Mere acknowledgement may not redeem the debt I owe to my parents for their
direct/ indirect support during the entire course of this project.

I also thankful to my friend who helped me a lot in the completion of his

project.

Deepak verma
`

Index

sr no. Particular
page no.

1. OBJECTIVES
2. HISTORY OF BAJAJ

-profile

-Bajaj intro

- company history

-time line of new releases

3. HISTORY OF HERO HHONDA

-company profile

4. RESEARCH METHODOLOGY

-data source

-research approach

-sampling unit

-data completion and analysis

-scope

5. LIMITATION OF RESEARCH STUDY

6. ANALYSIS AND INTERPRETATION

7. CONCLUSION

8. RECOMMENDATION

9. BIBLIOGRAPHY

10. ANNEXURE
`

What is bike?

A motorcycle (also called a motorbike, bike, motor or cycle) is a two [1]

[not in citation given] or three wheeled [2] motor vehicle. Motorcycle
design varies greatly to suit a range of different purposes: long distance
travel, commuting, cruising, sport including racing, and off-road riding.
Motorcycling is riding a motorcycle and related social activity such as
joining a motorcycle club and attending motorcycle rallies.

According to the United States Department of Transportation the number

of fatalities per vehicle mile traveled was 37 times higher for motorcycles
than for cars.

The first commercial design for a self-propelled cycle was a three-wheel

design called the Butler Petrol Cycle, conceived of Edward
Butler in England in 1884] He exhibited his plans for the vehicle at the
Stanley Cycle Show in London in 1884. The vehicle was built by
the Merriweather Fire Engine company in Greenwich, in 1888.
`

H I S T O RY O F B A J A J
Bajaj auto limited is one of the largest two wheeler manufacturing
company in India apart from producing two wheelers they also
manufacture three wheelers. The company had started way back in 1945.
Initially it used to improve the two wheelers from outside, but from 1959
it started manufacturing of two wheelers in the country. By the year 1970
Bajaj auto had rolled out their 100,000th vehicle. Bajaj scooters and motor
cycles have become an integral part of the Indian milieu and over the
years have come to represent the aspirations of modern India. Bajaj auto
also has a technical tie up with Kawasaki heavy industries of japan to
produce the latest motorcycles in India which are of world class quality.
The Bajaj Kawasaki eliminator has emerged straight out of the drawing
board of Kawasaki heavy industries. The core brand values of Bajaj auto
limited includes learning, innovation, perfection, speed, and transparency.

Founder Jamnalal Bajaj

Year of establishment 1926
Industry Automotive-two & three-wheelers
Business group The Bajaj group
Listings its codes BSE-code:500490;NSE-code:BAJAJAUTO
Presence Distribution network covers 50 countries. Dominant presence in
sri lanka, Bangladesh,Columbia,Guatemala,peru,Egypt,iran and
Indonesia
Joint venture Kawasaki heavy industries of japan
Registered & head office Akurdi
Pune-411035
India
Works  Akurdi,pune 411035
 Bajaj nagar,waluj Aurangabad 431136
 Chakan industrial area, chakan,pune 411501
E-mail rahulbajaj@bajajauto.co.in
Website www.bajajauto.com

BAJAJ--- platina
Bajaj Platina is a 100 cc motorcycle manufactured by Bajaj Auto. The
Platina was launched in April 2006 at an ex-showroom price of Rs
35,000[1] and crossed sales of 500,000 units within eight months of its
launch.[2] A 125 DTS-Si variant with the same engine as the XCD was
introduced in September 2008 with sales of more than 30,000 units per
month [3] but subsequently discontinued
`

Design and styling

The Platina's design is the same as Bajaj Kawasaki Wind 125, which was
launched in late 2003

Comfort and handling

The bike has a plush ride without sacrificing handling. It has an upright
riding posture inline with other commuter bikes.

Performance and fuel economy[edit]

The engine of Patina is from another 100 cc bike from Bajaj, the Bajaj CT
100. The bike is capable of a top speed of around 91 km/h and does 0–
60 km/h in 8.08 seconds. In city traffic the bike returns 62 imply

Awards[edit]

The 100 cc Patina won the 2007 NDTV Profit Bike India-100 cc bike of the
year award.

Bajaj Patina Bike Specs

Bike Type: Standard

Start Type: Kick

Engine Displacement (cc): 99.27

Ignition: Kick Start

`

No of Cylinders: 1

Maximum Torque: 8.05 Nm 4500 rpm

Fuel Type: Petrol

Fuel Tank Capacity (liters): 13

No of Gears: 4

Gearbox Type: Manual

Brake Type: Drum

Front Brake: 130

Rear Brake: 130

Front Suspension: Hydraulic Telescopic Type

Rear Suspension: Hydraulic Telescopic Type

Wheelbase (mm): 1275

Front Tire: 2.75 x 17'' - 41 P

Rear Tire: 3.00 x 17'' - 50 P

Dimensions(WxLxH)mm: 770x1990x1090

Weight: 113

Wheel Type: Alloy

Hero—bike Splendor bike

The Hero Honda Splendor is a motorcycle manufactured in India byHero Honda. It has an
electronic ignition and a tubular double cradle type frame with a 97.2 cc engine. As of 2009,
Splendor models were selling at a rate of one million per year.[1]
`

In 2004, Hero Honda launched the upgraded version of the Splendor, the Splendor+. This version
features multi-reflector headlight, tail light and turn signal lights, and new graphics.

In 2007, Hero Honda launched the Splendor plus with changes in body fairings and including alloy
wheels and other improvements.

In 2011, Hero Honda launched the Splendor Pro with changes in body fairings, self-start features,
alloy wheels and other improvements.

After the separation of Hero group and Honda motor company,[2] the Splendor is now manufactured
by Hero group only.

Models [edit]
Succeeding the path of the CD 100, the first generation Splendor bike was launched in 1994. The
arrival of the bike fuelled the progress of Indian two wheeler. The very profound model the CD
deluxe 100 has an average of 106 kmpl. This again was a laudale winner of year drive next award
2011. A new model splendor pro with features such as a power start and a new engine was launched
in 2010

Manufactu Hero Honda

rer

Also Splendor+
called
`

Class Standard

Engine 97.2 cc, 4-stroke, single-

cylinder air-cooled, OHC

Transmissi 4-speed constant mesh

on

Brakes Front: Drum/Disc, Rear: Drum

Tires Front: 2.75 × 18-4PR, Rear:

2.75 × 18-4/6PR

Wheelbas 1,230 mm (48 in)

e

Dimension L: 1,970 mm (78 in)

s W: 720 mm (28 in)

Weight 109 kg (240 lb.) (dry)

Fuel 11 L (2.4 imp gal; 2.9 US gal)

capacity Reserve: 1.4 L (0.31 imp gal;
0.37 US gal)

Related Hero Honda CD Dawn, Hero

Monocarp Super Splendor,
Hero Honda CD Deluxe, Hero
Honda Passion

Research
`

Research comprises "creative work undertaken on a systematic basis in order

to increase the stock of knowledge, including knowledge of humans, culture
and society, and the use of this stock of knowledge to devise new
applications The primary purposes of basic research (as opposed to applied
research) are documentation, discovery, interpretation, or the research and
development (R&D) of methods and systems for the advancement of human
knowledge. Approaches to research depend on epistemologies, which vary
considerably both within and between humanities and sciences. Types of
research (1) basic research (2) applied research .

Research design

A research design is the "blue print" of the study. The design of a study
defines the study type (descriptive, correlational, semi-experimental,
experimental, review, meta-analytic) and sub-type (e.g., descriptive-
longitudinal case study), research question, hypotheses, independent and
dependent variables, experimental design, and, if applicable, data collection
methods and a statistical analysis plan. Research design is the framework
that has been created to seek answers to research questions.

Types of research design:

1. exploratory research design

2. diagnostic and descriptive research design
3. experimental research design

In this study I have used descriptive research design as I have study

consumer behavior regarding hero vs. Bajaj

Data collection:

Data collection is the process of gathering and measuring information on

variables of interest, in an established systematic fashion that enables one to
answer stated research questions, test hypotheses, and evaluate outcomes.
The data collection component of research is common to all fields of study
including physical and social sciences, humanities, business, etc. While
methods vary by discipline, the emphasis on ensuring accurate and honest
collection remains the same. The goal for all data collection is to capture
quality evidence that then translates to rich data analysis and allows the
building of a convincing and credible answer to questions that have been
posed.
`

Types of Data Collection:

1. Primary Data
2. Secondary Data
In this study, I used primary data as well as secondary data.
Sources of Primary Data: Questionnaire
Sources of Secondary Data: Internet websites

Sample design:

Population All splendor and patina

Sampling unit Each individual of splendor and patina
users
Sample size 40
Sampling area Carnal, pan pat and sonata
Sampling technique Random sampling

Data analysis techniques:

In this we have used pie charts and tables and bar diagrams
`

Review literature

Hero Splendor Pro Classic Review

http://www.rushlane.com/hero-splendor-pro-classic-review-12146716.html

Mar 12th 2015, Ash win Ram N P

Most affordable cafe racer motorcycle in India.

When Indian motorcycle buyers are still barely getting acquainted with Cafe
Racer style motorcycles, it was a surprise when Hero MotoCorp unveiled the
Splendor Pro Classic at 2014 Delhi Auto Expo, as the world’s largest
motorcycle maker (by

volume) was never known to launch products for niche segments.

Not that they had to spend big money in designing the Pro Classic, but the
strictly-textbook motorcycle-maker always

focused on churning out massive volumes with every product, and this
addition in Splendor series does not seem to be intended for more profit.

There are only three Cafe Racer style motorcycles in India as of now,
including Hero Splendor Pro Classic, and each of them is pricier by far and
powerful than the next, from bottom up.

While the other two are really capable of provoking a race on the streets,
being one of the least powered motorcycles in the world we thought there is
no way Splendor Pro Classic can, until we were inadvertently proven
otherwise.
`

Bajaj patina
Bajaj Patina ES Review -Exclusive

Motor Octane | Mumbai Feb 11, 2015 02:35 PM IST

http://wap.business-standard.com/article/motoroctane/bajaj-platina-es-
review-exclusive-115021100573_1.html

Bajaj Patina ES 9 the Patina was first launched in 2006. Its design was based
on the earlier Wind 125, whereas the engine was sourced from the CT 100.
But the new Patina ES gets a bunch of upgrades beginning with a wider body
than before. The color scheme has changed and even the shades on offer are
a lot trendier than before. The new Patina ES comes with three color options,
with a new bright 'Electron Blue' shade. It also gets new graphics. Other
elements that highlight the looks of the bike are the five-spoke matte black
alloy wheels, graphite-cultured engine and a black exhaust with a chrome
heat shield. Though the main criteria of choosing a bike in this category is
price and mileage, the looks are pretty neat for an entry-level motorcycle.
The bike does feel broader than the Patina, which is still very flat and basic in
styling.

Bajaj Patina ES 5 The instrumentation is basic with a speedometer on the left

and a fuel gauge with a neutral indicator on the right side. Getting started on
the bike is now a smooth affair, as it comes with an electric starter. A slight
push of the starter button and it fires up instantly. The seating posture is
upright and the saddle height (798mm) is ideal for riders with average
height. With a kern weight of 108kg, it is a very light bike to handle and
maneuver too, though, it has a flip side of not being very stable at speeds
above 60km/h and has a top speed of 90km/hr. The skinny tires don't help
too much either, as they are added for better fuel efficiency and lighter
weight.
`

Data analysis
1. Which bike do you have?

Availability No. of Percentage

respondent
Hero 18 45%
Bajaj 15 37.5%
Other 7 17.5

18%

45%

38%

hero bajaj others

Interpretation:- so in the above conclusion we can

says that most popularity is hero Honda maximum
point 45 %.
`

2.Which model do you have?

Model –hero Model- Bajaj

Splendor Patina
Passion Discover
Charisma pulsar
Other other

Sales

splendor
4%
9% krizma
30% pulsur
12% platina
discover
passion
20%
25%

Interpretation: - we can says that most people

have splendor 30 %, then its goes to krizma 25 %.
`

3.In which family income level you belong?

Income
100,000-200,000 15
2,00,000-250,000 25
250,000-5,00,000 25
Above 500,000 35

Column1

Interpretation: - highest income group is above 5

lakh.
`

4. For how long do you own a bike?

0-1 15
1-2 20
2-3 30
Above 3 35

0-1 1 year - 2 year

2 year - 3 above 3 year above 3
`

Interpretation: - people owned more than 3 years

they have bikes.

5. For what purpose do you use your motor bike?

Office purpose 22
Personnel use 28
Joy purpose 35
others 15

Sales

office purpose personel use joy purpose others

`

Interpretation: - people purchase bike for joy

purpose which is 35 %.

6. How do you come to know about this motor

bike?

Newspaper 15
Internet 20
Television 30
Friend and relative 35
`

newspaper internet television friend and relative

Interpretation: - people purchases bikes in the

guideline of friend and relatives.

7. Does advertisement influence your decision on

choosing a motor bike?

Yes 60
No 30
Cannot say 10
`

Sales

yes no can not say

Interpretation: - advertisement influence the

decision of 60 % people. People have 30 %
population not influence by advertisement...

8. Do you have full knowledge about bikes before

buying?

YES NO
HERO HONDA 60 40
BAJAJ
`

NO; 40%

YES; 60%

Interpretation: - 60 % of people have knowledge of

hero Honda bikes before they purchase while 40 %
of people have not knowledge of hero bikes.

9. Which factor below influence your decision?

FACTOR Hero Honda Bajaj

PRICE 5 1
Mileage 2 5
Quality 4 4
`

Resale value 1 3
Status symbol 3 2

hero honda bajaj Column1

Interpretation: - on the basis of survey hero Honda

bikes purchase on the basis of price and give 5
points while in mileage people give rating to 5 to
Bajaj bikes.

10. How would you rate the following factors of bikes

with respect to different company?

factor Hero Honda Bajaj

Price 6 5
Pick up 3 3
mileage 2 1
maintenance 4 6
`

Look shape 1 4
Brand image 5 2

Chart Title

hero Column1

Interpretation: - people rate hero bike in price give

6 points while give lowest in same look shape 1
point. While the Bajaj bikes highest rating is 6 in
maintenance.

11. If new bike with good features comes in, then

would you like to change your bike?

Hero Honda Bajaj

`

Yes  
No
Can’t say

Chart Title

hero honda bajaj Column2

Interpretation: - there is 50 -50 chances of buying

new bike when it comes into market.
`

Findings

1. Which bike do you have?

As we can see that most people has hero bike instead of Bajaj.

2.Which model do you have?

Most of people has splendor bike

3.In which family income level you

belong?
Most of people belong 100000-200000RS

4.For how long do you own a bike

Most of the people use bike 1 year

5. For what purpose do you use

Most of the people use for personal use

6. How do you come to know about this

motor bike?
Many people know from advertisement.

7. Does advertisement influence your

on choosing a motor bike?
As the conclusion most people influence by advertisement.

8. Do you have full knowledge about

bikes before buying?
`

Many people have full khowledge and and many don’t

know

9.Which factor below influence your

decision?
Many of us influence mileage as a purchasing
decision
10. how would you rate the following factors of
bikes with respect to different company?
By our survey most rank is assigned to price, mileage
and brand image

11. If new bike with good features comes in, then

would you like to change your bike?
Most of people would like to change the bikes with new
features
`
`

Suggestions:>

I would like to recommend hero motocrop should

change its designs and improve the efficiency.
To increase the speeds of bikes
Bajaj should increase the mileage
Hero should improve in the pick up of bikes

Annexure hero vs Bajaj

`

FULL NAME…………………………………..

BRANCH ………………………………………

Mobile no. ……………………………………

Age: - 15-20 20-25 25-30

Occupation: - Businessman Employee

Student

1. Which bike do you have?

Hero Bajaj other

2. Which model do you have?

Hero: Splendor Passion karizma

Other

BAJAJ: Platina Discover Pulsar

Other

3. In which family income level you belong?

1, 00,000 – 2, 00,000 2, 00,000 – 2, 50,000

2, 50,000 – 5, 00,000 Above 5, 00,000

4. For how long do you own a bike?

0-1 year 1-2 year 2-3 year Above 3 year

5. For what purpose do you use your motor bike?

Office purpose

Personal purpose

Joy purpose

Others
`

6. How do you come to know about this motor bike?

Newspaper Television Internet Friends &

relatives

7. Does advertisement influence your decision on choosing a motor

bike?

Yes No Can’t say

8. Do you have full knowledge about bikes before buying?

Bike Yes No

Hero Honda

Bajaj

9. Which factor below influence your decision?

Factors Hero Honda Bajaj

Price

Mileage

Quality

Resale value

Status symbol

10. How would you rate the following factors of bikes with respect to
different company?

Hero Honda Bajaj

Mileage
`

Price

Pick up

Maintenance

Look & shape

Brand image

11. If new bike with good features comes in, then would you like to
change your bike?

Hero Honda Bajaj

Yes

No

Can’t say

12. Any suggestions for company

………………………………………………………………………………………………………
…….

Date ……/………/………….
Signature ……………………..
`

Reference :
Wikipedia.com
Google.com
Bikewale.com
Yahoo.com
Business-standard.com
Economicstimes.com